Don't direct your marketing efforts to an outdated website - 03/31/10 01:19 PM
Your website is your new first impression. Your prospects will judge your professionalism and trustworthiness based on your website. Most mortgage websites today are outdated and unprofessional. Prospects abandon an unprofessional website in search of a more credible one!
Outdated, unprofessional designs include flash intros, website music, shallow content, and requiring them to complete a form at every turn. These elements all discourage visitors and bring down your credibility as a professional. Even worse, flash intros actually act like a locked door to search engines trying to index your website. The flash intros make it hard for google and others to … (4 comments)

Branding yourself can make or break your future income - 03/30/10 02:31 PM
With all that is currently happening to mortgage brokers, loan officers, lenders, and legislation, you must take a few steps now to possibly save your client base in the future.
I see a trend with loan officers where they have to switch mortgage brokers, change companies, or join a branch. What happens to their clients after that can be devastating. You see, they've been using the company email address, and directing clients to the company website. What now? They've moved, gotten a new company website and a new email address. How will their clients find them now?
My suggestions for individual … (7 comments)

 
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Shelly Whitworth

Carmel, CA

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MorSystems.com

Address: PO Box 1863, Seaside, CA, 93955

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