Real estate blog entries tagged with creative marketing

Blog entries tagged with "creative marketing":

creative marketing: Creative Marketing! - 10/03/08 12:05 AM

Today I had the good fortune to spend my morning driving around the area west of Tucson for 2 reasons:
To shoot some photos to send of the area around Saguaro National Park West for an out-of-state client To do a favor & pick up a listing sign & lockbox in … (18 comments)

creative marketing: My Chihuahua's Begging For A Home! - 09/25/08 11:01 AM

Remember the flyers with the "I have a buyer for your home! Call me today!" tag? Back in 2000 half the agents I knew were throwing these around off a template and after a short while they seemed impersonal even if they did have a valid Buyer.So to be creative, my real estate colleague and I started … (0 comments)

creative marketing: Getting your home sold! - 09/15/08 12:28 PM

When it's time to sell, and you've done everything you can to get your home ready to show, you need to find a creative, hungry agent who will do what it takes to get your home sold quickly. At Dreamfinders, I have a room full of them!

One of our … (1 comments)

creative marketing: Another great marketing instrument to promote our listings. My condo at Mayfield Rd. is a movie star! - 07/23/08 06:47 PM

You know we are constantly marketing our listings of homes and condos for sale in Greater Cleveland to potential buyers. It takes longer than before to sell the houses today even with all our systems, enthusiastic efforts and great marketing.
As the properties expose to the market much longer than usually, … (1 comments)

creative marketing: Realtors & Sellers : Live near colleges or universities? - How to be creative in buying & selling real estate!!! - 07/20/08 04:08 PM

In today's real estate market, you need to not only know what you are doing, but be able to be very creative and to think outside the box. So, as a seller or a realtor, how do you market a home? How about a home that is in a college … (11 comments)

creative marketing: "It's Tricky, Tricky, Tricky, Tricky." ~ Beastie Boys - 07/18/08 08:43 AM

My dear Sellers in Bucks County, while educating yourself on how to get a quick sale, you're going to find a lot of articles that tout "creative" ideas for getting your home sold.
Offer the Buyers a Car! A boat! A vacation!
Getting tricky isn't the answer. There are only three … (4 comments)

creative marketing: Are There Any Websites That Feature Only Panoramic Photos? - 06/28/08 01:09 PM

During a trip to San Francisco I picked up an impressive real estate homes magazine that got me thinking. Almost the entire homes magazine utilized wide panoramic photos of the homes and their views. This was the first time I had seen so many panoramic photos utilized in one place and it really … (7 comments)

creative marketing: P.S. And you will come home...video teaser release - 06/23/08 06:43 PM

A mini video that has been written, directed, filmed, and produced by a builder and his agent in Nashville, TN as a means to market the builder's latest project, a majestic American Foursquare. In the film, a young American Korean War veteran makes his long journey back home after serving his … (0 comments)

creative marketing: A Quick Tip For Your Direct Mail Efforts - 06/19/08 07:45 PM

A big "thank you" to Duane Peterson of Koenig & Strey in Chicago for this suggestion for your direct mail efforts:
Remember the allure of a commemorative stamp.
Remember, your direct mail efforts are focused on human beings, and what can appear to be an afterthought can in fact be the … (4 comments)

creative marketing: Brilliant Marketing In Action - 06/13/08 08:42 AM

I saw this commercial last night and I don't think I've laughed this hard at a commercial in 10 or 15 years. It was on during the pre-game of the NBA Finals between the Boston Celtics and Los Angeles Lakers. I think it's great example of a funny idea (it's a … (2 comments)

creative marketing: During an Economic Downturn Use Creative Marketing Ideas - 04/02/08 01:33 PM

Today on the Trump Blog Brett Carman wrote about Creative Marketing Ideas for Real Estate During an Economic Downturn. Read the full post for his complete point of view. Here are a few of the highlights I pulled from the post. Some interesting ideas. Not sure if some of these are … (0 comments)

creative marketing: Living Outside the Cliche' - 03/20/08 11:52 AM

I just couldn't bring myself to say "outside the box" after that damn IBM commercial...you know, the "Buzzword Bingo" one? Those commercials are so funny and on the money, it almost hurts.
That being said, many of you already know that I live outside the proverbial box because that's where I … (3 comments)

creative marketing: One Proud Parent discovers a lesson on the real estate market from her daughter - 03/13/08 01:51 PM

One proud parent discovers a lesson on the real estate market from her daughter The struggles that homeowners and real estate agents are facing in some markets across the country are abundant. I don't believe there aren't buyers for real estate, but rather that buyers are looking for the next best … (5 comments)

creative marketing: GREEN Marketing? - 03/10/08 07:15 PM

Ever wonder about the effectiveness of the BROCHURES...I sure did...
After taking Eco-Broker certification and beginning to really think about the brochure boxes outside of the home (that my sellers wanted, not me) and then even further into the brochures INSIDE the home, I decided to make a shift. A shift that … (4 comments)

creative marketing: Is Your Listing "Plugged In"? - 02/25/08 05:13 PM

I've written before about ways to market your listings. I've recommended numerous tools, and services to help promote them. Well, now I'd like to introduce a new partnership with a local Portland company that is making it easier than ever to promote your listings.
Like Western Title & Escrow, Plugmylisting.com is … (2 comments)

creative marketing: Let them sleep on it... - 02/22/08 11:53 PM

So with the new HGTV show, "Sleep on it", it had my creative, marketing, trying to make $$ mind thinking! How perceptive would local sellers be to offer buyers to stay in their homes before deciding to make an offer?
I think it would be interesting to see what could come … (9 comments)

creative marketing: Interested in targeting International Buyers? eSource Agents Free USA Host Webinar - 01/08/08 11:45 AM

USA Host - Overseas Buyers CampaignOverseas buyers have never had more power thanks to the downturn of the dollar. The USA Host Program gives you a chance to reach those international investors looking to buy in investment / resort areas. A new study of British and Irish citizens predicts the market … (0 comments)

creative marketing: The Christmas Pickle - 12/21/07 09:36 PM

Are you looking for a great little holiday history story to share with your clients by email or on your local community service blog? Here's a great little bit of christmas tradition trivia I came acorss an thought I would share. I came across it and wondered how many people on Active … (4 comments)

creative marketing: Real Estate Marketing: Tips, Tricks, and "Best Ofs" - 12/16/07 12:15 PM

Agents are always looking for the latest real estate marketing ideas & emarketing tips. As a bonus section on The Next Level Agent blog, I've added a widget for "The Top 3s". This is dedicated strictly to short lists of tips, tricks, and "best ofs" to help your real estate marketing … (4 comments)

creative marketing: Creative Marketing Ideas to Launch 2008 with JoAnne Lenart Weary of One Day Decorating appearing this Friday on Diva in the House-The Voice of Real Estate Staging - 12/04/07 12:21 PM

Hi Everyone;
It's hard to believe as I look at my calendar, but another year has nearly passed. Comes the month of December I always find myself reflecting about what worked for me personally and professionally through out the year and what things I need to focus better on in the … (8 comments)

creative marketing: Write a Creative Marketing Plan in 6 Simple Steps - 11/20/07 03:55 PM

Have you begun to think about your plan for 2008. When asking most professionals what business they are in, they typically say, Real Estate, Insurance, Mortgage, etc. you get the picture. However, if we take a quick glance over in our business' we are all in the business of marketing. … (1 comments)

creative marketing: Corner Lots are A Negative | Creative marketing - Turning Negatives into Positives - 10/20/07 10:29 AM

I've been in Atlanta real estate long enough to know that a corner lots are a negative. Oh, they will sell, but not as quickly as other homes on a normal lot! Why? Because there is no privacy in the front of the corner lot, nor is there any in the rear yard. … (17 comments)

creative marketing: Jump Start Your Market by Jumping Out of the Box - 10/04/07 07:14 PM

This post was inspired by the fireball from Hurricane, WV...ActiveRain's favorite sweetheart, Sarah Cooper. Earlier today she posted a community challenge of sorts, a rallying cry to the members of our beloved network, entitled "Grab a Jacket - Frost Warning in Hell!" It's one of those posts you read simply because of the … (50 comments)

creative marketing: Niching Boosts Business in Tough Real Estate Markets - 09/27/07 05:41 PM

I have several clients who are niching their businesses HARD. I've been preaching "niche, niche, niche!" for years, but there's nothing like a tough market to make that niching come to the surface. For those of you who are still looking for a niche in your own market, I want to … (4 comments)

creative marketing: Creative Marketing Idea of the Year (so far) - 09/11/07 12:46 PM

Creative Marketing Idea of the Year (so far)
Being in sales and marketing related positions pretty much my whole life, I thought I'd seen it all. Then on my way to work one morning last week, I saw something I had never seen before.It all started last Monday as I was … (4 comments)

creative marketing: Who's Tried Creative Marketing/Selling Techniques - 08/17/07 04:17 PM

I'm just curious to see if anyone has tried some creative marketing/selling techniques, what they have done, how it worked, and what they would do differently.
I myself am not a licensed agent, but I am an investor and I use creative selling techniques often - in particular, lease-option. I personally think … (7 comments)

creative marketing: Turning a Good Idea Into a Great Marketing Campaign - 08/15/07 09:44 PM

While recently reading Marlene Bridges blog on Before You Make Any Home Improvements ---Consult Your REALTOR® it struck me how important it is from a marketing perspective to always connect your marketing ideas to your online presence. The members in this community are so creative and devise outstanding strategies to create … (44 comments)

creative marketing: Go To School For New Prospects - Your Marketing Tip of The Week! - 06/27/07 08:18 AM

Ok, I know summer has just begun and the last thing on your mind is school. Of course, it goes without saying as the neighborhood expert, you possess a wealth of knowledge about the local elementary, middle and high schools in your service area - right? Have you met the principal or any … (30 comments)

creative marketing: Cross-Generational Communication Conundrums: Can You Hear Me Now? - 06/23/07 10:38 PM

Today, I wrote an article on Custom 404 Pages on my "other" blog.
My mother, being a doting parent, cruised over to read my blog on a Saturday afternoon. (I have to be soooo careful what I say, since she does occasionally get a wild hair and read my blog). :O)
So, she … (0 comments)

creative marketing: Home Buying at the Car Lot? - 06/06/07 09:57 AM

I just ran across an article that says that some builders are now taking a buyers old home in trade for their new home. Interesting concept. Basically the builder evaluates the home for it's current market price, what it would be worth if fixed up and makes a fair market offer … (7 comments)

creative marketing: Selling in a gated community... - 05/29/07 03:42 PM

May 29, 2007 -- Imagine for a moment that you own a homesite in a beautiful gated community, and you have decided to build a spectacular high-end house there. It seemed like a great idea - especially when the market was booming. But now that your lovely home is complete, and … (0 comments)

creative marketing: Realtors: Have you heard of the Ugly Yellow Sign method of generating leads? - 05/25/07 05:26 PM

Ugly Yellow Signs are just that: Big yellow signs, usually written in magic marker. In a world with thousands of highly polished ad messages, these signs get noticed because they aren't polished. They are ugly, yellow, and hard to ignore. See my lovely example:
The Ugly Yellow Sign gets people interested with … (8 comments)

creative marketing: Sometimes Marketing Doesn't Have to be Expensive, Just Creative - 03/07/07 12:20 PM

Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn't have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your … (6 comments)

creative marketing: Innovative Way to Market Your Blog and Yourself - 01/23/07 04:03 PM

I've come up with a few new ideas to help people market their blog while polishing up the innovation portion of a seminar I'm hosting later this week on Marketing Your Blog.
I thought it would be nice to share one of those ideas here with my Active Rain fellow-bloggers:
Cool "Blog" … (9 comments)

creative marketing: Buyer Demographics: Marketing, Media and Working Women - 11/29/06 06:23 AM

Brace yourself as I go out on a limb...
Typically, it's the female portion of a household that does most of the legwork and the first round of decision-making when a new home is sought. The woman usually does the initial calling, makes first contact with agents, scours the home … (6 comments)

creative marketing: As the Holidays Approach: Low-Cost, High-Impact Suggestions for Give-Aways, Promotional Items and Gifts - 11/21/06 07:36 AM

I'm going to be sending out some suggestions to my own clients over the next week, but I thought I'd share a few ideas here with the Active Rain community first.
As the holidays approach, you are probably getting a brain-strain trying to figure out how to plan your promotional items for … (12 comments)

creative marketing: Mobile Communications: How Hard Do I Have to Work to Call You? - 11/10/06 04:20 PM

I want to take a moment to talk about the customer service aspects of making it easy to call you.
As a real estate agent... your objective is to get people to pick up the phone and dial your number. You don't want ANYTHING to dissuade them. Do you?
Then you may … (6 comments)

creative marketing: Hired Hands for Writing: Should You Pay "Per Project" or "By the Hour"? - 11/02/06 06:38 PM

The following is pulled from a blog entry I made earlier today on my personal blog to help a fellow writer explain why hiring hourly is a better choice than hiring "per project" in most instances.
After posting it, I thought that this group may be interested as well...
I got an … (0 comments)

creative marketing: Want an Eye-Catching Way to Promote Yourself with Direct Mail? - 11/02/06 06:49 AM

Are you bored with the same old "tired" farm materials? Do you want innovative and creative... but all you can afford is the service you already have? Is it the same service your competition is using -- or a markedly similar one?
There is a way to make your stuff stand out... … (2 comments)

creative marketing: Want to sell a house, look to your mortgage banker! - 08/20/06 12:54 AM

Here's something interesting.... I was at a dinner party tonight with a bunch of my friends from Rock Financial (Mortgage Company) and OF COURSE conversation always turns to market conditions. I learned about something tonight that really excites me and I must share.
There's a new program that Rock offers that … (5 comments)

creative marketing: What we'll do for a sale! - 08/18/06 10:49 PM

I've spent the last three years of my personal life in total chaos. I'm finishing up a major renovation/addition project at my home. The MAJOR construction got underway a year ago. The previous two years were spent planning, meeting with trades people and waiting for the plans to get approved by … (2 comments)