terminology: PAST clients
- 12/28/07 12:14 PM
How often do you refer to clients with whom you've had transactions in the past as "PAST clients"? In so many aspects of real estate (and life) terminology is SO important. What is the subliminal meaning to you when you refer to someone as a "past" client? To me, this means someone who WAS a client, rather than someone who IS a client. Our team has made a concerted effort to NEVER refer to anyone as a "past" client - they are "clients". We feel they are Clients for Life, so are never "past". Transactions may be "past" but clients never are.
p.s. If there's … (29 comments)
terminology: Using the Right Words
- 08/02/06 01:09 AM
Most of us reply to How's the Market? Great! We may discuss high inventory and reduced buyers but we always put a positive spin on it and look for the opportunities. When asked How's Business, I used to reply, Great. I'm working every day and most evenings and there's lots of business. Several years ago in a seminar, I learned that this may cause your friends and good clients NOT to refer to you - because they don't want to overburden you further, and want you to have time to relax. Now, I've modified that reply: It's great, but I always … (0 comments)
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How often do you refer to clients with whom you've had transactions in the past as "PAST clients"?
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