marketing to your sphere: Get specific with your sphere: 3 ways to win more referrals - 05/10/17 12:22 PM
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do.
 
But when it comes to marketing to your sphere — the people who know you best — it’s important that you work to reinforce your value proposition, not introduce it. Because while a refrigerator magnet with your face and email on it may be a suitable giveaway for 500 people in your farm, it’s a weird gift to offer the cousin … (25 comments)