synergy staging: Staging a Model Home For a New Portland Development - 08/13/12 05:15 PM
Our Portland Home Staging company has been busy all summer and we have really seen the real estate market picking up. Nothing is a better indicator than the amount of new construction that is taking place throughout the city, and the quick sales!
We have been working with a national builder to stage the model homes for their new developments. One of the challenges is staging every single room which is not typical for our vacant home staging projects. It is imporant to know who is the target buyer, and specifically how to address the additional bedrooms.
Below you can see … (10 comments)

synergy staging: You Won't Believe This Transformation from Dated to Contemporary - 05/10/12 12:02 PM
Synergy Staging was recently selected to stage a beautiful listing in Portland, Oregon. The home has an amazing view and great layout, but it was very dated. Buyers in the current market are looking for move-in ready properties. No longer is a great home with potential enough to get a deal closed.
We began with a color consultation and made some recommendations regarding the removal of wallpaper, flooring, and fixtures. While wallpaper tends to be very personal from a design perspective, it is rarely going to help sell a home. We encourage people all the time to live in their houses … (25 comments)

synergy staging: Stagers Are Expected to Have A Solution for Everything - Part Two - 05/04/12 04:42 PM
The first installment of this blog focused on the upper level of this beautiful mid-century modern home in Portland which presented some staging challenges. We now turn to the master bedroom and bathroom downstairs.
Although the sellers had the kitchen painted in the upper level, we had to work with the bright green and yellow colors in the lower level. It was our goal to warm them up and make the spaces feel inviting and cozy.
*** Make sure to read the footnote at the bottom of the blog ***
 

 

 By bringing in a darker color palatte … (12 comments)

synergy staging: Stagers Are Expected to Have a Solution for Everything! Part One - 03/31/12 09:09 AM
We love helping our clients sell their homes quickly. And we love helping buyers see how they can best live in the home they are purchasing.
However, many people think staging is just plopping some furniture and decor in a house, calling it done, and waiting for the offers to come in. We wish it were that easy!
One thing that we discover at almost every project is a tricky space, odd layout, or some other challenge that must be addressed. Clients expect their home stager to overcome these obstacles. And we should meet the challenge - it's our job. But … (13 comments)

synergy staging: Bringing a Gorgeous Home to Life - 02/05/12 01:05 PM
Synergy Staging was recently contacted to stage a gorgeous home in Lake Oswego Oregon. It's sweeping views, dramatic ceilings and high end finishes were definite selling points. However, our client understands the value of bringing a home like this to life to so potential buyers fall in love.
Prior to staging, the home was cold, empty, and stark. Once furnished and accessorized with an elegant design it was transformed into a home that buyers could envision living in.
Here are some of the before and after photos of this property:

Note all the living room built-ins. When approaching a space … (14 comments)

synergy staging: Using 2011 To Attract More Clients in 2012 - 01/20/12 12:27 PM
I find that January is always a great time to reflect on the previous year and make plans for what lies ahead. It's a time to look back on our business model and see what was successful and what could be improved.
We must all constantly find new ways to showcase our company, its look, style, approach, results, and list goes on and on. One way we have found to attract new clients and retain existing ones is through photos highlighting our recent work. As they say, you are only as good as your last staging!
Most of us find that … (10 comments)

synergy staging: Staging A House So It All Connects - 12/13/11 12:18 AM
Our Portland Home Staging Company recently staged a beautiful home in Happy Valley, Oregon for one of our investor clients. The home had some design issues which needed to be addressed, and our client understood that staging was the answer to help buyers see the potential of the home.
Although this property is 4,000 square feet, some of the living spaces were small. There are also very large custom drapes in the living room that felt out of place without some connection to the rest of the home. By showing this house vacant, potential buyers would have had many reasons to … (14 comments)

synergy staging: Can Home Staging Bring Out The X Factor? - 10/25/11 11:36 PM
What is the The X Factor? Well aside from being another talent show transplanted from the UK, it is that extra special characteristic that sets an individual apart from others and makes them stand out.
The same appeal can sometimes be found in homes that are on the market. While every home has a unique personality and look, bringing out it’s best attributes so potential buyers fall in love is where home staging comes in. Nothing can be taken for granted when marketing what is typically a person’s largest investment. Hiring a professional home stager to ensure your home is presented … (20 comments)

synergy staging: Risky Business - A Buyer's Imagination - 10/20/11 08:00 PM
When showing a home that is vacant, there are inevitably a few different reactions.
The first thing many buyers do is stare blankly, and then try to imagine the furniture they own in the space. Next they will inevitably notice all the eyesores such as cosmetic issues, dings in the wall, paint to be touched up, and any other reason they can think of to say "No" or to negotiate for a lower price. Why would you ever want to give someone a chance to think these terrible thoughts about your home?
Vacant Living Room with awkward layout due to angled … (15 comments)

synergy staging: Neutralizing Wall Colors with Home Staging - 09/18/11 11:45 AM
As home stagers we often get to work with owners to prepare their homes for sale. Many times this includes a color consultation to ensure that the paint color is pleasing to potential buyers and works with the architecture and feel of the home. However, sometimes we don’t get the benefit of a consultation and must work with the house as it is, especially when budgets are tight.
Here is a wonderful house in Oregon City overlooking Beaver Lake that we recently staged with just such a color issue. The walls were overwhelming with a gray/green that didn’t feel warm and … (19 comments)

synergy staging: Home Staging Bank Owned Properties is a Win-Win - 08/26/11 01:25 PM
Do you ever wonder what separates a house that sells quickly from one that lingers on the market?
There many factors to take into consideration such as location, price, condition, presentation, home staging, and on and on. However, even with the multitude of answers to this question, there are important steps a seller can take to ensure the best possible chance at selling their home quickly and for top dollar. One of the key factors in selling quickly in the current marketplace is home staging.
Synergy Staging has provided home staging for newly constructed bank owned homes in a wonderful development … (24 comments)

synergy staging: Home Staging Helps A Portland Bungalow Sell in Two Days - 07/14/11 10:43 PM
Our Portland Home Staging company stages many different types of homes throughout Portland. Our clients range from homeowners, to banks, to investors, to Realtors. One thing that is similar are the results. Staged then Sold! Again and again and again! It’s been hard to keep up. We hope that other markets are seeing the same increase in quick sales.
It doesn't seem to matter if the properties are newly built, recently remodeled, or owner occupied. The secret to a quick sale is consistently the same formula. Price your listing appropriately for your market, and make sure it is prepared and presented … (20 comments)

synergy staging: Website Redesign for Synergy Staging - 06/12/11 12:48 PM

We love redesign projects, but redesigning our website is a project we put off for a long time because it seemed a bit overwhelming.
We wanted to let all of you on Active Rain know that Synergy Staging has launched our new and improved website. It was way overdo to give our site a fresh look and we hope you like what you see.
I especially want to thank Kathy Nielsen and Michelle Minch at Easy Designer Websites for helping us with the website. Although I'm pretty computer savvy, there was no way I could have tackled this huge project … (19 comments)

synergy staging: Lots and Lots of Bedrooms - Before and After Photos - 05/10/11 02:32 PM
Although our Portland home staging company typically stages the impact rooms in a vacant home (living room, dining room, kitchen, master bedroom, and bathrooms), sometimes a house needs more help. There are few things less inviting than MLS photos of empty bedrooms where all you can see are a few bare walls and the floor. There is just no way for potential buyers to connect to the space and want to see it in person. And without a showing, there is no possible way an offer will be made.
Synergy Staging recently staged a contemporary home in the hills of Portland … (16 comments)

synergy staging: Investment Property Sells at First Open House - 04/18/11 05:54 PM
Synergy Staging has partnered with several investors who understand the power of home staging. Our recommendations and staging, combined with their smart pricing and marketing, have resulted in homes that are consistently selling in several days.
A recent project located in Happy Valley, Oregon presented a unique challenge since this area has been particularly hard hit by the economy. There are numerous homes on the market in this area and on the same street and it was important that it stood out over the rest. The attraction to this area is lower priced homes with million dollar views. However, with so … (18 comments)

synergy staging: Don't Leave Large Spaces to Buyer's Imagination - 04/06/11 12:40 AM
When our Portland Home Staging company prepares a staging plan for a potential property, we typically focus on the impact spaces - the living room, dining room, kitchen, master bedroom, and bathrooms. We sometimes add options for additional spaces such as offices, extra bedrooms, and bonus rooms. It is not generally necessary to stage every room in a vacant house in order to convey the look and feel that will draw in the potential buyer. However, every property is unique...
We recently staged a large home in Newberg, OR that had a massive family room on the upper level. The seller … (38 comments)

synergy staging: Does Staging Really Add Value? - 03/27/11 12:11 AM
In the Portland, Oregon real estate market, we constantly find ourselves educating Realtors, property owners, investors, etc., about the impact and value of staging. Part of our job is to help potential clients understand why they should invest additional money just before they put their house on the market, and this is after they've typically spent thousands of dollars on such things as improvements, cosmetic fixes, and/or storage. If it looks good to them they believe it will surely look good to a buyer and it will sell quickly. Not always so!
The fact is, there are many similar analogies that … (15 comments)

synergy staging: Consultation and Staging Showcases Downtown Portland Condo - 03/05/11 10:57 PM
Staging consultations are one of the services that our Portland Home Staging company provides. A consulation is a cost effective way to ensure that your property will show at its absolute best when it goes to the market. The results we have seen from our consultations have been consistently positive with quick sales in an otherwise depressed market.
What is included in a staging consultation? Every aspect of your home will be addressed, both inside and out, to ensure that it is presented in the best way possible for potential buyers. This includes details such as furniture placement, minimizing personal items, … (15 comments)

synergy staging: Don't Stage Your Listing and Then Use the Old Pictures - 02/22/11 06:26 PM
It's a fact that almost all potential buyers shop online before seeing a property in person. If they don't like what they see in the pictures, chances are likely that they will not view a property in person, no matter how great it may be. That means no offer.
This is one reason we insist that our clients update their photos in flyers and online, especially if they've staged their property after it has already been on the market.
Nothing can frustrate a stager, or a homeowner more, if their home is staged, and the property is still being marketed with … (24 comments)

synergy staging: Kids Are Clients Too - And Tell You How They Feel! - 02/16/11 06:47 PM
Our Portland Home Staging company provides other services beyond home staging. One of those services is color consultations, either for home owners preparing their house for sale, or for those wanting to live in a new look.
At a recent color consulation we heard one of the funniest lines of all time.
When we got to the kids bedrooms our client wanted to go with warm colors that the kids wouldn't grow out of.  She also said that her kids wouldn't really care what color their rooms were. Oops! We had just about finished selecting all the colors when the kids … (5 comments)

 
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David Peterson ~ Home Stager Portland OR ~ Synergy Staging ~ Portland Oregon

Portland, OR

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Synergy Staging ~ specializing in vacant home staging

Office Phone: (503) 557-2244

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