single property websites: How Do Realtors Choose A Loan Officer/ Mortgage Broker? - 11/16/11 09:14 AM
After working in the real estate industry for several years, working firsthand with dozens of loan officers and mortgage brokers, and talking with many in the industry, I thought I'd take a stab at asking the question on every loan officer's mind: how can I get more Realtors to work with me and trust me with their clients?
I would say the most important thing is Trust! Realtors want to be able to do a great job for their clients. Top agents know that referrals are the way to survive in this industry.  Realtors want a loan officer they can trust … (3 comments)

single property websites: New Joint Marketing Presentation For Loan Officers & Real Estate Agents - 01/31/11 07:15 AM
We recently launched our Joint Marketing Program For Loan Officers & Real Estate Agents, and so far we've had great feedback. In a nutshell, loan officers sign up for the program, and they get unlimited single property websites they can offer to an unlimited number of real estate agents. They can then split the cost however they want, which saves everyone time and money. Most importantly, it helps loan officers establish relationships with top agents by providing something they actually want and need. 
To help loan officers explain the program and it's value to real estate agents, we've created a customizable powerpoint presentation … (0 comments)

single property websites: New My Single Property Websites Video - 10/11/10 09:42 AM
I'm excited to say we've just finished our new marketing video that explains My Single Property Websites! It got me thinking... I wonder if it would be useful for agents to create their own marketing videos, perhaps with testimonials and photos of past clients, short video blurbs, mixed in with images of the marketing and service you provide to your clients?  The expense of videos like these has fallen dramatically, and if any agent is interested I'd be happy to put you in touch with the person we used to help you create your own agent video resume.
We used a … (5 comments)

single property websites: New ActiveRain Flyers For Your Listings - 10/06/10 08:02 AM
We've upgraded our templates at My Single Property Websites to include a new ActiveRain Single Property Website Flyer! Take a look at the example below, you can create your own free preview version of a single property website here.
 

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single property websites: 3 Steps To Writing Greal Real Estate Listing Descriptions - 07/23/09 07:53 AM
When I first started my career, I prided myself on writing dramatic property descriptions so full of hot air they could nearly float.  I thought I was doing my job - and representing the best interests of my seller.  Only after watching countless eyes roll after reading my descriptions of “majestic spaces great for entertaining” while standing in a 12 x 12 foot living room, did I realize I was doing myself and my seller a disservice.
Property descriptions are a critical marketing step required for every listing, but all too often they are written as an afterthought.  A great property … (2 comments)

single property websites: 5 Reasons To Use Twitter in Real Estate - 07/15/09 12:45 PM
You've no doubt heard of Twitter by now. But it is worth the effort? Will it help your real estate business? You may have delayed a year or two on Facebook before, only to realize now how useful it can be for generating referrals and keeping in touch with your sphere. Don't make the same mistake with Twitter! Here are 5 reasons I came up with for you agents on the fence:
Reason #1: Following other top agents in your market.
Even if you never send a single "tweet", you can sign up and follow the top agents in your market. … (36 comments)

 
Michael LaPeter (My Single Property Websites)

Michael LaPeter

San Francisco, CA

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