Real estate blog entries tagged with greenwashing

Blog entries tagged with "greenwashing":

greenwashing: In Green We Trust! - 07/20/08 04:05 PM

These days with energy prices so high, many are turning to "Green" building in hopes of reducing our environmental footprint (and to ease the strain on our pocket books!). Today, homes with the "Green" label areone of the few hot trends in an otherwise morbid real estate industry and builders are jumping on board! This has given … (3 comments)

greenwashing: True Confessions of an Eco-Entrepreneur - The High Margin of Deceit - Four Winds Healthy Home Carpet and Air Duct Cleaning - 05/09/08 01:12 PM

The Green Shame. A study by Terra Choice, conducted in 2007, was featured on the GreenBiz.com website made the following claim - .05% or 1 in 1753 green marketing claims were true, the rest were found to be false or misleading.
What does this mean for the well intentioned consumer, the … (0 comments)

greenwashing: All Realtors Should 'Get' Green.. - 05/09/08 12:17 AM

What is Green? It means something different to everyone. In fact, I have found it to be an extremely emotional term that can lead to a conversation worst than that of politics or religion. Everywhere you go, every publication you look at, many advertisements..they talk about GREEN.
Theresa Boardman wrote an amazing post … (13 comments)

greenwashing: Watch For "Green" Claims To Rise In Real Estate - 05/08/08 05:11 PM

I was recently introduced to an article in the St. Petersburg Times that deals with the now-popular term "greenwashing". It was called "'Green' Houses in Name Only?" by Chuin-Wei Yap. I thought the author did a good job of framing the problem that is starting to crop up everywhere in real … (9 comments)

greenwashing: True Confessions of an Eco-Entrepreneur - Green Cleaning Products - Four Winds Healthy Home Carpet and Air Duct Cleaning - 04/23/08 06:27 PM

Lately it seems like green is the new gray because it all blurs back into the same nondescript haze of sales pitches and half-truths. In my business, it appears to be looking that way more and more. I went into a local branch of a national distributor of professional grade cleaning … (5 comments)

greenwashing: Don't be Greenwashed!! - 03/16/08 05:10 PM

Greenwashing is the art of misleading consumers of a product's environmental friendliness. This is happening alot these days, especially since being "green" seems to be so trendy at the moment. It seems everyone wants a piece of the pie and are willing to market themselves as "green" without much credibility. For example, everyone talks … (7 comments)

greenwashing: Sources + Design Magazine Interview - 02/27/08 11:04 PM

For those of you interested in what I do to put food on the table (as well as being my passion), I was interviewed for the March/April issue of Sources + Design magazine for the "Green Scene" column.Here's the link to the interview/article: http://www.sourcesanddesign.com/archives/0803/0803_green_scene.html-Ms. Champion … (1 comments)

greenwashing: Green goods or greenwash? Ecolabelling.org can help you answer that question. - 01/30/08 12:24 PM

Perhaps you have been following Jonelle Simmons Blog and you make your own green cleaners. However, if you don't there is a very handy new resource out there for you. It is called ecolabelling.org. Ok, it doesn't have a lot to do with cleaners, but Jonelle's posts are a wonderful resource, … (5 comments)

greenwashing: Greenwashing, The Six Sins. - 11/19/07 08:33 PM

There has been a lot of talk about Greenwashing these days and rightfully so. I have said it many times before, you have to take every claim with a grain of salt and do lots of personal research on green products. Find what is best for you and what helps you … (4 comments)

greenwashing: How to Avoid ‘Greenwashing’ in Product Choices - 07/22/07 02:39 AM

Based upon the interest in green building materials and recent posts on Active Rain, I am sharing the following article which I wrote for the IAQ industry, but will be valuable to all of you who are trying to learn about green. Please keep in mind that this is a copyrighted … (6 comments)

greenwashing: To Clear Up Some GREEN Confusion - 07/21/07 10:53 AM

The other day I wrote The Difference Between a High Performance Home and a Green Built Home. Honestly, I did not expect the response I got from it. Before I go any further here, I just want to say one thing. The point of that post was to be able to … (29 comments)

greenwashing: Green Building vs Green Washing - 02/05/07 01:05 PM

As green building becomes more popular following the increased warnings about global climate change we need to be more vigilant than ever about "grennwashing". While I would be among the first to say that bamboo flooring is a great choice I recoil at the fact that some manufacturerers use toxic adhesives … (1 comments)