Real estate blog entries tagged with advertising 101

Blog entries tagged with "advertising 101":

advertising 101: Need More Traffic? A recent survey shows the most effective way to drive traffic to your website is magazine advertising. - 08/15/08 03:49 PM

Studies show that the most effective way to drive traffic to your website is through magazine advertising. Consumers are also more likely to act on ads in magazines over any other advertising medium. Magazine Publishers of America compiled independent research that proves how online behavior is affected by print and … (8 comments)

advertising 101: Home buyers want detailed information. If you don't give it to them you miss out on a lead. - 05/12/08 03:56 PM

I always tell our advertisers to provide as many details about a property as they can (whether online or in print). Some advertisers think by not providing certain information it will force the customer to call or email for additional details. I believe you're missing out on a potential lead by … (4 comments)

advertising 101: Advertising aggressively when things are slow will help you be more successful (especially over those cutting back). - 05/10/08 07:02 PM

ATTN: REALTORS® When times are good, you should advertise. When times are bad, you must advertise.
A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales, but increases profits as well. This fact has held true … (2 comments)