RECENT BLOG POSTS
Three ways to make your marketing more deliberate For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and...
04/19/2018
 Did you attend our recent webinar with Bob Stewart on ActiveRain? In just under an hour, we covered seven top ways that agents make an indelible impression on those in their farm and community and establish themselves as the go-to agent in town.  Here’s a recap in case you missed it. 1. Better-t...
04/13/2018
We talk a LOT about data and how its strategic use can help agents get ahead in today’s busy real estate marketplace. But we want to be clear that while we leverage a repository of “big data” for our data-driven marketing and predictions, agents can also move the dial by putting your own “small d...
04/10/2018
Last week, top agents shared their tactics for getting their foot in the door of prospective clients — and many agents were excited to hear that the panelists weren’t recommending doorknocking! If you missed the incredible event, here are insights and best practices from three panelists, who serv...
03/29/2018
Three lessons you can learn from the rebranding efforts of top real estate brands Whether it’s Century 21’s bold new brand attitude or RE/MAX’s refreshed logo and balloon, it’s impossible to ignore that real estate is going through a major branding shift.  While it’s easy to simply shrug and move...
03/19/2018
Many of us grew up watching The Jetsons, an animated comedy about a futuristic family taking advantage of flying saucer cars, space highways, robot maids and more. And while we are still years (light years?) away from hovercraft, we are starting to see a sea change in how easily we perform common...
03/07/2018
Were you, like most agents, shocked and scared when you heard that Facebook promises to minimize the reach of business pages and reward organic, one-to-one engagement?  If so, you’re not alone. But as Eric Sachs, with Breakthrough Broker recently discussed in a webinar we sponsored, you don’t hav...
02/21/2018
We get it. You’ve heard a lot about predictive analytics, but every time you try to learn more about it, you’re hit with even more terms you’ll have to google: Back-testing, machine learning, algorithmic modeling.The truth is, you already know about all of these terms and how they work. You just ...
02/14/2018
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.Mistake #1: Agents tend to “stick to what they know”It takes time to build a brand via farming techniques, and ag...
01/11/2018
With the holidays rushing in and your business slowing down it may seem tempting to trade in your hustle for hibernation and take a long winter's nap. With many agents doing just that this becomes an even hotter time to make yourself stand out and be known. This season is also a fantastic time of...
11/12/2017
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Adam Long, Director of Sales and Marketing
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