In this economy I can see that people are having a hard time deciding whether to "spend" money on staging. The better question is should you "invest" in staging. Staging is an investment, and an investment that pays you back. According to the most current stats from Stagehomes.com 95.6% of staged homes sell on average in 37 days or less. The non-staged homes averaged 212 days on the market.

What is the typical price to stage a house? That varies widely, depending on whether it is vacant or occupied. If it is an occupied home you can get a staging report for around $150 -$250 that will tell you exactly what you need to do to stage the home yourself. The next step would be having a stager come in and do the actual staging which may range from $250 - $700. On a vacant house the price is higher, but generally $1,000 - $3,000 is a ballpark range.

Prices vary by stager, area and the situation but I think you can see that staging generally costs less than a monthly mortgage payment. Now how many payments are you saving if your house sells in the first month?

Oh, and if your house is sitting on the market for over 3 weeks, what is the first thing your Realtor is going to recommend? A price reduction! With most price reductions starting at $10,000 or more, doesn't it make sense to stage your home in the beginning?

 

 

 

Understanding Color Choice and Personality
01/22/2010
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In my last blog I talked about what your primary colors say about you find it here Now we will see what your secondary colors mean. So pick your favorite and least favorite from the secondary colors on the right. YOUR FAVORITE SECONDARY COLOR… more
What Color to Paint? - Free Color Tool!
01/22/2010
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I came across a really neat color tool at my local hardware store. It's from Valspar. They have these nifty overlays with different rooms and different exterior shots that you can overlay on the color samples you select. What's great about this… more
What Your Color Choice Says About Your Personality
01/21/2010
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I've been reading a book on the Dewey Color System. Without getting technical, Dewey Sadka has created a system based on color and how our preferences can be used to reaveal the core of our personalities. I've tested this on myself and some… more
Removing Personal Photos While on the Market
01/17/2010
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When a client's house is on the market I always ask them to remove their personal photos. A lot of times they aren't receptive at first. But once they understand the why behind it, they are on board. So here are the big three: 1. When a person is… more
AR and a Fellow Stager - It Works!
11/19/2009
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I am happy to say that I just got my first AR referral from a fellow Stager (Kym Hough). Thanks Kym! Just goes to show that this networking stuff really works. She had a client she had worked with in her area that had a house she was flipping in my… more
Another Believer and Pics to Show Why!
07/15/2009
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I met with a client a couple of weeks ago and gave her a bid to stage their occupied home. She was on board and we scheduled a date to come back. The next day I got a call from her saying they were getting an offer from a neighbor before it went on… more
Classic 1940's in Geyserville
05/31/2009
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Classic 1940's 2 bedroom, 1 bath bungalow on an extra large lot with room to possibly build a second unit. This charming home is ready to move right in. It features a living room with fireplace, formal dining room, cozy country eat-in kitchen,… more
CA RE license cost questions!
05/30/2009
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I am considering getting my real estate license. I am the owner of a staging company and really do not want to sell real estate but thought it would be a good idea to have my license just so I can keep up on trends in the industry, be able to access… more
Adding just a few accessories really livens up a space
11/17/2008
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I recently was called by a Realtor friend who's house has been on the market for about 3 months. She has great taste so she didn't think it was necessary for me to help her stage her house. She had mostly good comments about the house but recently… more
 
Kellypost

Kelly Townsend, CDPE, Realtor

Santa Rosa, CA

More about me…

Solid Properties

Address: Santa Rosa Windsor Petaluma Cotati, Rohnert Park Healdsburg, CA

Office Phone: (707) 695-4314

Cell Phone: (707) 695-4314

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