sellers: The Proper Care & Feeding of Sellers From Contract to Closing - The Favorit-est Tips! - 01/13/12 12:12 PM
In keeping with our tradition of posting the Favorit-est Tips after our How-To shows in the SWS Virtual Studio, below are the Favorit-est Tips from yesterday's show: The Proper Care & Feeding of Sellers from Contract to Closing.
The show was about a listing agent's duties and responsibilities during the critical Contract-to-Closing … (13 comments)
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sellers: The Proper Care & Feeding of Sellers From Contract to Closing - a Free SWS Teleseminar - 01/11/12 07:23 AM
Especially for Rookie Agents (but everyone is welcome), this teleseminar show is about what happens (or SHOULD happen) between the time you get your listing under contract (woo hoo!) through the day of closing (an even bigger WOO HOOOO!).
The thing is... getting a listing under contract is nice, but it's … (11 comments)
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sellers: My Sign is Prettier than Your Sign! - 12/12/11 07:28 AM
I just got off the phone with one of my consulting clients. Poor guy. I nearly took his head off with my impassioned rant about the priorities of the real estate industry. He handled it well, I must say, although I could tell his patience with his trusted mentor (that would … (15 comments)
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sellers: The Proper Care & Feeding of Sellers From Listing to Contract - a Free SWS Teleseminar - 11/09/11 07:28 AM
Especially for Rookie Agents (but everyone is welcome), this teleseminar show is about what happens (or SHOULD happen) between the time you get your new seller client's signature on the listing agreement and that glorious day you go under contract.
Contrary to what some seem to believe, there are a LOT … (10 comments)
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sellers: HOW To Recommend a Price Reduction without Risking Your Credibility or Upsetting Your Seller - 11/01/11 07:51 AM
Related to a recent blog entitled "READ THIS Before Your Next Price Reduction Recommendation, today's post is about HOW to recommend a price reduction if it comes to that without blowing your credibility, or, frankly, ticking off your seller.
In a perfect world (and why not strive for that?), a price reduction … (69 comments)
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sellers: READ THIS Before Your Next Price Reduction Recommendation! - 10/21/11 08:22 AM
I have a friend who listed her house with one of the top agents in her area. They went on the market about two months ago, at the exact price the agent recommended and supported with his market analysis. Showings were brisk at first, then trickled off, as typically happens. … (170 comments)
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sellers: Do You Remind the Other Side of Contingency Deadlines? - 08/24/11 08:01 AM
During a recent SWS Teleseminar show (Negotiate with Soul) a discussion arose as to whether or not a listing agent should "remind" the buyer agent of the buyer's contingency deadlines. We didn't exactly call it "reminding," but rather "checking in" or "following up," but to my ear, it's the same thing … (19 comments)
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sellers: Is it Your Fault if Your Listing Doesn't Sell? - 08/10/11 09:06 AM
A few months ago, I was contacted by one of my customers who had just purchased my Listing Analyzer for Expired Listings which is a dandy little tool to help agents figure out why an expired listing didn't sell with the previous agent... and what they can (and should) do better … (59 comments)
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sellers: There's Nothing Wrong with a Free CMA - and a LOT Right about it! - 05/06/11 08:54 AM
It's a common complaint among our ranks that we often work "for free," especially these days when buyers are fussy, sellers are frustrated and closings are more tenuous than ever. We can work for months on one transaction only to watch it fall apart due to factors beyond our control, leaving … (17 comments)
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sellers: Do You Really Have to List to Last? A Free SWS Teleseminar with Guest-Host Jim Kimmons - 05/04/11 08:26 AM
"You Have to List to Last!"
Ever heard that before? Probably so - most real estate agents have heard this advice from their well-meaning mentors, trainers, gurus and associates. It simply means that if you don't have listings (that is, that you represent sellers), you won't succeed in your real estate … (5 comments)
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sellers: To Disclose or Not Disclose a Home's Material Defect In Your Marketing - a Follow-Up - 04/26/11 09:22 AM
A few weeks ago I posted a blog about whether it's a good idea or not to "disclose" an obvious material defect in your public advertising of a home, or let buyers discover it on their own when they visit the house. My opinion is that it's usually best to be … (43 comments)
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sellers: "No I Won't Reduce My Commission! Do You Expect Me to Work for FREE?" (Um, let's do some math) - 03/26/11 09:21 AM
Bear with me this morning as I rant a little bit about one of the Sacred Cows of the real estate industry (specifically, the compensation model that pays us based on the price of the property).
I recently read an article written by a real estate agent bemoaning a potential buyer client's … (133 comments)
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sellers: Do You "Disclose" a Home's Obvious Deficiencies in Your Marketing? - 03/18/11 07:39 AM
Many years ago, I had a sweeeet little listing in Denver. A 1940's stucco Tudor, with all the fixtures and features Tudor-philes love - glass doorknobs, art-deco light fixtures, oak floors with inlays, decorative tile window sills, vintage fireplace... it was an easy house to fall in love with.
And buyers … (53 comments)
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sellers: Who's Driving Your Bus? Do Your Sellers Tell You What to Do? - 10/11/10 07:50 AM
Ahhhh... back from vacation... and I must confess it's awfully darn cool to GO to the beach and then come HOME to the beach!
Anyway, here's a follow-up to my last pre-vacation blog about the show Loreena Yeo and I did together in the SWS Virtual Studio about getting listings sold … (25 comments)
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sellers: "I Sit Back and Wait For Offers!" Seriously? Yep. - 10/01/10 01:39 PM
The other night, Loreena Yeo and I did a show at the SWS Virtual Studio on the topic of getting listings SOLD quickly. And yes, assuming there is a buyer in existence for a property, it is entirely possible to sell a house in a matter of weeks, not months. In … (23 comments)
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sellers: "I Can Sell Your Home in 30-45 Days" Free Teleseminar Show at SWS this Wednesday - 09/27/10 08:16 AM
With all the doom and gloom in the real estate market, what's this about being able to actually even SELL a home, much less sell it in fewer than two months? Seriously?
Yep, seriously.
If a buyer exists* for a listing, it is possible to sell a house in a relatively short … (15 comments)
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sellers: Listing Presentations: How To Lose Them From Hello! (The Go-Giver Chronicles Continue) - 09/14/10 08:44 AM
A few weeks ago, I started writing about the Go-Giver real estate agent - how we in our industry can apply Go-Giver principles to our business. To read earlier posts, see the links at the bottom of this blog!
Here's a quote from the introduction to "Go-Givers Sell More" by Bob Burg … (23 comments)
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sellers: How to "Just Say No" to Your Seller without Sounding Lazy, Cheap or Disrespectful - 09/04/10 09:29 AM
God Bless 'em, sellers just want to help. They have lots of opinions on how their homes should be marketed, advertised and promoted to agents and buyers, and they LUV sharing those opinions with us. And of course, they expect us to agree with their opinions and implement their ideas … (36 comments)
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sellers: “Mr. FSBO, You’re an Idiot and I’m Not!” Yeah, that’s persuasive… - 08/27/10 08:01 AM
(The other day I promised to do a little series on applying Go-Giver principles to real estate - while this blog wasn't written with that in mind, I realize that it DOES indeed reflect a Go-Giver philosophy! So, let's consider this the first in that series, k?)
I was just talking … (67 comments)
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sellers: Listing Presentations: The Pitfalls of Charts & Graphs & Statistics - 08/09/10 09:07 AM
Had an interesting email dialogue over the weekend with a SWS reader - I'll let him identify himself here if he likes - about the use of charts and graphs and data and statistics in a listing interview. He asked the question during my "Helping Your Seller See the Light" … (33 comments)
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