When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.Mistake #1: Agents tend to “stick to what they know”It takes time to build a brand via farming techniques, and ag...
With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter's nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of...
This a great article for those who want or know they need to door knock. We are huge proponents of getting face to face with the homesellers we predict will list. It's their opportunity to be the first agent the prospective seller talks with. And, as we all know from NAR; 67% of the time the agen...
The chatter among industry professionals about using data to find listings is building. Experts are offering instructions for retrieving and analyzing data points that can predict the homes and homeowners most likely to sell -- perhaps even before the homeowners themselves are ready to sell.In th...
Share-worthy post. There's a lot written about this topic because we need to hear it often!  It's applicable to many areas of our life and most certainly to our work. Our thinking directs our path and potential. This needs to be our life GPS default. Thank you,  Amanda Thomas. What would you say ...
Whether this day finds you relaxing on the beach or working an open-house may you love every minute and benefit of the great work you do!
We all know the saying: Everything old is new again. And when it comes to the age-old real estate technique of “farming” your local area for potential business, that’s definitely true. If you’re wondering what “geo-marketing” is, and how it varies from traditional farming, you’re not alone.  Here...
9 STEPS TO CONSISTENCY When it comes to winning new or repeat business, it's critical that agents develop and sustain a consistent presence with top prospects and members of their sphere. However, any agent can tell you that this real estate is, by nature, an inconsistent business.  Whether you l...
We spend so much time talking about the importance of repeat business and referral business… but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result?  After closing, 70% of sellers say they would “definitely” use thei...
Five ways to win more business as you close out the second half of the year  While our strong summer market continues to keep agents busy across the country, fall is just around the corner…. And you have only five months to close out 2017 with a bang!  Below are five foolproof ways you can assess...

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Adam Long, VP Sales, SmartTargeting
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