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THE SHERRY WILSON TEAM RECOGNIZED AS A TOP SALES TEAM IN RE/MAX REGION (Purcellville, VA March 2008) - The Sherry Wilson Team with RE/MAX Leaders, ranked #1 overall in the Central Atlantic Region for production in 2007. This is the 12th year that The Sherry Wilson Team has been recognized for their high amount of annual transactions.
RE/MAX has over 110,000 agents worldwide and continues to lead the industry in top markets with cutting-edge technologies like the comprehensive property search engine on http://www.remax.com/ and the RE/MAX Satellite Network (RSN), that provides Associates with award-winning programming, coaching and training in the convenience of their offices or homes. About RE/MAX Leaders, The Sherry Wilson Team Sherry Wilson's love for Loudoun County, Virginia real estate and expertise in this field, along with her history of successful growth as an agent/owner, have helped her to lead the industry in developing a unique team approach for her personal service business. Over the years, Sherry has assembled a team of top professionals who work with her to ensure the highest level of service for her growing client list; meanwhile, she is a phone call away for any imaginable need. Sherry has a full-time Marketing Director, Contracts Department Manager, Listings Coordinator, Closing Coordinator, Buyer Agents and various support personnel. While each Team Member has specific functions, all top Staff Members are cross-trained to pitch in as needed without missing a step. In turn, you will be comfortable knowing that all of the necessary details are being attended to, and that your transaction will go smoothly! For More Information Contact: Gena Perrine, Office Manager, 540-338-6300
LOOKING FOR PLAYERS AND SPONSORS FOR OUR 2nd ANNUAL GOLF TOURNAMENT TO BENEFIT THE TROOPS! SATURDAY, APRIL 19th at SOUTH RIDING GOLF CLUB IN CHANTILLY,VA. CONTACT ME nancy@sherrywilson.com or go to the website http://www.operationpinecone.org/ for details! LAST YEAR WAS A BIG SUCCESS< AND THIS YEAR IS SHAPING UP TO BE EVEN BETTER!!! SCRAMBLE/CAPTAIN's CHOICE FORMAT WITH PRIZES, SURVIVAL BAGS,DISCOUNT GOLF COUPONS, AND DINNER. PLAYER FEE $125 pp...MAKE YOUR OWN 4-some or sign up as an individual, and we will make the pairings! Can't Play? We need sponsors too and volunteers too! Nancy Sabella: nancy@sherrywilson.com
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916 Compare our services, and our track record! We know you will see that the clear choice for selling your home is the Sherry Wilson Team! Proven Results, and a History of Success! In 2007:
IMPRESSIVE STATISTICS . . . YES . . . BUT WHAT DOES THAT MEAN TO ME? For example (based on the average home in Loudoun VA, according to the MLS):
The Sherry Wilson Team's average listing sells 32 days faster than the county average. At $79. in interest each day, that's a savings of . . . $2536. !! •PLUS• In Loudoun County, the average home sells for 92% of the list price. The Sherry Wilson Team's average listing sells for 98% of the list price. That's 6% more for our sellers! Or $35,527. more on the average-priced home in the county! Summary of Savings for The Sherry Wilson Team's Sellers: The Sherry Wilson Team's listings sell an average of 32 days faster $2536. The Sherry Wilson Team's listings sell for an average of 6% more. On Average, The Sherry Wilson Team's Sellers Net $38,064. MORE ON THE BOTTOM LINE! MORE MONEY IN YOUR POCKET!! Loudoun County MLS Sales-Price to List-Price ratio = 92 % The Sherry Wilson Team's Sales-Price to List-Price ratio = 98 % Or The Sherry Wilson Team's listings sell for an average of 6% MORE MONEY! That means $35,527. MORE MONEY for you, the Seller, on the typical Loudoun County home! The Sherry Wilson Team's Listings Sell Faster . . . 2007 MLS average days on market = 113 Days The Sherry Wilson Team's average days on market = 81 Days Or The Sherry Wilson Team's listings sell an average of 32 DAYS FASTER! Based on Loudoun County's average-priced home, the average mortgage incurs $76 /day in interest. At $76/day . . . that's $2536. MORE MONEY to the Seller of the typical Loudoun County home! ADD THEM BOTH UP AND YOU GET A TOTAL SAVINGS OF $35,527. Source: MLS, Inc., Real Estate Trend Indicator, Virginia True Story: We had a customer that wanted her to list his home for 1% less commission than they charge. The Sherry Wilson Team couldn't do what needed to be done in marketing his home for a lesser fee, so we said no. He listed with another Realtor who would accept the lower fee, and, when it was all said and done, the customer lost over $13,000.00. If an agent will negotiate away their fees, what will they do with your money?!!
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916 The Hobby Realtors To Dwindle In 2009; Market Veterans Shift Focus By Alicia Biggs (Created: Tuesday, January 15, 2008 10:31 AM EST) From 2000 to 2005, the number of licensed real estate agents in the U.S. climbed from 700,000 to 1.3 million. "There was a statistic recently from the National Association of Realtors that said by 2009, that number is expected to dwindle to the 900,000s," noted Sherry Wilson, owner of Sherry Wilson & Company, a part of RE/MAX, during a recent interview. Wilson's business serves Loudoun County and the surrounding 50 miles. Most of the agents who entered the industry during the real estate boom over the past couple of years have not experienced a cyclical slowdown in the market and certainly not the challenging economic conditions resulting from the subprime lending collapse and the nationwide credit crunch.
"If you did not see this coming, or were not prepared for it, it will be very difficult to sustain a decent profit margin. I think that the agents that persevere in this market will come out on the other side, stronger than ever," says Wilson, a survivor of Northern Virginia's last major real estate recession in the early 1990s. In Virginia, there are currently 45,000 active real estate agents. "That equates to only about one and a quarter sales per agent," Wilson said. "Year to date there were more than 56,000 units sold." Wilson's 11-agent office sells about 20 per month, she said. Different Credit Climate The credit crunch is a new challenge for real estate agents. In the 1970s and 80s, buyers faced high interest rates. In the early 1990s, the real estate market was hard hit by a national recession. The recent boom was fueled by equity growth resulting from fast-climbing property values. Less stringent loan qualifications standards and the growth of loans without down payments or principal payment requirements were common-conditions that both permitted families to overextend their budgets and promoted real estate as a short-term investment option. Matthew Custer, Listing/Buyer Specialist for RE/MAX, said the climate has started to swing back to what it was in decades past, as confidence has been stripped away. "Now you have to have wonderful credit," Custer said. "The lenders are being careful, which is a big difference from past business cycles. The mortgage industry has provided different equity options. Interest rates need to be stable. With the stock market jumping up and down, it scares some people." With decreasing equity, buyers find it more difficult to "buy up" into their next home. "People cannot make the move up, into the $500,000 plus price range [which represents a large part of the inventory]. We need to work through that inventory before we can stabilize and grow again. As long as inventory remains proportionately high, prices will continue to decline," Custer said. Coming Out Stronger Although rumors have circulated that Wilson may leave the area and move with her new husband to Florida, Wilson said that couldn't be further from the truth. She does admit having less involvement in the hands-on real estate part of her business these days, and assuming a more big-picture management role. She also travels around the country to give speeches on how to build a real estate business that carries the cohesiveness that Sherry Wilson & Co. offers its employees. "I can't imagine giving up a business that is flourishing," Wilson said. "I've made my team my family. [competing] agents would love to see it happen, but too bad, it's not happening." Wilson predicts that her company will be stronger and more cohesive because of the changes taking place in the market. "The creative and unique ideas that have come from my team because of the changing market have been very effective. By pulling together and evolving with the market, they have managed to keep this business alive, and I have no doubt that the momentum generated will propel them forward to achieve their team and personal growth goals in the future." The market has returned to "a professional's market," Wilson said. "The Realtors who were simply hobbyists, or doing this part time for friends and family are getting out of the business. This is not a bad thing as buyers and sellers now have a more professional base to select a Realtor from." In the spring and summer of 2007, Wilson and her team started to see some stability in the number of sales and amount of inventory. "Even though inventory was very high, it stayed around 3,700 active homes on the market for five months," Wilson said. "We did not see the huge increases each month that we saw in 2006." Home sales in Loudoun also remained consistent for six months of the year, hovering in the $400,000s, she added. "We've seen a big drop countywide, the past two months, only 304 homes sold in October, and expect it will stay that way through the winter. If no additional homes were to go on the market in Loudoun, we currently have one year of inventory on the market. We need to work through that inventory before we can stabilize and begin to grow again. As long as inventory remains proportionately high to the number of sales, prices will continue to decline." Changes Population growth, which equates to housing needs, has been the single largest change in Loudoun County in the past decade. "People and families flocked to Loudoun County," Wilson said. "Loudoun County experienced significant growth in a very short period of time. Developers and builders scrambled to take advantage of the opportunity to meet the growth needs." Median home prices jumped from $273,000 in January of 2003 to a peak of $509,950 in December of 2005. Equity increases fueled continued upward moves by the homeowners. However, the summer of 2005 began the market correction. Available active sales on the Multiple Listing Service went above 2,000 units and continued to increase until a peak of more than 4,900 in June 2006. Median prices have been falling since and are now back in the range of 2004 median prices. "To sum up the residential market in the past five years: tremendous growth with a sharp peak and a major market correction," Wilson said. "2005 to 2006 would be a wake up call for sellers, and a huge adjustment period of paradigm shift." Sellers had to understand that they could no longer get the price they expected in previous years, Wilson said. Sellers had to become realistic with respect to pricing their homes. The day of escalation clauses and competing contracts was about to end. "This was a significant change in the residential market in a relatively short period of time," Wilson said. Culture: What Makes Loudoun Different "Loudoun is a very transient area with Dulles Airport at its heart," Wilson said. "Loudoun's growth has been quick compared to other areas in Northern Virginia, due to the influx of technology-related companies. As these companies succeed, thousands may transplant here from other states creating a tidal wave of buyers." As companies move or go out of business, the opposite happens in that an exodus brings a flood of listings on to the market in a short period of time. "This volatile trend has aided in the sharp growth spike that shot housing prices up to a record high," Wilson said. "I would expect to see the Loudoun County housing market level off, and continue to grow at a more steady pace over the next 20 years," Wilson said. "Markets that experience this kind of sharp growth traditionally have problems in the long run. Markets that experience slow steady growth can sustain, even when other neighboring markets are suffering." Loudoun County will continue to grow if it continues to be a desirable place to live, Wilson said. "It is important for our leaders to guide the county in the right direction to maintain the qualities of Loudoun that have attracted people to this county. Responsible solutions to transportation, planning and housing will allow for our county to remain a fantastic place to live. The real estate market will depend on and react to the direction of our growth and the quality of life Loudoun offers." Getting Started Today, Wilson operates one of the county's largest and most visible real estate businesses. Sherry Wilson & Co has changed significantly from when Wilson first began selling 24 years ago as an independent agent and won rookie of the year. Her staff describes her as focused on her clients, responsiveness and keen at negotiation. Her business has received top awards for RE/MAX for the region (DC, VA, WV, and MD) for the past nine years. Internationally, Wilson has been recognized by REMAX for the past eight years for top rankings among 140,000 organizations. Wilson grew the team 10 years ago to provide her clients even better service with the systems that she developed herself. "By training, continuously learning, and keeping great talented team members, the business has flourished," Wilson said. Wilson moved to Loudoun County for the quality of life in 1977. After working as an elementary school teacher in DC public schools and then at Simpson Middle School in Leesburg, she decided to try real estate. "I fell in love with Loudoun," she recalled. "In 1984, I got my real estate license. It just was magic for me. It was never a job for me. I couldn't wait to get out of school and help people with real estate. There are a lot of Realtors out there but I could see how to negotiate. When people talked to me about what they wanted I could find it for them." In 2000, she opened her own RE/MAX office in Purcellville and is the broker owner as well as team leader for the Sherry Wilson Team. She is most proud of the growth of her team. "They never fail to pull together for the good of our clients in providing the best information and services possible to assist them in reaching their goals," Wilson said. "We take great pride in the positive impact we have in the lives of our clients." One secret to success: she allows her staff to own aspects of the business as if it were their own. "If I try to do everything myself, my service becomes diluted and has less impact," she said. "If I hire talented specialists and empower them with the ability to do their very best, I provide a higher level of service to all my clients." Wilson said less business always means less profits, so her business has felt the effects of the slowing market. However, she has not reduced quality or quantity in her staff, her marketing or advertising. "I haven't stopped speaking at conventions," she said. "Even though it costs money to be world known. I haven't stopped anything or reduced even though there are less profits."
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916
Sherry Wilson Team - Team Summit 2007
The event was awesome! We never fully understood the amount of talent we had on our team until this very moment. We came up with some tremendous ideas for 2008 , and we all had a very good time being together as a team.
Here is the outline from our Team Summit Workbook. Sherry Wilson Team Summit
I will post chapters from the workbook for anyone that is interested. I think it might be a great help to any team that wants to try something like this. The topics were picked by our agents and admin, and are very specific to the market, and the challenges we have had, working in it. Sherry has decided to reward our team with a cruise...again! Even though it was a tough year, the Sherry Wilson Team pulled together and held the lines. Our final numbers were down from previous years, but comparatively, we really did more business than we expected. This market has been a real eye-opener for our team, and we have had to frequently adapt and make tough changes to stay on track with our goals. A message from Sherry about 2007:
If you did not see this market coming, or was not prepared for it, it will be very difficult to sustain a decent profit margin. I think that the agents that persevere this market will come out on the other side, stronger than ever. What does not kill you makes you stronger! That has been my plan from the beginning. We are going to survive this market, we are going to benefit from the lessons we have learned, and my team will be stronger and more cohesive because of it. The creative and unique ideas that have come from my team because of the changing market have been very effective. By pulling together and evolving with the market, they have managed to keep this business alive, and I have no doubt that the momentum generated will propel them forward to achieve there team and personal growth goals in the future.
You have been behind us at every turn. You have encouraged us when we felt there was no hope. You have remained our biggest fan through the most difficult market we have ever experienced. You have been there for us on a personal level, to help us when we needed you. For all of this, we thank you and we love you. We look forward to a great 2008, and we will do everything in our power to make it the best year ever for the Sherry Wilson Team.
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916 Sherry Wilson featured in RE/MAX Success Stories III Sherry and her team are being featured in the newest addition of RE/MAX Success Stories. Sherry has been included in the last two volumes and is proud to be a part of the newest addition. Here is a sneek peek of Sherrys story: AWARDS: DIAMOND CLUB - LIFETIME ACHIEVMENT - HALL OF FAME - CHAIRMANS CLUB - #2,#3,#4,#9 TEAM USA - 8 YEARS - #1 or #2 AGENT OR TEAM VA - 8 YEARS
A school teacher, Sherry arrived at a crossroads in 1984 when her ambition for real estate and passion for teaching collided, igniting the fuse on a future real estate jugernaught. Driven by her inner need to help others, and the great feeling of satisfaction when she did, Sherry embarked on a real estate career that would have an impact on Loudoun County and its residents for years to come. Sherry used her teaching background to counsel clients and train associates to help her become greater than the sum of her parts. By leveraging talent and immersing herself in training, Sherry took her real estate success to a level that most agents only dream of. She is well respected by her clients, peers and absolutely loved by her team, who are trained in the shadow of her legacy. "Uncommon Results" "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results." -Andrew Carnegie
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916
More Information Schedule Showing Printable Version Email Property Map Location Calculator Virtual Tour Basic Features: Additional Features: Above Grade Area Finished: 2740
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916 Listing courtesy of RE/MAX Leaders©2007 Metropolitan Regional Information Systems. All rights reserved. Information Deemed Reliable, but Not Guaranteed. The property information being provided is for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
More Information Schedule Showing Printable Version Email Property Map Location Calculator Virtual Tour Basic Features:
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916
4 Bedrooms, 1 Bathrooms More Information Schedule Showing Printable Version Email Property Map Location Calculator Virtual Tour Basic Features: Additional Features: Above Grade Area Finished: 4026
Sherry Wilson & Co. RE/MAX Leaders | 1021 E. Main Street. Purcellville, VA 20132 Ofc 540-338-6300 | Local 703-777-5153 | Free 800-303-0115 | Fax 540-338-4916
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Sherry Wilson Leesburg, VA More about me… RE/MAX Leaders Office Phone: (540) 338-6300 Cell Phone: (703) 927-6500 Email Me
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The Sherry Wilson 
"The Sherry Wilson Team has been an integral member of the RE/MAX network and has worked diligently to reach this milestone," said Dorothy Hall, Team Leader and Lead Listing Specialist, of The Sherry Wilson Team. "Ranking #1 in the Central Atlantic Region & Virginia for gross commissions paid is a tremendous accomplishment. The Sherry Wilson Team continues to raise the bar in real estate, making us and this community proud."
Sherry Wilson, Matthew Custer & Dorothy Hall at the 2008 RE/MAX Awards Convention in Las Vegas, Nevada.
The Sherry Wilson Team meets every year to discuss goals and prepare for the upcoming year. Usually we have a speaker come to our office. This year we decided to each take a topic about something that can make our team better, or that needs improvement, and teach it to each other. We all decided on our topics, and then did the research and instruction preparation on our own.
There was a statistic recently from the 
Thank you Sherry for keeping us together as a family and allowing us to remain intact. We know it was difficult! We know you could have dissolved our administrative support team for higher profits, but you did not. We know you could have reduced our marketing budget, but you did not. We know you could have lost faith in us when we had a tough month, but you did not. We know you could have spent less money on training, but you did not. We know you could have decided to not take our entire team on another cruise this year, but you did not. We know you could have cut back on many things, but you did not.
I decided that I wanted to experience the fulfillment and joy I received from teaching, but on a different level. I wanted to take my ability to educate and help people to realize their dream of homeownership, and in the process, build relationships that would last longer than the lifespan of a real estate transaction. I began in 1984 doing a few transactions and immediately realized that this business is not about money, but about developing relationships. Not just with potential clients, but with my team members & associates. I soon realized that happy clients will always return, and because of the trust between us, will also send their friends and family members. I knew then, my goal was to build a business and develop a team around this prime directive: Satisfied Clients First! When I had more business than I could properly and adequately service, I decided to grow my team. I was hesitant at first. I needed to make sure that my clients were being satisfied in the same manner that I insisted on personally. I found that through teaching, mentoring, encouragement and loyalty, building a strong team was very possible. 
Consistency is the key. I know that doing a few things consistently increases my odds of success. Training, mentoring, branding, listing advertisements and client appreciation are critical to my teams ability to experience personal growth and to function as a well oiled machine. My team is like my family. I treat them with respect, honor and would do anything for them. I treat them the same way I want clients treated. And it shows. Many of my team members have been with me for a long time, as well as my clients. I expect a lot from my team and they expect a lot from me. As the market evolves and changes, we adapt our systems to allow for continued consistent growth. Only with the most talented team members is this flexibility possible...and I have the best! Building lasting relationships with my team and clients is the key to our continued growth and success. We keep our core values in mind always, and remember that excellence is our minimum standard. I would not have it any other way! 
REMAX LEADERS 1021 East Main Street Purcellville, VA 20132 1-800-303-0115 • sherryw@sherrywilson.com 
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