facebook: Prospecting on Facebook - 04/06/11 01:05 AM
Have you ever considered growing your mailing list? I'm sure you have.  However, finding people interested in buying a home now or in the near future can be challenging.  But what if you could grow a list of people who wanted to hear from you?  People who may not be looking right now, but who could fill your pipeline for years to come?  Would you be willing to invest time and a little cash into that option?
Home Life PerksHave you heard of Home Life Perks?  It's a relatively new (about a couple years old) tool that helps agents reach out to … (2 comments)

facebook: Get More Online Leads - 09/13/10 02:56 AM
When I talk to real estate agents anywhere in the US right now, almost universally, what they want is more leads. 
First I tell them that they need to make sure that their follow-up systems are in place and being used (because, really, what good comes from having more leads you don't follow-up on?)  Once those are in place, then it's all about the traffic.
The traffic, I say?  Really?  Isn't personal contact important?  Isn't it about meeting face to face and belly to belly?  Isn't it about the referrals and repeat business?  Yes, I'm the relationship girl.  These are … (11 comments)

facebook: Facebook as the New Just Listed/Just Sold Postcard - 10/01/09 02:22 AM
I've been getting a bunch of feedback from agents recently about how they are using technology to drive business.  I thought I would share with you.
FacebookI just got off the phone with Ludwig Pulaski at Page Taft Realty in Guilford, CT.  He tells me that he just got a listing because of Facebook.  Seems that a guy he knows casually had friended him on Facebook.  Ludwig makes it a habit that every time he lists or sells something, he posts it in his status updates on Facebook.  (For those of us old enough to remember, this is like the Just … (9 comments)

facebook: Free Social Media Training in Less Than One Hour - 04/22/09 03:37 AM
You read that right.  I'm doing a free training session on BlitzTime Today at 12:30pm EDT (9:30am PT).  It's called Prospecting Using Social Media and it's one of the programs included in Real Estate Week on BlitzTime.
Prospecting Using Social MediaIn this program we'll look at ways to improve your prospecting using social media. We'll explore the dos and don'ts of blogging, micro-blogging (Twitter and status updates), Facebook, and LinkedIn. This quick overview will give you tips to avoid breaching social media etiquette and tools to help you Tweet when you're on the street. Chock-full of tools, links, and more information … (8 comments)

facebook: Get Info From Prospects Faster - And Make Commissions for Doing It! - 04/12/09 04:30 AM
Convert Facebook Leads FasterThere's a new tool out for Facebook called ChatToText and it's changing the way we communicate.  OK - it's not changing it, but it's integrating it very nicely.  You see, what it does is take your IMs from Facebook and turns them into text messages on your cell phone and vice versa.  So if a prospect finds you on Facebook, they can IM you and you'll get the message no matter where you are and you'll be able to respond immediately - drastically increasing your chances of converting that lead. 
Cheap To UseNot only do you get the … (3 comments)

facebook: Yet More Resources - Learn More About Social Media HERE - 03/27/09 03:45 AM
I've been scouring the web for you this week, looking for all of the cool resources available on the web.  I've come across a couple of awesome white pages with a whole BUNCH of information in them.  I wanted to share them with you. 
About Face - A Free Whitepaper About Facebook PagesThe first white paper is by C.C. Chapman at The Advanced Guard.  C.C. runs a high end marketing company with clients like Pepsi and American Eagle - so this guy knows his stuff when it comes to marketing in social media.  He's written a complete and incredibly useful white … (4 comments)

facebook: Facebook as a Divination Tool - Personal Growth Thought of the Day - 03/25/09 01:44 AM
What has technology come to?  It has been seen as the bane of existence by spiritual teachers because it takes us away from being present in the physical moment around us and indulges our brains in the virtual reality that is an escape from life rather than a participation in it.  Or does it?
Today, I did divination by Facebook.  What do I mean by that?  I mean that I looked down the list of my friends and figured out what was wrong with my attitude today.  How does this work?  Well, I'll need to give you a little background.  You … (4 comments)

facebook: Facebook is Using My Name and Face for Ads - NOT! - 01/26/09 02:28 AM
I've recently discovered that Facebook had been using my name and face to advertise Oil of Olay to my friends.  It seems that unless you opt out, Facebook will use your groups, click-throughs, fan clubs, etc. to associate you with products that it believes are aligned with you and then use that association to advertise those products to your friends.  It's creepy really.  I asked my friend who told me about seeing my name associated with the ad to send me the link to it.  I followed the link and found this:  Social Media - The Social Advertising Newtwork
If you … (14 comments)

facebook: Facebook In Memorium - 01/26/09 12:22 AM
A friend died recently.  She was very young and her passing has shaken the community.  We've had a series of too young deaths in the last couple of years.  Today, as I was surfing through my friends' sites, I saw her Facebook page.  It has become a virtual memorial.  There are comments from many members of the community sharing photos with one another and expressing their grief.  Being that many people in our community are flung across the East Coast and in fact across the country, I find it comforting to know that there is a place where everyone can come … (5 comments)

 
Kelle Sparta, Real Estate Trainer and Coach (Sparta Success Systems)

Kelle Sparta

Real Estate Trainer and Coach

Somerville, MA

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Sparta Success Systems

Address: 17 Ibbetson St., Somerville, MA, 02143

Office: (508) 243-6257

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Stop by for a wide variety of thoughts from Thought Alchemist and Author of The Consultative Real Estate Agent, Kelle Sparta. From real estate sales to personal growth, this blog has it all.

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