If you want to compete with me... you better make nice with a stager. - 09/26/07 02:07 PM
If you are wringing your hands over the condition of the market and longing for the good old days...STOP! Take a deep breath, evaluate your services, and up your game. This letter from my client says it better than I ever could.
You can read it and weep or make a decision to up your game by teaming up with a stager.  
Letter of ReferenceSusan Peters/Tim O'ConnorRemax Mutual Realty
Although this letter may be lengthy,  it will be worth your time to read it.  The difference that was  made in the sale of my condo and the purchase of my new home was nothing … (15 comments)

Help! I need a really good photographer...fast. - 09/24/07 02:14 AM
My cousin, who lives in Waterford Michigan just called me today in a panic. She and her husband have had their home on the market for about 9 months now. Her company is relocating her to Pennsylvania and she has finally found a home there and made an offer on it. 
She first asked me if they should raise the commission to get an offer. I took an look at her listing and her pictures are typical... which means awful. She needs a little staging, which I'll coach her with, but when that's done she needs really, really good photos. She may … (5 comments)

You Can’t Take it With You…Or Can You? - 09/19/07 11:34 AM
Imagine how you would feel if you were shopping for a bridal gown. If you’re having a hard time visualizing a bridal gown, imagine you are buying a car. After looking all over town you find the perfect one. A little more than you wanted to spend but it’s perfect. Then you notice a tag attached to the train that says “Train doesn’t go with the gown: Store will replace it with a cheaper one when you pick up the dress.”
That’s exactly how a buyer feels when they walk into a house and see that note attached to a gorgeous … (22 comments)

Should you ask Alan Greenspan for real estate advice? - 09/17/07 01:08 PM
According to Barbara Walters that would be a big mistake. Twenty years ago, Barbara was going to buy an apartment, in the same building that Jackie Onassis lived in, for about $250,000. NYC was in a slump, kind of like our market now.  She asked her then boyfriend Alan Greenspan what he thought. He told her not to do it! It was a bad investment. She listened to him and of course you know the rest. The same unit is now worth over 30 million dollars.
This story just proves my theory; When single women decide to invest in real estate, every … (16 comments)

Does Staging Work? Printable Version You Asked For. - 09/12/07 01:19 PM
This is the story of 3 identical town homes: same floor plan, same square footage, same condition, same price; all on the market during the same three-month period. If this doesn't convince you that staging works - nothing will!! For printout from Microsoft Word Click Here   
 
*This article is courtesy of Susan Peters-Seattle Realty Specialist. www.SusanPeters.com
… (24 comments)

A Few Words Can Make a Picture Worth a Million Dollars - 09/06/07 03:23 AM
As we all know, one picture is worth a thousand words but putting a little bit of text to your pictures is a great selling tool, whether you're a Realtor using them for the Multiple or a Stager using them to market your business. Per request I'm including instructions for adding text with or without a border to photos. It's a very simple way to get your point across quickly and can pay off big time whether you're trying to sell a house ... or sell yourself!
Open image in Photoshop. With black as the selected foreground color drag a rectangle … (56 comments)

Arrggghhh! The MLS is Killing My Business Card - 09/05/07 04:30 PM

After months of design and re-design I finally came up with the perfect logo on a beautiful over-sized business card that sets my business apart ... apparently too far apart. The MLS just came up with a new rule outlawing the use of business cards, left when previewing property, describing "the agent's services, commission rates, rebates, or the benefits that the agent offers to his or her clients. Furthermore, the card may not mention any other service in which the agent may be involved, like mortgage brokerage, home inspections, house cleaning or repair, etc."(click here for source) And apparently staging is … (23 comments)

Window Treatments To The Rescue! - 09/05/07 04:02 PM
 

 
 
 
 
 
 
 
 
 To make the most of a partial water view and allow more light to come in, while blocking a view of the parking lot, we removed the top down venetian blinds and retro-fitted matchstick blinds from Lowe's to work from the bottom-up. And of course we staged it with furniture, art work and accessories to complement the style of the condominium.
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For the photos below:
Since the top down shades only served to block the sunlight and expose the view of the street along with the neighbors cardboard window treatments, … (12 comments)

 
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Susan Peters - The Better it Looks the Better it Sells

Seattle, WA

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Dove Realty Inc.

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