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staging: Price + Staging = Key to Selling Your Home in a Buyers Market - 01/18/11 11:53 PM
I was recently asked to write an article about Home Staging for AboutHollywood.com. I wasn't given a specific topic to write about, so I was free to choose what I thought was the most important thing for consumers to know about Home Staging. Here's what I came up with...Click the link below to read the full article. Price + Staging = Key to Selling Your Home in a Buyers Market Please let me know what you think! ************************************************************************************
*************************************************************************************Annie Pinsker-Brown | Stage to SellOwner & Principal Designer310-384-1084www.stagetosell.biz"We get you to SOLD so you can get on with your (7 comments)
staging: Staging Works - A Case Study - 09/14/10 03:49 PM
Last month we were asked to preview a beautiful but vacant modern loft in Playa Vista. The Realtor had recommended that the property be staged as soon as she got the listing, but the owner didn’t want to spend the money – and he wanted to price it for what he paid for it, not what it was worth in today’s market. So after 3 months of sitting on the market and $100,000 in price reductions, the seller finally agreed to stage it. One of the issues with showing this home empty was that the second bedroom was directly across from (11 comments)
staging: Staging a Beautiful Los Angeles Craftsman - 07/12/10 11:03 PM
A couple of weeks ago we were contacted by investors who had meticulously renovated a gorgeous 1919 Craftsman home in Los Angeles. They had brought in a few accessories to add a homey feel to the property, but there was no furniture (save for a too-small dining room table). Not surprisingly, they weren’t getting the buzz they’d hoped and – worse yet – no offers. So they called Los Angeles Staging Company Stage to Sell to up the “wow factor.” We knew immediately why this home wasn’t selling. Despite its beautiful bones and spacious rooms, the layout confused even the most (12 comments)
staging: Los Angeles Staging Success Stories - 06/17/10 05:41 PM
With all the gloom-and-doom being reported in the news these days, we thought we'd spread a little sunshine with some of our recent Los Angeles Staging Success Stories! Success Story #1: If you follow my blog, you may remember this Ray Kappe architectural property in Santa Monica that we staged at the end of April. We couldn't wait to share this incredible success story with you, but had to wait until it closed. Two hundred agents came to the Broker's Open House. This incredible home had 10 offers, all way over asking, and ended up selling for $660,000 over the asking (20 comments)
staging: Los Angeles Stager Does Traditional - 04/30/10 05:56 PM
If you’ve been following my blog lately, it may seem as if all we do are modern homes. Though modern staging is a big chunk of our work, you may be surprised to know that we work on more traditional homes as well. Case in point: our latest Staging job at 1533 South Point View. The Realtor (who is flipping this home) called me after reviewing – by her estimation – 15 different Stager websites! I was very flattered that she chose Stage to Sell. She is a huge believer in Staging (don’t you LOVE clients who already “get” us and (15 comments)
staging: Home Staging = Real Estate Therapy - 02/01/10 11:15 AM
Today I had an experience that reminded me why I LOVE my job as the owner of a Los Angeles Home Staging company. It reminded me that I do so much more than help people prepare their homes for sale. Some days I am also a Real Estate therapist. Today was one of those days! With all the craziness in the Los Angeles real estate market, I have been very busy in the past few weeks. So much so that, in order to fit in a client who needed some help selling her home, I arranged a consultation for a Sunday. (24 comments)
staging: Staging Works: West Los Angeles Condo in Escrow 1st Week on Market! - 05/27/09 05:48 PM
Since we have been so busy Staging lately, I was remiss in posting about our latest project - a lovely condo in West LA that we Staged on May 15th. Blogging about it was on my “to-do” list for today, but when I checked my email this morning I got the following email from the Realtor: “I am happy to tell you that I got an accepted offer on the Pelham condo in the first week. It’s in escrow & inspection and I’m looking for a backup offer.” It must have been fate that I hadn’t yet blogged about this project, (19 comments)
staging: Staging a Model Home in Culver City - 05/21/09 05:03 PM
There’s nothing I enjoy more than Staging close to home! If you happen to forget something, it’s just a short drive to storage, and you’re never stuck in traffic on the way home. So I was thrilled when Stage to Sell was hired to Stage a model unit for a beautiful new townhome development in my very own Culver City! When I first previewed this property, my biggest concern was the size of the 2 main living spaces. The townhome had both a formal living room and a family room on the main level, but both rooms felt very small, especially (10 comments)
staging: The Power of Home Staging: Bachelor Pad to Loft Chic - 05/18/09 10:35 PM
Last week we Staged a beautiful loft at The Broadway on Hollywood & Vine. The owner was a young professional who had beautiful furniture, but almost nothing else. The condo certainly wasn’t cluttered, and the furniture was in the right place. But something was missing. The Realtor on this job has great taste and knew immediately that this listing needed some Staging help. Click here to see how we took this loft from bachelor pad to loft chic!
************************************************************************************* Annie Pinsker-Brown | Stage to SellOwner & Principal Designer310-384-1084www.stagetosell.biz"We get you to SOLD so you can get on (20 comments)
staging: A HUGE Thank You for Voting for Stage To Sell... P.S. We WON!! - 05/05/09 08:16 PM
Well, after all my shameless plugging, the votes are in and thanks to YOU, my company Stage to Sell has been named one of the winners in StartUp Nation's Leading Moms in Business Competition for 2009! This contest really struck a chord with me because when I became a working mom five years ago, I was amazed at how difficult it was to run both a family and a business. It is often a thankless job and the hours are quite long! Of course as any mom knows, we wouldn't have it any other way. Being a mom-preneur has given me (22 comments)
staging: Los Angeles Home Staging Company needs your vote in StartupNation Leading Moms in Business Competition! - 03/23/09 05:16 PM
So now that it's down to the wire, I am going to shamelessly and humbly ask you, my wonderful network of friends and colleagues, to PLEASE take a moment out of your busy days to vote for me in the 2009 StartupNation Leading Moms in Business Competition. A couple of months ago, I posted a blog asking for your support as I entered the competition. Most of you know me as a professional Home Stager in Los Angeles, but you may not know that I am also a mom of two wonderful kids ages 3 & 6. I started my Home (6 comments)
staging: Staged & Sold - Santa Monica Townhome - 03/04/09 11:04 PM
Right before the holidays last year I blogged about a Santa Monica townhome we Staged on December 8th (I remember because it was my birthday). This was the second townhome in the same condo complex, and this one was listed by Randy Troup of Coldwell Banker. I must admit I was leery about Staging a home so close to Christmas since it's a tough time to hit the market, but the homeowner was insistent. He made some great updates to the unit with paint and carpet and was gung-ho on Staging from day one. Not to mention he was a really (20 comments)
staging: Los Angeles Staging Seminar for Seniors Part 3 - A Follow Up to My Fairly Lame Follow Up! - 02/28/09 08:22 PM
Ok, I admit it. When I wrote that follow up blog last night I was TIRED...really tired after a long day of work and a long week preparing for the seminar. Then my husband surprised me by coming home early (if you can call 9:30pm early!) and I was anxious to wrap up my blog and spend some time with him. So unfortunately I left out some pretty important details about the Senior Staging Seminar I gave yesterday at the Culver City Senior Center. I hope you don't think I'm beating a dead horse here, but since so many Stagers seem (17 comments)
staging: Los Angeles Home Staging Company Presents FREE Seminar for Seniors - Follow Up - 02/28/09 12:58 AM
If you saw my blog earlier this week, you'll know that today I gave a free seminar for seniors at the Culver City Senior Center. The seminar focused on Preparing Your Home for Sale in a Soft Real Estate Market and was geared toward seniors who may be ready to move into a retirement community or assisted living but may be worried about selling their homes in a buyers' market. Well it was a great success! There were 10 seniors who attended, and they all gave me wonderful feedback and said they learned a lot from the presentation. One in particular (18 comments)
staging: Los Angeles Home Staging Company Presents FREE Seminar for Seniors - 02/24/09 12:23 AM
Home Staging for Seniors: Preparing Your Home for Sale in a Soft Real Estate Market Ready to move into a retirement community or assisted living, but worried about selling your Los Angeles home in this tough market? Professional Home Stager Annie Pinsker-Brown of Stage to Sell will provide you with easy and affordable tips to prepare your home for sale. From de-cluttering to paint and wallpaper removal, we'll cover it all.Come ready with your questions! Friday, February 27th, 200910:00amCulver City Senior Center4095 Overland Ave.Culver City, CA 90232
************************************************************************************* Annie Pinsker-Brown | Stage to SellOwner & Principal Designer310-384-1084www.stagetosell.biz"We get (13 comments)
staging: Los Angeles Home Stager hits 20,000 AR points (and counting)! - 02/14/09 03:03 PM
Well it's taken me awhile but I finally reached another milestone - 20,000 points on Active Rain! I have to say that in these uncertain times within our industry, it is so encouraging to hear from other Staging professionals around the block as well as around the country. Some of your posts are inspirational, some make me laugh, some get me off my rear and motivated to try something new. But they all touch me every day. And I wouldn't trade this community of true pro's for anything. Here's to the next 20,000 (and may they accrue more quickly than the (23 comments)
staging: Followup to Murphy's Law and the Case of the Moldy Sofas - 02/08/09 03:13 PM
For anyone who read it, here's a quick followup to my original post on Murphy's Law and the Case of the Moldy Sofas. As you may remember, we recently did some interior design work for the common areas of a low income housing development in Downtown Los Angeles. And much to our surprise, when we arrived onsite and opened the sofa/loveseat/chair/ottoman boxes, they were covered in mold.
Our vendor (EuroModerno) immediately contacted their supplier who said that the mold "should wipe off and stay off." But a couple of weeks later we went back to check, and a bit (13 comments)
staging: Then & Now...My How I've Changed! - 02/04/09 06:14 PM
I was inspired by Melissa Marro's blog by the same title to write a little about my own growth as a Professional Home Stager over the last 4-1/2 years. When I first started my Los Angeles Home Staging business in 2004, I was one of the only small companies doing Staging on the west side of LA. There were some Stagers who worked only on estate properties ($3 million dollar + homes), but only one or two of us working on your average every day properties. So many of the Realtors I approached in those days were under the impression that (33 comments)
You may not know that in addition to being a small business owner, I am also a mom of two wonderful (and somewhat crazy) kids, ages 3 and almost 6.
I started my Home Staging business in 2004, when my eldest was just a toddler, as a way to be home with him while also doing something I loved. Though having a home-based business does allow for some flexibility with my schedule, as any working mom knows, it is also a tough road to haul. Now that the business is thriving, I often find myself working much longer hours (10 comments)
staging: Santa Monica 4-Level Townhome Staged and Ready to Sell - 01/24/09 03:36 PM
This will go down in history as one of my most physically demanding jobs because there were (count them) 4 LEVELS! A basement office, the main level with living/dining rooms & kitchen, the bedrooms upstairs and then a gorgeous roof deck on top! It was a lot of work but the Realtor & clients were thrilled with the transformation! LIVING ROOM This room was a challenge because of the awkwardly situated fireplace. The room wasn't deep enough to have the sofa across from the TV so although it may not be ideal for watching television, this layout actually gave the fireplace (21 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.