klt: The More People Who Know You, Like You and TRUST You, the More Real Estate You Will Sell (Part 3)
- 03/01/11 12:04 AM
Oops. A few weeks ago I promised to finish up a series I was doing on KLT - The Know, Like and Trust Principle which goes something like: "The more people who know you, like you and trust you, the more real estate you'll sell." In the first two segments of the series I talked about the KNOW and LIKE factors - you can read those here and here. But this third factor - the TRUST factor is probably the most important. Because even if a whole bunch of people KNOW you and a whole bunch of people LIKE you, they … (8 comments)
klt: The More People Who Know You... and LIKE YOU... and Trust You, the More Real Estate You Will Sell (Part 2)
- 02/14/11 03:35 AM
The KLT Principles: People Buy from Those They Know, Like and Trust, andThe More People Who Know You, Like You and Trust You, the More Real Estate You Will Sell Last week I wrote about the importance of ensuring that more of the world's people KNOW you if you want to enjoy a consistent stream of real estate business in your pipeline. Today I'm gonna ramble about the second factor of the KLT Principle - that bit about whether or not those people LIKE you! Because, if a whole bunch of people KNOW you, but most of them don't LIKE you, all … (14 comments)
klt: The More People Who KNOW You, Like You and Trust You, the More Real Estate You Will Sell (Part 1)
- 02/10/11 12:47 AM
The More People Who Know You, Like You and Trust You, the More Real Estate You Will Sell Ever heard this sweet little ditty? Sure you have, or some version of it. Perhaps you've heard the version that goes "People buy from those they know, like and trust;" Bob Burg made this statement in Endless Referrals, and my good friend Dennis Giannetti refers to it as the "KLT" Principle. Neato Frito. We're probably all in agreement that the KLT Principle is true. But let's say it again - out loud: "The more people who know me and like me and … (22 comments)
Oops. A few weeks ago I promised to finish up a series I was doing on KLT - The Know, Like and Trust Principle which goes something like: "The more people who know you, like you and trust you, the more real estate you'll sell."
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