referrals: An Easy Way to Double Your Real Estate Business Every Year - 10/10/11 08:13 AM
So... whatcha' thinking I might be thinking here? More lunch dates? More blogs? More Facebook, Twittering or Linking In? Or, egads, more cold-calling, door-knocking or referral-begging?
Nope.
Here's a reeeeal easy way to double your business every single year.
EARN one referral from every single client.
If every buyer and seller … (23 comments)
|
referrals: You Gotta Ask for What You Want, Right? Eh... not always - 09/08/10 07:22 AM
On one of my recent (featured - thank you!) blogs about referral-begging, the comment was made "If you don't ask, you don't get" in relation to calling up your sphere of influence (or even strangers) and asking if they know anyone to refer to you. In case you don't already … (19 comments)
|
referrals: Prospecting - If it Feels Wrong, DON'T Do it! (The Go-Giver Chronicles continue) - 09/02/10 12:01 PM
Quoted with permission from Go-Givers Sell More by Bob Burg and John David Mann:
"You may have been taught that to be successful in sales, you need to "step outside of your comfort zone." Let's reexamine that idea. If you push yourself to a place that makes you uncomfortable, chances … (54 comments)
|
referrals: Why Begging for Real Estate Business Is Wrong and What to Do Instead... - 01/11/10 07:44 AM
If you've been around my blog for more than five minutes, you probably know how I feel about Begging for Business or Referrals. I don't like it. I don't think you should do it. I don't think you need to do it. I think it makes you look unprofessional, needy … (18 comments)
|
referrals: A New "Game" Plan for 2010 - 12/28/09 07:34 AM
As it happens every year ‘round this time, New Year's resolutions are being made with a vengeance.
In our world of real estate sales, these resolutions tend to focus on revving up one's prospecting efforts in hopes of having a Great New Year. Promises to more fully commit to a … (95 comments)
|
referrals: "Jennifer, What Do You Think of Client Appreciation Parties?" - 10/24/09 06:19 AM
Earlier this week, I spoke on the subject of Selling to Your Sphere of Influence - No Sales Pitch Required! at the Colorado REALTOR Convention.
As I usually do, I did my best to debunk many of the sacred cows of the SOI- business model training industry, such as how important it … (83 comments)
|
referrals: Ten Tips to Being a Good Refer-ee (that is - one who receives referrals from other real estate agents) - 09/04/09 08:10 AM
I've been doing a lot of referring these days. Both of my own leads to other Denver-area agents, and also coordinating agent-to-agent referrals around the country (see below if you wanna play, too!).
I'm seeing some distinct differences in how my referrals are handled by the refer-ee, and I tell ya, … (15 comments)
|
referrals: Which is More Important to You - Serving Your Current Clients or Pursuing Your Future Ones? - 04/06/09 07:22 AM
(My opinion will be glaringly apparent in about 10 seconds).
I'm horrified on a daily basis by the emphasis in our industry on PROSPECTING PROSPECTING PROSPECTING! Anyone who reads my blog already knows that, but here I am again with my jaw dropped to the floor at some recent comments on … (41 comments)
|
referrals: SOI 103 - "My Daughter's Best Friend's Parents Just hired Another Real Estate Agent! " - 02/09/09 08:32 AM
"Dear Jennifer,
Got up this morning and saw that my daughter's best friend's parents listed with someone else! They've been on my mailing list and their daughter and my daughter have been best friends since grade school. I'm crushed. Should I continue to send them things or take them off my … (107 comments)
|
referrals: SOI 102 - The SECRET to a Successful Real Estate Sphere of Influence Business Model - 02/06/09 06:17 AM
Thanks for the Gold Star yesterday for my first SOI 101, AR Gods! So, to continue the message, here's SOI 101 Lesson #2 - The SECRET to running a successful SOI business model.
Sphere of Influence = The People Who Know You.
Here 't'is.
The secret to running a successful SOI-based … (22 comments)
|
referrals: SOI 101 - What Exactly is an SOI (Sphere of Influence) Business Model? - 02/05/09 07:30 AM
A Sphere of Influence business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to make one cold call, memorize … (50 comments)
|
referrals: "Touching" versus "Impressing" for Real Estate Agents - 01/30/09 06:32 AM
Several months ago (egads, in September) I wrote a blog with a teaser promise at the end to "stay tuned" for more... and that "more" never came. I sure hope too many of my readers didn't lose sleep wondering when I'd ever get back on topic. Here's the post... At the end … (22 comments)
|
referrals: WE want to be WOW'ed by our lenders... and that's exactly what OUR customers want, too! - 01/19/09 06:51 AM
There was a great discussion started by Janet Guilbault... (which she credited me with inspiring) about what Realtors want from their lenders - or better said - what it takes for a Realtor to give a new-to-them lender a shot. Janet was surprised by my assertion that lender marketing krap ain't … (13 comments)
|
referrals: Phooey on Prospecting... I just wanna do my job! - 12/01/08 08:00 AM
I'll be interested to see the responses to this forthcoming brain dump... some of you will totally relate, while others will think I'm just a weirdo.
I hate to prospect, in any way, shape or form. By "prospect" I'm not really referring to any particular method, strategy or activity, I just simply … (86 comments)
|
referrals: To Expand Your Sphere of Influence - Be in the Right Place at the Right Time ... More Frequently! - 11/15/08 08:44 AM
Okay, so my last two postings have been a little grim, a little whiney, a little dark. BAH! Enough of that! Life is good, life is sweet, life is wonderful and it might do me good to remember that a little more often! Actually, this week has been pretty darn … (28 comments)
|
referrals: Yes, a Sphere of Influence Approach IS enough in today's market, if you... - 10/21/08 11:53 AM
As promised, here's the follow up to my blog yesterday entitled "Is SOI Enough in Today's Market?"
Yes and No.
No, traditional "SOI" where you simply let all your friends know you sell real estate and then send them off into the world to be your marketing department is definitely not … (20 comments)
|
referrals: Is a Sphere of Influence Approach Enough in Today's Market? - 10/20/08 06:59 AM
First, allow me to apologize for using that tired phrase "Today's Market." Real estate is most certainly local, so "Today's Market" in Denver is much different from Today's Market in Detroit, Dallas or Des Moines. I get that. But, for the sake of argument (or discussion), let's just assume that in … (28 comments)
|
referrals: Bringing in Business... One Warm Body at a Time - 09/11/08 08:34 AM
Y'know what I love about this business? That every single thing I do, every day, has the potential to bring a client my way. Big things, small things, easy things, hard things... every action I take, whether intentional or not, might just result in a juicy paycheck for me - today... … (25 comments)
|
referrals: Are You in this for the Long Haul? (Or are you planning to quit in six months?) - 09/08/08 01:39 PM
Last week, Janie Coffey hosted a teleconference for the participants of my Savvy Prospector program about the magic of niche marketing. I was spellbound by the material and it really made me think about how this business works...
Back to Janie in a sec.
We're all looking for a magic bullet, myself … (69 comments)
|
referrals: There's No Harm in Asking, Right? - 07/31/08 06:04 PM
Okay, okay, you are all tired of me ranting and raving about the sins of Referral-Begging and Referral-Bribing, which in my opinion, just annoys and irritates your friends. Oh, and a nice side-benefit; it advertises how desperate you are for business.
Of course, I hear all the time; "There's no harm … (25 comments)
|
;)
;)
;)
