Answer the question "Why should I choose you?" - 03/11/09 02:19 PM
In my last blog I talked about branding yourself as an individual.
Part of that is answering the question for potential clients and referral partners, Why should I choose you?
Why should they choose you? 
Do you close loans on time every time?
Do you offer more programs and rates than competitors?
Do you have the experience required to be trusted with someone's largest purchase of their life?
There are many reasons someone should choose you, but if they don't know those reasons, you haven't answered their question.
 
A Nugget for you to apply to all your marketing and … (0 comments)

Branding yourself as an individual in 2009 - 03/10/09 05:25 PM
Many of you work with a company that has a website. But, if you don't have your own webpage that you have control over, which individually brands online loan applications to you, you are missing out, or even worse your client's loan apps are going to someone else.
Even if you do have your own webpage within your company's website, it probably has a long, hard to remember web address to get to your page. You really should have a website for clients and referral partners to go, to learn more about you, get initial questions answered and apply online.
In … (5 comments)

 
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Shelly Whitworth

Carmel, CA

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MorSystems.com

Address: PO Box 1863, Seaside, CA, 93955

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