marketing: Since we have a choice, why not choose success? - 08/07/08 10:31 AM
To be in business today, not unlike other times, we have two choices for lead generation and ultimate sales success.
We can sit back waiting for the phone to ring, or for the door to open, or for the email to arrive in our inbox - or we can go after … (27 comments)

marketing: “Meet the Experts” opportunity in Orlando - 07/19/08 08:02 AM
If you’re going to be close to Orlando at the end of the month – or you want to be, why not take advantage of some of the great educational opportunities and exhibits that are going to be at Orange County Convention Center for the Southeast Building Conference?
I have assembled … (6 comments)

marketing: Turns out the AT&T store I told you about really was bad - 07/12/08 07:36 AM
Yesterday I told you about the serious marketing mistakes that my local AT&T store made during the rollout of the new Apple iPhone yesterday.
From what I garnered from news reports on the local late news last night, the event went smoothly other places in our area.
In the mall stores … (2 comments)

marketing: People are watching all the time - 04/11/08 09:44 AM
We spend a lot of time and money on advertising, blogging, website design, search engine optimization, and generating leads and referrals, yet all of this can be seriously derailed through thoughtless actions that have nothing to do with real estate.
Take for instance driving on the freeway – in our company’s branded … (18 comments)

marketing: For more sales, try “adopt-a-home” - 02/06/08 05:14 PM
Today many Realtors and new home salespeople are faced with an abundance of listings and available completed homes ("spec" or "inventory"). It's hard to focus on selling all of them at once, so here's an idea that I've been using.
If you have several homes to sell, pick one. It doesn't matter … (6 comments)

 
Real Estate Trainer: Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies (Hoffacker Associates)
Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies
West Palm Beach, FL
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Hoffacker Associates

Office Phone: (561) 685-5555
Cell Phone: (561) 685-5555
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Tips, comments, observations, and strategies for real estate professionals on the sales and marketing of new homes and existing homes, as well as time management, personal marketing, lead generation, and customer management issues.


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