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When approaching how to market our company or increase new reaches I always like to do my research. One “Guru” I surely follow and put to use his tips is Carl White of Mortgage Marketing Animals or Forbes Magazine. Both of these sources I have always found to have reliable tips that work. So here’s the newest from Forbes and my own experiences on catering to your audience. The first thing I like to think about when marketing the business is the consumer. Of course! Consumer always comes first. “Prior studies have generally found consumers evaluate products based on comparable (2 comments)
Here we are in the thick of selling season again. All of us Agents and Brokers in the business start getting very excited this time of year because this is when the market starts to really pick up. Whether people are taken by the season or they’re preparing for a fall and winter in a new home, buyers have consistently and statistically bought more in the summer months and the beginning fall months than any other season – except this 2012 year did start early! For the buyers (2 comments)
Anyone out there using Instagram? What about Pinterest? For those of you who are and are also keeping track of the “next best thing” in marketing, I have the latest and greatest: We now have SocialCam. If you are familiar with the many other marketing/social media websites I would explain SocialCam as a mixture of YouTube and Instagram. In fact, SocialCam has been named the “Instagram of Video”. Let me tell you more: The site that SocialCam is compared to most is Viddy. However, while Viddyonly lets users record fifteen second of video to post, SocialCam has no limits on how long a posted video can be. This is why I say (8 comments)
Okay folks, here is another market update! As I’m sure many of you do, I like to look at the stats at the end of every month to see how home sales have changed and look for trends in the market. So here we are at the end of May 2012 and it’s time to check in with the market. Here are some statistics that are pertinent to look at (from RealtyTimes.com): “Sales rose by 3.4 percent, bringing the total amount of existing-home sales to 4.62 million.” “Regional prices varied, (0 comments)
Why So Many People Are Refinancing in Today's Mortgage World - 05/25/12 02:49 PM
Today's Mortgage World Why So Many People Are Refinancing In this time of recovery after the market hit bottom I like to keep track of even the smallest changes in the market and its activities. Any change on a micro level could easily lead to changes on a larger scale, effecting different sectors of not only the market but also the economy. Today I viewed some statistics provided by Realty Times and found some highly intriguing news about what’s going on in today’s mortgage world. Apparently there has been an increase in mortgage refinances as the mortgage rates hit a new low.
Ever feel a little crowded in your own home? Rearranging your home for a more roomy look is sometimes much more difficult than it seems. Hiring someone to redesign is just costly and inefficient. So how do you completely change the feel of your home with the same stuff in it? Here are eight great ways to make your home look and feel bigger without having extra cost to hire someone: De-Clutter Your Entryway and Living Area:
I have found built-in shelves/drawers to be an effective method to declutter your entryway. Extra (0 comments)
I like catching up on where our market is at on Trulia’s website. They’re Chief Economist, Jed Kolko, is a good resource for where the market is going and why. Today’s article was particularly enlightening as it was the “Housing Barometer Charts”. I felt that many details in his report are applicable to many people in the industry of Real Estate. Within this report Trulia summarizes the three key housing market indicators: 1. New Construction starts 2. Existing Home Sales and 3. Delinquency plus Foreclosure Rate. For each category of these indicators, Trulia compares the (3 comments)
Several housing markets across the U.S. suffered a great deal more than the rest, however they are now back on track for recovery! Check out this top five places where prices are expected to rise. The number one is an area of California that’s not too far from the Bay Area! We’re expecting a 21.5% home price increase from now until 2013 and this can only be extrapolated to get better. Very exciting stuff, so check out the list: 1. Madera, CA – Median Home Price: $125,000. 2013 forecast for home (0 comments)
I was perusing the latest and greatest in the Real Estate world this morning and I discovered a very recent update on how the market is doing on average. There were some great facts in this article and video such as home sale rates, price averages, distressed home averages and more. Check out the link below for the full details. Here are some of the great facts within: “Median Existing-home price for all housing types was $163,800 in March, up 2.5% from March 2011.” “Investors purchased 21% of homes in March… and (2 comments)
When it comes to success just about everyone has their own opinion, usually a very strong one, on how to go about it. If you’re a business owner, your definition of success will most likely be different than a General Manager of a store or a Real Estate Agent. I believe that no matter what level of success you’re trying to achieve, the steps toward this goal are the same. So, let me add my part to this, though I have had 24+ years to put to the test my opinions – and by trial (4 comments)
I was perusing Trulia today looking at local marketing trends and there are some really good pieces of information in their report. Check it out word for word or click on the link below to see the page for yourself. “The median sales price for homes in Santa Rosa CA for Feb 12 to Apr 12 was $264,500. This represents an increase of 2.5%, or $6,500, compared to the prior quarter and an increase of 1.7% compared to the prior year. Sales prices have depreciated 45.5% over the last 5 years (0 comments)
What’s the key to great marketing? How do you pull in new leads, ‘likes’, visitors to your website, and comments on your blogs…? The secret is as simple as good content. Marketing is like writing a novel in my opinion. Novelists try a billion and a half ideas before they settle on a single idea they can write good content on. You’re first few short stories may not get bought up, but maybe your first novel based on a story that was successful will work. Similarly, in marketing you must try and try (0 comments)
As all of you are well aware, there were many factors that contributed to the housing crash of 2007. Much of it was the banks, robo-signing, unemployment, the economy, etc. Since then there have been many changes on how the banks choose to both screen their borrowers and conduct their lending. However, since these changes began several years ago, there has not been that significant change in the mortgage world. That is until now when we now have statistics to back up the argument that changes are happening in the market. (0 comments)
New Lender's Viewpoint From Our Broker: "Home Prices, Sales Jump" - 05/17/12 02:29 PM
Here at Sun Pacific Mortgage and Real Estate, our Broker and Co-Owner Forest, the Guy in the White Hat, likes to get in touch with all of you out there in the housing business for a lender's viewpoint article. Here's the lastest and greatest from Forest, Enjoy!
LENDER’S VIEWPOINT By: The Guy In The White Hat, Broker Forest Tardibuono
“Home prices, sales jump”
This is today’s front-page headline from my local newspaper. It must really be good news as they usually are such gloom and doom about real estate – in spite of the facts within their (0 comments)
After the housing market crashed in 2007 all of us in the industry have been anxiously waiting for the market to “hit bottom” so we can start to rebuild. I believe we did just this several months ago and now we are seeing a turn in the market. When prices and values were on the down-slope, it was unquestionably a buyer’s market; Interest rates were lower than we had seen them in forty years, prices were agreeable and economists had high hope that the market would experience an upturn which would immediately (3 comments)
My peers and I in the real estate industry have been saying for months that “now IS the time to buy!” before the market picks up this year, which we were sure it would. Well folks, here it is! We have the statistics, we have the hard evidence: the market is no longer in the slump we’ve been in since 2007! Here in this blog are some of the raw statistics on why we think this is and why NOW, more than ever, is the time to buy before time runs (0 comments)
Checklist and Tutorial for the New Facebook Format - 05/11/12 02:58 PM
For all of you guys who are up on Facebook, you know that Facebook has now mandated their TimeLine format and a lot of us are still trying to catch up! To help you out with this, here’s a great checklist and tutorial to get you fully updated on your profile. Happy Sales!
Checklist for New Facebook Format Have a cover image professionally designed for your business. 851x315px Upload a profile picture that clearly brands your business. 180x180px Update your About Section to include a clickable link and an enticing description of your business Change the pictures of your apps (3 comments)
For the past couple of years I have been representing a Buyer/Seller in Sonoma County, CA who fully remodels/renovates homes. I then “certify them” as a flipper chick listing: Turn-Key, Move In Ready and Affordable. I have had quite a lot of requests to be notified when upcoming “turn-key, move-in-ready & affordable” houses will be on the market….. so I thought you might want this list of our coming attractions!
Here’s what my buyer/seller has in the works:
● 1224 Caribou Court (off Mayette) – 4/3 of 1700 sq. ft, room for boat/RV. Probably 2 or 3 (2 comments)
New Sonoma County Stats - 05/10/12 02:17 PM
Sonoma County stats are in! Here’s the raw data. In April 715 houses went into contract to purchase, up from March’s 647 homes in contract to purchase. This number has been increasing steadily over the past several months and will hopefully continue to rise! Check out this graph to see the info for yourself:
If you haven’t thought about it, now may be the perfect time for you to invest in or purchase real estate. Now is the time while it’s still considered to be a buyer’s market. Prices are low, interest rates are rock bottom and value (2 comments)
When thinking of purchasing a home what’s the first thing that comes to mind? Generally speaking the answer to this question is usually, if not always, “Money”. While the housing market is on the rise and value of homes are increasing, now is the perfect time to buy! However, many people see the question of money not as a bump in the road, but as a huge roadblock. Well, I’m here to tell you it doesn’t have to be that hard if you take it one step at (5 comments)
Costco… We all know it and love it even though it’s where many of us spend too much money. But how can you resist the steals?! It’s nearly impossible. Costco has been our long time supplier of great deals on T.V.’s, prescription eyeglasses, photos, food, clothing, jewelry.. the list goes on forever. I didn’t think it would be possible, but Costco is the newest supplier of another commodity; Mortgage? Yes, Mortgage. CNNMoney put out a very informative article on the issue upon which this blog is based. The link for the (5 comments)
These are some amazing market update quotes from professionals in the industry:
“If activity is sustained near present levels, existing-home sales will see their best performance in five years. Based on all the factors in the current market, that’s what we’re expecting with sales rising seven to ten percent in 2012” ~ Lawrence Yun (NAR Chief Economist)
“Stabilizing in the U.S. housing fundamentals is creating an attractive investment opportunity. Many of the ingredients are in place for continued improvement in housing” ~ (0 comments)
Here are some Scenarios that depict the most recent and popular uses for Hard Money:
Scenario 1: You have loanable equity in your property, whether it’s residential, commercial or land, and want to borrow against it. Loanable equity means the amount you can borrow that exceeds what you already owe not to exceed 70% of the value of the property. You usually cannot borrow 100% of the value. You’ve tried your favorite bank, your favorite savings and loan, your favorite credit (0 comments)
A month ago Trulia launched the Trulia Price Monitor and the Trulia Rent Monitor to be used as indicators of how asking prices and rent prices are trending nationally. And the results for April are in! In this Forbes article Trulia compared these trends to trends in the previous three months and found some excellent results. In April “quarter-over-quarter price increases were found 92 of the 100 largest metros. Meanwhile, rents rose 5.6% nationally year over year.” During 2011 the housing market hit virtual bottom, which is brilliant for (2 comments)
As all of you well know, wellness of the economy is based on many factors. The real estate market is an important component as well as the stock market. However, the element of the economy that I’m speaking of in today’s blog is the unemployment rate. For the past several years the unemployment rate has been comparable to a pendulum – first scooping downward causing worried furrowed brows then swinging upward giving us all hope for a strong comeback. Here we are after a sharp decline ready for (5 comments)
Can you remember when you wanted some “plastic” so you could purchase without the worry of paying right away? How care free and amazing it seemed until Wham!! you were hit with the bill and interest rate you couldn’t afford? Suddenly, when you want to buy your very own first car or get approved for a loan from the bank your credit score is not so nice… so how do we prevent bad credit scores? It just makes life easier, yes? After all, preventative actions are much simpler than corrective actions the majority (3 comments)
We are living in a time of social media, social networking and technology. Texting has replaced many phone calls for convenience as have emails. Facebook is a main avenue of communication not just for young people but also for marketing your business as well as making new business connections. Aside from those two there are numerous other social media/networking sites that many small businesses are diving face first into. However, while this type of marketing and communication is popular and often preferred, where is this specific avenue taking us as (3 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.