Marketing to (former) colleagues - 06/08/07 12:15 AM
I was wondering what would be the best way to market to people I used to work with but have not really kept in touch with for a couple of years.  I know that if I were to see them again, they will remember me (it's already happened) and they miss me.
For all they know, I was headed to another job at a different law firm. 
Any suggestions or advice on keeping in touch and marketing to them would be greatly appreciated.  I do want their business but I also want to keep in touch because I feel like such a … (10 comments)

Contact management system - 06/08/07 12:09 AM
I'm interested in knowing how you manage your contacts?  I find that I have 4 databases and that is really taking too much time.  This how I am keeping contacts so far:
1.  Two online email account addressbook because I don't get a lot of space.
2.  Online resource that has campaigns built in.
3.  Broker's online system.
4.  My own website's prospecting conduit.
5.  Outlook -- sort of outdated now
Any thoughts, suggestions, or ideas would be greatly appreciated.
… (4 comments)

Vendors preying on Realtors - 06/08/07 12:06 AM
Have you come across vendors who charge us more money becaus they know we are Realtors?  Isn't that unfair?  To add to that, they are not providing the service or quality they claim to have. … (8 comments)

Free online homebuyer's course - 06/08/07 12:05 AM
Feel free to subscribe by sending me an email with your name and contact information. … (0 comments)

To specialize or not? - 06/08/07 12:02 AM
I am a Realtor and I also consider myself a "Loan Specialist" because I have taken time to get that additional training.  Therefore, I can transact real estate and I can originate loans.  But in terms of marketing myself, would that confuse you, the pro, and the consumer?
… (8 comments)

Should I get a new website? - 06/07/07 11:59 PM
I have been thinking of getting a new website because I know how to drive traffic to it, but the website does not convert prospects like it is supposed to.  Instead, I have had to spend a lot of time to make sure it is working.  Please visit my website and tell me what you think and what I should change.  You'll see also that I have links to blogs but those blogs don't work and the web people do not know how to make them work.
I am so glad I found Active Rain. 
I am also tired of paying … (21 comments)

Door knocking - 06/07/07 11:32 PM
When you are "door knocking", are you ringing the bell or knocking on the door to talk with someone at home or simply placing your marketing materials at the front door?
Also, if you get someone at the door, what do you say to that person? 
Do you have an action list of what you want accomplished with that person at the door?
If someone invites you in, do you go in at the moment and give them a "listing presentation" or do you make an appointment?
What do you typically do when you are "door knocking"?
… (28 comments)

Question about a uniform - 06/07/07 04:16 AM
Let's say that I am hiring people to distributre flyers or promotional materials for me.  If I have a uniform and I have them wear it, what kind of impression would that give? … (9 comments)

Marketing question -- newsletter and postcards - 06/07/07 12:16 AM
I've received mixed reviews.  I do not like it when solicitors leave their newsletters at my door or throw rocks in a bag and then toss them in my yard to promote their landscape business.  But on the flip side, the Realtors in my neighborhood are distributing their newsletters this way -- leaving them at the homes. 
I've received mixed reviews from consumers.  Many people want my newsletter.  I skip the homes that have "No soliciting" or "No Solicitors" displayed.  I think it is courteous to be mindful of those requests.
What do you think?  Should Realtors send bulk postcards or marketing … (12 comments)

Realtor protocol - 06/06/07 02:10 PM
I think there is a standard every Realtor® must follow -- disclose that you are a Realtor to a fellow Realtor®.
Just recently, I met two Realtors® at a public event.  Their true names shall remain anonymous. 
Realtor® 1, let's call him "Bill", was very friendly and flirtatious and openly told me that he is a Realtor® but he was helping out a friend at the event.
Realtor® 2, let's call him "James", was somewhat friendly and somewhat sleazily flirtatious and did not tell me that he is a Realtor®.  He posed as a salesperson for this other product that he was selling.  When … (2 comments)

 
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Susan Vanderburgh

Murrieta, CA

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Utopia Management

Address: 39252 Winchester Road, Suite 107, Box 426, Murrieta, CA, 92563

Cell Phone: (760) 443-4143

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