SOI 105 - The Four Branches of Your Sphere of Influence - 02/25/09 07:30 AM
Been doing a little private SOI (Sphere of Influence) tutoring with some local Denver agents. Yesterday, as I was working with one of my students, she asked me a question that got me thinking (I love that). She asked "So, my goal is to expand my Sphere of Influence database to a certain number by the end of the year?"
Well, sorta. At least, that's probably one of your goals. But as I answered her question I realized that there are really four different branches of an SOI business model, thus four different "goals" to shoot for as you build your … (16 comments)
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The Persuasive CMA - Part Deux - The Q&A - 02/24/09 08:26 AM
As about 1,000 of you know, last month we held an online teleconference called "Pricing it Right with a Persuasive CMA" that by all accounts - was a fabulous show. So, as promised, we're getting together again to further discuss the Art of the CMA - this time answering the questions we didn't get to the first time around.
Questions such as...
How do you price a unique property, or one where there are no comparables? Do you use a CMA program? Do you ask your sellers what they think the price should be before you give your recommendation? Do you … (11 comments)
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47 Speakers ... Moi-Self Included! The 2009 Real Estate Cyber Convention - 02/23/09 07:30 AM
What a deal! You can bring 47 world-renowned industry speakers (okay, some of us may not be as-renowned as others) into your home all this week - day or night! A bit less expensive than attending a live convention - it costs $1 for full access to the virtual convention hall; $0 for slightly limited access!
Seriously, it's a good show. I've heard of almost all of the speakers, and the topics range from technology to marketing to productivity to networking and more. There are lots of booths in the Expo portion of the convention, most of which are giving away prizes. My booth is … (17 comments)
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REALTOR Moms... How Do You DO it? - 02/18/09 06:33 AM
First, allow me to say that I have no children, never have, never will. I'm far too selfish with my time, so I'm in awe of all of y'all who so unselfishly devote your lives to your kiddos, and of course, I'm terribly grateful to my wonderful mother who did that for me.
Okay... enough sappiness for today.
I had a request from a SWS'er to hold a workshop for REALTOR moms who are struggling to keep it all together. Not being one of those (a mom) myself, I have pretty much nothing intelligent to contribute to such a conversation, but … (25 comments)
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Workin' on the (Holiday) Weekend? - 02/16/09 08:07 AM
Many many moons ago, when I was still in Corporate America, I remember a young woman in my office complaining "it wasn't fair" that in order to reach the boardroom (i.e. be the CEO or president of the company), you had to be willing to work ungawdly hours and pretty much abandon your family. "It's too bad," she said, "that our culture requires such a sacrifice to reach the top."
Uh... HUH?
Even at my young age, with no notion of my future political leanings (I'm pretty conservative), I found this opinion bizarre. I mean, if there are people who ARE … (28 comments)
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Featured on Channel 4 News - New Listing in Highlands! - 02/14/09 08:05 AM
CUTE CUTE CUTE CUTE CUTE CUTE!
A whole house in the heart of Highlands for $215,000? YOWSA!
Not only that, but it's also slightly famous!
Featured on Channel 4 News' "Beating the Recession" Series
Everyone wants to live in Highlands, but even with the economic chaos going on all around us, this Denver neighborhood continues to appreciate... and many first-time homebuyers have been priced out of the area. Well, here's your chance to live in this hip, trendy and utterly cool part of town at an affordable price!
3168 West 40th AvenueTwo Bedrooms / One Bath720 sqft (but feels bigger)Built in 19216,250 … (20 comments)
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"Top Producers - The Name Says it All!" - 02/12/09 06:18 AM
A few months ago, I was in Panama City Beach, Florida and saw this billboard. I looked twice... and a third time... and then snapped a picture.
Okay, call me cynical, but is THIS an effective message to send to potential clients? When I see the word "Top Producer" I think of someone in a blue suit moving from deal to deal, making gobs and gobs of money, but not someone who's much interested in taking good care of me and my needs.
I can't imagine stumbling into a real estate office called "Top Producers" and expecting to find someone who … (35 comments)
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"I'm Jennifer & I'm a Short Sale Idiot" ... are you? - 02/11/09 06:37 AM
Okay, I can admit it. I don't know much about short sales. I know more than I did six months ago because I listed one (that never sold even though I had an offer) and I wrote an offer on a short sale a few weeks ago (to which the agent hasn't responded - sheesh).
In the Good Old Days, I proudly proclaimed that I had enough business (thank you very much) and had no need to involve myself with short sales or other such nonsense. So by gawd, I wasn't going to learn anything ‘bout ‘em.
Uh, well, today is somewhat … (24 comments)
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SOI 104: "I Think I've Blown it with my Sphere of Influence. Can I Recover Their Support?" - 02/10/09 07:35 AM
"Dear Jennifer,
I've been reading your blogs about SOI and my heart is sinking. I think I've blown it with my Sphere of Influence by constantly asking them for business and referrals. Is there a way I can redeem myself with my friends, or do I have to go make all new ones?
Bill"
I get this question a lot! Mostly from new or newer agents who have been brainwashed into believing that an SOI (Sphere of Influence) business model means that they're supposed to drive their friends nutso with constant reminders of their love for referrals. Most tell me that:
… (18 comments)
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SOI 103 - "My Daughter's Best Friend's Parents Just hired Another Real Estate Agent! " - 02/09/09 08:32 AM
"Dear Jennifer,
Got up this morning and saw that my daughter's best friend's parents listed with someone else! They've been on my mailing list and their daughter and my daughter have been best friends since grade school. I'm crushed. Should I continue to send them things or take them off my list?"
Jane"
I get these letters all the time - people who have embraced my Sphere of Influence (SOI) philosophy and then feel kicked in the teeth when someone in their SOI hires another real estate agent. They almost seem angry at me for leading them to believe that they … (108 comments)
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Denver Agents (& anyone else who wants to listen in) - How Did we end up with our blankety-blank% buyer agent co-op? - 02/08/09 06:43 PM
I've sold real estate in Denver since 1996. Until I started participating in forums like Active Rain, I never realized how different every market is with regard to customs, services provided & legal issues. For example, in some markets (even big ones), all showings are set directly through the listing agent - NOT the listing agent's office - the listing agent herself. In some markets, listing agents attend all showings. In many markets, the buyers and sellers close separately, for fear of a confrontation, I guess.
And, in apparently the vast majority of markets, the buyer agent co-op fee is 50% … (19 comments)
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SOI 102 - The SECRET to a Successful Real Estate Sphere of Influence Business Model - 02/06/09 06:17 AM
Thanks for the Gold Star yesterday for my first SOI 101, AR Gods! So, to continue the message, here's SOI 101 Lesson #2 - The SECRET to running a successful SOI business model.
Sphere of Influence = The People Who Know You.
Here 't'is.
The secret to running a successful SOI-based business is to be a great real estate agent who loves her job and knows her market and stays in touch with the people she knows, without ever pestering them for business or referrals.
That's it! That's the secret! To be a great real estate agent who loves her job … (22 comments)
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SOI 101 - What Exactly is an SOI (Sphere of Influence) Business Model? - 02/05/09 07:30 AM
A Sphere of Influence business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to make one cold call, memorize a prospecting script or knock on a strangers' door!
There are three primary activities in an effective SOI business model.
Nurturing the personal relationships you already have within your social network (that is, your friends - I call this group my "Group One." Clever, eh?) Staying in touch with "everyone … (42 comments)
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The New 3P's of Listing Homes & The Persuasive CMA (followed by a nap) - 02/02/09 06:43 AM
As a self-professed (and unapologetic) introvert, I know that when I do any sort of socializing, or heck, even interact with the outside world for an extended period of time, I desperately need a nap. Over the weekend I showed condos in Central Denver to a new client and we had a BLAST... but... I absolutely crashed the rest of the day. The soul of the introvert really needs re-charging after being Out There...
With that said, I have two events this week that will require naps afterwards, but I really hope my soulful friends will join me! (For the events, not … (28 comments)
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"Can You Help? I must be doing something wrong!" - 02/01/09 11:11 AM
I sell stuff on the Internet from my bookstore. A lot of it is digital - that is - you buy it and you immediately get a link to download the product to your computer. Usually it works pretty well, but occasionally someone has trouble getting the dowload to work.
Since I'm not a technie, and since I can't see what's happening on my customer's computer screen, I don't embarrass myself by attempting to do a lot of trouble-shooting. I send the issue over to my web-guy to figure out, and implement one of my back-up methods for immediately delivering the … (18 comments)
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