The Dorky Holiday Greeting - 08/31/10 08:18 AM
DORKY: A style of writing, primarily used in self-promotion, which is predictable, boring, boilerplate or just plain blah. See also The Dorky Announcement Letter, The Dorky Business Card and the Dorky Online Profile.
I really really really wanted to post this blog about nine months ago. A quick look at the calendar would tell you that nine months ago was right around the 2009 holiday season. But smarter heads prevailed, and advised that I hold off until a more "neutral" time of year - e.g. the middle or end of summer. Wise heads, my friends have.
Why wait? Because what I'm … (25 comments)

What Does it Mean to Prospect with Soul (or conversely, to Prospect withOUT Soul)? - 08/30/10 03:52 PM
Prospecting with Soul... that's the name of a six-week Workshop I'm hosting that kicks off September 13th and goes through the end of October. And yes, there's a cost to participate and I suppose by writing this blog, I'm hoping you'll be interested enough in the Workshop that you'll consider participating. But that's totally up to you (well, duh, Jennifer, of course it is) - I won't be pushing or pitching it on you; if it's right for you, you'll know it.
Anyway, what do I mean by "Prospecting with Soul?"
Those who know me know that I'm not an airy-fairy, new-agey, karma-obsessed … (14 comments)

“Mr. FSBO, You’re an Idiot and I’m Not!” Yeah, that’s persuasive… - 08/27/10 08:01 AM
(The other day I promised to do a little series on applying Go-Giver principles to real estate - while this blog wasn't written with that in mind, I realize that it DOES indeed reflect a Go-Giver philosophy! So, let's consider this the first in that series, k?)
I was just talking to an agent who is going through a corporate-sponsored FSBO training program.
Sigh.
It’s typical stuff. Under the guise of being helpful, the program advises you to scare the guy to death about everything he doesn’t know about selling a house. Bring in a stack of complicated contracts and disclosures, “just … (62 comments)

Have You Read the Go-Giver? You oughta... - 08/25/10 08:24 AM

Several weeks ago, all on the same day, three different people suggested I read The Go-Giver by Bob Burg and John David Mann. Others have told me that - at least a dozen others - but this particular day, I heard it three times.
I took it as a sign, fired up the Kindle and forked over the $18.99 for immediate upload to my digital reader. Since I was traveling, I was able to dive right in to find out what all the fuss was about.
Wow.
These guys have been stealing my stuff. Or, maybe I've been stealing theirs. Or maybe … (29 comments)

Your Online Friends ARE Real Friends - 08/17/10 02:56 PM

My mom died this past Sunday. Most of you already know that because I sent out a letter about it to my entire SWS mailing list. If you didn't get the letter and would like to read it - you can do that here.
I wrote the letter to share my sad news with my friends. Your friends, you ask? Seriously? Jennifer, your mailing list is made up of customers, readers and subscribers, but friends? That's a bit of a stretch, isn't it?
I wasn't sure, really. I hesitated before sending out the letter, mainly because I worried it might irritate … (31 comments)

Listing Presentations: The Pitfalls of Charts & Graphs & Statistics - 08/09/10 09:07 AM

Had an interesting email dialogue over the weekend with a SWS reader - I'll let him identify himself here if he likes - about the use of charts and graphs and data and statistics in a listing interview. He asked the question during my "Helping Your Seller See the Light" teleseminar on Saturday whether or not I use, or recommend using statistics like "absorption rate" and "days on market" and "average list-to-sold," and if so, what exactly IS the best use of these statistics?
Well, my superficial, off-the-top-‘o-my-head answer was that no, I don't use charts and graphs and statistics … (28 comments)

If Real Estate is So Easy, How Do You Justify Your Fee? - 08/07/10 04:02 PM
Rant Cometh.
I am so sick of hearing people IN OUR INDUSTRY claim that our primary duty as real estate agents is to prospect. To bring in business. To make rain. To pursue buyers and sellers as our primary priority, even if that means we have to "guard against interruptions during our prospecting time from OUR CLIENTS" (don't get me started).
Here's what these folks imply, and sometimes outright say: That the vast majority of what happens after a listing agreement is signed or a buyer goes under contract can, and should  be handled by an assistant. In fact, some go … (71 comments)

How to Be the BEST Thing to Happen to Your Seller (A Free Show at SWS) - 08/06/10 08:49 AM
REGISTER FOR THE SHOW
I've been running a little series of teleseminar shows in the SWS Virtual Studio this summer about various topics of interest to agents who want to improve their listing strategies. From commission negotiation to intelligently pursuing expired listings to helping a seller price right - lots of fun stuff!
To wrap up the series, the next show is about being an exceptional listing agent who is truly a blessing to his or her seller clients. And being an exceptional listing agent is so much more than simply writing good MLS copy or creating beautiful brochures or even pricing … (12 comments)

 
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Jennifer Allan-Hagedorn, Author of Sell with Soul

Pensacola Beach, FL

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Sell with Soul

Cell Phone: (303) 947-1335

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