marketing: Offer amazing value, get interactive, build community! - 02/08/13 03:14 PM

In the mail this week, direct addressed to more than 1000 owners, amazing information in ONE place!  What is this you ask?  
Are you sick and tired of fliers that are obviously trying to sell something.  How about the exact opposite!  Amazing value, no sales, just community building?  We think this is it.
My Team and I have designed a building brochure for our favorite buildings downtown (a part of it is above).  It features all the listings, recent sales, an ineractive facebook page, a full-fledged website with rentals for the building and all current and sold listings, strata information, builder/developer … (1 comments)

marketing: Dear ActiveRain: What is more effective than Direct Mail letters? - 08/20/12 03:09 AM
I need the genius of my AR crew!  Should I post-cart of letter direct mail?  Any other alternatives?
What do I mean?  Well, this article is a question for my favorite communities on Active Rain.  This is not a blog or a post of some useful contact but rather a request for it.  I kindly as all of you to share with me how I can improve on the following:
Background: I have been sending out direct-mail letters to my favorite buildings in my area of choice for the lats few months.  I've been getting approximately a 3% response rate which … (6 comments)

marketing: How to Extoll the Benefits of your Service - 08/10/12 03:02 PM
Section 3 of this writing tutorial is called: "How to write strong cover by emphasizing the BEST Benefits of your offer".  One of the most repeated rules of compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.
This is one rule that always applies, except when it doesn’t, then you're in trouble.
Common sense suggests that you apply his patented “forehead slap” test to see if your copy truly contains a benefit to the reader. In other words, … (0 comments)

marketing: How to Transform a Letter into a Statement (part 2 of 5) - 08/09/12 02:14 AM
Now that I've shared So… how do we then structure our content to be persuasive?
Good content structure is never written in stone, but persuasive copy will do certain things and contain certain elements time and time again. Whether you’re writing a sales page, long blog post or promotional ebook, the flow will determine effectiveness.
Here are some guidelines:
First of all, focus on the reader – make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they are bothering to pay attention. Each … (5 comments)

marketing: How to Write Great Direct-Mail Letters for clients (step 1 of 5) - 08/09/12 01:38 AM
Now that I've spend serious money researching addresses, owner names, their postal codes, and all that jazz... I'm not intent on sending useless letters to expensive addresses.So, I armed myself with some tidbits about strong copy-writing and I'm sharing this with the rest of my community on AR.  
First, Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical … (3 comments)

marketing: Who is working their I.R.E.S. Designation? Join me! - 08/07/12 02:50 AM
Dear Active Rain, thanks so much for your friendship over the last 2 years!I've got something to ask you, do you wnat to build an alliance internationally so REALTORS can really help each other?If so, then this is something you should know:  - I've just received my I.R.E.S. Designation in Vancouver, BC, Canada last Luly and I noticed that some of you have a IRES designation as well.  I'm presently building a larger network so that your listings can be featured in my city (for an international exposure), and mine can be featured by you.  Presently I have approximately 20 listings which might be … (0 comments)

marketing: HD vs Photo visual Tours? You be the Judge - 09/27/10 10:33 PM
Wht's the scoop with High Definition video and Visual Tours? 
I just found out about High Definition video for my listings at a reasonable cost, and my eyes and their appetite has gone 'wow! I want it!'.   I mean, just look at this page and check out what they guys can do.  Don't get me wrong, I'm not a newbie to visual tours and technologies like that.  Not that there's anything wrong with that!  Right?  In fact, I've been using the VisualTour company for my listings' "visual tours" and it's worked out great.  They keep great statistics of visitors, track where … (0 comments)

 
Jark Krysinski, TeamYVR Team Leader BA,ABR,IRES,IMSD,LLB (REMAX CREST REALTY WESTSIDE) Rainmaker_large

Jark Krysinski, TeamYVR Team Leader BA,ABR,IRES,IMSD,LLB

Vancouver, BC

More about me…

REMAX CREST REALTY WESTSIDE

Address: 1428 W. 7th Ave, Vancouver, BC, V6H 1C1

Office Phone: (604) 602-1111

Cell Phone: (604) 790-9945

Email Me

Hello, my name is Jark! I have been a real estate investor for the past 15 years, predominately in the Greater Vancouver area but also in the developing real-estate locales of Whistler as well as Revelstoke. I share my research and writing on a daily basis as an added service to my clients. It's important to realize that REALTORS are not only sales people but are also scholars of Real Estate in their own right. The hundreds of articles I've published serve to exemplify this point. In Vancouver specifically, I’ve bought and sold more than four businesses of my own – prior to licensing as a real estate licensee – and have bought three passive real-estate holdings. If you’re looking for an agent who’s not only thought about real estate but has also bought and sold his own properties, and taken his own calculated risks, give me a holler and we’ll discuss the market and your participation therein. For more than theory, speak to someone who’s empirically on the same page as an experienced real estate investor.


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