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Home : Blogs : Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer : Steve Hoffacker's Active Rain Blog : Archives July, 2009

Friday's Fotos - "Ducks At Play" - 07/31/09 09:46 PM

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
© Steve Hoffacker, 2009. All Rights Reserved.
Photography displayed is original composition and artistic expression of Steve Hoffacker, and as such is copyrighted. Photos are in their original digital image state and have not been cropped, edited, or enhanced in anyway.
… (14 comments)

Thankful Thursdays - "Golden Grasses" - 07/30/09 11:03 PM

Wordless Wednesdays - "Up, Up, & Away" - 07/29/09 06:40 PM

Florida's New Safety Law is Working - 07/28/09 07:07 PM

I know that Florida is not the only state to enact this legilation, but I am impressed by how well it's working.
The law states that when an emergency vehicle is stopped on the shoulder - for whatever reason - that you must change lanes on a multiple lane roadway or slow down to 20 mph less than the posted speed limit if you can't change lanes.
Today I saw a half-dozen such opportunities for people to ignore the law and remain in their same lane when a police vehicle had stopped on the shoulder with its light on, and car-after-car … (25 comments)

Motivational Monday - "Unexpected" - 07/27/09 02:31 PM

Seeing a pretty moon at night is nice, but we would expect to be able to do that. Seeing one in the afternoon is different - an unexpected pleasure. Likewise, we can add value to others by doing something exceptional or unexpected.
───
For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
© Steve Hoffacker, 2009. All Rights Reserved.
Photography displayed is original composition and artistic expression of Steve Hoffacker, … (30 comments)

If It's Good Enough For Us - 07/27/09 11:32 AM

Would we sign a sales contract that the customer - or their attorney or Realtor - prepared without reading it? Would we expect them to sign something we prepared without reading it - or at least having us go through it line-by-line and explain it to them? Of course not on both counts.
Why then do we continue to condone and turn a deaf ear to our Members of Congress when they say they can't or won't read a bill before voting on it? It doesn't stop them from voting - just from knowing what is in the bills that they … (16 comments)

Blaming Everybody Else - 07/26/09 06:31 PM

How many times do we see politicians or executives or sports figures blame or attribute their poor performance to anything but themselves?
The weather was wrong, the officials made a bad call, the press misinterpreted that remark, the competition got lucky?
I particularly like highly paid athletes complaining about something that did cost them the win that they either caused themselves or didn't foresee and figure a way to overcome it. Essentially, they are mad at themselves for messing up and are looking to deflect their anger by lashing out at circumstances, their equipment, the conditions, their competitors, their teammates, or … (16 comments)

Speechless Sundays - "A Lot Of Sky" - 07/26/09 01:42 PM

"Law & Order" And The Real Estate Transaction - 07/25/09 10:26 PM

The TV show "Law & Order" has been on for many years with a very successful premise. In the one-hour format, they have a crime committed (sometimes we see it and sometimes we don't), then they have the investigation leading up to the arrest of the suspects, a trial, and a disposition of the case. It's a condensed version of weeks of police and judicial work in a tidy little one-hour package.
What if we could do a real estate transaction in the same way? Meet the customer, show them the properties, get them to agree on one they want, make … (23 comments)

Our Government Can't Even Label Food - And They Want to Do Health Care? - 07/25/09 02:31 PM

As I was looking for the expiration date on a package of hot dogs for lunch - yes, I like hot dogs - and turning the package over and over and then rotating it and almost reaching for the magnifying glass, I finally saw the expiration date. It was printed in faint lettering on the cellophane where it was hardly legible. I think that's part of the point - comply with the letter of the law but not the spirit - don't do the consumer any favors.
I got to thinking more about this food labeling issue. We all want to … (21 comments)

Fool Me Once, Shame On Me, Fool Me Twice ... - 07/24/09 09:53 AM

Congress and the Administration have been playing with our emotions. That is changing.
Going back to President Bush, it was pass the TARP - don't worry about what's in it, we just need it. It's an emergency.
Then Obama gets a TARP, Stimulus, Omnibus, and Cap and Trade (House only) passed due to the emergency nature of them. They couldn't be read - there wasn't time. They couldn't be discussed - wasn't time. Just get them passed - we'll sort it out later.
Well, that was then, This is now.
Rahm Emanuel has vowed to continue this ramrod approach and get … (38 comments)

Friday's Fotos - "Purpley" - 07/24/09 08:25 AM

Thankful Thursdays - "Golden Trumpets" - 07/23/09 12:47 PM

Wordless Wednesday - "A Little Slice Of Summer" - 07/22/09 08:11 PM

Some Warranties Just Give You Piece Of Mind - And That's All - 07/22/09 05:54 PM

There are warranties, and there are warranties.
I like the ones where if something breaks within the coverage period, the item is replaced. Just a simple exchange - no taking it to the shop for a repair or involved troubleshooting over the phone - just an exchange.
There also are ones like the the car warranties or tire warranties where the affected items or parts are replaced or repaired with a small deductible.
Then there are the warranties that are only good until you open the product.
Such is the warranties on battery backups for computers (UPS). The manufacturers go to … (10 comments)

Health Care And Congress - 07/21/09 08:16 PM

Congress is debating a universal health care plan that will sooner or later apply to nearly every American - regardless of the government's assertion that it's only an alternative plan. Make that every American except labor union members (for now) and Members of Congress.
If - and that is a huge if - this socialized plan that Congress is so eager to impose on all of us, is so great, then why have they chosen to remain exempt from it?
How about this? Congress is given two choices: sign up for the same universal health care they are attempting to foist … (22 comments)

Just A Little Over A Week Away - 07/21/09 06:10 PM

Starting next Thursday, July 30, in Orlando at the Orange County Convention Center, the Southeast Building Conference (SEBC) and Green Building Show get underway for a three-day run.
There will be education programs, designation courses, golf tournaments, social activities, exhibits, awards programs, fun, and fellowship.
Several Rainers are presenting programs on selling and marketing real estate, advertising, social media, blogging, motivation, and business building.
There are other presenters as well, but the Rainers who are scheduled to participate include Steve Hoffacker, Lou Ludwig, Melissa Stockstill, Deborah Fisher, Kimberly Mackey, and Rick Bavec.
If you live in Floirda or any of the … (12 comments)

Motivational Monday - "Whatever It Takes" - 07/20/09 05:49 PM

As if it's not hard enough to make a living banging your head against the tree, try doing it upside down!
───
For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
© Steve Hoffacker, 2009. All Rights Reserved.
Photography displayed is original composition and artistic expression of Steve Hoffacker, and as such is copyrighted. Photos are in their original digital image state and have not been cropped, edited, or … (23 comments)

The Tide Might Be Ebbing Just A Little - 07/19/09 10:53 PM

In a bill tacked onto another - the way the House likes to do things when it can't get enough support for a measure on its own (like the Hate Crimes Bill) or fear the President might not sign it, the House stood up to the majority stockholder of government motors, President Obama.
The President had made his position known that he did not want any of the terminated dealerships reinstated, and I did a post on this just 3 days ago called "Small Businesses Are Being Targeted." However, it looks like the House is going to have the final say … (12 comments)

Speechless Sundays - "Awakening" - 07/19/09 09:25 AM

An Even Bigger Phish Story - 07/18/09 03:57 PM

These phishing stories are getting better all the time, I really got a good laugh from this one.
The premise is that this guy who contacted me embezzled (he doesn't call it that) $10.3 million from his company by not depositing or accounting for the revenues and that he has them available to him to make me an accomplice after the fact in his embezzlement scheme - not to mention receiving stolen property - if his premise were true (which we know it isn't).
Then he has an elaborate fraud scheme set up as well whereby I would pretend to be … (18 comments)

Self-Improvement Never Hurts - 07/18/09 12:11 PM

In a time when we maybe have a little more time to pursue professional education, and in the coming months when professional designations may matter more to consumers, what a perfect time to take some appropriate coursework.
First, determine what you want in terms of a designation - there are several accredited ones through the NAR, NAHB, NSA, USGBC, and others.
Second, determine how that designation will help you in promoting and branding yourself and your business.
Third, determine what knowledge, credentials, or designations you already have or could obtain easily.
Fourth, look at your budget and schedule.
Fifth, get started … (18 comments)

Do I Look Like A Phish Market? - 07/17/09 05:25 PM

Just got the most amusing email. It said that they had been to my website and wanted to order some of my products (I have eBooks for sale at present). That part was OK although the phrasing was a little awkward, and I'm not sure what they really meant by "products."
Then they want me to send them my website to verify that it was the same one they had seen. How's that?
Then they wanted an entire list of what I sell and a price list - which is all on the website and they would have known had they … (12 comments)

Friday's Fotos - "Hawkeye" - 07/17/09 11:18 AM

Thankful Thursdays - "Imagine Finding You Here" - 07/16/09 02:22 PM

Small Businesses Are Being Targeted - 07/16/09 12:50 PM

All of us who run or work for a small business - and I think that's probably all of us - have a bullseye on our back - placed there by the White House.
Virtually everyday, there is a new attack we learn about.
In no particular order, Cap and Trade, Consumer Protection Financing Agency, 30+ csars in charge of everything imaginable (with more surely on the way), takeovers, bailouts, TARP, Stimulus, and health care all tax and regulate the small businesses, reward labor unions, and make it increasingly difficult for entrepreneurs and small businesses to compete against the government.
No … (18 comments)

The Importance Of Choices - 07/15/09 09:40 PM

We are a people who enjoy choices - where to live, what line of work to pursue, how long to stay in that position, what kind of car to drive, what to eat, who to have as friends, where to go on vacation. Everything in America is based on choices.
We obey laws because we choose to do so - understanding the consequences of not doing so or wanting to avoid potential harm to ourselves or others.
Some choices are more important than others. What color shirt to put on, which shoes to wear ,or what accessories to put with an … (13 comments)

Courage is a Decision - 07/15/09 07:02 PM

Lou Ludwig has a powerful message that he takes away from a Winston Churchill quote.
Via Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates):

Motivational Power Quote

Courage is a Decision

"Fear is a reaction.
Courage is a decision."
Winston Churchill, former British Prime Minister

As I see it. . . . . . . .
Courage is a decision.
The sense of fear is a reaction to a circumstance that we find ourselves in. Controlling fear is essential to finding a situation and removing fear from our thoughts.
Fear can paralyze … (6 comments)

Wordless Wednesday - "Just Hanging Out" - 07/15/09 02:35 PM

Too Big To Fail - 07/15/09 12:04 PM

Once again we're hearing this "too big to fail" mantra from Washington. Unfortunately this concept is built upon a lie - a very expensive one.
If you embrace free enterprise - as I know many of us do - then everything is subject to success or failure on its own merits and its ability to adjust to changing markets.
When is the last time any of us bought a slide rule, typewriter eraser, 8-track tapes, or phonograph records? Carbon paper and fountain pens - while still in use - are not as practical or common as they once were. When was … (8 comments)

Computers Can Complicate The Simplest Of Tasks - 07/14/09 07:22 PM

Ever buy something and realize that you had picked up the wrong color or size by mistake? Or possibly thought that you were selecting the right color only to find out when you got home that you already had that one and should have selected a different color?
In bygone days, you would simply take the unwanted merchandise back to the store where you bought it, explain that you had selected the wrong size or color, and ask for an "even exchange." No money or paperwork was involved. The clerk would simply ask you to go pick out the correct item, … (41 comments)

Motivational Monday - "Adapting" - 07/13/09 07:00 PM

Sometimes conditions force us to change directions and adapt in order to overcome and survive. The results can be quite remarkable.
───
For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
© Steve Hoffacker, 2009. All Rights Reserved.
Photography displayed is original composition and artistic expression of Steve Hoffacker, and as such is copyrighted. Photos are in their original digital image state and have not been cropped, edited, or enhanced … (36 comments)

Speechless Sundays - "Blending Into The Neighborhood" - 07/12/09 01:06 PM

If Then Was Now - 07/11/09 01:56 PM

Ever wonder how history might have changed had things been more like they are now back then? I don't think we'd be here today to even discuss it.
Without the vast amount of government controls and regulations - not to mention all of the TV and radio talk shows and news programs, the blogosphere, focus groups, and public opinion polls - it's a wonder how any of the following events ever occurred:
Jamestown Colony, Colonial Williamsburg, drafting of the Declaration and the Constitution, California gold rush, discovery of oil, building the transcontinental railroad, the Lewis and Clark expedition, Ford's assembly line … (18 comments)

Thankful Thursdays - A Vision of Thanks - "Sizzlin' Sunsets" - 07/10/09 07:29 PM

Thankful Thursdays - A Vision of Thanks - "Inspiration" - 07/10/09 07:38 AM

Thankful Thursdays - A Vision of Thanks - "Soothing Surf" - 07/10/09 07:19 AM

Certified Aging In Places Courses Offered Next Week - 07/09/09 11:39 PM

If you have room in your schedule this coming Monday and Tuesday, and you'd like to get some real insight into a great way to advance your building or sales career - and you're going to be in South Florida - take advantage of the two NAHB designation courses I'll be offering at the Gold Coast Builders Association.

These two courses are the core of the Certified Aging-in-Place Specialist (CAPS) designation that is a joint venture between the National Association of Home Builders's and AARP.
Monday's course is "Marketing & Communications Strategies for Aging & Accessibility (CAPS I)" and Tuesday's … (2 comments)

Congress Scoffs At Us - 07/09/09 03:07 PM

I have previously proposed that Members of Congress be made to read the bills they are voting on, initial each page, and attest to a reasonable understanding of each page - before being allowed to debate or voye on it.
Furthermore, I have suggested that sponsors of bills must read, edit, and approve in writing that the bills they are proposing accurately represents their ideas and that they attest to their ability to answer questions and verbally defend them.
This was done in response to the "hurry-and-pass" legislation like the TARP, stimulus, and Cap and Trade bills.
It seems I'm not … (28 comments)

NAR Must Not Want You To Succeed - 07/08/09 06:16 PM

I am not an NAR member, but many of you are. However, you might want to think about the following when renewing or maintaining your membership.
First, the provisions in the "ACES" (Cap and Trade" bill) that requires the adoption of a national energy code and a national energy audit of all homes before they are sold was horse-traded out by NAR as part of the last-minute 341-page amendment that was added to the bill at 3:00am on the day of the vote. Many law makers didn't even know about this - and apparently still don't. In exchange, the NAR threw … (18 comments)

Wordless Wednesday - "The Colors Of Summer" - 07/08/09 11:16 AM

The Difference Between a Mistake and Failure - 07/08/09 10:24 AM

We all make mistakes - some more serious or noticeable than others. However, failure is just giving up. Here, Lou Ludwig explains the differences.
Via Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates):

Motivational Power Quote

The Difference Between a Mistake and Failure

"If you have made mistakes,
even serious ones,
there is always another chance for you.
What we call failure is not the falling down,
but the staying down."
Mary Pickford, American actress

As I see it. . . . . . . .
The difference between a mistake and failure … (6 comments)

Apathy Can Be Very Dangerous - And Costly - 07/07/09 05:29 PM

I have posted extensively about the injurious and dangerous "Cap and Trade" bill that was passed with blinding speed in the House on June 26th and arrived in the Senate today.
I use those adjectives to make a point. I am 100% against this bill - but maybe not for the reasons that you might think.
There may be provisions in the bill that you like. That's fine.
You can support a reduction in the amount of energy use, the implementation of alternative energy sources such as wind and solar, the adoption of stricter energy codes for new construction, and other … (16 comments)

How To Make Sure To Miss An Important Call - 07/07/09 01:33 PM

We've all tried to reach someone by phone without success.
Here's a few ways to guarantee that you'll miss an important call:
- leave your cell phone at home or in the car
- turn it to quiet or vibrate so you can't hear it ring
- hang out in a dead zone
- set the phone to not allow incoming calls
- let your voice mailbox get full
- forget to charge the battery
- don't pay the bill
- don't check your messages
- lose or damage your phone.
───
For more information on my coaching and educational programs … (16 comments)

Being Ready For An Opportunity - 07/06/09 08:28 PM

In business, life, or sport, we never know when or where an important break or opportunity may come. However, being alert and open to the potential of such an opportunity means that we can capitalize on it when it presents itself.
Many of you may recognize the name Lance Armstrong. He won the Tour de France an unprecedented 7 consecutive times. What you may not know is that after a 3 year layoff, he is attempting a comeback.
I saw a replay of today's stage, and on a very flat part of the course - where many might think the riding … (12 comments)

Motivational Monday - "A Sunny Reflection" - 07/06/09 04:18 PM

When someone looks at us, do they see a sunny disposition - a glow? Do we cast a bright and cheerful reflection as well? Do we leave a positive impression on people?
───
For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
© Steve Hoffacker, 2009. All Rights Reserved.
Photography displayed is original composition and artistic expression of Steve Hoffacker, and as such is copyrighted. Photos are in their … (24 comments)

What A Time To Act - 07/05/09 07:24 PM

From now until Labor Day - exactly 2 months away - there are no other holidays or major observances on the calendar.
This doesn't happen very often during the year when we go for more than a month without a holiday that we observe or celebrate.
Oh, there might be a family vacation - and there's the start of football season and back to school. Those don't count.
We need to extremely focused on using these next 2 months to the best advantage possible. Our customers are not going to have as many excuses for waiting.
Let's gear up for the … (20 comments)

Speechless Sundays - "Full Of Sunshine" - 07/05/09 10:25 AM

A Special Place For Many Of Today's Posts - 07/04/09 11:57 AM

As you are posting your articles about parades, fireworks, and hometown traditions and celebrations, post them to your Localism but also to the relatively new group on Active Rain called "Observances and Celebrations." This is the perfect group for today's activities across this land.
Have a great 4th, and I look forward to seeing many of your posts on "Observances and Celebrations."
───
For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.
… (18 comments)

Their Lives, Their Fortunes, And Their Sacred Honor - 07/04/09 08:22 AM

Thank you, George Read, Thomas McKean, Caesar Rodney, George Clymer, Robert Morris, Benjamin Rush, James Smith, George Taylor, Benjamin Franklin, John Morton, James Wilson, George Ross, John Adams, John Hancock, Elbridge Gerry, Samuel Adams, Robert Treat Paine, Josiah Bartlett, Matthew Thornton, William Whipple, Stephen Hopkins, William Ellery, Lewis Morris, Francis Lewis, Philip Livingston, William Floyd, Button Gwinnett, George Walton, Lyman Hall, Richard Henry Lee, Cater Braxton, Thomas Jefferson, Thomas Nelson, Jr., Francis Lightfoot Lee, Benjamin Harrison, George Wythe, William Hooper, Joseph Hewes, John Penn, Edward Rutledge, Thomas Lynch, Jr., Arthur Middleton, Thomas Heyward, Jr., Abraham Clark, Francis Hopkinson, John Witherspoon, John … (8 comments)

Friday's Fotos - "Firecrackers" - 07/03/09 06:48 PM

It's The Little Things That Can Mess Up Your Brand - 07/03/09 05:38 PM

We spend a lot of time, money, and conscious effort designing, creating, giving life to, maintaining our brand.
Yet, it's often the little mental slip-ups that can seriously damage a brand.
Take today for instance today when I went to my local branch of Bank of America. As I walked up to the entrance, I noticed the very substantial flagpole that is mounted to the side of the building.I glanced to the top of the pole to observe how large the American flag was that could fly from this pole - expecting to be dazzled. Funny thing - no flag.Here it … (28 comments)

Freedom Carries Responsibilities - 07/03/09 11:08 AM

Freedom, as envisioned in the Declaration of Independence and as prescribed in The Constitution of the United States, isn't 100% do-what-we-want. That would be anarchy - no rules, no responsibilities.
We are a nation of laws. We also are a nation built upon self-reliance.
Take a newborn baby. Some would say this child was totally free to do whatever it wants - no worries or cares. It has no responsibilities. I would argue that child is not free at all because it it dependent on others for all of its needs - clothing, shelter, food, health, nuturing, and love. In fact … (10 comments)

Legislators Taking Responsibilty For What They Propose - 07/02/09 12:48 PM

Yesterday I posted about an idea I'd like to see adopted whereby legislators would have to iniital each page in a bill to affirm that they had read it and understood what was being proposed on each page. This is just like we do with sales contracts - no difference - except the stakes.
Taking that idea a step farther, I have another suggestion.
When someone proposes a bill - Waxman, Kennedy, Smith, Jones, or whomever - before they are allowed to have their name associated with the bill as a sponsor, the bill must be typed up in draft form, … (22 comments)

A Contract Approach To Legislative Reform - 07/01/09 10:50 AM

Those of us who sell real estate - of even those who have ever purchased real estate - know that a sales contract of some form (that is often called by various names) is used to spell out the terms and conditions and become a binding, legally enforceable document between the parties.
The recent "Cap and Trade" voting fiasco in the House - the bill is disastrous and needs to be defeated, but I'm only talking about the voting process here - brought to light just how broken the system is.
Take our sales contracts. What happens on every single page? … (18 comments)

Wordless Wednesday - "On Final Approach" - 07/01/09 09:10 AM

July Offers Plenty For The Sports Fan - 07/01/09 08:07 AM

In addition to Little League baseball and softball and other youth sports in towns and cities across America, July features some special sporting events and activities.
Going on in England through Sunday is Wimbleton.
Beginning Saturday and running for 2½ weeks is the Tour de France - with Lance Armstrong attempting a comeback.
On the 14th is the MLB All-Star Game from Busch Stadium in St. Louis.
Then there's NASCAR's schedule.
Oh, and we can't forget the start of NFL training camps - that's right football returns!
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For more information on my coaching and educational programs and services, visit my website … (4 comments)

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Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer

Steve Hoffacker

West Palm Beach, FL

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Office Phone: (561) 685-5555

Cell Phone: (561) 685-5555

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