soi: An Easy Way to Double Your Real Estate Business Every Year - 10/10/11 08:13 AM
So... whatcha' thinking I might be thinking here? More lunch dates? More blogs? More Facebook, Twittering or Linking In? Or, egads, more cold-calling, door-knocking or referral-begging?
Nope.
Here's a reeeeal easy way to double your business every single year.
EARN one referral from every single client.
If every buyer and seller … (23 comments)
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soi: So My Contacts Are Loaded... Now What? Part 2 - 08/18/11 09:59 AM
As promised... here is the follow-up to my earlier blog about what to do with your contacts once you've loaded them up in your contact management system to maximize the likelihood that your sphere of influence (the people who know you) will support your real estate business. If you'd like to … (9 comments)
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soi: So, My Contacts Are Loaded... What NOW? - 08/16/11 07:37 AM
Last week we did a show-n-tell webinar in the SWS Virtual Studio about contact management - specifically what to DO with your contacts once they're loaded. Because, as nice as it is to have a place to safely store your precious sphere of influence contact details, having them in storage certainly … (19 comments)
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soi: How to Talk About Your Real Estate Career - without sending your audience running the other direction! - 05/13/11 09:39 AM
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do's and Don'ts for new college graduates. In the Top Ten list of Don'ts was this gem: "Never 'Friend' a Realtor on Facebook." No explanation; apparently, none needed.
Ouch.
Also yesterday, an article came … (53 comments)
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soi: Real Estate Agents ask... "How Do I Meet More People to Add to My Database?" (A Free SWS Teleseminar) - 05/11/11 08:09 AM
Real Estate Agents ask... "How do I meet more people to add to my database?"
Traditional Training answers: "Join clubs! Attend networking events! Volunteer at the homeless shelter! Sponsor booths! Take classes!"
All fine ideas, to be sure. But I'm exhausted just looking at that list, never mind actually doing any … (7 comments)
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soi: Using Your Contact Manager to "SOI" - A Free SWS Webinar - 05/09/11 09:11 AM
In early 2011, we did a webinar called "Using Your Contact Management System to SOI" where we discussed and demonstrated various techniques to generate business and referrals from your sphere of influence using a contact management system. That is - how to use the conTACT management features of your system to … (5 comments)
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soi: The “YAY-ME” Letter to Your Sphere of Influence - 03/07/11 09:58 AM
I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you!
If your SOI "hears" from you on a reasonably regular basis - … (32 comments)
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soi: The More People Who Know You, Like You and TRUST You, the More Real Estate You Will Sell (Part 3) - 03/01/11 08:04 AM
Oops. A few weeks ago I promised to finish up a series I was doing on KLT - The Know, Like and Trust Principle which goes something like: "The more people who know you, like you and trust you, the more real estate you'll sell."
In the first two segments of … (8 comments)
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soi: Using Your Contact Management System to be the Best Thing to Happen to Your Clients (A Free SWS Webinar) - 02/16/11 08:01 AM
In January, we did two shows on the subject of contact management; the first was an overview of how Contact Management can improve your business and the second was a show-n-tell webinar on using a contact management system to run a sphere of influence-based business. (if you missed either show, you … (8 comments)
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soi: The More People Who Know You... and LIKE YOU... and Trust You, the More Real Estate You Will Sell (Part 2) - 02/14/11 11:35 AM
The KLT Principles: People Buy from Those They Know, Like and Trust, andThe More People Who Know You, Like You and Trust You, the More Real Estate You Will Sell
Last week I wrote about the importance of ensuring that more of the world's people KNOW you if you want to … (16 comments)
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soi: The More People Who KNOW You, Like You and Trust You, the More Real Estate You Will Sell (Part 1) - 02/10/11 08:47 AM
The More People Who Know You, Like You and Trust You, the More Real Estate You Will Sell
Ever heard this sweet little ditty? Sure you have, or some version of it. Perhaps you've heard the version that goes "People buy from those they know, like and trust;" Bob Burg made … (27 comments)
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soi: Is it Mercenary to "Use" Your Sphere of Influence for Business? - 02/02/11 09:46 AM
Excerpted from my soon-to-be-released third book, Prospect with Soul (woo hoo!!)
Is it Mercenary to "Use" Your Sphere of Influence for Business?I often toss around the phrase "You never know who might lead you to your next $10,000 paycheck."
What I mean by that is that in our business, we get … (22 comments)
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soi: Using Your Contact Management System to "SOI" - Free SWS Webinar on Thursday - 01/26/11 07:17 AM
On January 6th, in the SWS Virtual Studio, we did a little show on Using Contact Management to Sell with Soul. Judging from the post-show questions, comments and generally positive feedback, the topic is of much higher interest to the real estate community than I gave it credit for!
So...on … (8 comments)
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soi: Contact Management with Soul - Which System Do I Recommend? - 01/24/11 08:55 AM
(Maybe THIS post will get me over that 300,000 points mark!)
So, the burning question! Which system do I recommend...?
Well, I'll tell you what I use and therefore, feel comfortable recommending. It's not the only option, obviously; there are gazillions of (well, maybe a few dozen) real-estate-specific contact managers, and I'm sure … (27 comments)
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soi: Contact Management with Soul - Contact Management Pays for Itself! (If you use it, that is...) - 01/20/11 08:12 AM
A few days ago, I posted a blog about how I don't buy the argument that a real estate agent can't afford to purchase a contact management system because that extra $10 or $20 or $35 or $39/month just ain't in the budget. You can read it here.
Today I'll be a … (10 comments)
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soi: Contact Management with Soul - The Series - "But I Can't Afford A Contact Management System!" - 01/18/11 08:07 AM
First things first... I'm an old married woman as of Saturday! Yay!
Second things next... hoping today's blog puts me over the 300,000 points mark...
And now onto today's message...
After my first contact management teleseminar show on January 6th, I got a bunch of emails from attendees telling me they appreciated … (23 comments)
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soi: Contact Management with Soul - The Series - The Two Things a Contact Manager Should Do VERY WELL - 01/10/11 07:52 AM
Last Thursday, I did my first-ever contact management teleseminar show in the SWS Virtual Studio. The goal of the program was to do a general overview of what *I* think a contact manager ought to do for you, and provide some solid ideas of how to use your contact manager to do those … (20 comments)
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soi: Using Your Contact Management System to Sell with Soul (A Free SWS Teleseminar) - 01/05/11 07:13 AM
Contact Management! Woo Hoooooo! Now THIS is a topic you've been waiting all year (well, six days anyway) for, huh?!
Actually, I get more requests for recommendations on contact management than almost any other topic. Since I'm a big fan of running a Sphere of Influence (SOI) business, which naturally involves getting … (16 comments)
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soi: Self-Promotion for Real Estate Agents: "I Wanna Get My Name Out There!" - 12/28/10 07:45 AM
"What's the best way to get my name out there?"
I hear this question a lot. Agents, particularly newer ones, ask it wanting to know how they can best spread the word that they're open for business.
Usually, they're looking for advice on the best places to advertise - should they … (33 comments)
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soi: Your Sphere of Influence - It's a Perfect Time of Year to Reconnect! - 12/08/10 07:53 AM
Pretty much everyone agrees that one's sphere of influence can be a great source of business. But lots of agents hesitate when it comes time to actually implement a sphere of influence campaign - they don't know how to take the first step without coming across as phony or even … (36 comments)
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