Most agents will pull out all the stops for their high-end listings. 

  • Staging
  • Professional Photography
  • Glossy, full color flyers...the works

But if you really want to know how they're going to treat your house, take a look at how they market their most affordable listings.  Too often, you will see:

  • Dark, amateur photography
  • No staging efforts
  • The MLS reports printed out in black and white for flyers

Well, not me.

I believe every listing deserves my best.  This little condo I listed in Magnolia was sited on a lush ravine and had been totally remodeled by the owner.  It just needed the finishing touches.  With some classic staging and gorgeous photography to capture the setting, it sold in thirty days.

The other unit in the same complex is still sitting there six months later...

These photos really captured the setting and the fact that this was an end unit wrapped in windows.  You can see the difference staging and professional photography makes.  This level of service is included in my commission at no additional cost to the seller. 

 

Equal rights for all listings!

 

It certainly isn't dead for classic bungalows in Ballard under 500k. This is one I listed on my birthday, the 23rd of October. No I'm not going to tell you the year.  It sold on the 27th for full price!

Classic houses like classic cars never go out of style.  Of course staging, out of the box marketing and spot on pricing go a long way to getting any listing sold in any market. 

                                             

 

While staging and re-design have much in common; working with smaller budgets, editing, and organizing,  there are a couple of major differences. Namely with a staging job your are creating a look for a stranger. The perfect stranger, a ready willing and able buyer. It also needs to be done in a very short period of time.

With re-design you have a lot more time but you are creating a more personal look, often for two people who may have very different taste. That was certainly the case with my last re-design. He wanted a  clean, contemporary, cohesive, space. She on the other hand, loved anything whimsical, eclectic and was drawn to bold colors.

Like many couples they had he stuff, she stuff, their stuff (hand-me-downs) and some good stuff. They needed four rooms done and they had a budget of $20,000. This is how we (it's definitely a collaborative effort) did it for $13,000. 7k under budget! And that includes my fee.

 

LR before

Since she had just re-painted the house in her favorite colors and they were not planning on selling, I decided to go with it. And as you can see from the before picture on the left they had too much furniture and it was very dark and antiquish.

We took almost everything out and replaced it with light contemporary pieces. Working with neutrals; ivory, taupe, black and gold, the blue walls settled right down and actually became quite soothing.

For this room I purchased the following:1 sofa, 2 chairs, a mirror, artwork, a custom cut rug,  2 side tables, 1 sofa table, 3 lamps, a dozen pillows, accessories and a mid century coffee table. The coffee table is a nod to her whimsical side and it was actually a nice counterpoint to the contemporary upholstered pieces.

We were able to re-use the rug in the family room and I re-matted a couple of bird prints (compliments of his mom). They worked just fine with the new blue heron printed on linen. 

The dining room just needed a little accessorizing. I changed the buffet mirror from a portrait to a landscape placement, re-placed the red Victorian chandelier with a silk drum shade, added candles and sconces and more candles. Throw in a runner, a few extra table linens and some wooden balls and they were good to go

LR before

 

 For the bedroom I took artwork that had previously been languishing in the living room. It made a great statement over the bed and that little bit of orange became a jumping off point for an accent color amidst all the taupe. It was just enough to satisfy her love of bold color.

A bamboo duvet cover and 600 thread count sheets made the most of this elegant bed. As you can see from the before picture the bedside lighting was wimpy to say the least. These gorgeous glass lamps brightened everything up and gave balance to the bed.

A throw, candles, silk pillows and a handful of accessories in the orange family completed the look.

In addition to everything you see here, we were able to purchase extra linens, a sectional couch for the family room and still stay 7k under budget.

With staging, your goal is to de-personalize where with Re-design your goal is to re-personalize.

A couple of hours with your favorite stager makes a great housewarming gift for your buyers!

 

 

I knew that I had met a kindred soul when I was introduced to Patricia Gorham, owner of Inside/Out Style. She does redesign for your closet, just like I do redesign for your home.

When she's done, you have totally coordinated wardrobe that expresses your personal style. You don't know what your style is? Don't worry, she'll find it for you. And to top it off you'll end up with more money in your pocketbook than you would have shopping on your own. She knows the difference between a real bargain and something that's just on sale. In her latest newsletter she had an excellent idea for organizing your clothes for the entire week. What a time and stress saver!

You don't have to be a movie star to have your own stylist. Click here for the whole article.

 

1. Capers

furnitureThis is one of the best little interior design shops in Seattle. They have fabulous accessories and if you are looking for smaller-scale "bungalow-sized" furniture, this is the place to go.

CAPERS 4521 California Ave SW Seattle, WA 98116-4110 (206) 932-0371

2. Fresh Bistro

Fresh Bistro is my new favorite restaurant.  It was started by Seattle Catering Company Herban Feast. Not only do they have wonderfully fresh ingredients, but their recipes are fresh and unique as well.

http://www.herbanfeast.com/freshbistro/ 4725 42nd Ave SW, Seattle, WA‎ - (206) 935-3733‎

3. Shoofly Pie Company

If you are going to have a piece of pie, Shoofly Pie is the place to have it. If you want to make your own pie but don't want to mess with the dough, buy some fresh Shoofly dough and knock yourself out!

4444 California Ave SW Seattle, WA 98116 (206) 938-0680

 

I have to admit that over the years, when it comes to referring business out I've been striking out! No matter how much research I would do one of two things would happen: either the agent who looked so good on-line and sounded so good on the phone didn't live up to their first impression, or they just weren't a good fit for my clients. 

I'm happy to say that those days are over! This month I found two exceptional agents for my out-of-area clients. The first was Elaine Stewart in Palm Springs, who found a fabulous home in record time and negotiated a jaw-dropping price. My client's thrilled and so am I. My second client is in Pennsylvania. She'll be calling the agent I vetted this week and I expect the same stellar results.

Where did I find these paragons of virtue? Activerain, of course. There is something about reading an agent's blog that gives you a level of insight miles above viewing a website.

Now I'm looking for an agent in Rochester Michigan.

If you're moving out of Seattle and need an excellent agent or a talented Stager call me at 206-781-1724 or email me at susan@susanpeters.com

I know where the great agents hide out!

 

On Bainbridge Island, just a 35 minute ferry ride away.

When it comes to interior design my philosophy is “fast and cheap,” with one exception: artwork! Take some of the money you’ve saved on furniture and spend it on something you’ll love for the rest of your life.

Director’s Gallery on Bainbridge Island is my new favorite resource for beautiful, evocative, original paintings. Owner and director Jack Mclaughlin not only has an incredible eye (there was not one thing in the place I didn’t like), but he is so knowledgeable and so not pushy! While his taste is exquisite, his prices are very reasonable.

When you buy artwork, but something you absolutely love!

Director’s Gallery 126 Madrone Lane Bainbridge Island, WA 98110 206.842.6000 www.TheDirectorsGallery.com

 

After three or four hours of power shopping, you’ll probably work up an appetite. You can’t go wrong with Café Nola! Excellent service, fresh ingredients, prepared with care and imagination. Take a look! www.cafenola.com 101 Winslow Way E Bainbridge Isle, WA 98110 (206) 842-3822. Cafe Nola is closed on Wednesdays.

 

Do you get overwhelmed when you go to a paint store? Then you should let a pro do the work of selecting the right color for your house. Companies like Restoration Hardware and Pottery Barn have spent small fortunes putting together their definitive and elegant color schemes, so when you get ready to paint, pick up one of their palettes and use it throughout your house. Every color will work with every other color. It’s almost impossible to make a mistake!

One of my favorite combinations (particularly if you think you may be selling your house in the near future) is Latte for walls, with The Right White molding, and Silver Sage for the ceiling. I can't tell you how many houses I've sold using these colors.

In the photo I used this combination with Flax above the picture rail.  Stop by the University Village store (4635 University Village Place Seattle, WA 98105 - (206) 522-2775) to pick up a samples and paint chips.

 

 

 

Get the skinny on bio-identical hormone replacement, natural skin rejuvenation, weight loss & flexibility at a small roundtable discussion hosted by the Kerala Ayurveda Clinic. Not only is it free, they are providing a light complimentary dinner! Space is limited to 20 participants so sign up today! Click here for more details: Kerala Event

Kerala Ayurveda Academy & Clinic
4210 Stone Way N  Seattle, WA  98103
206.729.9999
www.ayurvedaonline.com
www.ayurvedaacademy.com

<!--st1\:*{behavior:url(#ieooui) } --><!--[if gte mso 10]> <! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} ></p> <p><strong>Kerala Ayurveda Academy & Clinic</strong><br> 4210 Stone Way N  Seattle, WA  98103<br> 206.729.9999<br> www.ayurvedaonline.com<br> <a href="http://www.ayurvedaacademy.com/" mce_href="http://www.ayurvedaacademy.com/">www.ayurvedaacademy.com</a></p> </body> < ><! st1\:*{behavior:url(#ieooui) } ><! [if gte mso 10]> <! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} ></p> <p><strong>Kerala Ayurveda Academy & Clinic</strong><br> 4210 Stone Way N  Seattle, WA  98103<br> 206.729.9999<br> www.ayurvedaonline.com<br> <a href="http://www.ayurvedaacademy.com/" mce_href="http://www.ayurvedaacademy.com/">www.ayurvedaacademy.com</a></p> </body> < >< >< >< >< >< ><-->

 
 
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Susan Peters - The Better it Looks the Better it Sells

Seattle, WA

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Dove Realty Inc.

Cell Phone: (206) 781-1724

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