redesign: RESA appoints Karel Rogers Nevada State President - 01/21/08 02:23 AM
For Immediate Release    January 20, 2008
Karel Rogers has been appointed Nevada State President of the Real Estate Staging Association. 
"RESA" is the portal to the staging industry and is the source of education and business tools focused on the needs of real estate stagers. She will serve a 1-year term as President and will help to establish chapters throughout Nevada which will provide peer to peer support for the chapter members as well as promoting education to real estate agents, home owners and the general public regarding the value and benefits of Staging. RESA is the only Staging Association in North America … (0 comments)

redesign: INVASION of Family Photos - 01/07/08 04:17 AM
The INVASION of Family Photos (For homes NOT for sale)
If you have a home for sale put all your photos away
I often go into homes that have a lot of family pictures everywhere and they don't even have space for artwork. So let's talk about how and where to display family photographs.
Family photographs tell our family history and can be a great way to let others know about your family.  So create one area in your home that is designated for displaying your photographs.  The ideal place is a hallway or family room.
Group your pictures in themes like family, travel … (4 comments)

redesign: Draw the Eye to Something Wonderful! - 01/07/08 03:36 AM
Draw the Eye to Something Wonderful
When you walk into a room, your eye automatically goes to a "focal point".  This is the "main feature" of the room and you and your guests will feel more comfortable if your eye can rest on this feature.
Some focal points are obvious like a beautiful picture window looking out to a serene garden or a fireplace; large or small is what will be noticed first when you enter the room.  However, sometimes a room has no distinguishing feature built in and you have to create one. Some ideas of focal points that you can add … (3 comments)

redesign: Bookcases -Read between the shelves - 01/06/08 01:31 PM
Getting a home ready for the market there is a need to de-clutter and  I have found very few bookcases that are not full with forgotten books read long ago. These bookcases displayed properly can really bring a lot of visual presence to the room.
When arranging bookcases start by removing books and things that look misplaced and are distracting.   Bookcases are great places for small to medium accessories and items that are important to the client.  
Start with the heaviest, largest books on the bottom shelf.  Make visual breaks in the lines of books and intersperse them with photographs, art, vases, greenery or even a face of … (4 comments)

redesign: No Cost Decorating - Redesign your Home Interior - 01/05/08 11:17 AM
No Cost Decorating -Redesign your Home Interior
By Karel Rogers / Real Estate Staging Unlimited
Interior Redesign, what actually is this?  Interior redesign makes the most out of your living space by using your existing furniture, artwork and home accessories in a totally new, fresh and innovative way.  Interior Redesign is similar to a "personal makeover" for your home.
Wouldn't it be refreshing not to spend any money or very little to give your home a completely new look!  Well it is easy when you use the Redesign concepts. It just takes 10 easy steps and you could have the home you've dreamed … (2 comments)

redesign: Karel Rogers Nominated for RESA 2007 STAGER OF THE YEAR AWARDS - 01/01/08 02:46 PM
 January 1, 2008 RESA (Real Estate Staging Association) announced Karel Rogers as one of it's nominees for its 2007 Professional Stager Of The Year Awards.  She is being recognized for her outstanding design, business and ethic skills.  Karel Rogers is the owner of Real Estate Staging Unlimited which is the largest home staging company in the Reno area.  Her company works with homeowners, Realtors, builders, investors and provides a variety of services related to selling homes.
Her designations and affiliations; IRIS, RESA, Womens Council of Realtors
To view her nomination and vote please click the link below  
 http://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=33063
 
Be sure to visit our website www.realestatestagingunlimited.com
 
(2 comments)

redesign: FREE Interior Redesign - 12/05/07 01:20 AM
Interior redesign makes the most out of your living space by using your existing furniture, artwork and home accessories in a totally new, fresh and creative way. Interior redesign is akin to a "personal makeover" for your home.  So call today to schedule to have a room in your home redesigned and get another room done for free.  Offer only available until January 18th. 2007 so call  775-828-1133 for all the details on this offer.
Redesign is affordable so let us help you to have the home you have always dreamed about and we will do it all in one day!
Real Estate … (0 comments)

redesign: Pictures are IMPORTANT - 10/13/07 01:42 PM
Selling a home is all about getting the home ready to sell and making sure all the details are completed prior to listing the property.  Even a good house can look better when you apply staging.  Whether the home is occupied or vacant, staging will always improve the value of the home.
After the home has been primped and prepped it's time to sell it. If you are not using a professional service for your photos you should be!  There really is a big difference and with many people using the Internet to search out for their new home good photos are VERY … (0 comments)

redesign: Have you considered STAGING? - 10/13/07 01:38 PM
Real Estate Staging Unlimited is the largest staging company in the Reno/Tahoe areas. Other staging companies rent their products. Not us, we own all the furnishings and home accessories that will be used to create a home that the future homeowner will fall in love with.   
Has the real estate market in your area gone flat?  In the Reno market it has really slowed down and Realtors are looking for creative ways to sell the home. Staging is a great way to get new interest in a home that has been on the market for over 30 days. 
But why wait until the … (0 comments)

redesign: Staging...can the homeowner do the staging? - 05/11/07 03:14 PM
Can the homeowner do the staging for the home?  Absolutely!  We have a service called Super Strategies for selling your house where we can give you all the ideas, layout and concepts that staging will do for the home.  We charge by the hour for this service and if the homeowners are motivated they can most likely get the work done necessary to really make a difference.
I've worked with several homeowners that were able to create a new look for their home by just following our suggestions.  Call us if you need help with staging vacant or occupied homes and we … (0 comments)

redesign: Staging...is it here to stay? - 05/11/07 03:03 PM
Did you know that staging has been around since the early 90's. But back then it was used in limited settings and for more high end homes. It's taken a lot of years to get where staging is a marketing tool that is used by savvy Realtors and homeowners to sell homes. .
HGTV in the last few years have targeted the home improvement market. They have done a great job of educating the public what and how staging works.  Staging can be done to both vacant and occupied homes however the staging for each are very different.  A home without furniture often lacks interest and … (3 comments)

redesign: Staging...ask some questions - 05/07/07 04:31 PM
Staging is all about creating a connection with the future homeowner.  When you are hiring a staging company be sure to interview and find out what types of products and services they provide.
How long have they been staging
What is their background in design
What kind of staging(vacant, occupied) do they provide?
Do they own any furniture? or will you have to rent from a corporate leasing company, this can be very expensive
Do they have a website that you can see before and afters and learn about their company
Do they have homes that you can look at  in person
Will they be able to provide … (0 comments)

redesign: Why isn't the home selling? - 05/06/07 11:30 AM
There are many factors to consider when a house is not selling.  But before you reduce the price of the home the first time you should consider bringing in an expert to give a critique of the home from curbside, throughout the home and including the back yard.
Our company has such services as do other staging companies.  I can tell you from experience that 9 out 10 times there are things that can be done to help make a connection to the new homeowner.  Don't underestimate the value of this service. 
The reduction price for the property will be in the thousands … (2 comments)

redesign: What is home or Real Estate Staging? - 05/06/07 02:08 AM
Staging is not a new concept.. it has been around since the early 90's but like everything it takes an idea to travel around awhile before everyone catches the concept and can see the value.
HGTV was the wild fire for establishing the staging concept.  They informed their viewers about this innovative concept of presenting the  home completing ready to the future homeowners.  By de-cluttering, de-personalizing, reshaping the existing furniture or adding a complete home of furniture to fit the home it helps to establish an excitement and a connection to the new homeowner. 
Staging is not going to go away any time soon, so … (2 comments)

redesign: How does staging work...let me count the ways! - 05/05/07 04:39 PM
1. It will help any home to show better the architectural features and attributes that the home has to offer
2. It will sell faster in any kind of market
3. It will often sell for more money
If you aren't using staging find a stager in your area and ask them to tell you about the services they offer...it will help you to get the SOLD sign posted.
We dress homes to sell!
(3 comments)

redesign: Is staging really necessary? - 05/04/07 08:11 AM
Yes, but only if you want to sell the house for the best price and the least amount of time!
I really don't even need to write any more because that statement is absolutely true!  We often can increase the selling price of the home up to 7% after we have staged or completed a staging redesign.
Partner up with a stager in your area  or go to www.weredesign.comto find a stager in your area and use them as part of your marketing strategy to get  the SOLD sign posted for your seller!
(2 comments)

redesign: Who pays for staging -Homeowner or Realtor? - 04/29/07 03:22 PM
We have the largest staging company in Reno so we provide a higher level of service and products than most other staging companies.  We own all of the furnishings and accessories and we have alot of them.  And it's our products that  always makes a house beautiful and unique.
So after you decide that you are going to stage who will pay for it?  I would say that about 70% of the time the homeowner pays for the service.  After we build a relationship with a Realtor we find that they want every house staged because they see the benefit and they pay for the … (2 comments)

redesign: Staging is here to stay - 04/29/07 05:04 AM
The reason staging is here to stay is because it works! About 80% of our work is real estate staging for vacant houses.  Yes houses not homes.  There is a difference.  A home is place where a family lives and a house is the opposite  the family is gone and lacks interest and personality because the home is empty.
We change that when we stage.  We are different than other staging companies because we do not lease any of our furniture or accessories...we own them.  After we load in our unique home furnishings and accessories the home looks beautiful and captures the interest of … (0 comments)

redesign: Virtual Tour..After you've staged - 04/29/07 04:07 AM
I'm a real estate stager so of course I believe in virtual tours.  The projects that we complete always look better when a virtual is done and why wouldn't you want to have your investment advertised in the best format. 
Regular or still pictures just do not give the true dimensions of each room not to mention the quality of lighting, angles and general overall look of the room does not come across as exciting as a virtual tour will provide. 
Why not consider virtual tours as part of your marketing strategy. More than ever people are shopping on the Internet and this format is … (0 comments)

redesign: Adding SPARKLE to the home - 04/29/07 03:42 AM
Adding sparkle  to any home is important. In this case I am talking about the lighting throughout the home. This not only includes the electrical lighting but also the light that comes from the windows.
Make sure that all the light bulbs are working and are the proper wattage so that the room is properly illuminated.  In addition make sure all the windows throughout the home have been professionally cleaned inside and out.  This will make a HUGE difference in allowing natural light to flood the room. Having natural light coming into the room will create a mood that can not be recreated easily with … (2 comments)

 

Karel Rogers

Reno, NV

More about me…

Real Estate Staging Unlimited

Address: Reno, NV 89510

Office: (775) 742-1425

Mobile: (775) 742-1425



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