Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
4.5 Proven Techniques to Brand Yourself On the Web & Outshine your Competition
StepsMarketing.com, a real estate marketing company, shares its experiences helping real estate professionals develop a personal website and brand that showcases their successful business as top producing agents.
1. Build your Image
A potential home buyer’s first impression of you as a professional—which lasts a lifetime—may very well be your website. This is why it’s crucial for you and your business to have a website that brands you with the professionalism and refinement you deserve (not just what your brokerage provides). For instance, if you want to sell Luxury Homes, your image and marketing should portray elegance and sophistication to complement your listings.
2. Develop Relational Marketing
As you know, image is an important part of a sales person’s marketing. In sales, it’s best to relate to your prospects by knowing who they are as a person and the characteristics they’re looking for in a home. On your professional website, be sure to specify the clientèle you are seeking to service (i.e. first time home buyers, growing families, business people, etc). Don’t try to be everything to everyone. This “rifle” approach to marketing will help establish a mutually beneficial relationship for both you as the agent and your potential buyer or seller.
3. Become a Resource
Building rapport by providing knowledge and services is much more powerful than being perceived as a salesperson. People will develop a relationship with you built upon trust if they see the value in the services you offer. An online blog is a great start to building rapport with online readers. First, it makes your website rich with new content and your clients can come back to your site to read the newest posts. Second, search engines, such as Google®, search based on relevant content. The more content you add to your website the more likely your site will appear at the top of the list on search engines.
4. Create Brand Loyalty Client loyalty is PRICELESS.It comes down to commitment and persistence. Why not differentiate yourself now, and brand yourself as a sophisticated and successful professional? Making a lasting impression is vital to building a loyal client base. Remember, a loyal customer gives you referrals.
4.5 A Brand Called YOU
In real estate, prospects buy the salesperson first. Outshine your competition, and remember, the best brand you create is yourself...
By Joe Duenat, CEO of Steps Marketing, Inc., creator of “out of the box” branded agent websites. For the past three years, we have helped top producing agents brand themselves on the web. Our approach gives even the most non-tech savvy Realtor® the ability to create a functional and professionally branded website. For more information, please call (800) 496-2056 or visit www.StepsMarketing.com.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.