soi: It's That Time of Year Again... Doo-Dad Time! - 11/03/09 06:09 AM
Ahhhhhhh... flickering jack-o-lanterns... the changing o'the leaves... the first snowfall... chestnuts roasting on an open fire... and time to order your end-of-year Doo-Dads!
Every year 'round this time, real estate agents open their checkbooks (or, better said, key in their credit card numbers) and spend millions of dollars on calendars … (34 comments)
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soi: "Jennifer, What Do You Think of Client Appreciation Parties?" - 10/24/09 06:19 AM
Earlier this week, I spoke on the subject of Selling to Your Sphere of Influence - No Sales Pitch Required! at the Colorado REALTOR Convention.
As I usually do, I did my best to debunk many of the sacred cows of the SOI- business model training industry, such as how important it … (83 comments)
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soi: Break My Leg! Wish Me Luck for My First Convention! - 10/19/09 07:08 AM
Deep breath. "Good morning, thank you for coming today...!"
Tomorrow (Tuesday) morning, I'm doing my very first REALTOR Convention speaking gig. In Colorado. At the Broadmoor Hotel & Resort, in case you'll be in the neighborhood. My topic? Oh, you can probably guess - "Selling to Your Sphere of Influence, No … (43 comments)
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soi: **sob** Why Did My Friend Hire Someone else? Oh, let me count the reasons... - 10/02/09 08:48 AM
Ooooooh... it hurts. It hurts a lot. When someone you know hires someone other than wonderful YOU to represent them in the purchase or sale of a home.
It's painful - I know it is. I've been there and, especially in my first few years, was devastated every time it happened. … (25 comments)
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soi: Pipeline 2010: The Very BEST Way to Fill Up Your Pipeline - 09/15/09 06:02 AM
Thanks for joining me for this little series on what you can do TODAY to ensure a Happy Next Year! The final installment is my favorite one - The Very BEST Way to Fill Up Your Pipeline.
Any guesses as to what it might be?
Below is a blog I wrote … (17 comments)
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soi: PIPELINE 2010 - Nurturing Your Relationships TODAY for Business Tomorrow - 09/12/09 06:23 AM
You didn't think I'd forget about your Sphere of Influence (SOI) in my Pipeline 2010 series didja'? Of course not...
If you've followed my blog at all, you might have noticed that I'm a big fan of an SOI business model, as long as it doesn't include any begging, bribing or … (13 comments)
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soi: Can You "SOI" in a Resort Community (that is, can you depend on your sphere of influence for business)? - 08/31/09 06:43 AM
So, you work in a resort community where most of the buyers and sellers live somewhere else. It's not likely you'll run into them at the grocery store or local coffee shop, and they probably won't be having a housewarming party you can finagle an invitation to (or even offer … (8 comments)
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soi: Making New Friends to Sell Real Estate To - a Guide for Introverts & Other Reluctant Networkers - 07/08/09 08:33 AM
I don't know what it is lately, but I'm getting slammed with emails from readers (that sounds negative, I don't mean it to be - I love hearing from y'all!) about how to meet people to add to their Spheres of Influence. Since a lot of my readers lean toward … (45 comments)
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soi: Two Vastly Different Approaches... Two Successful Real Estate Careers - 06/20/09 07:05 AM
I have a new soapbox that has fired up my blogging energy... doncha' love it when that happens? Off we go...
I had an interesting meeting last summer with a real estate agent who started in the business the same year I did, in the same company. That year, he … (23 comments)
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soi: The Real Estate Numbers Game in Reverse - Did You Impress More than You Annoyed? - 06/19/09 09:50 AM
As the Introverted Real Estate Agent's New Best Friend (I just made that up), I give out a lot of advice on how to make a real estate career work even if you aren't the most outgoing, charismatic social butterfly in town. The other day I was asked about the … (14 comments)
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soi: Does Your Friend Owe You a Courtesy Call When She Hires Someone Else? - 06/03/09 07:38 AM
Question: "I understand that I won't always get my friends' business, but when I don't, is it reasonable to expect a courtesy call explaining why they hired someone else?"
It's tough when someone you know entrusts their real estate business to another agent, isn't it? When you're new, the disappointment … (25 comments)
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soi: UNSUBSCRIBED! Some Random Thoughts on the Matter... - 05/03/09 06:37 AM
If you have a mailing list with that handy-dandy UNSUBSCRIBE option, you probably know how painful it is when someone does... that is ... UNSUBSCRIBE!
Of course, I'm mildly devastated (is that an oxymoron? Yes, I believe it is) when I get my little report of unsubscribes after I've sent out a … (24 comments)
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soi: Real Estate Agents - A Better Approach to: "I Return Calls Between x and y..." - 03/31/09 07:24 AM
"Hi, this is John and you've reached my voicemail. Your call is important to me and I return my calls between 1:00 and 2:00 and 5:00 and 6:00. Please leave a message and I'll call you back during those hours."
The first time I heard this outgoing voicemail message I didn't … (40 comments)
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soi: Antenna Up for Follow-up (to "Impress" Your Sphere of Influence) - 03/30/09 12:25 PM
Awhile back, I wrote a blog called "Touching versus Impressing." The gist of the blog was that taking the time to "impress" one person may be far more effective than "touching" a hundred. I challenged agents to strive to "impress" at least one person a week.
So, want an easy way to … (16 comments)
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soi: Can I "SOI" if I'm New to Town? - 03/26/09 08:40 AM
You may not have noticed, but I've been away from the Rain for about two weeks (except for a few little housekeeping blogs). Blog burnout - it happens and it's usually good for the soul... What have I been doing? WRITING MY NEXT BOOK! Outta nowhere, I was in the mood to … (16 comments)
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soi: SOI 105 - The Four Branches of Your Sphere of Influence - 02/25/09 07:30 AM
Been doing a little private SOI (Sphere of Influence) tutoring with some local Denver agents. Yesterday, as I was working with one of my students, she asked me a question that got me thinking (I love that). She asked "So, my goal is to expand my Sphere of Influence database to … (16 comments)
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soi: SOI 104: "I Think I've Blown it with my Sphere of Influence. Can I Recover Their Support?" - 02/10/09 07:35 AM
"Dear Jennifer,
I've been reading your blogs about SOI and my heart is sinking. I think I've blown it with my Sphere of Influence by constantly asking them for business and referrals. Is there a way I can redeem myself with my friends, or do I have to go make all … (18 comments)
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soi: SOI 103 - "My Daughter's Best Friend's Parents Just hired Another Real Estate Agent! " - 02/09/09 08:32 AM
"Dear Jennifer,
Got up this morning and saw that my daughter's best friend's parents listed with someone else! They've been on my mailing list and their daughter and my daughter have been best friends since grade school. I'm crushed. Should I continue to send them things or take them off my … (107 comments)
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soi: SOI 102 - The SECRET to a Successful Real Estate Sphere of Influence Business Model - 02/06/09 06:17 AM
Thanks for the Gold Star yesterday for my first SOI 101, AR Gods! So, to continue the message, here's SOI 101 Lesson #2 - The SECRET to running a successful SOI business model.
Sphere of Influence = The People Who Know You.
Here 't'is.
The secret to running a successful SOI-based … (20 comments)
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soi: SOI 101 - What Exactly is an SOI (Sphere of Influence) Business Model? - 02/05/09 07:30 AM
A Sphere of Influence business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to make one cold call, memorize … (43 comments)
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