sellers: The Self-Proclaimed Outrageously Effective Listing Agent Lists Her Own Home... Does this stuff really work?(Hope so) - 07/23/08 09:11 AM
I'm going to put my 1927 Bungalow on the market. During the dead-time in Denver... that period between the 4th of July and Halloween... when buyers are scarce, sellers are desperate and real estate agents might as well go on vacation (I usually do). Yep, I know what I'm doing...
It's … (19 comments)
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sellers: How to be the BEST THING to Ever Happen to Your Seller! - 07/14/08 09:18 AM
Stand your ground on pricing. Confidently, respectfully, politely. But firmly.
You're not doing anyone any favors when you take a listing you can't sell. Not you, not your seller, not your market.
You may be pleasantly surprised by the outcome.
You could be the best thing to ever happen to that … (23 comments)
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sellers: "I'm the Best Listing Agent I Know." Are you? - 07/02/08 07:00 AM
During the now-becoming-infamous Real Estate Radio USA interview earlier this week, I made the comment "I'm the Best Listing Agent I Know." Arrogant, eh?
Not really. It's not as if I said "I'm the prettiest girl I know" or "I'm the smartest girl I know." It's more along the lines of … (20 comments)
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sellers: Offering Sellers a Menu of Services - BAD IDEA!!! (IMHO) - 06/24/08 01:41 PM
Have you ever heard the commission-negotiation-avoidance strategy of creating a menu of packages for a seller to choose among? For example (all figures are illustrative only), you might offer a 4% package which includes minimal services; a 5% package which has a moderate level of service and a 6% package that includes … (70 comments)
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sellers: A Bidding War on My New Listing! Hey, This Stuff WORKS! - 04/29/08 07:22 AM
Last week, I released the newest Sell with Soul product - I affectionately call it The Outrageously Effective Listing Agent - it's a package of tools created by moi to help real estate agents GET good, sellable listings and then turn those FOR SALE signs into paychecks.
Whaddya' know, I … (17 comments)
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sellers: From LISTED to SOLD - Free Show on May 3rd! - 04/21/08 04:11 AM
On Saturday morning, May 3rd, shy little me will co-host a teleconference workshop/seminar with my friend, Borino, founder of Expired Plus. What on earth am I, the queen of SOI* doing hanging out with a guy who does expired listings? Good question - glad you asked!
While I never pursued expired … (11 comments)
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sellers: And Finally, the fourth reason to hold an Open House (even if you don't want to): - 04/19/08 01:16 PM
If you haven't been following this series, the following blog may seem kind silly, just FYI!
Reason One: It will make your seller happyReason Two: You'll gather feedback from the publicReason Three: You'll become more familiar with your listingAnd Reason Number Four... You might sell the house.
Yeah, I know, fat chance, right? … (9 comments)
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sellers: Yet Another Reason to Hold that Open House #3 (of 4): - 04/17/08 07:31 AM
Earlier this week, I started this little series on Why You Should Do at least One Open House (on your own listings) even if you think they're a "waste of time."
Why? Because...
It will make your seller happy
You'll gather feedback from the public
And... today's topic:
You'll Become More Familiar with Your … (19 comments)
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sellers: Yes! Do That Open House! Reason #2 - 04/16/08 06:06 AM
Yesterday, I promised to chat some more about why an agent should hold his or her listings open, at least once. Something I didn't mention was that I'm only talking about YOUR own listings - not listings of other agents, although that's fine to do if you like (and I will … (25 comments)
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sellers: No! Open Houses are NOT a Waste of Time! - 04/15/08 07:15 AM
Do you think Open Houses are a waste of time? The verdict is divided on this - some agents swear by them, others refuse to even consider doing them.
Well, I'm going to do my best to encourage you to do an Open House for each and every one of your … (26 comments)
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sellers: Are Listing Presentations Really Necessary (or effective)? - 04/03/08 06:16 PM
We're having a lively discussion over on my private SOI Blog Forum about the "best" way to do a listing presentation. The reason it's up for discussion is that many of us work primarily with people we already know (our SOI's), and feel kind of silly doing a formal sales presentation … (47 comments)
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sellers: No Wonder Houses Aren't Selling... - 02/14/08 05:41 PM
Okay, rumor has it that the real estate market is in a slump. Is it true? S'pose so, everyone says it is.
I've been previewing my little heart out here in Charming Old Denver, catching back up on the market since my return to the trenches. I gotta tell ya, if YOUR … (56 comments)
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sellers: Jennifer Hires a Listing Agent - 01/12/08 06:06 AM
I'm getting ready to move across the country from Alabama to Colorado, and need to sell my beautiful home-in-the-country-on-four-acres. Not being an active real estate agent in Alabama, I hired my local agent, Millie Miller to get it done for me.
This is only the second time in my life I've … (26 comments)
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sellers: Is There Really an A$$ for Every Saddle? - 11/09/07 05:42 PM
Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today's Market.
But after it went to press, I slapped myself in the head because there's one topic I didn't cover in the book and I should have. So, I'll address it here.
… (27 comments)
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sellers: Preview Ten Listings Today and Report Back - 11/05/07 12:13 AM
Got this idea from Herb Hamilton's featured post today "Doom or Gloom or Huge Success."
Active Rainers - let's have some fun. In the next 48 hours, go out and preview ten listings in your area. Any ten you want. Make it easy on yourself and preview the ten homes closest to … (44 comments)
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sellers: Hey! What Happened to the Real Estate Market? - 10/31/07 07:07 AM
(excerpted from "Survival of the Fittest: Selling Your Listings in Today's Sucky Market")
Unless you've been hiding under a rock since August of 2007, you know that the real estate market in most areas of the country has sustained a massive blow to its ego. Not that things were booming before August, … (26 comments)
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sellers: What if...? - 10/17/07 08:35 AM
What if...
Your accountant prepared your taxes using last year's rules?
Your physician treated your arthritis with an expired prescription?
Your painter painted your house using 5-year old paint?
Your child's kindergarten teacher taught using 1970's methods?
Your stockbroker traded using 1990's strategies?
Your real estate agent priced your home using early … (18 comments)
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sellers: Get Good... or Get Out - 10/16/07 06:44 PM
Yep, that means exactly what you think it means. If you are not a good real estate agent, get out of the business now before you spend one more dime or dollar on your personal marketing or MLS dues. Give your overpriced listings to someone else who will price them right … (97 comments)
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sellers: SELLER, CAN'T YOU HEAR ME? - 09/16/07 07:08 AM
A fellow Active Rainer, who shall remain nameless in the interest of protecting her relationship with her clients, recently commented on one of my blogs as follows:
"Jennifer I just wrote an email to a seller who has a very overpriced listing. They swore they'd lower in two weeks if no activity. … (18 comments)
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sellers: If I ruled the (real estate) world... - 09/15/07 02:59 AM
Okay, that's a little melodramatic and I don't have time to talk about everything I would change. And, frankly, I have no interest in ruling any world.
So, let me rephrase that. If I ruled my real estate company...
I'd pass this law: Any agent who works for me will have to … (52 comments)
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sellers: Seller, Help Me... Help You - 07/16/07 01:21 PM
That's the tentative name of a CD (DVD?) I'm putting together to help agents educate their sellers on how to best help the agent get a home sold for the highest price, least amount of time, blah blah blah. It's not a product for sale or for profit... it's actually a … (18 comments)
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sellers: Say NO to Price Reductions! - 07/11/07 02:48 PM
I don't believe in price reductions. Never have. I believe that just about any home can sell in 30 days or less, in any market, if it's priced properly on Day One. And no, by "properly" I don't mean "under" although that may very well be the case in many markets. If … (75 comments)
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sellers: Dear Seller... Trust me, I know what I'm doing! - 04/12/07 07:52 AM
I just read Midori's great blog called "Pssst... Mr. and Mrs. Seller, Can We Talk?", which reminded me of something I used to include in my listing presentations. I don't know if my seller prospects much LIKED it, but it made me feel better for saying it... What do YOU think??
Dear … (27 comments)
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sellers: What does a listing agent DO for all that money? - 03/31/07 09:21 AM
I was cleaning out old files this morning and came across this little blurb I wrote years ago and used in my listing presentations. If you like it... feel free to use it!
What does a Real Estate Agent DO for all that money?Many people think that the main reason you hire … (17 comments)
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sellers: Being Up-Front with Our Sellers, Part III - The Condition of the Property - 03/03/07 07:21 AM
...Continued from Being Up-Front with Our Sellers, Part II
The Condition of the PropertyJust last week, I had a conversation with a young man who is putting his house on the market. The home is tenant-occupied and shows poorly, which he acknowledges. However, he has photos of the home taken when … (1 comments)
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sellers: Being Up-Front with Our Sellers - Part II - Tenant-Occupied Properties - 02/05/07 11:02 AM
... continued from: Being Up-Front with our Sellers, Part I ...
Tenant-Occupied PropertiesAn obstacle I run into time and again is a seller who doesn't understand the difficulties of showing, selling and closing a single-family tenant-occupied residential property. The typical situation is that my seller client has a nice little home with … (2 comments)
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sellers: Being up-front with our sellers - 02/03/07 10:53 AM
We real estate agents should have strong opinions. We should be willing and able to share these opinions with our clients, especially our seller clients. We are not hired for our looks, so to speak, rather we are hired because we are experts in the field of marketing, selling and closing … (6 comments)
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