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The Agent Tools You Need and The Results You Want in a Shifting Market!
KWU shifts into overdrive for Mega Camp 2008 with resources to seize the market! In today’s market, you have to work smarter than ever, and Keller Williams University is completely tapped into what it takes to keep your production and market share moving forward. At Mega Camp 2008, KWU will deliver market-leading educational materials to sharpen your edge and build your business Breakthrough to Mastery Agent Guides — REVISED EDITIONS!
Due to the overwhelming popularity of The Breakthrough to Mastery Agent Guides originally released at Family Reunion 2008, KWU has updated the content to keep you at the forefront of the real estate industry. Available exclusively to Keller Williams associates, these revised guides show you how to achieve success, no matter what market you are in, by sharpening your focus on the 12 tactics from SHIFT: How Top Real Estate Agents Tackle Tough Times. Buyer & Seller Scripts: Handling Objections in a Shifted Market*
Today’s buyers are more reluctant than ever and today’s sellers need more consultation on how to properly price their homes. Created by KW's MAPS Coaching & Masterminds' President Dianna Kokoszka and renowned real estate coach Tony DiCello, this two-CD set provides you with the scripts you need to get your buyers off the fence and your sellers’ homes priced to sell! *Formerly titled Make Your Own Market Audio Scripts
Great KW Power Hour Scripts From MAPS: Prequalifying A Listing Appointment Selling a Home at Market Value
Lead Generation Training with SHIFT
SHIFT: How Top Real Estate Agents Tackle Tough Times comes from the writing team that brought you The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. Slated for release at Mega Camp on Aug. 25, 2008, SHIFT explores proven strategies for achieving success in any real estate market. Be Motivated To Find The Motivated!
Tactic 4: Find the Motivated — Lead Generation teaches you that “As leads become fewer, you must recognize the situation and make a more concerted effort to generate them.” Open houses are one of the top sources of lead generation and SHIFT has identified seven levels of taking open houses beyond the basics. Above are the first three. CLICK HERE to read this week’s excerpt, discover the final three levels and make the most of your open houses. “It’s time to stop trying to get your fair share of the market and do all you can to get your unfair share.” - SHIFT
Keller Williams Realty’s Founder & Chairman, Gary Keller , launched Agent Mountain: Where High Achievers Hang, a new Website, available through KWConnect, that focuses on production-topping strategies and features real people bringing real strategies and real tactics to real estate. Motivated by a deep understanding of the challenges that today’s market imposes on associates, and committed to being part of the solution, the new site provides information and insights that Keller believes will have the biggest impact on associates in the current market. With a central focus on a buyer’s market, KW associates can log in and download free materials from the resource library, catch new shows on Summit TV, tune into Mountain Radio and check out Keller’s top picks in books, courses, music and other products. Keller Center Research Report
"To achieve increased productivity, competitive advantage, and profitability, high value-creating businesses around the world have consistently turned to 'lean thinking' for solutions. Most recently, the 'lean thinking' wave has been advanced to better identify and understand the expectations of consumers.” Read more on “Selling the Lean Way” in the inaugural edition of the The Keller Center Research Report.
Other Related KW News: Gary Keller donates $5 million to Baylor University to advance the study of residential real estate Keller Center for Research in Residential Real Estate Marketing Launches Ground Breaking Initiatives
Why Run YOUR Real Estate Business At Keller Williams Realty? Need Help with the Licensing Process?
Keller Williams Realty Announces Plans for Commercial Division Buddy Norman joins the company as division president AUSTIN, TEXAS (July 16, 2008) —Keller Williams Realty, Inc., the fourth largest real estate company in North America, announced plans to launch a Keller Williams Realty Commercial Division this fall. “Our goal is to expand our platform and make Keller Williams Realty the real estate company of choice in both the residential and commercial worlds by providing our associates the technology, marketing tools, and resources to succeed in the commercial business,” said Mark Willis, CEO of Keller Williams Realty. “We want to create synergy and referrals between the residential and commercial sides of our Keller Williams offices, increasing the income and production potential of all our agents.” Buddy Norman, a veteran of commercial real estate has joined Keller Williams as president of the new division. Norman has more than 18 years of experience in the commercial real estate industry, including leadership within international firms, such as The Staubach Company and Burnham Real Estate, which was acquired by Cushman & Wakefield. He has led the development of new business divisions and trained commercial agents all over the U.S. including Dallas, Atlanta, Washington D.C. and San Diego. A consistent top producer, Norman has averaged approximately 400,000 square feet per year of commercial leasing and sales transactions over the last 10 years. “There’s such a wide spectrum of commercial real estate experience within Keller Williams Realty,” said Norman. “We intend to build a strong commercial division paralleling the success and growth of the Keller Williams residential division.” Norman will work with a newly created Commercial Leadership Council (CLC) – a group of 25 top Keller Williams commercial brokers from across North America to guide the launch and implementation of the new division. Keller Williams Realty’s New Commerical Division In The News
Curious About KWCommercial? Are you an agent already working in the commercial real estate arena, or looking to expand your business into commercial? KW Commercial, the new commercial real estate division of Keller Williams Realty, is set to premiere at Mega Camp 2008! To learn more about the marketing, technology and training that KW Commercial will offer its members, you can attend two free breakout sessions and a 90-minute reception on Tuesday, August 26 at Mega Camp. Following the sessions, you will have the opportunity to meet the Commercial Leadership Council (CLC) members, President of KW Commercial, Buddy Norman, CEO Mark Willis, and President and COO, Mary Tennant at a special reception.
Other Keller Williams Realty NEWS: The Keller Center Releases Real Estate Industry Research Report Keller Williams Realty Case Study now part of Stanford and Yale’s core MBA curriculum Five Keller Williams associates named to REALTOR® Magazine’s 30 under 30 Keller Williams Realty Continues Growth in 2007 Keller Williams Realty Ranks In the Top 100 U.S. Franchises
Why Run YOUR Real Estate Business At Keller Williams Realty?
Every week, Keller Williams Realty’s Millionaire Systems hosts a new free real estate audio training class for members of our real estate agent community. In each session, a member of the Keller Williams Realty Millionaire Systems team interviews a real estate professional who is building their real estate business by using the systems and models presented in our books. Whether you are a new or experienced real estate agent, or even considering starting a real estate agent career, these insightful interviews provide listeners with a real world perspective of “Business by the Book’!
Financing in Today's Market with David Reed Wondering what’s going on with financing? Tune into this week’s Business by the Book and listen to expert David Reed. Host Dave Jenks and David discuss the fundamentals of real estate lending, what to look out for, and much more. Be the local economist of choice and enhance your knowledge with this week’s Business By The Book! 
We’ve all heard the term, “wrap around,” but what exactly does it mean? A wrap around mortgage, or simply a “wrap,” is an agreement where the buyer of a property makes monthly payments to the seller of a property, who then pays the original lender each month. This is perceived as a way of an owner “selling” a property to a buyer without the buyer obtaining conventional financing. While a wrap can be viewed as a traditional sale, in reality it’s anything but. All mortgage loans contain a “due on sale” clause. That means if the current owner of the property sells or otherwise transfers ownership then the lender can immediately call the loan in completely. In other words the lender says, “Okay, you sold the property, we want our money.” In the past, the due on sale clause was not as prevalent, but now all mortgage loans contain such language. So how would the lender ever know? First, if it’s a legal transfer of ownership, the sale would be recorded and therefore become public record. Lenders would receive notice from the companies they employ to monitor such transactions. The lender could also find out following the change of the original owner’s mailing address. Now say the owner of the property tells you that they could “carry the note” for you if all you did was make monthly payments directly to him or her. If your agreement was to pay $2,000 per month, those funds could then be directly applied to their original mortgage payment. Many wrap arrangements require a substantial down payment from the buyer along with the agreement to make a mortgage payment above and beyond what the real mortgage payment requires. Wraps are typically made because the buyer, the seller or both are unable to secure financing. While it may appear to be a solution to a tough problem, a wrap around mortgage is inherently problematic (and generally not worth the trouble). For example, what would happen if the seller was notified by the lender that an illegal transfer of ownership took place and the lender activates the no-sale clause and wants all its money back? First, the seller would have to immediately refinance the current note, which would be nearly impossible because the property would have been sold. A new lender wouldn’t finance the new deal nor would the buyer, because the lender wouldn’t recognize the new owner. Second, and perhaps more importantly, what if the buyer indeed made the monthly payments on a regular basis but the owner somehow fell behind and didn’t make the payments to the original lender? The lender would be forced to foreclose on the original owner, meaning that the new buyer would lose the down payment and payments to the original owner! A wrap around isn’t a “last resort” method of financing, it’s a “no resort.” Violating the terms of a mortgage, having the mortgage called in by the lender and the buyer losing his down payment and presumed equity with no legal ownership rights is a losing proposition for everyone! Written by David Reed, Texas-based mortgage banker with more than 20 years experience
and author of Mortgages 101 and Mortgage Confidential. Have a question? Contact David Reed.
Keller Williams Realty NEWS: The Keller Center Releases Real Estate Industry Research Report Keller Williams Realty Case Study now part of Stanford and Yale’s core MBA curriculum Five Keller Williams associates named to REALTOR® Magazine’s 30 under 30 Keller Williams Realty Continues Growth in 2007 Keller Williams Realty Ranks In the Top 100 U.S. Franchises
Why Run YOUR Real Estate Business At Keller Williams Realty?
26 Appointments in One Month! Dennis O’Brien is having a phenomenal month with his real estate business. A real estate sales associate at the Indy Metro South market center, O’Brien has faithfully participated in MAPS’ Power Hour every single week and isn’t shocked by the results. As a buyer’s specialist, O’Brien made 25-30 calls to his sphere of influence every Power Hour. After a couple of weeks, he started noticing a huge response from the people he was calling. “It was really quite a showing for a simple hour and half of lead generation, but I just did what I needed to do and things just started happening,” says O’Brien. “Dennis showed everyone how easy it was to participate in our Power Hour,” says Rhonda Smith, team leader. “He gave it his all and by the end of the month had more than 26 appointments.” O’Brien is now set to close nine listings this month, up from his average three. “I truly committed to our Power Hour and it has clearly worked. If I continue to close nine listings per month, I am definitely on the right track.”
Great Power Hour Scripts From MAPS: Prequalifying A Listing Appointment Selling a Home at Market Value
KWU's Breakthrough To Mastery Guides The Breakthrough to Mastery series of real estate agent guides addresses topics identified by Gary Keller, Founder and Chairman of The Board of Keller Williams Realty, as being essential for any real estate agent’s career success in a shifting market. These short and timely guides contain advice and lessons learned from real estate agents who are not only surviving, but growing their real estate businesses in some of the toughest real estate markets in the country. Tough times call for surefire solutions and deliberate action! Based on Gary Keller's insights, these guides help you learn the skills you need to get results in your market. Designed for flexibility and immediate use, these guides are great to read on your own or to experience in the classroom. Now Featuring: An Agent's Guide to Effective People Leverage
In a shifting real estate market, everyone on your real estate team must be more effective. Leverage is the name of the game. Learn to effectively leverage your network, subcontractors, and employed staff. Make sure you have the right people working for you. Understand how to train your people and hold them accountable. Other Breakthrough To Mastery Guides: An Agent’s Guide To Seller Staging Strategies An Agent’s Guide to Upshifting Your Lead Generation An Agent’s Guide To Gaining Mind Over Market An Agent’s Guide To Seller Pricing Strategies An Agent’s Guide to Creating Urgency to Buy An Agent's Guide to Expense Management
Why You Should Run YOUR Real Estate Business At Keller Williams Realty
Mega Agent Agenda Published New REO and Short Sales focus added to Monday's agenda Monday
SHIFT: How Top Real Estate Agents Tackle Tough Times comes from the writing team that brought you The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. Slated for release at Mega Camp on Aug. 25, 2008, SHIFT explores proven strategies for achieving success in any real estate market. SHIFT - Overview and business: Gary Keller speaks candidly about how top real estate agents tackle tough times, followed by a panel of top agents sharing strategies that you can apply to your own business immediately. SHIFT - Lead Generation and Conversion: Gary Keller drills down into the realities of the current market and speaks to the tactics of lead generation and lead conversion. An agent panel, personally selected by Gary, will reveal the lead generation and conversion strategies that work in today’s market. Interview with Gilbert Tuhabonye: More than 8,000 miles from his home in Burundi, Gilbert Tuhabonye tells his inspiring story as a celebrity in the world of running. SHIFT - Buyers: Gary Keller presents the compelling facts about buyers in this market and then a panel of opportunity-driven agents will provide insight into how they have made a buyers' market an opportunity market. SHIFT - Mastering the Market: Once again, Gary Keller and a panel of top agents will compel you to become the master of your market and the agent of choice for buyers and sellers. ***Just Added: Extra hour specifically on REOs and Short Sales! Monday's session will now end at 6:30 p.m. Tuesday Ready ... Set ... Dial ...: Interviews with top performers on overcoming call reluctance. Role Plays - FSBOs and Expireds: Learn through live role plays. Interview with Mark Zupan: A living testimony to overcoming obstacles, Mark Zupan’s competitiveness at quadriplegic rugby brought him national attention as one of the stars of the Oscar-nominated documentary "Murderball", the story of his team’s performance in the 2002 Paralympics. Interview with Larry Carlton: Larry Carlton, guitarist and composer of the theme to the hit series, "Hill Street Blues", was faced with a choice: go solo or continue in a less risky, more lucrative career as a session guitarist for prominent musicians. Fortunately he chose the former and has recorded under his own name since 1978. Role Plays - Ad Calls and Past Clients: Watch and learn through live role plays. Mo Anderson: For the first time at Mega Camp, Anderson will address the unique culture that sustains Keller Williams Realty.
"A market shift can be an opportunity to evaluate, upgrade, and top grade your business—an unsolicited gift of the shift." In "Tactic 3: Do More With Less - Leverage" SHIFT identifies "The Six Core Competencies of a Business" to help you simplify your business and get back to basics.
Click here to read this excerpt from Tactic 3.
More Keller Williams Realty NEWS: Keller Williams Realty Case Study now part of Stanford and Yale’s core MBA curriculum Five Keller Williams associates named to REALTOR® Magazine’s 30 under 30 Keller Williams Realty Continues Growth in 2007 Keller Williams Realty Ranks In the Top 100 U.S. Franchises
Why Choose A Real Estate Career At Keller Williams Realty?
Need Help with the Licensing Process?
Read The Dozen Secrets Every Real Estate Agent Should Know
Keller Williams Realty’s Founder & Chairman, Gary Keller , launched Agent Mountain: Where High Achievers Hang, a new Website, available through KWConnect, that focuses on production-topping strategies and features real people bringing real strategies and real tactics to real estate. Motivated by a deep understanding of the challenges that today’s market imposes on associates, and committed to being part of the solution, the new site provides information and insights that Keller believes will have the biggest impact on associates in the current market. With a central focus on a buyer’s market, associates can log in and download free materials from the resource library, catch new shows on Summit TV, tune into Mountain Radio and check out Keller’s top picks in books, courses, music and other products. The new site also features Get Amp’d with Gary Keller — a new, high-energy video series that brings Keller’s love of music to the real estate business.
The Keller Center Research Report Want to convert more leads? Dig deeper into what customers value You, as an agent, have a short window of time to impress potential customers, so it is vital to know what is truly important to them. Increase your business by gaining a deeper understanding on what your customers truly want and need by reading “Want to Convert More Leads into Clients? Dig Deeper into What Customers Value,” in the inaugural edition of the Keller Center Research Report.
Other Related KW News: Gary Keller donates $5 million to Baylor University to advance the study of residential real estate Keller Center for Research in Residential Real Estate Marketing Launches Ground Breaking Initiatives
Why Run YOUR Real Estate Business At Keller Williams Realty? Need Help with the Licensing Process?
Read The Dozen Secrets Every Real Estate Agent Should Know
MAPS Coaching Script of The Month: Have Met Script "Hi, this is_________with Keller Williams Realty. This is a business call. I want to thank you for all your referrals (business, support) over the past years. Just wanted to let you know how important your referrals are. In fact, they are the foundation of our team's (my) business. Thanking you in advance for your future referrals." "May I ask, who do you know that is going to be selling, buying or investing in real estate in the near future?" (If yes, get info.) (If no, continue) -"Anyone at work? Anyone in the neighborhood?"
"Thank you for thinking about that."
(no matter what the response)
"Let me ask you an honest question ... would you ... feel comfortable ... referring someone to me as a real estate agent?" "Statistically, we know that you will run into four to six people (like friends, neighbors, coworkers) buying or selling a home in the upcoming year. Would you send them my way? And, I know this isn't going to be the main thing on your mind, so would you mind if I called you every 2 - 3 months or so to remind you?" "Who do you know that is having trouble selling their home?" "And by the way, have you considered buying investment property?" "Lastly, when you hear of someone who is thinking of selling, buying or investing in real estate, I would ask that you please give me a call with their name and number and we will take it from there. Will that work for you?" "In advance, I would like to thank you for your support ... again, it is very much appreciated! Make it a profitable day!" (Blessed, etc.) Other Great Scripts From MAPS: Current Client Referral Script Prequalifying A Listing Appointment Selling a Home at Market Value Keller Williams Realty’s MAPS Coach Chris Heller Defines Your Key to Success in this Market Free Seth Godin Book From Keller Williams Realty’s MAPS Coaching
Join the skill-building seminars led by Gary Keller, Mark Willis, Mary Tennant and Dave Jenks. With a focus on collaboration and learning from each other's "been-there-done-that" wisdom, Masterminds gives you practical, tried-and-true ideas and solutions that you can implement immediately in your real estate agent business. Millionaire Real Estate Agent Masterminds By bringing together successful mega agents in comparable situations we are able to provide effective training that focuses on group sharing and goal achievement accountability. ! Technology Masterminds Get focus and clarity on your technology issues from other successful tech-oriented agents in a group setting led by David Therrien, Craig Owen, and Bryon Ellington. Learn how to best use technology to generate and convert leads, as well as manage their businesses.
Keller Williams Realty’s Spring 2008 Masterminds Recap
Mega Camp is the exclusive event where top producers and Keller Williams Realty leaders converge for an extraordinary week of learning and networking. Here, you will discover the newest tools and answers to your business challenges presented by fast-moving mastermind panels, top guest speakers and real estate industry leaders, including Gary Keller, co-founder and chairman of the board of Keller Williams Realty International and a New York Times bestselling author. The week begins with the Mega Agent Camp, the conference for top producing real estate professionals, on Monday and Tuesday, August 25 and 26. This is followed by Mega Leadership Camp, a forum for Keller Williams’ company leadership, on Tuesday and Wednesday, August 26 and 27. Mega Technology Camp, the power seminar on leveraging technology, takes place on Wednesday, August 27. Mega Camp 2008 NEWS: KWConnect 2.0 to launch at Mega Camp
John Maxwell Headlines An Inspirational Group of Speakers at Mega Camp
Why Choose A Real Estate Career At Keller Williams Realty? KW Agent Commission & Profit Sharing Models
Every week, Keller Williams Realty’s Millionaire Systems hosts a new free real estate audio training class for members of our real estate agent community. In each session, a member of the Keller Williams Realty Millionaire Systems team interviews a real estate professional who is building their real estate business by using the systems and models presented in our books. Whether you are a new or experienced real estate agent, or even considering starting a real estate agent career, these insightful interviews provide listeners with a real world perspective of “Business by the Book’!
MREA - How to Work with Sellers in a Difficult Market Part II with Wendy Patton
Discover the numerous ways to work with buyers from learning based achiever and famous author, Wendy Patton. Wendy and Dave Jenks discuss lease options, wraps and much more. Buyers have a lot of power in today’s market. Are you informing your buyers about all the available options? Don’t miss this informative Business by the Book! If you work with sellers, you won’t want to miss this informative Business by the Book!
MREA: How To Work with Sellers in a Difficult Market - Part 2
More Free Real Estate Audio Training From KW's Wealth Building Wednesdays:
While real estate companies constantly tout their positions and advertise their brands, consumers continue to pick agents – based on local reputation and relationships. Agents who get this, are now creating their own branded businesses. Wealth Building Wednesdays is committed to help them do that. And, helping them to fully understand where the real estate industry is going and how they can be in step with those trends. LISTEN NOW: Succeeding in a Buyer's Market - Part 1 LISTEN NOW: Succeeding in a Buyer's Market - Part 2 LISTEN NOW: Succeeding in a Buyer's Market - Part 3
READ ABOUT: MREA Curriculum Path For The Mega Agent READ ABOUT: MREA Curriculum Path For The Mega Team
KWConnect 2.0 to launch at Mega CampThe industry's leading on-demand training resource is getting a makeover!
You asked and we listened! The existing KWConnect website has been upgraded based on feedback we received directly from our KW associates! The new and improved KWConnect features a search field to help our KW associates quickly find specific videos, a more intuitive design for simpler navigation, a full-screen video option, downloadable video and audio for numerous KWConnect sessions, and more! Launching at Mega Camp, KWConnect 2.0 offers the same powerful video content in a more user-friendly format. You can now easily search for a video using words such as "Staging," "Lead Generation," or "Technology." KWConnect 2.0 includes a desktop application called My KWConnect which has the ability to push the latest training videos onto your computer for you to use in your training and recruiting meetings. As part of the initial launch, each market center will receive three free licenses for My KWConnect. Additional licenses will be available for associates to purchase for their own computers at a later date. Ryan Orsinger of the San Antonio IH-10 market center had the chance to give KWConnect 2.0 a test drive and says, "I can skip around in the video without lag. The sound quality is clear. This would be great in a training room — where it counts."
Sharing SHIFT's Wisdom!
SHIFTS happen! The question is, what are you going to do about it? When markets shift, your strategies have to shift along with them. Those who change their thinking, focus, and actions, are the ones who get results — and get ahead of the competition. SHIFT: How Top Real Estate Agents Tackle Tough Times comes from the writing team that brought you The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. Slated for release at Mega Camp on Aug. 25, 2008, SHIFT explores proven strategies for achieving success in any real estate market. In this week's fifth excerpt from SHIFT: How Top Agents Tackle Tough Times, Gary Keller shares "Tactic 2: Re-Margin Your Business," which teaches you that the number one determinant of surviving is expense management. As Keller says, "To shift is to change. The market changes therefore you must change with it."Click here to read this excerpt. Advance pre-orders are available for Keller Williams associates only! Click here to order your copies and save 45 percent off the cover price.
Keller Center Research ReportA Strategy for Referrals Pays Big Dividends According to Dr. David and Jennifer Lill, referrals are the most "underutilized prospecting techniques, by real estate agents." Learn how to effectively ask for referrals in the article, "A Strategy for Referrals Pays Big Dividends," featured in the inaugural edition of the Keller Center Research Report. Related KW News: The Keller Center Releases Real Estate Industry Research Report Gary Keller donates $5 million to Baylor University to advance the study of residential real estate Keller Center for Research in Residential Real Estate Marketing Launches Ground Breaking Initiatives
Why Run YOUR Real Estate Business At Keller Williams Realty? The Keller Williams Realty Agent Compensation Models(Commission & Profit Sharing Models) |
Moving Careers Atlanta, GA More about me… Keller Williams Realty Office Phone: (404) 216-7310 Email Me
This blog was designed with the sole purpose of sharing with new and experienced real estate agents the reasons for why Keller Williams Realty is the fastest growing and most innovative real estate company.
Now the 4th largest real estate company in North America, the secret of Keller Williams Realty's record growth continues to be its highest level of agent productivity and agent retention.
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