sales training: Is it better to be effective or efficient? - 04/26/08 08:58 AM
Take 2 very important attributes for successful selling: effective and efficient. Which one would you rather be? Why not both?
These both are similar concepts but different enough to both be necessary to be the best.
Let me illustrate. Wearing a totally opague covering into the woods -including gloves, hat, and a mask … (2 comments)

sales training: No order takers, please - 04/25/08 12:27 PM
In recent years, much of what passes for real estate sales and new home sales, was really someone being in the right place at the right time to accept the check from the buyer and write the purchase agreement.
This is known as "order taking." It demands no particular skills except answering … (12 comments)

sales training: Beware of the recreational shopper! - 03/27/08 08:10 AM
We've probably all had them - someone who calls, emails, or drops in with an urgent need and a keen interest in buying a home - but that is just an act.
There are many people - I can't tell you how many or why they're out there - who enjoy looking … (13 comments)

sales training: A Serious Return to Basics - 02/27/08 01:25 PM
As you may have heard - or possibly experienced firsthand - last night across the country at more than 7,000 locations, Starbucks closed their doors for 3 hours. This was planned.
It was all part of the return to basics strategy by returning CEO Howard Schultz. Isn't it amazing that he is … (10 comments)

 
Real Estate Trainer: Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies (Hoffacker Associates)
Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies
West Palm Beach, FL
More about me…
Hoffacker Associates

Office Phone: (561) 685-5555
Cell Phone: (561) 685-5555
Email Me
Tips, comments, observations, and strategies for real estate professionals on the sales and marketing of new homes and existing homes, as well as time management, personal marketing, lead generation, and customer mangement issues.


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