We recently Staged an adorable vacant townhome in Santa Monica. It had been listed for awhile with no offers, so we were brought in to help buyers see the potential.
The townhome had been painted and remodeled, so we had a great canvas to work with! Unfortunately the awkward layout of the living room, a not-so-neutral paint color, and a seemingly unusable loft space above the guest bedroom made it difficult for buyers to fall in love with the home.
BEFORE STAGING
CLICK HEREto see how Stage to Sell transformed this Santa Monica townhome from drab to fab!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
A few weeks ago I celebrated my 10 year wedding anniversary with a trip to New England to see the fall foliage. That part of the country is breathtaking this time of year, but even in places like Southern California we can enjoy fall’s bounty!
There’s no better way to get in the fall spirit than by updating your living space with the warm earthy tones of the season.
Click here to read about two cheap and easy ways to update your space for the fall season!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
I often get calls from Realtors who say, “I have a family who is actually going to be living in their home while it’s on the market. They would like to use their own furniture. Do you do that?” It always amazes me that they have to ask whether a full service Home Staging company would be willing to work with (gasp) someone’s OWN THINGS?! But I know why they have to ask.
There are some Stagers out there who refuse to work with anything but a completely blank slate. I once did a consultation for a guy who had a beautiful view home and completely workable furniture. His place just needed some updating and new accessories to make it appeal more to today’s buyers. He told me that the last Stager he interviewed told him she’d only take the job if he removed ALL of his own belongings and let her start from scratch…to the tune of over $30,000 in Staging fees! No wonder there are agents and homeowners out there who have yet to hire a Stager to help them prepare their home for sale!
Not only is it bad business to waste someone’s money on unnecessary furniture rental, but in my opinion it’s just plain lazy for a designer to say that they won’t work with a homeowner’s own pieces. Of course it’s easier (and more lucrative) for us to start from scratch because we can pick every last piece down to the art, rugs and plants and know that it will all coordinate beautifully. But if a homeowner has furniture that’s in decent shape and is properly scaled for his home, why would we ask them to get rid of it?
Though my company does lots of vacant home Stagings and model homes, I work all the time with families who are living in their homes while they’re on the market. For these clients, we start with a Consultation. We spend 2-3 hours on site determining what needs to be done in order to get the property sold quickly and for the best price. Recommendations might include de-cluttering, rearranging, reconfiguring or repurposing some of the furniture, updating paint or light fixtures, replacing worn or filthy carpets, and reaccessorizing. After our meeting, the seller receives a written Consultation Report, which gives them a room-by-room check list of what needs to be done. Often the seller takes this list and runs with it and we never hear from them again (until they call to let us know how happy they are that the property SOLD)! Sometimes, however, the client hires us to bring in the recommended accessories or additional furniture pieces that we’ve noted in the report, and to put the finishing touches on the Staging transformation.
As an example, we were recently brought in by a Realtor to do a Consultation on her client’s 4-bedroom home in Tarzana, California. The client had a gorgeous home with beautiful furniture, but she had seen some Staged properties on the market and knew that her home had a couple of trouble spots that needed to be addressed before it could compete with those Staged homes.
Click here to see photos of her trouble spots and how Stage to Sell turned them into selling points!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you follow my AR blog, you'll know that I've done several "staging" jobs for American Communities, a developer of low income housing in Los Angeles. If you read my posts about Staging 1, Staging 2 and Staging 3, you will remember that our goal was to make the common spaces in these buildings warm and inviting, as well as functional for the residents to relax, watch TV, attend meetings & classes and use a computer.
We recently completed Staging #4 for American Communities. Like the previous building, this one was designed in a contemporary Art Deco style, so we chose furnishings and art that fit with this theme. But at Stage to Sell, we always have to try something new! So this time we added a graphic element to the walls with vinyl decals. Though these gave us the fun design element we were looking for, their large size made them a bit difficult to install (more on that in a separate post).
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
Every September, Accredited Staging Professionals (ASPs) around the country and around the world give back to their communities by participating in Worldwide Staging Service Week, an annual service project of IAHSP (International Association of Home Staging Professionals).
I am a proud board member of the West Los Angeles IAHSP chapter and have been lucky enough to participate in this wonderful event for the last several years.
This year our chapter chose the Richstone Family Center's Transitional Living Program as our beneficiary. The program serves young women (ages 18 – 24) from LA County, who have been emancipated from foster care. For the young women in the program, this is often the first time they have experienced a safe, stable and healthy home environment. Richstone's program provides housing, case management, counseling, life skills, referrals and 24-hour support for residents.
Much of the original furniture in the main house was ripped and filled with holes and the art and furnishings were a mish-mash of hand-me-downs. The walls were stark white and the ceilings were damaged. Thanks to very generous donations from Brook Furniture Rental and Fashion Furniture, paint and supplies from Sherwin Williams and Lowes, fabric from Beach Drapery, cleaning services from Ready Clean, and labor from local painters Carlos Lopez and Albert Hernandez and contractor Brad Erwood (as well as about 10 of our members), our chapter was able to pull off an amazing transformation in record time!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
Earlier this month Coldwell Banker released the results of a survey they created to discover the extent to which men and women differ in the home-buying process. They surveyed 1,000 men and women, asking questions like:
"How long did it take for you to know that the last home you purchased was right for you?
and
“Who 'wears the pants' in the relationship when it comes to making major financial decisions?”
It is crucial for all Realtors, Stagers and home sellers to understand the results of this survey, so that they can make sure the property they're selling will appeal to the right audience.
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
Just read an interesting article in the Los Angeles Times about the problems associated with trying to sell your home when you live next to a dilapidated home or a vacant foreclosed property.
This was very timely since I encountered this very issue while previewing a beautiful new construction home in Sherman Oaks just last week. The developer built 2 gorgeous, side-by-side, high-end homes with luxury upgrades and beautiful finishes. The homes were identical in layout, but the builder wanted to Stage only one - the less desirable one. Why was it less desirable? Smaller? Fewer rooms? Ummm...no. This one was less desirable because of the next-door neighbor.
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
I recently Staged a gorgeous home in Los Feliz, California. It was very large, had a beautiful outdoor covered terrace with amazing city views, and a view of the Griffith Observatory from the Living Room window. When I arrived to preview the home, the Realtor told me the home had initially been listed at $2 million. With the square footage and views I mentioned, that wouldn’t seem completely outrageous. However the moment I stepped in the door I knew this home was not a $2 million dollar property. Why?
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
As a professional Los Angeles Home Stager, it is always a pleasure to work with clients who take your advice and roll with it! Such was the case with a recent listing in Cheviot Hills. The couple living in the home were retiring and moving to Palm Springs, so they wanted to sell their beautiful Spanish style home…quickly!
The agent, Randy Troup of Coldwell Banker Brentwood West, often hires me to do Staging Consultation reports for his sellers. I preview the property and spend a couple of hours giving the sellers detailed recommendations of low-cost things they can do to (using mostly what they already have in the home) to Stage their property for sale.
I met with this lovely couple and gave them quite a list! Their home was beautiful to begin with, but there were several things I recommended they do in order to enhance its appeal to buyers.
Click here to read the full article about my recommendations and how they helped these homeowners get 6 offers in 10 days!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
I recently got a call to Stage a “cute little bungalow” in Hollywood. Whenever you hear those 3 words together in LA you have to know this is going to be a tiny place. But I was completely unprepared for just how small this one was! At 500 square feet this is now officially the smallest home I’ve ever Staged!
Click here to read the full post and to learn how we answered the 3 crucial questions buyers have when previewing a small space!
Annie Pinsker-Brown | Stage to Sell Owner & Principal Designer 310-384-1084 www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
************************************************ Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .
If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
;)
;)
