Mary Douglas, Colorado Realtor, has a very humorous approach to helping sellers understand the importance of proper home preparation.  Dressing for success is not just for professionals, it also applies to your house for sale.

Via Mary Douglas, REALTOR ®, Red Feather Lakes, Colorado (United Country Ponderosa Realty):

I'll admit I love my flannel  jammie  pants, they are very comfy; but when I'm going out, they certainly stay at home and I am dressed.

Yesterday, when I went grocery shopping, I was amazed at how many people wear their flannel jammie pants to the store!  

There were jammie pants people in the cereal aisle and jammie pants in produce, in fact I probably saw 5 or 6 pair on my shopping excursion and the store was not that crowded.

There are two ways to look at this: "It's terrible, people should really learn to dress for success and look their best no matter where they are going" or the alternative: "Just be who you really are."

In real estate, sellers who are doing their very best to keep their housekeeping up and have their homes in show ready condition at a moments notice are dressed for success.

Sellers who cannot or will not do this are like jammie pants people - they just want the buyer to accept their house for who/what "it really is."

Jammie Pants People, if your home is on the market, you need to dress it for success, price it right and do your part to present it to buyers in the very best light.

I know it's not easy and it requires a lot more effort and time, but in the long run it will be worth it.   Just like jammie pants don't impress me in the grocery store, that same attitude won't impress a buyer seeing your house today.  I'm only telling you this to help you sell your home.

 

As for the grocery store, it's a free country!

Really, who am I to judge?

In my opinion there is no excuse to wear your flannel jammies to the store unless it's midnight and the baby is out of formula.

 

But then again, maybe I'm just jealous because I left my jammie pants at home.

**********************************************************************************

Mary Douglas, your Mountain Broker-Associate and REALTOR®

United Country  Ponderosa Realty, Red Feather Lakes, CO

www.redfeatherlakes.com ---800-531-2195

"A Day in the Mountains will always soothe your city soul"

The information contained in Mary's blog is deemed reliable but is not guaranteed, and the opinions and    views expressed in these articles are solely those of the author.

_________________________________________

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Here is some very valuable advice for my local New Hampshire sellers currently preparing their home for sale.  It comes from fellow Home Stager, Deena Cottingham.

Via Deena Cottingham, Home Stager & Photographer (GreenApple Staging & Images, Calgary Staging & Photography):

When I do Pre-Market Consultations as a Home Stager, I often see -- and smell -- a variety of scented products throughout the home. There's the plug-in variety, the spray variety, the stash-in-a-corner-and-please-absorb-the-smell-in-here variety.

Diffuser SticksI often ask about their presence . . . is there an issue in this room? Are you worried about an odor problem? Most home owners shrug and say that they think it's just prudent. You know . . . just in case.

The problem is that these products designed to "add a pleasant scent", are themselves usually way too strong and generally unpleasant. I mean, I'm pretty sure "mountain breezes" don't usually smell like eau de toilet in real life! And I don't really want every cell in my olafactory glands hyper-stimulated with "Freesia Fantasy", thank you very much. (Plus, I have to wonder about the health implications of all these chemicals floating around in the air I breathe).

Worse yet, the presence of these products often alert a potential buyer that there may in fact be an odor causing issue that you are trying to hide. And besides, no product out there is going to hide wet dog. It'll just make for a hideous . . . and I believe, probably toxic . . . combination of scent molecules.

Okay, I exaggerate (slightly), but according to About.com, the number one turn off for a potential buyer is strong odors in the home. Um, so think pets, smoking, cooking, mold, mildew and anything basically musty, soggy, and otherwise stale or disgusting.

So instead of masking your home's odors, embrace them! Tell yourself -- as the home owner -- there isCigarette in Ashtray no such thing as a bad smell. It is your friend, and very useful information, telling you to take action!

First of all, get an objective opinion about your home and it's inherent smell (that you are totally incapable of detecting . . . trust me). And please, don't kill the messenger or kick this gift-horse in the mouth! Thank them for their honesty, because it will allow you to make your home more marketable.

Secondly, find the source of the smell and deal with it. By "deal with it", I mean, obliterate it. Spraying Febreeze on the sofa isn't going to do it. If this means calling in the professionals, or replacing carpet, you just have to do it. The cost before you go on the market will be far less than the discount a buyer will demand to remedy your smelly problem--if they are even willing to take it on.

And lastly, go on the market with confidence. Once you've addressed this huge deal breaker, not only will buyers respond much more favorably to your home, maybe . . . just maybe . . . you'll enjoy living there a little bit more yourself.

 

 

 

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

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It's probably the most popular challenge I come across as a home stager -  Sellers who refuse to remove the TV from the master bedroom. 

Ask any stager and they will tell you that the master bedroom should be a retreat, a relaxing spa-like room.  The kitchen and the master suite are the two most important rooms when it comes to preparing a house for sale.  These are the two money rooms...the make-or-break-the-deal rooms.

And yet...time and time again home stagers are faced with sellers who are not willing to give up their TV in order to make their bedroom more attractive and appealing to buyers.

It's not perfect, and it won't work in all circumstances, but I've recently discovered a compromise that could serve as a solution to the home staging master bedroom TV dilemma.

Replace the unsightly TV, and whatever nightstand or table it's sitting on, with a decorative chair.

tv in the bedroomchair in bedroom

I know this doesn't seem like such a brilliant idea, especially since the TV is gone and the whole idea was that the seller isn't willing to remove the TV.  But this is just what the room will look like for showings.

On a daily basis, the homeowner can still have their TV.  By placing a shelf or tray on the chair, the chair becomes a TV stand.  The shelf, cable box and TV are easily unplugged, removed, and placed in a closet for showings.

tv on chair

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Here is some excellent advice for preparing your New Hampshire home for sale by St. Louis home stager Cathy Brosius.

Via Cathy Brosius, Home Staging, St. Louis region (Arranged Smartly LLC):

You've decided to put your house on the market and you're planning to do so in a month or two. Now you must decide how to prepare your home for sale. To make that task easier, here are six ways to begin the home staging process now.

1. Decide what needs to goComing Soon

  • Check each room and remove furniture and accessories that are not necessary, are visually distracting or block the views of architectural details. This includes family photos, collectibles, accent furniture or maybe even large pieces such as a buffet or TV. 
  • Look for too much pattern in a space. When your home photos get posted online, pattern can be very distracting. You can slipcover upholstered furniture, remove a busy area rug or remove pillows or other accessories that add too much visual noise.
  • How to decide? Rooms should appear as large as possible and traffic pathways should be free and clear. Take a photo if you're not sure and compare it to houses currently on the market that look appealing to you.
  • Also remove anything that has a limited personal appeal such as dated window treatments, wallpaper, decade-specific colors like mauve or teal, your collections or very taste-specific styles. 
  • When in doubt, take it out! Less is more here.

2. Decide where it will go

  • Once you have identified the things you want to remove, figure out where they will go. An end table may get moved from the family room to the living room to flesh out a sparse space. 
  • If you have storage space in the basement, excess items can go there if neatly stacked, preferably in a closet or along a wall. 
  • What if you don't have any storage space available in your house? Consider asking a family member or friend if you can store items at their home. Rent a storage space or pod. But make the phone calls now and sort this out so your home is ready to show on listing day.

3. Cull excess items from closets and storage areas

  • If you can reduce what's in your closet by one-fifth to one-third, it will make the space look larger and indicate to buyers that there is plenty of storage space. Donate apparel you haven't worn in the last year or the kids have outgrown. You'll have less to pack and unpack for the move. Box up out of season clothing that you won't need for a while.
  • This strategy applies to gadgets and dishes in the kitchen and items in other areas of the house, too. Is there something you aren't using? Pack it up or take it to a thrift shop. 
  • Do you have a graveyard of miscellaneous items you don't know what to do with? Things like electronics can be donated if working, or recycled at electronic recycling depots if not. In St. Louis, check http://www.ecyclestlouis.org/. You'll find locations where you can take electronics to be recycled and you'll help the environment.

4. Repair deferred maintenance

  • Always repair those obvious things that really need fixing. Even addressing simple issues like jiggly doorknobs makes a house feel well-maintained.

5. Paint

  • When walls or trim are dirty, marked or can't be cleaned, it's time to paint.
  • Personal color choices with limited appeal will need attention. This can mean dated hues, like mauve and teal, or colors that may not appeal to the masses, like purple or neon green.
  • Dark colors can be difficult to paint over and may make a room feel smaller. Along the same vein, dark paneling may make a room feel cave-like and dated. Consider painting these spaces in a light, neutral color that will feel brighter and larger. 
  • Choosing neutral colors like light beige or neutral green will make the house feel fresh and appeal to the widest number of buyers possible. This can offer a big impact for a small investment.

6. Make simple updates

  • Switch out light fixtures, faucets and even bathroom hardware such as towel racks, for an updated feel with a minimal investment.
  • Pay attention to metal finishes that are currently in style. In most cases this means anything but brass. 
  • Not handy? Call a handyman service. They are usually qualified for tasks such as replacing faucets and lighting and can be reasonably priced.

Make sure you apply these steps to the interior and the exterior of your house. Whatever you do to get your property ready for the market, give yourself plenty of time. This allows you to complete the tasks yourself or call in help if needed. Preparing your home for sale is like studying for a test or readying for a job interview--the investment of time now can really pay off in the future.

 

 

 

 

Cathy Brosius is the owner of Arranged Smartly, a home staging and organizing company.  Cathy and her team are working smartly for homeowners and real estate agents throughout the St. Louis region.  She has also been interviewed on KMOV's Great Day St. Louis, providing tips on staging a home for sale.


 

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muscle manMost sellers who hire a professional home stager for a marketing consultation don't have prior experience with staging. 

They usually expect the home stager to walk through the house, creating a list of improvements to be made in order to make their house more appealing to buyers. 

What the sellers usually don't expect is for the consultation to get physical.

 

 Warning:  Your Home Staging Consultation Could Get Physical!

 

This is when the real fun begins - when furniture gets moved and pictures come off the walls and accessories are traded from one room to another. 

For those who aren't expecting it and have never experienced it before, it can be a real surprise. 

 

Here is an example of a recent consultation that got physical:

bedroom before home staging

The king size bed doesn't leave much room for both dressers.  The larger dresser and mirror were moved to another bedroom down the hall.  The smaller dresser was then moved from behind the door, allowing the door to now open all the way.

The nightstands and lamps were too small so they were replaced with items found from other rooms.

 

bedroom after staging

 This three hour consultation resulted in a to-do list for the entire house and two transformed bedrooms. 

Once the seller completes their "homework" and I return for the final staging, I will update with more photos. 

 

 

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j.a.c.kJack belly time

baby Jack 6 monthsbaby Jack 6 months

z.a.c.k

Zack and stuffed animalszack 3 mos oldzack 3 mos old

zack and toy alligator

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Putting your house on the market?  One of the most important decisions you will make is choosing the professionals who will help you sell.  Not all Realtors and Home Stagers are created equal. 

question marks in speech bubble

Just because they are professional, it doesn't mean they are proficient.

In order to choose the right professionals, you are going to have to invest some time. 

This is not a decision to take lightly. 

You are going to have to ask a lot of questions. 

Get your ASK in gear if you want to get your house sold!

When choosing a professional, it is best to interview at least three candidates.  Don't be afraid to ask a lot of questions...you are depending on them to help sell your greatest asset.

Questions to ask Realtors include:

  • Are you full or part time? 
  • Do you work predominantly with buyers or sellers?
  • How knowledgeable are you with my area?
  • Do you have a website and/or blog?  How often do you update your website or blog?
  • How do you intend to market my property other than listing it on MLS? 
  • Will my property be listed on your website? 
  • Do you use video?
  • What will the cost be?  Are there any fees beyond your commission?
  • Will I be working directly with you or with an assistant?
  • Can you provide references?

Questions to ask a Home Stager include:

  • How long have you been in business? 
  • Do you specialize in occupied or vacant properties?
  • Are you familiar with my area and do you know the target buyer for my home?
  • Do you have a portfolio of your work? 
  • Are the photos of your actual work, or do you use stock photos?
  • Do you provide digital photos of your completed work?  What is the cost?
  • Are you registered with the state?
  • Are you fully insured?
  • What are your rates? 
  • Can you provide references? 

 NOTE:  At this time there is no independent organization that certifies or licenses home stagers, and no government oversight regulating home staging business practices.  If a home stager has a designation after their name, it comes from whatever training courses they have taken.  

Ask questions to get answers to what is important to you.  You are not looking for the "best" realtor or stager.  You are looking for the best realtor or stager for you.  Make your selection based on the answers given and how comfortable the people make you feel.

 

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My fellow New Hampshire blogger, Steve Loynd, recently posted childhood photos of himself ranging from "highchair to high school" and he posted a challenge asking other Active Rain members to share their childhood photos.  I hereby accept Steve's challenge. 

 New Hampshire home stager: The early years.

baby Sharon

I've always had an eye for furniture placement!

baby with chair

Selecting the right accessories for the perfect tablescape, and the secret to holiday staging:

child's tablealuminum christmas tree

Organizing closets and rearranging furniture has always brought a smile to my face.

school picture

Of course, the "T" stands for "TRANSFORMATIONS"

high school pep squad

 

 

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One of my favorite comfort foods on a cold, snowy day here in New Hampshire is this chicken stew.  Not only is it delicious, it is made in the crockpot.  It is ideal for those busy days when you wish you could walk in the door and have dinner all ready and waiting for you.

chicken stew

Chicken Stew

 

1/2 C all purpose flour
1 tsp salt
1/2 tsp black pepper
1.3 lbs. boneless skinless chicken breast  (cut into bite size pieces)
1 Tbsp vegetable oil
6 large carrots, peeled and sliced
4 stalks celery, sliced
1 onion, thinly sliced
1 sm package mushrooms, cut mushrooms in half or thirds
2 tsp dried crushed rosemary
2 C chicken stock  (double if you prefer soup to stew)
1 C frozen peas

 

This recipe is adapted from one I found in "Woman's Day Slow Cooking" magazine.  It requires a little effort to put together, but the time is well worth it.  Enjoy!!

  

 

 

 

Put carrots, celery, onions, mushrooms and rosemary in crockpot.

vegetables in crockpot

Combine flour, salt, and pepper in large zip lock bag.  Add chicken pieces and toss to coat.
Heat oil in large non-stick skillet over medium high heat.  Add chicken, and cook until brown on
all sides, 8-10 mins.

browning chicken in skillet

   Set chicken on  top of vegetables in crockpot.

Pour 1/2 C chicken stock into skillet and cook over medium high heat, scraping any brown bits
from pan.  Pour pan juices into crock pot, along with remaining stock. 
Cover and cook on High for 4-6 hours or Low for 8-10 hours.  Add peas last hour.

Beef Stew

Same recipe except:
Replace chicken with stew beef or steak tips.
Replace chicken stock with beef stock.
Replace rosemary with  1/2 rosemary 1/2 thyme

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Today's buyer is doing their research online.  It's more important than ever to be an informed and prepared seller.  Doing your homework and strategically marketing your house, with help from the right professionals, is the fastest way to a successful sale. 

It takes five keys to unlock the secret to a successful sale:

key to successful home sale  

This, in my opinion, is the most important key.  Listing before the house is 100% ready is a mistake that you will regret.  Many sellers are talked into premature signing by realtors who are afraid of losing the listing.  Repeat after me:  "You don't get a second chance to make a great first impression."

 

key to success 

 Do your homework!  Do they have an online presence?  What marketing tools do they bring to the table? Check out websites and ask for references.  Check the references.  Look at their current listings online.  Pictures are worth a thousand words...do not hire a realtor with poor MLS photos!   Don't make your selection based on commission - you may just get what you pay for.

 

key to success

 

 A home staging consultation will arm you with the information you need to make your house more appealing to buyers.  Home staging increases perceived value and will help to justify your asking price.  Home staging is not decorating, it's marketing.

 

tips for selling house 

 Almost all buyers start their search online.  The photos of your house will determine whether you get calls for showings or potential buyers pass by your listing.  Your photos are your greatest marketing tool.  Do not underestimate their power!

 

 

  tips for selling house

 Once your house is ready, it needs to stay in a constant state of readiness, and be available for showing at a moment's notice.  Sure, it's inconvenient and requires some extra work on your part...but the alternative, being comfortable and lazy, means staying on the market for a much longer period of time.  Every day on the market costs you money.

 

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Cruise_fullsize3 Rainmaker_large

Sharon Tara New Hampshire Home Stager

Portsmouth, NH

More about me…

Sharon Tara Transformations

Address: 10 Regina Road, Portsmouth, NH, 03801

Cell Phone: (603) 661-8524

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