There are some markets where the standard protocol is to list the home owner contact number in MLS Showing Instructions. Agents representing buyers call the home seller directly to leave a message that they will be coming bye for a showing. It is an Opt-Out situation where it is incumbent on the home seller to contact the agent if the time does not work for them.
We believe that this is not the best choice in an environment where consumer demands relative to service are becoming greater. As a home seller (client) I would prefer for my number not to be published in the MLS (think of all the legislation relative to privacy). Additionally, why am I having to record who called? What if I need to make a last minute change to the showing request because I have a sick child at home? I, as the customer, now have to remember who was coming and contact the agent to make the change.
Additionally, as the Seller's Agent I lose control. The seller has information about showings that I don't have - yes, I can be reactive and pull a Supra report after the fact but I don't have the ability to be proactive. Is it good for your image to have to call your client on Friday to ask if they have any showings this weekend?
And what if your seller, despite the coaching, gives away too much information that provides negotiation leverage to the buyer. Real Example; Buyer's Agent asks casually why the seller is selling: the seller than mentions that her husband had relocated three months ago for work and she is anxious to sell within two months because she wants her children in the new school district before school starts.
Thankfully, OneCall Home Showings exists so if you are a REALTOR in a market that defers home showing requests to your clients you can easily offer a valuable alternative that greatly distances your level of service from your peers. We would imagine that you would win a lot of listing presentations when you told your prospect that you have a service that confirms showings for them, keeps their personal information private, and allows them one easy number to call when they have to be reminded of a showing or have to make a last minute change to a showing request.
Consumers are demanding more and as you read AR blogs they are looking for value.
Now is the time to elevate your level of service. If you are the first in your market you will have a distinct competitive advantage.