RECENT BLOG POSTS
Industry visionary Brian Boero, of 1000 Watt Consulting, recently wrote about how many top real estate companies are working their leads in highly aggressive ways — in short, he says, real estate agents are starting to “digitally waterboard” their leads with between 21 and 43 touches designed to ...
04/19/2017
Opening day for Major League Baseball is just behind us, and it’s left us wondering how the typical agent manages the players they use to get to the closing table.Creating a team of preferred vendors is important — it can affect not only the service that your clients receive but also the number o...
04/03/2017
Back in the summer, SmartZip sponsored a crowd-sourced Active Rain webinar discussing new listing generation strategies. At that time, together with Active Rain, we gathered and shared six impressive, proven strategies that are helping agents to drive in new listings. As we approach spring sellin...
03/09/2017
You spend a lot of time generating leads, but do you have an effective plan to nurture them once they appear in your inbox? For many agents, the answer to that question is “no.” Stats show that 46% of leads never receive a follow-up, meaning that many agents are spending thousands of dollars on l...
03/01/2017
Temperatures in New York last week were in the 60’s hitting 60°F, while San Francisco’s forecasters were warning of snow. In the midwest, Minnesota saw record highs in mid-February, only to be hit with a winter storm warning a week later. No matter where you call home, it’s likely that you are sc...
02/24/2017
This week, ace trainer and coach Michael Tritthart shared his five tips for nailing tech in 2017. But don’t worry, leveraging technology doesn’t have to mean learning code or building apps. In most cases, Michael shared tips that help you get more from the tasks you’re already performing every ti...
02/02/2017
WEBINAR RECAP: Three Different, Powerful Approaches to Leads and Listings in 2017What’s the one thing that single agents, medium-sized teams and massive teams have in common? They’re always looking to grow their listings business. In this ActiveRain webinar hosted by Bob Stewart, three very diffe...
01/12/2017
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep. While this kind of analysis is critical to running a ...
12/30/2016
The holidays can be a strange time for real estate agents. Even your most eager clients have stopped texting and you can only play so many games of Yahtzee with your niece and nephew. You might… feel a twitch to be productive, even when everyone is telling you to unplug.  And so the evaluation be...
12/22/2016
The new year is approaching fast and so is your chance for a blog reboot! If your goal is to put out more content in 2017, there’s no better time to step back and reframe your blog ideas and posting goals.  Before you get started, think about what makes you likely to come back to a website. Peopl...
12/14/2016
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