blog marketing: Blog Marketing - 07/09/08 04:19 PM
Blog Marketing - Marketing Your Blog
Blog marketing is a generic term that may be used to describe the process of Internet marketing using weblogs or might be used to describe the marketing of the blogs themselves to get higher search engine rankings.
Blogs are really a type of website that … (0 comments)
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blog marketing: The Title of Your Blog on Active Rain - 07/02/08 11:26 AM
by Shannon Penrod
Today I am talking about the title for your entire blog on Active Rain. We posted a blog the other day about titling an individual blog entry and there was some confusion. But since the title of an entire blog came up - let's talk strategy.
I notice … (5 comments)
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blog marketing: Power Blogging - 07/01/08 03:44 AM
by Sandra Beck and Shannon Penrod
Has your blog brought you a million dollar client this week? Powerful blogs have the ability to do that. How do write a powerful blog? Make the first sentence a question or a statement that you know your reader can't resist. Go back and read … (8 comments)
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blog marketing: How to Title Your Blog! - 06/30/08 01:16 PM
by Sandra Beck and Shannon Penrod
Would you like for 1 million people to read your blog? It's possible. It could even happen today. There are a great number of news services and news readers that troll the internet looking for interesting content to disseminate to their readers. Everyday your blog … (18 comments)
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blog marketing: Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog - 06/29/08 12:07 PM
Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog
Hey, real estate agents should be too busy to blog. It's a fact. So, sometimes you need quick, easy and effective posts that take minimal time and brain power. So, here are examples of simple posts … (45 comments)
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blog marketing: Keywords - 06/27/08 05:53 PM
by Shannon Penrod and Sandra Beck
Imagine your ideal client sitting down at their computer and typing three words into a search engine. What three words would they be? Knowing the answer to that question can make a tremendous difference in your business and your life. As a professional blogger it … (6 comments)
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blog marketing: A Clever and Effective Way To Gain More Real Estate Blog Subscribers - 06/10/08 11:41 AM
About a month ago I received, in the mail (yes, the kind with real letters, bills and magazines) an envelope with 3 items in it.
The first was a a New Blog Announcement, something like a Baby Announcement: It’s a BLOG!
The second a business card showcasing the Blog Address and contact … (16 comments)
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blog marketing: Blog Power - 05/22/08 12:25 PM
The LA times did a great article in February of this year about the power of blogging within the real estate community. I know I am preaching to the choir here, but I am thrilled to hear a third party acknowledge the power of this medium to reach our desired audience … (6 comments)
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blog marketing: Do I Have to Write My Blog Myself? - 05/21/08 11:53 AM
by Shannon Penrod and Sandra Beck
Hold on to your hats, I'm going to say something controversial. No, you do not have to write your own blog. Okay, everyone take a deep breath.
For generations busy influential people have surrounded themselves with wordsmiths, people who are good with words, to help … (10 comments)
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blog marketing: How Can a Blog Help Me? - 05/19/08 04:55 PM
by Sandra Beck and Shannon Penrod
Ask yourself this, if there was one thing you could tell the world about you or your business what would it be? Blogging can get that message out to the world for you at little or no cost.
Would you like to be an expert … (1 comments)
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blog marketing: SocialSpark - The Next Big Thing? - 04/18/08 03:57 PM
By now I think we've all heard the deafening buzz about the importance of blogging, online social networking, and the like. We've all heard how important Web 2.0 is to the online success of our business, and most of us here on Active Rain are taking part in that effort (or at least … (18 comments)
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blog marketing: Blog Marketing For Traffic? - 01/09/08 10:24 AM
If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes … (1 comments)
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blog marketing: Have a great post? - 12/26/07 11:51 PM
Submit it to Digg, InmanWiki and StumbleUpon. Many of us have those great posts once in a while (some more often than others) that get views in the thousands and comments in the hundreds...
I know we all have heard of these sites and constantly recommend them to others, but are WE … (7 comments)
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blog marketing: My Active Rain Blog Got Me on Inman News! - 12/10/07 06:26 PM
I just received an e-mail from Inman Wiki (the Wiki site division of Inman News) that my blog article "10 Great Content Ideas for Your Real Estate Website" is this week's featured article on the Inman Wiki site!To view my article, check out: Inman Wiki Main Page
YEAAAAAAAAAAAAAAHHHH!
Mia Orantes
Real Estate Geeks
Virtual Assistance … (10 comments)
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blog marketing: Use Blogging and Email Together to Connect With Your Existing Clients! - 11/27/07 04:34 PM
Here's another article with some great information about efficiencies realized in getting your blog and email newsletter campaigns to work together. Some good time saving tips here (and links to a few good resources).
Highlight Your Blog Thru Complimentary Email Marketing Efforts
Pay special attention to the update, FeedBlitz is a wonderful … (1 comments)
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blog marketing: Jingle Blog, Jingle Blog Jingle all the way!!! Get positive for 2008!!! - 11/25/07 11:49 AM
I think blogging is a great way for all of us to get the PUBLIC to know US. Yes, I enjoy that I can express my
views and keep in contact with realtors and other mortgage professionals on ActiveRain. But thru Localism.com
and developing your own blogging web site you will … (3 comments)
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blog marketing: Is Your Market Over Saturated With Other Bloggers? - 10/04/07 03:07 PM
I’ve heard some talk lately from discouraged real estate bloggers that can’t seem to rank well in the search engines. They try blogging for a few weeks and then give up often times assuming that there are simply too many competing blogs and websites in their market area. In most markets, … (21 comments)
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blog marketing: The Business Blogging Toolset: 100 Resources for Bloggers - 08/06/07 10:23 AM
Rich McIver of BusinessCreditCards.com sent me an email to a post on their Bootstrapper blog, The Business Blogging Toolset: 100 Resources for Entrepreneur-Writers. It's chock full of information about blogging, including blog platforms, design and marketing ideas, stats and analytics, money-making tools and more. You name it, and it's on the … (19 comments)
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blog marketing: SEO Ranking Report: The All-Important Anchor Text - 06/20/07 08:59 AM
Back to further discussion about the SEO Ranking Factors report...
In past posts on the search engine ranking report, more than once the issue of anchor text has come up, so I want to address it today.
One of my favorite quotes in the report on the topic of anchor text says, … (19 comments)
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blog marketing: Submit Your Blog to Blog Directories and Search Engines - 06/18/07 02:08 PM
I have to admit that what you are about to read is a bit promotional. Not for me though, but for my son, Alan.
Back in the days when I ran a business blog consulting agency - Radiant Marketing Group it was called - my son, Alan, worked with me in … (52 comments)
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blog marketing: Driving Traffic to Your Blog Through SEO - #9 How to Start a Local Real Estate Blog - 06/15/07 12:44 PM
Sorry for the short hiatus… my wife and I were busy having a baby last Thursday!
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Many of you have probably heard the terms: SEO & SEM (Search Engine Optimization, and Search Engine Marketing). There is such a vast amount of information on both topics out there, and it may … (58 comments)
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blog marketing: Question for Bloggers Using Other Platforms - 06/06/07 10:51 PM
I'm currently using an independently hosted WordPress installation for my "other" blog (wickedblog.com). Before migrating to WordPress, I used GeekLog (which I still use for my main business site wickedwordcraft.com).
Geeklog showed a views statistic that helped me to decide which types of entries were most popular. WordPress doesn't have that same … (6 comments)
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blog marketing: Search Engine Ranking Factors from SEO Experts - 06/05/07 02:36 PM
A few weeks ago - actually a couple of months ago - I mentioned a report on a study done by top-level SEO experts on search engine ranking factors, then stated I would be commenting on those over the course of the next few days. Oops! Never did that. Got sidetracked. … (37 comments)
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blog marketing: Good Article on Becoming the Neighborhood Expert - 05/30/07 09:59 PM
(After an extended hiatus, I'm back to blogging. My mom is to be released from the hospital tomorrow and we close on our house tomorrow as well. Hallelujah!)
I receive RIS Media's daily email blast which, more than once, has provided good fodder for blog posts. I recommend it for that reason … (41 comments)
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blog marketing: Blogging Ideas — How to Start a Local Real Estate Blog #7 - 05/23/07 04:14 PM
<!-- sphereit start --> So, you’ve begun your blog, and it has been online for a few weeks… now what? Where do you go from here?
Onwards and upwards. That initial excitement may be gone, and you may be wondering when your first lead will come, but don’t worry. Remember, blogging … (32 comments)
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blog marketing: How to Start a Local Real Estate Blog -- 5. Time to Launch! - 05/02/07 02:41 PM
We’re almost there! Make sure you have these 6 things in order before you get ready to launch your blog.
Write at least 3-4 posts before you launch. People are visiting your blog because they want to read what you’ve wrote… you don’t want to leave a bad impression, you want … (8 comments)
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blog marketing: Project Blogger: Coming in 5th Two Weeks in a Row - 05/01/07 10:06 AM
UPDATE: I misinterpreted what the graph intended. I thought that we had come in 5th for the 2nd week. Ines sent me the link to the actual week 2 results.
One thing that needs clarification. We are using her AR blog for the contest for the time being, until her new site … (11 comments)
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blog marketing: How to Start a Local Real Estate Blog — 3. What is Your Target? - 04/27/07 04:39 PM
This is probably one of the most important decisions you will make about your new blog. Who, What & Where do you want to target?
Since this is a series on how to start a “Local” real estate blog, we should probably go over some strategies concerning that.
WHERE are you … (15 comments)
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blog marketing: How to Start a Local Real Estate Blog – 1. Introduction - 04/26/07 04:32 PM
This is something that’s been on my mind for a long time… For the real estate professional that wants to gain an online presence, but doesn’t know where to start… blogging is the vehicle. I’m going to give you a crash course on how to start your own localized real estate … (10 comments)
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blog marketing: Project Blogger: I've Got a Tiger by the Tail! - 04/23/07 11:03 AM
My apprentice, Ines, and I have been hard at work practicing the seven blog posting formats. (Let me retract that statement and replace it with "My apprentice has been hard at work." I've been pretty much watching from the sidelines. :->)
While she's expressed not having the same amount of affection … (13 comments)
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blog marketing: Thursday February 1ST on Boomer’s back Porch: NEW CODGER PRODUCTS INTRODUCED! - 02/01/07 05:25 AM
It’s a brisk +/-0ºF (feels like -10ºF) on the back porch this fine morning. I’ve already had a sip or two from my Official Codger porcelain mug of organically & shade-grown, fair trade, Sumatran blend coffee, and my remaining synapses are firing in good order.
Boomer, as usual has … (7 comments)
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blog marketing: Ultimate Blog Party - 01/22/07 11:11 PM
5 Minutes for Mom is hosting a Blog Party. This will be the place to be. "Get your blog noticed, win prizes, hang out with your friends and meet some new ones. " This is open to everyone regardless of gender, parenting status, religion, etc. It will be fun to see … (3 comments)
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blog marketing: Real estate blogging rookie mistakes - 12/22/06 10:22 AM
So, you’re ready to start your very own real estate blog. No one starts a real estate blog thinking “Yeah, I want this blog to be a complete flop.” But you have to face the fact that more than 50% of all blogs created will be dead within a year due to lack … (141 comments)
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blog marketing: I Got Quoted!! WoooHooooo!!!! I'm a Somebody - 12/15/06 07:55 AM
I am so excited that I can't stand it. I feel like Steve Martin in "The Jerk" when he sees his name in the telephone book. "I'm a somebody" he exclaims as he dances around in circles.
I just started a blog, The Atlanta Report, two weeks ago, he same time I … (1 comments)
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blog marketing: Build credibility with tutorial marketing - 12/13/06 12:54 PM
Nothing builds your credibility as an expert or drives traffic and blog subscribers better than a good tutorial post. Why? It certainly isn’t because we want to learn anything new. We all have more than enough to do already. It’s because tutorials promise to make our lives easier, faster, better, richer, etc. So what sets … (14 comments)
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blog marketing: Predatory blogging: I am Realtor, hear me ROAR - 12/12/06 11:01 AM
Blog like a lion, never like lamb. Imagine yourself as a predator on the wild wild web, hunting leads. Your blog is your secret lair where you lure your prey so you can go in for the kill. Use each post like a weapon, designed to slay a single target (i.e. buyers, sellers, … (23 comments)
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blog marketing: Ultimate guide to Blog Marketing - 12/10/06 02:59 PM
While most blogs include ping services that automatically market your real estate blog to social networks and search engines, if you really want to super-charge your traffic, you need to be pro-active and market your real estate blog with press releases, blog directories, blog rings, carnivals, social media sites, article syndication … (30 comments)
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blog marketing: Is toothpaste holding your blog together? - 12/09/06 10:20 PM
Back in the early 90’s, you could find me patching the walls of my dorm room with AIM toothpaste. Governor Dummer (seriously- that was the name of my highschool) didn’t take kindly to students poking holes in the walls while hanging our Nirvana posters (hey, I’m not ashamed- Kurt Cobain was cool, … (6 comments)
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blog marketing: Killing me softly with your blog - 12/07/06 12:56 PM
Are you killing your blog by lecturing your reader? Does your blog put readers to sleep? Do you just spout out the same old rhetoric about how great a Realtor/Broker/Lender/Human Being you are over and over? One of the biggest mistakes companies and real estate professionals alike make is looking … (35 comments)
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blog marketing: Keep it local - 12/07/06 10:19 AM
Paul Chaney originally asked the question, "How are Blogging and Real Estate Alike?" back in March which I pushed a bit because it seemed to be an intriguing question that wasn't getting any real attention. Fortunately, we received plenty of insightful and interesting answers from the real estate blogging community.
I … (4 comments)
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blog marketing: Searching for "Outside Innovation" - 12/06/06 03:14 PM
I'm a new addition to the Active Rain community and I must say I'm delighted to finally have arrived. I'm nestled comfortably in my chair with my shoes kicked off and I'm ready to write. Hard to believe there are already 10,000 + industry professionals registered at AR. All drawn … (5 comments)
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blog marketing: 10 Features of Successful Blogs - 12/04/06 03:28 PM
Successful blogs all have one thing in common: they strike the perfect balance between a good user interface with intuitive functionality and great content. You can have the best content on the web, but if your blog isn't designed to keep readers moving through it or doesn't allow visitors to easily … (10 comments)
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blog marketing: Pimp my blog: become a guilty pleasure to drive daily traffic - 12/02/06 08:24 AM
Yo, yo, yo, it’s time to pimp your real estate blog. Bling out the content with linkbait posts that drive traffic like gossip and controversy. Pump up the volume with podcasts that engage visitors. Create rivalries with blog wars that spike commenting participation. Basically, make your blog a must stop spot for your … (22 comments)
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blog marketing: Do you know the 6 signs of blog death? - 11/21/06 06:57 AM
Let’s say that you have a blog and you post regularly, can you spot the early warnings signs that your blog is dying? There are 6 sure fire ways to spot blog death and you need to know them before it is too late. It is far easier nurse a sick blog back … (33 comments)
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blog marketing: PODCAST: Hearing RealEstateVoices.com - 11/20/06 02:03 PM
Ever wonder what the voice behind Real Estate Voices sounds like? Well, listen up and find out what Niki Scevak has to say about his own growing social news site. Join REBlogGirl in this telling interview with a real mover and shaker in real estate technology and find out what Niki … (5 comments)
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blog marketing: Ultimate guide to real estate podcasting, part 2 - 11/19/06 10:12 AM
Real Estate Podcasting is easier than you would imagine. You can start your own high-quality real estate Podcast today by investing as little as $60 and 30 minutes of your time. I like making things easy, so I will how you how to use the same equipment for both live and over the … (17 comments)
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blog marketing: Blogging Bootcamp: a complete 7 day system to boost your blog - 11/09/06 03:31 PM
Give me one week and I will make you a better real estate blogger. It’s true. I am going to specifically lay out a sure fire way to boost your site’s traffic in one week, guaranteed. This is not for the feign of heart, so if you don’t have an extra hour or … (39 comments)
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blog marketing: What Madonna can teach you about blogging - 11/08/06 11:32 AM
Madonna is a maverick. Ever since the 80’s she has been causing a stir by reinventing herself from the original material girl to the wild and wacky ethereal girl. By the time everyone catches on to her trends, she has moved on. As a blogger, you need to follow the “Madonna Model.” Be a blogging … (23 comments)
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blog marketing: GUERRILLA BLOGGING: marketing strategy - 11/03/06 06:35 AM
Coming to you live from New Hampshire! I am a marketer. I have worked on projects for everyone from Warner Lambert and Coca Cola to Warner Bros. Pictures. I have used mainstream, graffitti, viral, ambient and buzz marketing tactics. By far, my favorite marketing method is Guerrilla Marketing. According to wikipedia, … (13 comments)
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blog marketing: Blog Commenting 101: respect the blog host - 11/02/06 07:41 AM
Coming to you live from Boston. It's "wicked" cold in Bean Town! Commenting on other industry or local blogs is a free means of developing a name for yourself and driving traffic from a popular blog(s) back to your blog. However, it must be done strategically and according the rules of … (12 comments)
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blog marketing: Strategic Blogging: planning traffic increases with blog wars and commenting - 11/01/06 09:52 AM
The golden rule of blogging: think before you type A real estate blog is a marketing tool and marketing IS a science that can be managed methodically. Each post should be planned in advance so that your time spent blogging is efficient and each post builds on one another to create … (23 comments)
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blog marketing: Blog Ettiquette 101: Handling the angry blogger/commenter - 10/30/06 06:12 AM
You’ve been blasted, someone is ranting and raving in the comments of your blog or they have you in their cross-hairs on their own blog. What do you do? Do you delete the comments, do you respond, do you ignore them? This is the question many bloggers face daily. As a Realtor or lender, getting … (34 comments)
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blog marketing: Blog Marketing 101: Boost your traffic by 40% in less than 1 hour/day - 10/27/06 01:58 PM
Your blog is your child. And just like a newborn, it must be nurtured and monitored to ensure that it graduates from pre-school and eventually moves out of the house to achieve success on the wild wild web. I thought about all the ways I could show you what to expect from your … (18 comments)
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blog marketing: Does your website or blog need Prozac? How to avoid the bipolar blog. - 10/26/06 09:36 AM
Avoiding the bipolar website and blog Does your website or blog need Prozac? Does your site ramble on and on touching on everything from phone cards to razor blades and eventually getting around to your listings, local information and maybe somewhere in there what a great agent you are? If … (44 comments)
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blog marketing: Top 5 secrets of successful blogs and how yours can be one of them - 10/24/06 11:15 AM
According to Technorati’s February 2006 study, one new weblog is created every second which amounts to about 75,000 new bogs each day. With that much competition, clearly, not every blog will be successful, so what makes one blog climb in the SERPs and gain momentum with readers while others flounder? Let’s dig … (44 comments)
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blog marketing: Ultimate guide to real estate podcasting, part 1 - 10/22/06 01:57 PM
If you don’t know what Podcasting is, how simple it is to implement, how little you have to spend to do it, or what the best ways you can use this technology on your real estate website, it is time you learn. Podcasting technology enables users of personal audio players (iPods, MP3s, … (29 comments)
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blog marketing: What to expect from your website and how to measure success - 10/20/06 09:38 AM
Your website is an online storefront that needs traffic to drive leads and sales. Websites are marketing tools, just about every source on the World Wide Web agrees that the purpose of a website is to generate business through getting more “eyeballs” to see your product. The web is the … (40 comments)
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blog marketing: Humanizing a blog: how blogging is like bodybuilding - 10/15/06 02:32 PM
The art of humanizing and connecting with a reader through a blog OK, guys and dolls, let’s get into the meat of how to connect on a personal and human level with your audience in each post. Blogging is a very personal media channel. People want to learn more about you, … (31 comments)
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blog marketing: Drive backlinks & traffic: Real Estate LinkBait Ideas - 10/13/06 10:38 AM
Driving traffic to your website or blog is crucial for increasing backlinks (links from other sites back to yours), Page Rank (a search engine’s measure of how trustable your site is) and SERP (where you place in search engine search results). Learn to use link bait, the most effective means of … (6 comments)
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