all blogs: Ten Simple Ways to Use Your CRM to Stay In Touch with Your SOI - 11/02/15 12:24 PM
It's time again to run our twice-a-year series on the always fascinating subject of Contact Management! Hey, don't knock it 'til you've tried it - good Contact Management can change your career and therefore change your life. Sounds melodramatic but it's true!
This week we'll hold our first session which will be a show-n-tell webinar where we not only TELL you how contact management can help you enjoy the success you've always dreamed of, but we'll also SHOW you how it's done, demo-style.
During the webinar, we'll share Ten Simple Ways to Use Your Contact Management System to Stay in Touch with Your … (2 comments)

all blogs: Political Pontificating on Facebook... Yea? Or Nay? - 10/19/15 02:23 PM
In the comments on my post yesterday about What to Do (and not do) on Facebook, Robert Hicks mentioned that he "gets a little too political" in his Facebook conversations and implied that he might need to tone it down. 
I have some thoughts on the matter... I hope you don't mind if I share...
I lean toward the conservative side of the aisle. Not 100% - I couldn't care less who marries whom or changes their body parts to suit them, but generally, yeah, I'm a right-winger. 
(Lefties, are you already getting a bit ruffled? Fellow right-wingers, do you like me a little … (121 comments)

all blogs: What to Do (and not do) On Facebook - The Favorit-est Tips - 10/19/15 03:05 AM
Last week we did a show in the SWS Virtual Studio about Facebook... some Simple Do's and Don'ts for real estate agents who want to take advantage of the Power of Facebook to build their businesses.
As I often do at the end of the show, I asked the audience to share their favorite tip or tips from the program and here is what they told me!
Favorit-est Tip #1: Share other agents' awesome listings! Not only will this be good content, imagine the warm fuzzies and reciprocal good karma you might enjoy. 
Favorit-est Tip #2: Casually mention a great referral you received … (44 comments)

all blogs: What To Do (and Not Do) On Facebook - This Week's SWS Teleseminar - 10/14/15 05:45 AM
Everyone asks how they can market their real estate careers (or other small business) on Facebook, and there are plenty of "consultants" out there eager to show you how to do that with fancy graphics, well-placed keywords, custom apps and strategic posts.
But it really doesn't have to be that complicated, in fact, like most things at Sell With Soul, it's actually very Simple!
Join us for a fun discussion of What To Do (and not do!) on Facebook to inspire the people who Know you to also Like you and Trust you... so that they Care About what you do for a … (3 comments)

all blogs: Professionals Don't Need Drips - So What About Web Leads? - 10/09/15 04:46 AM
To conclude (?) this week's series on Drip Mail Campaigns (to drip or not to drip?) here are some thoughts on communicating with people who find you online - affectionately known as "web leads." 
I had a nice conversation the other day with a newer agent who called me looking for help managing his web leads, specifically asking if I knew of any drip-mail campaigns that had the SWS Seal of Approval. In other words, could I recommend a "canned" approach to communicating with online leads that didn't sound canned?

Well, sez me, not really, for obvious reasons. Drip-mails are, by definition, … (10 comments)

all blogs: Professionals Don't Need Drips, Part 2 - 10/05/15 08:21 AM
Earlier this week I posted a blog asking the question "if YOU were a potential seller, would you be impressed that an agent took the ... ahem... 'time' to put you on an automated email campaign?" with the promise to return and elaborate on my statement that "Professionals Don't Need Drips."
Let me share a personal story with you. 
Earlier this year I approached a real estate agent about listing a property of mine. The property was tenant-occupied and would be for another month or so, so it was not readily accessible for viewing and obviously not ready to be marketed. 
But this agent … (28 comments)

all blogs: Professionals Don't Need Drips - 10/02/15 06:24 AM
A few years ago I wrote a blog called "Professionals Don't Need Scripts" where I pontificated on my strongly held opinion that someone who is an expert in their field (or even reasonably competent) should not have to (or want to) rely on scripts when interacting with clients or potential clients. 
So today, a mere 2.25 years later, I'd like to expand upon that notion with a discussion of the emailed script, aka "drip emails."
Let's start with a definition of "drip emails." A Drip Email Campaign (for the purposes of this blog anyway) is a pre-written series of emails that you send … (57 comments)

all blogs: Referral-Begging. Don't Do it. Just Don't. This Week's SWS Teleseminar - 08/03/15 07:22 AM
What's the best way to ask for referrals? DON'T!
Many real estate agents have been brainwashed into believing that you have to ASK for business and referrals if you expect to GET business and referrals. But that's just not so. Any form of referral-begging (including asking, bribing, reminding or maybe even appreciating) isn't necessary; it's unprofessional and it makes people uncomfortable. Hardly the way to inspire the people you know and the people you meet to care about you and your real estate business.
But, but, but... if you DON'T ask/beg/bribe/remind people how much you LUUUUV referrals, how will they know? What if … (4 comments)

all blogs: Dave Ramsey Sez: Provide Great Service and Business Will Come... - 10/27/14 06:06 AM
I was listening to a Dave Ramsey podcast, as I often do, and came across a conversation he had with a new small business owner that really struck me. So much so that I paused my iPod and brought it into my office to transcribe it so I wouldn't miss a word!
Here was the conversation (paraphrased):
Caller: I was recently blessed with a gift of some lawn-mowing equipment and took it as a sign that I should start up a lawn-mowing business. I was hoping you could give me some advice on how to do that.
Dave: Well, you have … (11 comments)

all blogs: WWJAHD? Our SWS Teleseminar Show this Week! - 07/09/14 06:39 AM
It's time again for the WWJAHD Show!
What's a WWJAHD Show? Well, it's a fun little session where YOU provide real life dilemmas from the world of real estate asking the question: "What Would JAH DO in This or That Situation?" and... I answer from the perspective of the Author of Sell with Soul. I'm an expert in my own opinion :-) so of course, when asked a question about What Should Be Done, I tend to answer it as if I were the one in the situation. 
So, that's what this next SWS teleseminar show is all about, I've been compiling … (2 comments)

all blogs: Online Dating - the Quality versus Quantity Approach... - 06/30/14 06:41 AM

A good friend of mine dabbles in the online dating world from time to time. And as an old married woman, I get to enjoy the “fun” of singlehood vicariously through her dating adventures, online and otherwise.
Anyway, the other day she sent me a promotional email she received from a new online site she’s trying out – basically, it’s a form letter the site graciously supplies that, with the touch of a button, you can send out to “thousands of other singles” introducing yourself to get the romantic ball rolling.
Um, well.
My friend had already received a few … (8 comments)

all blogs: "Surviving a Crazy Market: Bidding Wars & Multiple Offers Teleseminar - 04/21/14 05:32 AM
"Surviving This Crazy Market - Bidding Wars & Multiple Offers"
Remember not so long ago when buyers were few (and picky) and sellers were plentiful (and desperate)? When everyone involved in the real estate industry longed for the "Good Old Days" of booming markets and bidding wars? 
Well, we got our wish! And whaddya' know? Real estate is STILL a tough way to earn a living! Yes, even in a Crazy Market!
Sure, our challenges are different and in all honesty, it IS a lot more fun to work in an exciting market than in a stagnant one. But that doesn't … (2 comments)

all blogs: Go-Give Your Way to Simple Success - Teleseminar with Bob Burg! - 04/15/14 06:09 AM
Just a quick invitation to an extra special show in the SWS Virtual Studio on Wednesday, April 16th!
I will have Mr. Bob Burg (co-author of The Go-Giver and other excellent books) with me to discuss how being a GO-GIVER (as opposed to a GO-GETTER? Hmmmmm...) can help you achieve the stratospheric success you dream of. And by “stratospheric” success, we don’t just mean you can make a lot of money (although that’s certainly possible), but also enrich your life and the lives of others in ways you never imagined.
Sound like a good use of an hour? If so, please register … (1 comments)

all blogs: Listed to Sold - the Favorit-est Tips! - 03/28/14 09:42 AM
Earlier this week we did a show in the SWS Virtual Studio called "Listed to Sold: Beyond the Old 3P's" where we discussed various strategies to getting listings SOLD so that our sellers can move on with their lives and we can enjoy a well-DESERVED paycheck. I say well-DESERVED because the premise of the show was that you can (and should) go way above and beyond the "Old 3P's" (Put a Sign in the Yard, Put it on the MLS, Pray) if your goal is to be the Best Listing Agent You Know (and I truly hope that IS your goal!). 

all blogs: Are You An Order-Taker in 2014? - 03/21/14 01:01 PM
I enjoyed today's Active Rain headliner - "I Have Multiple Offers, What Do I Do?" by Sherry Scales - very well-written and well-thunked out! But I also enjoyed reading through the comments most agreeing that yes, multiple offers are common and are, frankly, a bit of a pain in the backside. 
The blog reminded me of one I wrote back in 2011 toward the end of the Tough Times called "Were You An Order-Taker During the Boom? I wasn't!" where I vented a bit about how real estate agents at the time seemed to think that... well... you can read it … (6 comments)

all blogs: Managing Brokers: How Many Active (aka Unsold) Listings Do You Have? - 02/12/14 12:33 PM
This is a blog I’ve wanted to write for a long time. It’s been tumbling around in my head for probably two years now and for whatever reason, TODAY seems like a good day to let ‘er rip.
So here goes.
Question for managing brokers: how many active (unsold) listings are in your office, right now, as we speak? Listings that, for whatever reason are languishing on the market, no incoming offers in sight?
(If you’re in a crazy seller’s market and this question is laughable at the moment, just bookmark it for the future when things settle down.)
Got the … (1 comments)

all blogs: Brokers: Do You Reward for Getting? Or Selling? - 02/12/14 12:18 PM
Seeing that we're coming up on the time of year where Business Plans are made with abandon, I have a challenge to pose to all the managing brokers out there! Well, maybe “challenge” isn’t quite the right word; how about “proposal?”
First, a question:
In your office or company, are your agents recognized and rewarded for GETTING listings…or for SELLING listings? Because unless you’re in a crazy seller’s market (which some of you are), there IS a difference – a big difference!
I remember back in my early days, the Coldwell Banker franchise I was with rewarded agents who got at … (5 comments)

all blogs: Guiding Your Clients - the Favorit-est Tips! - 01/25/14 05:50 AM
If you follow my blog, you know that from time to time we do a "Favorit-est Tips" post where I share the feedback I got from a recent Sell with Soul teleseminar. This installment is from the show we did earlier this week called "Guiding Your Clients to the Right Decisions" where we discussed various strategies for helping clients, well, make good decisions in a real estate transaction! 
Are you asking if it's really our job to assist in the decision-making process? Aren't we just supposed to give them three options and let them decide? And advise them to contact their … (37 comments)

all blogs: WWJAHD for Rookies - The Favorit-est Tips! - 01/13/14 05:10 AM
We did our first SWS Teleseminar of 2014 last week - WWJAHD for Rookies (What Would Jennifer Allan-Hagedorn Do?) where we discussed various situations, dilemmas and concerns faced by our beloved newer agents with a theme of ... what would I (JAH) DO in this or that situation? As we usually do, at the end of the show we polled the audience for their favorite tip or tips of the day, and here's what they told us:
Favorit-est Tip #1: How to answer the question: "How long have you been doing this?" Don't lie! Your potential client has a right to know … (3 comments)

all blogs: Selling Real Estate without Selling Your Soul - the Blog-2-Book! - 01/09/14 05:05 AM

I just realized that my Selling Real Estate without Selling Your Soul Blog-to-Book set has been out nearly a month and I haven't yet publicly thanked the entity(ies) who made it possible! Bad bad Jennifer!
For the uninitiated, a Blog-to-Book is just what it sounds like - where you take your collection of online blogs, stick them between two covers and voila! You have a book!
And that's exactly what I did in 2013. I sorted through the 800+ blogs I'd written right here on ActiveRain starting in 2006, picked out my 300 or so favorites, organized them chronologically and by … (0 comments)

Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) Rainmaker large

Jennifer Allan-Hagedorn

Author of Sell with Soul

Pensacola Beach, FL

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Sell with Soul

Mobile: (850) 356-2647

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