Mobile will get your Brand to the “Forefront of Millions of Potential Customers’ Minds” - 12/15/11 01:32 PM
In an article for Research 2 Guidance: The Mobile Research Specialists, Ralf-Gordon Jahns discusses why his company thinks mobile applications will become as important for companies as their websites. The mobile app marketplaces are constantly changing and developing. This constant positive growth has led Ralf to his list of six reasons to support the companies’ claims of application importance.

For reasons 1-3, both the ubiquity of Smartphone and the ubiquity of app stores will contribute greatly to the success of mobile apps.  Smartphone will increasingly grow in popularity, causing the use of standard cell phones to decrease. This growth in … (2 comments)

Join the Next Smarter Agent FREE Webinar -Own your Own Mobile Real Estate Leads! - 12/14/11 10:12 AM
Mobile Knowledge is Power!  Calling all real estate professionals, sign up for Smarter Agent’s free webinar and learn how our mobile solutions can increase your brand awareness and build your business.
Research shows that within the next three years more than 50% of consumers will access information from their mobile phone. What does this mean for the real estate industry? It means that many homebuyers will be searching for real estate information on their phone, not their computer.
Learn how you can offer clients and prospects a mobile solution that’s branded to you, shows all MLS/IDX listings in your market and … (0 comments)

Smarter Agent Announces New MLS to their Mobile Real Estate Application - 12/13/11 10:20 AM
FOR IMMEDIATE RELEASE:
Contact Person: Tracie Close, Online Marketing ManagerCompany Name: Smarter Agent, LLCTelephone Number: 856-614-5468Fax Number: 972-215-0236Email Address: tclose@smarteragent.com
Web site address: http://www.smarteragent.com
Smarter Agent Announces New MLS to their Mobile Real Estate Application
Camden, NJ. December 13, 2011 — Smarter Agent, the leading mobile real estate application in the US announced today the addition of 14 Real Estate Multiple Listing Services, MLSs, to their real estate mobile application listings taking their total MLS participation number to 353 listing sites.
Smarter Agent’s listing also now surpass more than 4 million homes and properties around the country accessible through its free … (2 comments)

Mobile Real Estate Apps Focus on Clients Needs, Build Agents’ Brands - 12/13/11 10:19 AM
I just finished attending 2 days at the Triple Play Real Estate Expo in Atlantic City last week.  Many people stopped by the Smarter Agent booth to learn more about mobile marketing and some people truly understand the importance of adding a mobile solution to their future marketing plans.  We were able to talk about different products we offer including our branded mobile app and also our more premium White Label mobile application.
While it would be nice to focus on those REALTORS who “get it” and see a future in having their own branded mobile app, I have to comment … (0 comments)

Trulia Needs to Make Greater Strides in their Real Estate Data Accuracy to Catch Up… - 12/12/11 08:28 AM
In their recent year recap, Trulia Founder and CEO, Pete Flint made a point of noting that Trulia has made “great strides” with the quality assurance program which manages the accuracy of their MLS listings. He goes on to note that the QA system patrols their more than 400,000 listings for more accuracy for their client agents and buyers managing their property search.
As any mobile real estate platform provider will acknowledge, mobile real estate listing data accuracy is crucial to the viability of any mobile app. While Trulia may continue to “make strides” towards improved data accuracy, Smarter Agent avoids … (3 comments)

A Mousetrap for Agents and Brokers - 12/08/11 12:29 PM
I was talking with an agent today about mobile at the Triple Play Expo. He made the point that Zillow has built a better “mousetrap.” So, why not push his clients to them and have those same clients call him back.
The issue is there is no better mousetrap than brand loyalty. That brand is you!  So going to a third party aggregator might work but there is no assurance they will come back to you.
He did not realize with his own app through Smarter agent his clients will have more accurate real estate listings than say, a Zillow. He … (0 comments)

QR Codes Offer an Opportunity for Realtors to Own their Own Technology - 12/08/11 12:28 PM
Imagine a tool that gives you access to complete MLS real estate data by just scanning a bar code. QR codes, partnered with Smarter Agent’s scalable platform, act as an integrated method to put real estate information in the palm of anyone’s  hands on nearly any mobile device imaginable. A few months ago, the company recently bought Toor.me (www.toorme.com), a single property website tool that is accessible through QR codes. Since then, Smarter Agent has implemented QR codes as a means to download mobile apps.
While opportunities exist for putting QR codes on sign riders and websites, the general consumer and … (0 comments)

Should You Build Another Real Estate Brand or your Own? - 12/08/11 12:27 PM
According Trulia CEO Pete Flint, 20% to 30% of their traffic is now on a mobile device.  That is a nice stat and does continue to show the ever growing importance of mobile in the real estate industry.  Here at Smarter Agent, we agree that mobile is a great tool for transaction-ready consumers.  We know that a very high percentage of clients of our Smarter Agent app, as well asthe  thousands of mobile apps we power, see a very high percentage of users ‘transact’ on the phone whether they call or email an agent directly. Having been a web marketer for … (0 comments)

Stop Showing Old Real Estate Data! It’s Time we put our Collective Foot Down and Demand Data Quality. - 12/06/11 12:04 PM
Recently I put my house on the market. Being a member of the Smarter Agent team, I was excited to see my listing show up in the Smarter Agent mobile app.  My house went on the market at 2:19 PM on a Friday and was live in the Smarter Agent mobile app by the time I woke up on Saturday morning (to be precise, it was actually live in the app at 1am on Saturday morning).  I was thrilled, I quickly emailed all of my friends and family my new listing right from within the app and told them to spread … (0 comments)

Your Customers are Mobile. Why Aren’t You? - 12/01/11 01:16 PM
In a recent interview with Mike Yonker, Vice President of the Digital Agency Rockfish, said it is “essential that brands have a mobile strategy.“
What does that mean to your business? 1.8 billion New phones/tablets are estimated to be shipped this year. Now more than ever people are spending more time using phones and tablets.
As Mike explains, “You have to fish where the fish are.”
It is important that REALTORS®, both agents and brokers get involved in the mobile movement to ensure that they are constantly available to their clients. Not only will your mobile strategy improve business to client … (3 comments)

 


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