Driving More Traffic to Your Real Estate Website - Building Web Presence - 05/31/07 09:26 PM
The first step is to get your website out there through promoting your website through various search engine optimization (SEO) and search engine marketing (SEM) techniques. In addition it is very important to create your presence on other websites that link back to yours (referred to as inbound linking). It is … (8 comments)
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Building a Better Blog - Learn from the Pro's - 05/31/07 08:12 PM
Clearly blogging is a vital aspect of increasing your web-presence, just ask blogging expert Mary McKnight or visit Mary's Active Rain page and look at some of her blogs - it becomes clear very quickly that she's smart as a whip - if you are looking for blogging tips or to create an individual, … (2 comments)
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Ultimate Website Marketing - Appearing in Multiple Places on the First Page of Google Results - 05/29/07 01:19 PM
Every website owners dream come true - and some may ask how this is possible. Not so simple, although many claim they can do it, and that SEO/SEM is so easy - yeah right. I admit it is not brain surgery, but it does take a certain level of commitment to achieve … (2 comments)
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Why Website Visitors Leave Within 3 to 5 Seconds on Average, from a marketing and SEO standpoint - 05/29/07 09:05 AM
Most people surfing the net looking for something on average leave most websites within 3 to 5 seconds - and this is for a simple reason - they do not find anything compelling to make them stay. What can you do about this?
In media, as the saying goes: "Give the people … (56 comments)
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SEO is not Brain Surgery - But who's got the Time? - 05/28/07 04:35 PM
I keep hearing the same thing over and over - SEO is not difficult - well at least for those that are not technologically challenged. Even if you can figure it out through study and reading great posts like that of Brad Carroll, and constantly emerging SEO Tips of the Day … (4 comments)
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Importance of Inbould Links - 05/27/07 04:25 PM
According to Google: Make sure that other (quality & relevant) sites link to yours. Links help our crawlers find your site and can give your site greater visibility in our search results.
You might want to check out http://www.amer-relo.net/ - which is a site designed to connect buys and sellers with relocation experts. … (9 comments)
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#1 Page Rank on Google Isn't Necessarily the Best - 05/27/07 02:44 PM
Ask friends, family, colleagues - ask real estate clients (ask yourself):
"How many times when conducting searches on Google, or any other search engine for that matter, do you either skip right over the first couple results on the page as you scroll down looking for a match? Or they click on several different sites … (9 comments)
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SEO Tip of the Day - Search Engine Optimization - Title Tags - 05/27/07 11:19 AM
When thinking of your title for blog postings or for the <title> portion of your website pages, keep the number of characters under 90, be concise and use a combination of the geographical terms (San Diego, CA, California, etc.) with the most important product or service terms to your area of … (9 comments)
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How important are inbound links? Fact or Fiction according to Google - 05/23/07 06:41 PM
Make sure that other sites link to yoursLinks help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page's importance) with sophisticated text-matching techniques to display pages that are both important … (4 comments)
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Tip from the Google Webmaster's Guide - 05/23/07 06:37 PM
Give visitors the information they're looking forProvide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write … (3 comments)
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Tips to increase your website's conversion rate - increase sales and ROI - 05/23/07 02:27 PM
Conversion rate is defined as when a new visitor comes to your site, it is known that within 3 to 5 seconds they will leave if they do not have a compelling reason to stay and take a specific action. BY the specific actions (conversions) in real estate we usually mean contact you by phone or … (8 comments)
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FAX Advertisements...Does this irk the heck out of just me? - 05/23/07 09:56 AM
They don't seem to have any morals or ethics - and one of the main of the companies responsible is in Afganastan I found out - it is such a problems stemming from this particular company to the point that their US namesake has had to basically shut down their website and … (4 comments)
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What is Search Engine Optimization (SEO)? Getting better organic search engine results. - 05/23/07 09:34 AM
Understanding the concepts surrounding search engine optimization and website marketing is the first step towards making your website successful as a leads generation and sales tool through the internet as a marketing medium.
Search engine optimization (SEO) is defined as initiatives that affect a site's natural or organic search engine ranking … (4 comments)
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Increase Your Web-Presence Through Relocation Network - 05/23/07 05:38 AM
As we know in the SEO realm, inbound links from quality sites is an important variable when organic search engine rankings are calcutated. As it is everyone's goal to increase your website's presence on the internet, I thought I would share a well built and structured website with you that offers different levels … (6 comments)
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Increasing your website's organic ranking. Does age matter? - 05/22/07 10:38 PM
The quick answer is yes, absolutely.
There are many factors that go into increasing a website's organic ranking on the major search engine - but I thought I would start with the first question I prospective clients:
How old is your website?
Generally if a website has been around for at least 6 months to … (15 comments)
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Definition: What does Organic search results mean? - 05/22/07 10:03 AM
As we know, just about every day there is a new catch phrase or term being thrown around in the internet realm. As a website optimizer (and Realtor), I thought I would take a step back and clarify some terms in this posting - starting with:
Organic as it related to search engine … (2 comments)
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Increasing your website's organic ranking. Does size matter? - 05/21/07 06:58 PM
And by size I mean content - I just thought that might catch your eye and hopefully put a smile on your face.
What is calculated as quality content by the search engine varies, but one item is for sure: You must have lots of relevant content relating to real estate and … (5 comments)
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Getting people to your website - then what? CONVERSION RATES REIGN KING - 05/21/07 11:32 AM
Typically conversion rates are defined as after getting a visitor to your site, having then take a specific course of action (sign-up, buy, call, email or contact you through some manner - these are typical examples). Arriving at these conversions is typically reached through a high web-presence through SEO and online web-marketing (SEM). As … (5 comments)
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Prudential Prime Properties Bucks a Down Market through Internet Savvy - 05/20/07 02:18 PM
When we started with Prudential Prime Properties (www.PruBostonRealty.com) about 10 months ago, they were not even in the top ten pages of results on Google. Now on the organic results we have them coming in #4 out of between 17 million and 30 million search results (at any given time) on … (5 comments)
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What are you doing to promote and rank your real estate website? - 05/20/07 02:16 PM
The goal is to ultimately maximize your wesite investement ROI by causing sites to appear in several different places on the first and second pages of search engine results that apply to their respective markets and most searched key words and key word strings. I recommend finding a internet consulting company to manage your … (2 comments)
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