online advertising: Century 21 drops TV advertising; moves $ online - 01/15/09 05:51 PM
Huge news today from Century 21 -- they are dropping all TV advertising in favor of online advertising. This is a big validation for those of us in the online media business, as we've been arguing for years that marketers should spend their budgets where consumers are. Kudos for C21 … (0 comments)
online advertising: Online advertising dollars moving towards vertical sites - 03/11/08 09:12 AM
In my role as Zillow’s CFO, I’m frequently asked three questions about the viability of our revenue model: 1. Is there enough advertising money spent on the Internet such that Zillow can really remain free to consumers? 2. Is the housing downturn bad for Zillow? 3. How can a vertical site … (0 comments)
online advertising: Realtors cutting advertising spending and shifting more online (per Bank of America survey) - 12/03/07 07:40 PM
Last week I blogged about a Bank of America survey of real estate agents’ sentiment about the housing market. Today, Bank of America released their November Real Estate Agent Ad Survey which looks at advertising spending among Realtors. The results (for some) are grim: "Results from the November survey indicate … (13 comments)
online advertising: Online advertising poised for a big 2008 - 11/29/07 11:16 AM
Lehman Brothers put out a great research report today with their 2008 advertising forecast. Since Zillow is a media company, we take great interest in macro advertising trends, especially online advertising trends. Here are a few nuggets from the report: $311 billion in US Advertising in 2008, up 4% versus 2007$26 … (4 comments)
online advertising: Zillow now advertising on Active Rain - 11/13/07 08:15 PM
At Zillow, we're quite proud of the fact that in only a year and a half, we've grown into one of the most visited real estate websites on the Internet -- without spending any advertising money. But this prohibition on advertising expenditure doesn't extend to our communications with real estate … (8 comments)
online advertising: TV writers' strike: one more reason to advertise online - 11/12/07 11:08 AM
As the television industry's writers' strike enters its second week and shows cancel their seasons left and right, we are now in this interesting predicament with respect to media consumption and advertising spending. Clearly TV ratings in the first half of 2008 will be much lower due to a dearth of … (2 comments)
online advertising: Zillow Announces "Zillow Home Direct" Suite of Advertising Products - 10/30/07 04:09 PM
A big day here at Zillow in terms of PR. First, I was quoted in the New York Times: Nonetheless, Zillow, which estimates home values, last month obtained $30 million in its latest round of financing, bringing the total to $87 million for the site, which was started less than two years … (1 comments)
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Huge news today from Century 21 -- they are dropping all TV advertising in favor of online advertising. This is a big validation for those of us in the online media business, as we've been arguing for years that marketers should spend their budgets where consumers are. Kudos for C21 … (0 comments)
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