sphere of influence: It's That Time of Year Again... Doo-Dad Time! - 11/03/09 06:09 AM
Ahhhhhhh... flickering jack-o-lanterns... the changing o'the leaves... the first snowfall... chestnuts roasting on an open fire... and time to order your end-of-year Doo-Dads!
Every year 'round this time, real estate agents open their checkbooks (or, better said, key in their credit card numbers) and spend millions of dollars on calendars … (35 comments)
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sphere of influence: "Jennifer, What Do You Think of Client Appreciation Parties?" - 10/24/09 06:19 AM
Earlier this week, I spoke on the subject of Selling to Your Sphere of Influence - No Sales Pitch Required! at the Colorado REALTOR Convention.
As I usually do, I did my best to debunk many of the sacred cows of the SOI- business model training industry, such as how important it … (83 comments)
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sphere of influence: Break My Leg! Wish Me Luck for My First Convention! - 10/19/09 07:08 AM
Deep breath. "Good morning, thank you for coming today...!"
Tomorrow (Tuesday) morning, I'm doing my very first REALTOR Convention speaking gig. In Colorado. At the Broadmoor Hotel & Resort, in case you'll be in the neighborhood. My topic? Oh, you can probably guess - "Selling to Your Sphere of Influence, No … (43 comments)
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sphere of influence: **sob** Why Did My Friend Hire Someone else? Oh, let me count the reasons... - 10/02/09 08:48 AM
Ooooooh... it hurts. It hurts a lot. When someone you know hires someone other than wonderful YOU to represent them in the purchase or sale of a home.
It's painful - I know it is. I've been there and, especially in my first few years, was devastated every time it happened. … (25 comments)
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sphere of influence: Pipeline 2010: The Very BEST Way to Fill Up Your Pipeline - 09/15/09 06:02 AM
Thanks for joining me for this little series on what you can do TODAY to ensure a Happy Next Year! The final installment is my favorite one - The Very BEST Way to Fill Up Your Pipeline.
Any guesses as to what it might be?
Below is a blog I wrote … (17 comments)
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sphere of influence: PIPELINE 2010 - Nurturing Your Relationships TODAY for Business Tomorrow - 09/12/09 06:23 AM
You didn't think I'd forget about your Sphere of Influence (SOI) in my Pipeline 2010 series didja'? Of course not...
If you've followed my blog at all, you might have noticed that I'm a big fan of an SOI business model, as long as it doesn't include any begging, bribing or … (13 comments)
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sphere of influence: Ten Tips to Being a Good Refer-ee (that is - one who receives referrals from other real estate agents) - 09/04/09 08:10 AM
I've been doing a lot of referring these days. Both of my own leads to other Denver-area agents, and also coordinating agent-to-agent referrals around the country (see below if you wanna play, too!).
I'm seeing some distinct differences in how my referrals are handled by the refer-ee, and I tell ya, … (14 comments)
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sphere of influence: Can You "SOI" in a Resort Community (that is, can you depend on your sphere of influence for business)? - 08/31/09 06:43 AM
So, you work in a resort community where most of the buyers and sellers live somewhere else. It's not likely you'll run into them at the grocery store or local coffee shop, and they probably won't be having a housewarming party you can finagle an invitation to (or even offer … (8 comments)
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sphere of influence: Real Estate Agents - A Better Approach to: "I Return Calls Between x and y..." - 03/31/09 07:24 AM
"Hi, this is John and you've reached my voicemail. Your call is important to me and I return my calls between 1:00 and 2:00 and 5:00 and 6:00. Please leave a message and I'll call you back during those hours."
The first time I heard this outgoing voicemail message I didn't … (40 comments)
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sphere of influence: Antenna Up for Follow-up (to "Impress" Your Sphere of Influence) - 03/30/09 12:25 PM
Awhile back, I wrote a blog called "Touching versus Impressing." The gist of the blog was that taking the time to "impress" one person may be far more effective than "touching" a hundred. I challenged agents to strive to "impress" at least one person a week.
So, want an easy way to … (16 comments)
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sphere of influence: Can I "SOI" if I'm New to Town? - 03/26/09 08:40 AM
You may not have noticed, but I've been away from the Rain for about two weeks (except for a few little housekeeping blogs). Blog burnout - it happens and it's usually good for the soul... What have I been doing? WRITING MY NEXT BOOK! Outta nowhere, I was in the mood to … (16 comments)
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sphere of influence: SOI 105 - The Four Branches of Your Sphere of Influence - 02/25/09 07:30 AM
Been doing a little private SOI (Sphere of Influence) tutoring with some local Denver agents. Yesterday, as I was working with one of my students, she asked me a question that got me thinking (I love that). She asked "So, my goal is to expand my Sphere of Influence database to … (16 comments)
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sphere of influence: SOI 104: "I Think I've Blown it with my Sphere of Influence. Can I Recover Their Support?" - 02/10/09 07:35 AM
"Dear Jennifer,
I've been reading your blogs about SOI and my heart is sinking. I think I've blown it with my Sphere of Influence by constantly asking them for business and referrals. Is there a way I can redeem myself with my friends, or do I have to go make all … (18 comments)
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sphere of influence: SOI 103 - "My Daughter's Best Friend's Parents Just hired Another Real Estate Agent! " - 02/09/09 08:32 AM
"Dear Jennifer,
Got up this morning and saw that my daughter's best friend's parents listed with someone else! They've been on my mailing list and their daughter and my daughter have been best friends since grade school. I'm crushed. Should I continue to send them things or take them off my … (107 comments)
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sphere of influence: SOI 102 - The SECRET to a Successful Real Estate Sphere of Influence Business Model - 02/06/09 06:17 AM
Thanks for the Gold Star yesterday for my first SOI 101, AR Gods! So, to continue the message, here's SOI 101 Lesson #2 - The SECRET to running a successful SOI business model.
Sphere of Influence = The People Who Know You.
Here 't'is.
The secret to running a successful SOI-based … (20 comments)
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sphere of influence: SOI 101 - What Exactly is an SOI (Sphere of Influence) Business Model? - 02/05/09 07:30 AM
A Sphere of Influence business model is a strategy that focuses on attracting business to you from the people you know and the people you meet socially, as opposed to pursuing business from strangers. It's possible to run a 100% SOI business and never have to make one cold call, memorize … (43 comments)
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sphere of influence: "Touching" versus "Impressing" for Real Estate Agents - 01/30/09 06:32 AM
Several months ago (egads, in September) I wrote a blog with a teaser promise at the end to "stay tuned" for more... and that "more" never came. I sure hope too many of my readers didn't lose sleep wondering when I'd ever get back on topic. Here's the post... At the end … (18 comments)
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sphere of influence: How Can a Lender Earn My Business? - 01/15/09 09:07 AM
Because I teach real estate agents how build a business based on their Sphere of Influence (SOI = the people they know and the people they meet) as opposed to marketing-to-strangers, I'm often approached by new or newer lenders asking how they can successfully persuade US (the REALTOR community) to give … (27 comments)
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sphere of influence: Phooey on Prospecting... I just wanna do my job! - 12/01/08 08:00 AM
I'll be interested to see the responses to this forthcoming brain dump... some of you will totally relate, while others will think I'm just a weirdo.
I hate to prospect, in any way, shape or form. By "prospect" I'm not really referring to any particular method, strategy or activity, I just simply … (82 comments)
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sphere of influence: To Expand Your Sphere of Influence - Be in the Right Place at the Right Time ... More Frequently! - 11/15/08 08:44 AM
Okay, so my last two postings have been a little grim, a little whiney, a little dark. BAH! Enough of that! Life is good, life is sweet, life is wonderful and it might do me good to remember that a little more often! Actually, this week has been pretty darn … (28 comments)
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