harry potter: Harry Potter and Marketing IV - 08/05/07 12:50 PM
I know, I know, I've been distracted. I've finally gotten back to the Harry Potter and Marketing Series. So here's the next one in the list of reasons why Harry Potter has been so successful. (Warning: there's a small spoiler on the final book - so don't read if you don't want to know!)It's … (0 comments)
harry potter: Harry Potter and Marketing III - 07/29/07 12:56 PM
I have finally finished reading the final book. (Don't worry - no spoilers here.) All in all I was happy with the ending. It was both a realistic conclusion and a smart marketing conclusion. J.K. did herself proud. But on to the marketing aspects of Harry Potter. Here's the discussion of the … (2 comments)
harry potter: Harry Potter and Marketing II - 07/23/07 09:08 AM
All right - I'm back, but I haven't finished reading the last Harry Potter book yet, so please don't spoil the ending for me. I promised that we would talk more about the Harry Potter mega marketing machine that seems to have taken over the imagination of the world. So let's … (0 comments)
harry potter: Harry Potter and Marketing - 07/21/07 07:51 AM
I decided to become a part of history last night. I went to the final Harry Potter party at Barnes and Noble in Burlington, MA. I hung out with the kids and adults in costume, I wore the glow-in-the-dark glasses that they offered up for free when you came in the … (4 comments)
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I know, I know, I've been distracted. I've finally gotten back to the Harry Potter and Marketing Series. So here's the next one in the list of reasons why Harry Potter has been so successful. (Warning: there's a small spoiler on the final book - so don't read if you don't want to know!)It's … (0 comments)
