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Blog entries tagged with "copywriting":
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When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy. Marketing flyers, monthly mailers and listing remarks are just a few that come to mind.
Small details often mark the difference between promotional materials that motivate your prospects and those that are quickly tossed aside.
Michigan Marketing Makeover Seminar Reveals How You Can Get Unlimited Leads, Close Them As High Paying Clients and Keep Them Buying From You Regardless Of Your Marketing Budget In Michigan's Economy.In an eight-hour, intensive learning environment, seminar participants will discover how to:*Find and qualify leads*Convert prospects into customers*Generate passive income*Create traffic … (2 comments)
For those who don't know, I like to climb mountains. Specifically, I like to hike 14,000 foot mountains in Colorado. There are between 53 and 58 14,000-foot mountains in Colorado (the disparity has to do with the definition a person uses). Many people (myself included) make it a goal to climb … (8 comments)
I just signed up yesterday and I had 12 'welcomes' !!! Thank you very much! I don't know how you all found me, I'm still needing to learn my way around Active Rain. One of you gave me a great link to learn some more and I will definitely plan on doing … (17 comments)
Most real estate agents have a website by now. That's quite a few. The real estate sphere online is getting very crowded and competitive - and most agents are not getting a piece of the pie. To have a successful website, you need to drive traffic (in the shape of prospective … (9 comments)
The first month of your real estate blog's life is actually the most important. So, I thought I would put together a fail safe way to construct content that is hyper local, rich in information and will form the foundation of a successful blog. 
The original advert:
Selling in person is different from selling with the written word. About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter. The guts of this post is that you need to hire a good copywriter if you want … (1 comments)
The world of real estate marketing gets more competitive every single day, and deciding which marketing materials to add to your overall strategy can be a really difficult one. Increasingly, adding a real estate blog to the line up of your online marketing materials is a popular notion, but is it … (3 comments)
In the age of technology when consumers are able to access information a the drop of a dime and your opportunity to grab their attention is short, it’s really important to develop and enhance your web content.What do we mean? The average view time of a website is under 60 seconds… … (16 comments)
I guess I have always enjoyed words and I enjoy thinking of the impact of specific words that I use when speaking and writing. My mom and I were both spelling bee champs, although my wife has both of us beat, since she actually made it to the National Spelling Bee in … (42 comments)
Hello again from Tasmania, Australia! I’m sad to say that at present we don’t have as much of a real estate blogging culture here in Australia, but I have no doubt that will change in the near future.
Picked up an interesting client for my real estate copywriting business late last week. He now lives in Hawaii but he is selling his home in Bothell a suburb of Seattle and he's trying a "one-day, $100K off" sales strategy. He was covered in this article in Saturday's Seattle Times. I … (6 comments)
DocMurdock - Sunday Tip for the Week
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Accuracy is the guiding principle behind writing for real estate, articles, and sales. I remember fondly a journalism teacher that I had in college. He was a fairly quiet guy who, once a semester would stand on top of a table in the classroom and scream "BE ACCURATE!" at the top … (3 comments)
While responding to comments on the blog I wrote entitled Go To School For New Prospects, I was reminded of a phone-in conference call Brad and I led for the ePower Group of students this past Wednesday evening. During the call we were talking about how websites should offer original, valuable content to the … (36 comments)
SEO is actually becoming more simple with all the search engines being able to detect reciprocal linking and ignoring them. Search engines are actually basing their rankings on good contant and properly designed pages.This is not to say SEO is simple... Here are the basic steps to proper SEO:Keyword researchPage design/layout, (with … (3 comments)
Most blogging platforms, Active Rain's included, default to the use of what's known as a WYSIWYG posting interface. That cryptic terms stands for "What You See Is What You Get." T'ain't always true. It might be better phrased "What You See Is What You Hope To Get."