Real estate blog entries tagged with direct marketing

Blog entries tagged with "direct marketing":

direct marketing: This video shows you can run for President. - 07/03/08 01:03 PM

This is a wonderful example of personalizing a video. I saw that someone on Active Rain had sent a video message to a prospect where she told him that she was very sure she could sell his home. She hoped he would have a good vacation, and then talk to him … (2 comments)

direct marketing: Launching a web-site is tough work....... - 06/19/08 07:52 PM

Easymailmaker.com
We've been hard at work and the release of our new direct marketing web-site is fast approaching. Our official release date is next week but I wanted to write and share some interesting points that I've learnt of the last few months.

Keep it Simple.
There is … (2 comments)

direct marketing: What did your dad teach you about real estate? - 06/15/08 12:19 PM

My Dad had no education. When we lived in Philadelphia, we rented a house. His dream was to own a real home.
So when he decided to open a jewelry company in New York, he found a small community on the beach...where we would live. He always wanted a home on the … (1 comments)

direct marketing: What did your dad teach you about real estate? - 06/15/08 12:18 PM

direct marketing: When I Order Real Estate Printing I like.....? - 06/06/08 04:38 PM

The Question: When I order my real estate printing I like......?
This is to share common likes and dislikes of using the printer and marketer's that you use for your all important image.....you. This information may help fellow realtors improve how they get their printing done.

Travis
… (6 comments)

direct marketing: NIN’s Trent Reznor’s Marketing Approach: How Realtor’s Can Understand The Power Of Value - 05/06/08 10:52 AM

Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God?
Marketing direct to the consumer is all about giving away what … (0 comments)

direct marketing: Listen to our podcast - 04/26/08 09:27 PM

powered by ODEO We just finished a tele seminar on the live coaching episodes with Point2.com
We invite everyone to listen to our podcasts on our blog. Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on … (1 comments)

direct marketing: Listen to our podcast - 04/22/08 11:48 PM

powered by ODEO
We just finished a tele seminar on the live coaching episodes with Point2.com
We invite everyone to listen to our podcasts on our blog. Sign up for our RSS feed and stay upto date on our new episodes. We wanted to create a Podcast that is focused on … (2 comments)

direct marketing: now that is a great offer - 03/10/08 09:44 PM

As a marketer I am always in awe of a great offer. An offer can dramatically improve the results of your marketing effort. The best part of including an incentive of some sort is that you will get responses from people who don't even want (or remember) to take you up … (1 comments)

direct marketing: Postcards role in marketing - 01/09/08 10:16 PM

On the Trump U Marketing Blog I posted about the pros and cons of using postcard to market your business. I know many real estate professional use postcards in their business so I am sharing the meat of the post here.
A postcard by USPS standards is no larger then … (6 comments)

direct marketing: Explode Advertising Results With This Forgotten Tactic - 01/04/08 01:07 PM

It's no secret that most real estate advertising is totally ineffective. As the Marketing Director for a leading real estate company, I met regularly with many of the firm's 500 associates to discuss their personal marketing. They had tried post cards, newspaper and magazine ads, email marketing, billboards ... all with … (8 comments)

direct marketing: Creating peace.....one call at a time. - 12/11/07 03:06 PM

This is the time of year we all seem stressed. It is the holidays and we are all supposed to feel ebullient and kind to all. One of the ways you can have more peace in your life it to take more control. To that end in a small way you … (0 comments)

direct marketing: You are your own special Brand..so stand out from your competitors. - 12/09/07 09:54 AM

Big old boring insurance companies used to all advertise the same way. They were afraid they'd look unprofessional if they tried something new or different or unique. Then along came Met Life, and made insurance more approachable by using the the Peanuts crew, like Charlie Brown and Linus and the … (8 comments)

direct marketing: Which real estate agent will have a banner year? - 12/09/07 07:43 AM

I was training a group of top real estate agents on Friday, and it was a whole day of direct marketing training for them.
We talked about direct mail, their websites, their advertising...and how to make everything work harder for them in 2008, as they are working on their Plans.
When … (3 comments)

direct marketing: Holiday time is a good time to show your gratitude... - 12/05/07 08:41 AM

Holiday time is always hectic as I find I like to thank everyone for all the good things they do during the year.
So many people have referred my agency to prospects, and others have called about needing training in direct marketing to build their real estate prospect lists. And, so … (6 comments)

direct marketing: Direct mail ideas that will get your prospects to respond to you. - 11/30/07 03:58 PM

Direct mail will work for you, if you plan it right. Talk about your prospect, not you. Consider giving them something FREE, when they respond, and when you email me...you might win a copy of my new book, Sold! Direct Marketing for the Real Estate Pro. Test using testimonials from … (3 comments)

direct marketing: Thanksgiving, I'm thankful for Active Rain, and my friends here. - 11/11/07 11:37 AM

This special community of Active Rainers has made me feel right at home. I'm a visitor, as I've written a book on marketing for real estate people, like you. I'm not an agent, or an inspector..or even a mortgage person.
I'm an outsider who knows a whole lot about marketing … (6 comments)

direct marketing: Postcard Marketing - 10/08/07 09:04 PM

Postcards are a “key tool” in today’s world of modern marketing. A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand … (0 comments)

direct marketing: Postcard Marketing - 10/08/07 09:04 PM

direct marketing: Direct Marketing for real estate pros, Dave Meyer on Inman TV! - 09/26/07 11:49 AM

Direct Marketing for real estate pros
One advantage of working in real estate marketing is the opportunity to meet with leading marketers both inside and outside the industry. One direct marketing guru who has a foot in both worlds is Lois Geller. Her formula for direct marketing success was so clear and concise, we included it in this … (0 comments)

direct marketing: Your advertising money is valuable. So, make it work hard for you. - 09/17/07 03:57 PM

Dear Realtor Friends,
    Please don't waste money on advertising, unless it can actually be read.
    Try some of these ideas I mention in my videoblog, plus:
    1. If there is room in the ad, include a floor plan.
    2. Be as clear as possible. First time buyers often don't know about … (1 comments)

direct marketing: "I hate Miami"...I told my Dad. - 09/16/07 09:29 PM

My parents moved from New York to Miami when he retired. My Mom didn't want to leave Greenwich Village as she was an artist and loved puttering around in the studios and working on her sculptures.
When I got divorced and was a single parent, my Dad told me to give … (2 comments)

direct marketing: Happy landings for real estate pros - Direct marketing on the Web - 09/14/07 02:24 PM

For many real estate pros, the most effective response devices are offers directing prospects to agent websites. According to the 2006 NAR Profile of Buyers and Sellers, four out of five recent buyers used the Internet to search for homes. Many prospects see your offer will not be ready to pick … (2 comments)

direct marketing: Putting flyers on mailboxes....every day a lesson learned - 09/11/07 09:31 AM

Now why didn't anyone tell me that putting a flyer on a mailbox was illegal solicitation? All this time, I've seen many many people put things on mailboxes. In fact, a girl in my office says that she did that usually on Saturday nights because the mailman didn't have mail to … (11 comments)

direct marketing: Gain clients, build relationships with direct mail marketing - 09/10/07 09:31 AM

If you needed to capture the essence of direct marketing in only two words, act now would be a good choice. This famous call-to-action is what distinguishes direct marketing from other types of advertising.
For many real estate professionals, marketing includes any activity that supports the goal of selling more homes. … (2 comments)

direct marketing: 10 Reasons why owners should list their homes with you. - 09/05/07 08:02 AM

The whole idea of advertising is to begin a relationship with your prospect. So, maybe you might want to test a new kind of an advertisement.
Maybe try the most effective direct response format ever:
10 Reasons why homeowners should list their homes with you. Then list ten benefits of working … (8 comments)

direct marketing: Try what you learned in kindergarten, and your business may thrive. - 09/04/07 10:04 PM

You already know how to make friends. You've been doing it since were a little kid. We do it at my agency for companies to thousands of people, and it is the same thing we did in kindergarten. First, you give your new friend a gift. Sometimes it is an … (7 comments)

direct marketing: How to Connect With Prospects Like Never Before ... while you boost credibility and build trust (Part 3 - Conclusion) - 09/03/07 04:46 PM

Yesterday, I posted Part 2 of “How to Connect with Prospects Like Never Before.” If you missed it, you can read it here. But first, if you missed Part 1, click here.
At the end of Part 2, I promised to show you why it’s a mistake to choose the typical … (19 comments)

direct marketing: How to Connect With Prospects Like Never Before ... while you boost credibility and build trust (Part 2) - 09/02/07 11:47 PM

Last weekend, I wrote in Part 1 about a unique new marketing tool called Real Estate Selling Story. If you missed Part 1, you can read it here. As promised, I’m going to explain how the process for creating a custom Real Estate Selling Story works. It’s a simple process and … (7 comments)

direct marketing: How to Connect With Prospects Like Never Before ... while you boost credibility and build trust (Part 1) - 08/25/07 09:33 PM

Do not spend another dime on marketing copy or waste another thought on strategy until you read this post. If I’m wrong, you’ve lost five minutes ... but if I’m right, you've gaind access to a terrific new tool for marketing YOU.
Does your usual method of getting client testimonials leave you … (11 comments)

direct marketing: Realtors, will you help me? - 08/08/07 04:26 PM

I am currently writing the "sequel" to my book,SOLD! Direct Marketing for the Real Estate Pro and want to feature direct marketing campaigns that have worked for you. If you have a sample of a direct mail piece you have created, and people responded to it... please send it to … (0 comments)

direct marketing: "Be your own prospect" game on your website. - 05/31/07 10:15 PM

I was recently searching real estate websites, and so many of them didn't work. So one day when you have an hour consider:
1. Visiting your website. Put yourself in your prospect's mind and does the site immediately tell you what the business is?
2. Does it explain the benefits of … (8 comments)

direct marketing: Whether this is a feast or flat real estate market, you can reach your objectives. Stay positive, and try these Bonus Tips (PART 2): - 05/23/07 11:58 AM

After posting some tips on this topic yesterday, I thought I would follow up with some additional tips that I always like to give to people that attend my seminars. So, hopefully many of you will find these useful too.
Test inserting a small gift in your mailing. Envelopes that are … (2 comments)

direct marketing: Whether this is a feast or flat real estate market, you can reach your objectives. Stay positive, and try these Bonus Tips: - 05/22/07 10:00 AM

1. Think about making friends in the mail, not just asking for a lead. One way to make friends is by telling the person something about yourself. One thing you might consider is sharing a hobby, and how that hobby affects your real estate business. So, if you’re a ballroom dancer, … (2 comments)

direct marketing: “SOLD! Direct Marketing for the Real Estate Pro” Seminar Offered June 19th by the Florida Direct Marketing Association - 05/14/07 09:41 AM

How many post cards like this one have you mailed? How about something new? Something tried and true that will get people to call you?Learn how to do it on June 19, 2007. The seminar is Sold! Direct Marketing for the Real Estate ProThe Westin Hotel, Ft. Lauderdale (I-95 and Cypress Creek … (0 comments)

direct marketing: If the phone isn’t ringing – if you're not showing and closing, - 03/26/07 04:34 PM

as many properties as you were last year - you can start developing the ideal selling system that will build your
business now, really make it boom in good times and keep the business flowing during any future down times...by using direct marketing now.
Consider using it as a way to build relationships, … (0 comments)