marketing: Seriously. Does Anyone Really Want to Look at Your Picture While They Decide Between Cheerios and Raisin Bran? - 08/14/09 01:01 PM
Question: Why would anyone want to advertise by putting their picture on a grocery cart? At least in my neck of the woods, no grocery cart is complete without a real estate agent on it.
Is there some association with buying a couple of pork chops for dinner and looking … (19 comments)

marketing: A Rare Tell-All On ActiveRain: 20 Secret Things That REALTORS Wish Mortgage Brokers Knew - 02/05/09 09:33 AM
When the following post was written, the title asked "Why Do Realtors Trash Marketing From Mortgage Brokers?" Somewhere in the discussion (97 comments at this point in time), our passionate Realtor community here on ActiveRain decided to drop 2 words from the title and engage in a rare tell all.
Those 2 words were "Marketing From".
(74 comments)

marketing: How To Get Business From Localism, Even If No One EVER Reads Your Blog! - 07/10/08 12:39 PM
When we post to Localism, we are the neighborhood reporter covering a beat.  In exchange, we get to cast our line out to the Internet in hopes our blog will attract those that are interested in buying real estate LOCALLY.
But I say, why wait for Google to get business? You can be out and about LOCALLY, making connections with LOCALS, … (93 comments)

marketing: The Fish Whisperer: Catch and Release is No Way to Land Clients - 06/13/08 11:49 AM
My readers know I have confessed to having a bad case of COMMENT ADDICTION. But when a post inspires an outsider to comment, we are afforded the RARE OPPORTUNITY of getting inside the head of the very person for whom the blog tolls.
Could there be more valuable insight than this about … (51 comments)

marketing: I'm Just Not That Into Your Video - 06/02/08 01:26 AM
It has been with great interest that I have followed Mike Mueller's blog the last few weeks, which to my amazement, has included an informative video on each post. Envious (as always) of his technical savvy, with no hope of EVER catching him (in points OR tech savvy...darnit), I finally came to a conclusion that surprised even me: I'm not … (39 comments)

marketing: Inside The Mind of An Internet Shopper: You Can't Land A Prize Fish In a Murky Lake - 03/01/08 12:16 PM
ITS 2 AM AND THE PAJAMA WARRIORS ARE THINKING ABOUT REAL ESTATE
There is something sadly ironic about all those "pajama warriors" who apply online for a mortgage at 2AM. I often wonder why they are choosing a mortgage company in the most impersonal way EVER, yet are desperately seeking one of the most personal relationships in the … (41 comments)

marketing: From Featured Post to Good Morning America: A Glimpse Into the Unleashed Power Of ActiveRain - 02/23/08 07:49 PM
So, RainerNation, what's a girl like me supposed to think when on a regular old Friday afternoon, amid all the normal mortgage madness, the phone rings and the caller identifies herself as one of the producers of ABC's "Good Morning America"?
Check the caller ID. Yep, area code 212 (New York). Oh my gosh, … (94 comments)

marketing: The Millenials Are Coming! The Millenials Are Coming! - 12/13/07 12:03 PM
Update*****PLEASE, YOU CANNOT MISS THE ANONYMOUS COMMENT & PRICELESS INPUT ON THIS POST FROM "A FELLOW MILLENIAL"
All eyes were on her,  certainly not me, as we strolled into the upscale suburban supermarket to pick up a bottle of wine for dinner. Who was this exotic blond creature that stood in stark contrast to the rest us … (20 comments)

marketing: Top Ten Ways Your Mortgage Broker Can Help You Sell More Houses - 10/02/07 10:45 AM
 
Today is my favorite day of the week. Tuesday is the day I go on broker tour to look at the new houses on the market. I call it getting my "FIX" because as much as I love being a mortgage broker, I also loved being a Realtor for several years before … (13 comments)

marketing: Young, Stupid (and in love) With Real Estate - 06/21/07 09:17 AM
When I first started in real estate, boy, was  I was stupid.  I'm sorry, but I knew absolutely nothing. I had memorized enough to pass the test, bought a sedan so big my husband dubbed it the "Tuna Boat", put on my best mini skirt, and applied to the biggest real estate company … (14 comments)

marketing: Borrowing Ideas from Telemarketers: Put Your Best Voice Forward - 06/18/07 12:06 PM
With so much press about developing an internet persona, little thought has been given to the end result: when the client finally CALLS YOU. That's right, all the internet flow charts in the world only flow to one place: the telephone. This is the place where in spite of all best internet marketing in the world, the client may decide … (0 comments)

marketing: A Rainy Day in the Apple Orchard (A Real Estate Fable) - 06/04/07 02:40 PM
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marketing: Spoiled from the "Good Years"? Watch Out! - 04/20/07 10:20 PM
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Guilbault_family_reunion_july_2009_067 Rainmaker_large

Janet Guilbault California Mortgage Banker/Broker

Walnut Creek, CA

More about me…

Address: 3201 Danville Blvd, Suite 195, Alamo, CA, 94507

Office Phone: (925) 552-3867

Cell Phone: (925) 212-6347

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