internet: Who You are Speaks Louder than Words - 11/17/06 10:33 AM
Yesterday, I received a comment on my post that I deleted. I wish I had waited. I was exhausted from being up since 1:30am and a full day at the retreat I am attending. Followed that up with a couple of hours at the office and was just dog tired when
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internet: The Market is Changing...... - 11/16/06 05:06 PM
With all of the recent press, it is hard to keep in mind that the Southern California market, as a whole, is still vibrant and strong. Marketing is the key to producing results and the web is certainly overlooked by the average agent. The web can be an intimidating arena for
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internet: Rural Areas, I would like you to meet Broadband. Broadband, this is Rural Areas. - 11/14/06 10:40 PM
This is something that I have been taking for granted for about a year now, but it made the New York Times today.Today's article discussed how rural areas are limited when it comes to internet access. For people like me who need high speed internet, living in a rural area is
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internet: Simply good online advertising - 11/13/06 01:09 PM
It's easy to waste money when you are trying to market your listings. There's a neverending source of magazines, newspapers, and websites that all promise results yet fail to define success. Todays entry from me is for online advertising. Big suprise there. There are 2 ways to advertise online for an agent.
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internet: Internet is a Great Tool, But it Does Not Sell Property - 11/09/06 11:30 PM
As I sit at my computer and ponder the direct our business is heading it strikes me that there are two groups of sales professionals out there. Group #1: (Mostly those of us over 40 years old) Depends on relationships and one on one encounters to do business and find customers. Group #2:
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internet: Active Rain drives traffic! - 11/07/06 11:33 AM
Have you all noticed that you get more traffic to your sites as a result of Active Rain? In the past 3 weeks, I have had 2 people find me via seach engine, directly as a result of Active Rain. While it hasn't yet generated any business from strangers, it is nice
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internet: Windermere and the Web - 11/06/06 10:24 AM
As we all know, the Web has changed the way people search for homes. Statistics clearly show that more and more people are researching properties online than ever before. Successful real estate companies are committed to finding ways of making it faster and easier for consumers to conduct their research and to
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internet: Realtors online will be the survivors. - 11/03/06 06:08 PM
Realtors that are advertising online, have a website or have homepages on myspace, activerain or sites similar, will be at the forefront to make more sales than traditional Realtors. Times are changing and we need to change and adapt to the changing times as well. The internet is definitely changing the ways
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internet: Anyone get their leads strictly from the internet? - 11/01/06 06:15 PM
I recently took a class and one of the students said that she is solely web based. Her business comes from the internet. Is anyone doing this also? What are the tricks of the trade to coming up on the first page of the major search engines? You can pay for
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internet: The Red Book - 11/01/06 12:13 PM
Ken had an excellent idea with "The Red Book" Club. The best way to eat an elephant is one bite at a time. To fully implement all the ideas in the book takes months, if not years. The benefit of following the road map that others have followed before us is
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internet: Internet Builds Relationships - 10/28/06 07:58 AM
Many people feared the internet would take away the relationship between agent and client, that high tech would replace high touch. It's actually led to a good merging of high tech AND high touch. As Matt Heaton said in his blog, the goal should be fostering the relationship.Interesting - more internet
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internet: Sunday request for Sellers Property Disclosure - 10/22/06 05:44 PM
Today, as on many other Sundays, I received a call from an agent who had showed one of my properties yesterday, asking me to send him a copy of the Sellers' Property Disclosure form. I pointed out to him that if he had a computer (he did) that he could download
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internet: Impulse Control Disorders Not limited to ActiveRain members! - 10/20/06 02:14 PM
Stanford medical study showing that Internet related "Impulse Control Disorders" (or Internet "Addiction") are exhibited in a significant portion of the population.A press release, from the Stanford University School of Medicine, announced a published study which is helping answer the question, "Is spending too much time online a prevalent and damaging condition, or
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internet: It must be true, I read it on active rain - 10/19/06 06:21 AM
I spend some time each morning reading active rain posts. I am not an expert on technology or on blogs but do have more experience with both than the average business person. There are posts that contain advice and information that is just wrong. I read the comments and so many of them say
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internet: Don't Let Ma Bell Monopolize the Internet - 10/15/06 09:55 PM
Save the Internet!!!Don't Let Ma Bell Monopolize the Internet(courtesy of FreePress.net) The AT&T and BellSouth merger would resurrect the Ma Bell monopoly that ruled communications for decades. But this new corporate behemoth would no longer control just phone calls. The new AT&T wants to become gatekeepers to all digital media -- television,
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internet: Open Realty - 10/14/06 06:54 PM
For those of you with custom sites, if you aren't using this program yet you probably should. Open-realty is an open source program, meaning you can install it free of charge. It’s written in php, and allows you to add an unlimited number of fields to listings, different types, upload multiple
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internet: Pod Casts - 10/14/06 06:17 PM
I am thinking of doing Pod Casts. I have not researched it yet, but there are several "classes" to help you create one. Does one need to take one of these classes or can you create one yourself? How does one create these Pod Casts and then what do you do
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internet: How secure is your MLS? - 10/14/06 02:27 PM
Today Jacqui received yet another solicitation to upgrade to mlx pro. Personally I have never been comfortable with the idea of having our entire client base listed out on the net. Its one of the reasons that Jacqui never upgraded to Top Producer 7 (along with the fact that v6 was very
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internet: Attack of the Clones! - 10/13/06 11:56 AM
Its inevitable. When ever there is something new and successful on the internet, someone is going to copy it in at least some way. The site is homeValuationsCanada.com, a cross Canada site that give homeowners appraisals of their home, just like Zillow. Unlike Zillow, the site sticks primarily to online home appraisals and
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internet: Is Your Website Ready For IE 7? - 10/13/06 10:34 AM
Ready or not, Microsoft's new version of Internet Explorer (IE 7) is scheduled to soon to be installed on a computer near you, around the 1st of November. It will be done automatically through the Windows Update facility, so millions will be suddenly using the version.IE 7 Gold (the official release version) is
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internet: Scam's, E-lenders and gullibility - 10/13/06 08:40 AM
I just read another blog on this site about E-lenders higher rates, fees and general misrepresentation which range a bell as related to a new scam that has just been identified by the police in this area. It is not a new scam but just a variation on an old one. Seems
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internet: Searching for Active Rain - 10/12/06 12:42 PM
In this day and age of information, the savvy & not so savvy of us technologically speaking can find pretty much any piece of information possible over the airwaves of this here internet. Sites such as google.com, ask.com, chacha.com, etc have become search engines the masses use to find out everything
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internet: New AP-AOL real estate and home buying poll details just published. - 10/12/06 08:09 AM
Nothing earth shattering here but there are interesting things to note, I always like to go through these when they come out. One thing that definitely is no surprise is recent home buyers are younger, smarter and wealthier. Below is an excerpt covering the "online home shopping" and here is the
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internet: Does a question mark in the URL affect your ranking? - 10/12/06 08:08 AM
Well, I am not the best when it comes to computers and how blogging works 100%. But I was doing some searching on the internet and found out an interesting fact to share with you. But after reading some of these articles, it seems that this is still an ongoing study. How
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internet: Do you use the "R" word correctly??? - 10/11/06 08:55 AM
No, not that "R" word; I mean the sacred "R" word: REALTOR® in all its glory. NAR is pretty picky about how its members display the Realtor word and have even wrote a "Membership Marks Manual" that tells you in great detail both how you can and cannot use the word
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internet: Can you Digg it? - 10/08/06 08:12 PM
For those you that love Digg, they've launched a another site http://diggriver.com/ made exclusively for small screen web surfers. So if you are surfing the net on your cell phone or hand held, you can still get your daily dose of digg. Internet surfing for cell's and such was going to be the next big
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internet: Use the Latest in Today’s Real Estate Technology - 10/08/06 09:18 AM
The real estate industry is currently undergoing a technological revolution that is enabling some agents -- those who successfully embrace the changes -- to provide their clients with better information, better communication and more efficient service. A wide variety of advances, many involving the Internet, are making it possible for agents
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internet: Once again.... Is that an Intellivision? - 10/04/06 09:39 PM
Once again a near perfect post by who other than Kristal Kraft. If you missed it please go check it out, it is dealing with the future of the internet in RE. I started using computers in 3rd grade in 1983 only a couple of years after the first
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internet: Novelty or Necessity, what is the Internet to you? - 10/03/06 10:30 PM
Denver Real Estate Questions Internet Use, where is it heading? Tonight the news had a feature about the Internet being 15 years old now. They said almost everyone is online now keeping in touch with family, learning or doing business. The Internet has changed my life. In fact my life evolves around the
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internet: Alright, we're 'live' now - 10/02/06 01:21 PM
Our Board of Director's latest project is now officially live and ready for action (with some tweaking still to do, this is a work in progress)For the last year and a half we've been working on an online portal to display our listings to the public and take them back from
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internet: Not too far "Back when" - 10/02/06 01:00 PM
We're remodeling our whole office, new furniture, carpet, furniture, the works. That's great; however the downside is that we're living amidst chaos for at least another week. While packing up my office to move all the stuff out for new carpet I came across an old (relatively old anyway) ;-) newspaper
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internet: Greeting Card Virus - 09/30/06 08:13 PM
I'm sure everyone has received an electronic greeting card from someone. There are tons of sites that allow you to send a "card" free, as well as attach a electronic gift card to it to various electronic and brick and mortar retailers. Unfortunately, there is a new virus making the rounds
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internet: SOMEONE DOESN'T LIKE MY FACE, OH WELL! - 09/26/06 08:06 PM
I just received this message through Active Rain--the guy saw me as a "Featured Agent.": You've received a contact message from your Contact Form on the ActiveRain network. Message details: From: Roger Ramjet Email: roger.ramjet@wipertywiperton.co.uk Subject: Your Face Is Rubbish!Never before, not even Herne Bay innit, Have I seen such a dried up, dired
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internet: Blogs & Hostings - 09/25/06 06:44 PM
Who all has a blog other than here at Active Rain? AWhere are you hosting it and what have your experiences been... pitfalls and successes? I've been using both blogger.com as well as tyoeoad.com and bothe are working great for me..... I'd love to hear your ideas... and how we can
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internet: Windermere announces partnership with Google - 09/23/06 04:09 PM
Interesting news from our company newsletter this month. Windermere Real Estate has announced a partnership with Google. According to the newsletter, "This arrangement will provide content-rich Windermere listing data on the Google site and dramatically increase the online exposure for all Windermere listings." How does this work? Effective immediately, all Windermere listings
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internet: Optimum Viewing - 09/23/06 12:50 PM
If you haven't yet tried a tabbed browser, the Blogging Marathon between Gregg Swann and Ardell DellaLoggia would be a good reason to give tabbed browsing a go. I plan to run Sellsius in one tab, Ardell in another, Greg in a third, and Jon Ernest's play by play in a fourth.
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internet: Some Kind words about Trulia - 09/23/06 06:31 AM
Trulia offers real estate agents free maps for their web sites. The map shows an agents listings in a neat little box and pin points the location. The insturctions on how to are on the Trulia web site and it is easy to do. http://www.trulia.com/truliamap. To make this work you must
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internet: HELP WANTED: I need an agent who can MARKET my home. - 09/22/06 02:35 PM
The times have been changing. There has been a shift on how real estate is bought and sold. There are more and more blogs popping up every single day. When I do open houses - or my agents do an open house, I always ask "how did you hear about the
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internet: Where's my email? - 09/22/06 11:46 AM
Yesterday, my email was dripping in slowly - I would go for hours and no new emails. This morning much to my dismay No Email!. I grabbed a cup of coffee and sat down to check email. Nothing. I sat there and my mind raced with thoughts of potential buyers and sellers
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internet: Free Online Courses - HP Learning Center - 09/21/06 07:52 AM
This one is for any of you who have struggled with technology and software issues. The HP Learning Center offers FREE online courses, some of which are ideal for real estate agents and/or their assistants. I've taken several of these courses over the years and have found them to be helpful. Most
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internet: Pictures - 09/21/06 06:28 AM
I met a delightful young woman last night who would like to buy her first home. Her price range is about 20% below the average price of a home in these parts. We met at a coffee shop and started looking at houses in our MLS. Many homes in her price range
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internet: What's Your Best Internet Quote?? - 09/21/06 04:49 AM
Saw these quotes this morning and thought they were worth passing on since we are all caught up in the Internet/Blog/Networking revolution. "Give a person a fish and you feed them for a day; teach that person to use the Internet and they won't bother you for weeks" -Unknown
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internet: How Do You Manage? - 09/16/06 01:09 PM
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internet: A Great Internet Property Search Strategy - 09/15/06 11:22 AM
Looking for a home online is a great tool for any homebuyer. The Internet is a great place for Do-It-Yourselfers. However, there are some pitfalls that come with the territory. For instance, there thousands of properties for sale in Tucson and only a fraction that will meet your needs. Weeding through
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internet: Do websites actually drive any business? - 09/15/06 10:32 AM
I have recently "created" a new website for my company. It has many features which I haven't seen elsewhere. It provides a daily "opinion" on whether to lock or float a rate, supported by market commentary. It also has a news feed daily for real estate related issues. All the bells
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internet: How Do You Answer? - 09/15/06 07:47 AM
A while back, there was a bit of a stir over this article in Yahoo Finance http://loan.yahoo.com/m/primer10.html And this post just appeared at Sellius' Open Mike http://blog.sellsiusrealestate.com/?p=2020 (Note it is not Sellius opinion, they are trying an open post policy) I know we work hard, sometimes under a lot of stress; and most
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internet: Strolling Down Memory Lane - 09/14/06 09:15 PM
The friendship and good vibes here at Active Rain remind me a little of the old REX forum on Compuserve. REX stood for Real Estate Exchange, it was created by C.A.R. (California Association of Realtors) but brokers and agents from all over the USA joined in the discussions. And what was often
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internet: Google Index - 09/13/06 06:34 PM
Well I read in a blog about how far up people are showing on Google searches. Since I have joined AR I have not spent one dime on internet advertising. (Ok I did spend $1.99 with Yahoo for 1 domain name and $21.00 with GoDaddy for 3 domain names...that's $22.99 total)
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internet: Wikipedia and Real Estate - 09/12/06 05:09 PM
An interesting article in today's MarketWatch suggests that companies (in general, not necessarily real estate companies) are having to spend millions of dollars on improving their particular brand's search engine rankings because Wikipedia has become so successful. Due to the fact that Wikipedia's content is written by individuals (not companies), the
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internet: Google Real Estate Search - Then and Now - 09/12/06 11:13 AM
While reading one of the 9/11 blog posts yesterday, I came across an interesting link that made me want to find out more. The link was to what the Google homepage looked like on 9/11/01, which showed that you could "search 1,610,476,000 web pages". These were ALL the pages Google had
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internet: Is the importance of Internet in Real Estate Overrated? - 09/05/06 12:00 PM
The Internet has taken almost every business by storm! While certain businesses may not depend on the Power of the Internet, in our line of business, in real estate, Internet allows us to reach a myriad of Buyers and Sellers, our bread and butter. Unfortunately, the opening of the MLS to the
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internet: Our Website, and Real Estate from Afar - 09/04/06 02:44 PM
It happens a few times a year: someone who found our website while living in a distant city, looking to relocate up here in the Pacific Northwest.Kellie and I finished a transaction recently with a lovely person by name of Angela, who was living in the Los Angeles area. Angela and
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internet: Does Anyone MySpace? - 09/01/06 04:19 PM
Hey, I was just wondering if anyone does the MySpace thing. I actually posted on there before I even heard of AR. I do confess that nowadays I spend a whol lot more time on AR then My Space. If you are on My Space, look me up: Agent Ang I
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internet: Uploading your pictures on internet and on Blogs using MediaPostIt - 08/29/06 10:56 PM
Dear Real Estate Professionals, I wanted to share with everyone that I use a FREE picture uploading service by www.MediaPostIt.com I have been using this website for almost a year now. I am very pleased with them and it is free. Just wanted to share this website with you for uploading your pictures that
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internet: Points? What's the point?! - 08/28/06 07:56 AM
I've been actively participating on this site for a few days. I try to write intelligent, thought provoking material. I've also been sharing what has led me to the level of success that I've achieved. Based on the replies, most readers welcome my postings and have replied favorably. What's unfortunate is
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internet: How Did you Meet the Internet? - 08/27/06 06:54 PM
Most people remember what they did or where they were when JFK was shot (I was in a boarding school run by Franciscan monks), when Neil Armstrong landed on the Moon (I was on vacation in Denmark, camping) and when the terror struck the twin towers (I was on a bus
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internet: Adapting to Technology and Adapting to the Threat... RedFin or Zillow? - 08/25/06 05:41 PM
One of the goals of this site is to give the independent real estate agents the tools to keep their business running as the industry changes. New internet technologies are popping up daily to address inefficiencies in our current business practices, and it is sites like ActiveRain that help us adapt
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internet: eBay Scam - 08/24/06 03:50 AM
For those of you that buy stuff on ebay, I thought I would share this. My dad had been looking at this Fuji Camera acution for the last couple weeks http://search.ebay.com/fuji-finepix-s3_W0QQsofocusZbsQQsbrftogZ1QQcatrefZC6QQfromZR10QQcatrefZC6QQftrtZ1QQftrvZ1QQfsopZ1QQfsooZ1 for fake eBay auctions for S3 camera. They are easy to spot because the auctions start for under $50 dollars. When you
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internet: Another way to be found on the internet - 08/21/06 12:21 PM
WWW.zoominfo.com. Click on "Be Found" and fill out a short summary about yourself/business that can be found on all major search engines. It's a great way to advertise yourself on the internet and best of all it's free. I registered yesterday and already I have a link in google to my website.
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internet: Where In The World Is It? - 08/18/06 03:12 PM
You have your home up for sale and it's on the Internet; the only thing is you can't find it. If you home on the Internet and the only way you can find it is to type in a web address like - http://www.realtor.com/FindHome/HomeListing.asp?frm=byxmls&xlid=1065394613&fh=on&lnksrc=feathome&poe=realtor just to find it. Well, let me tell
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internet: Understanding web traffic - 08/18/06 03:03 PM
For those you that are relatively new to the workings of a website, there are lot of terms you may be unfamiliar with. One of the questions raised in the comments on my Active Rain traffic post, was what is a session. In practical terms, a session is a visit from
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internet: Traffic from Active Rain - 08/18/06 04:22 AM
I was looking through my weblogs earlier today. As I suspected, quite a large chunk of my web traffic is coming from google for out main keyword phrase, Las Vegas Real Estate. Search engines deliver roughly 90% of the traffic to our site, with the remaining 10% divided up among a
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internet: Phone Number Scammer Directory - 08/17/06 12:05 PM
I recently received a phone call from a phone scammer. This one was related to domain name renewal. But as you know there are many others out there: mortgage scams, insurance scams, etc. I did a reverse search on the phone number and found some interesting links. This includes forums where other
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internet: I had business taken from me... - 08/17/06 11:52 AM
I was really upset a couple of months ago because I have lost a couple of prospects from other agents. I mean they were literally pulled from under my feet. But, I thought and thought about why this may have happened. A couple of reasons are because of comission rates and
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internet: Auctions - more or less than market value? - 08/16/06 10:42 PM
A question I'm often asked when presenting the auction option to real estate agents and property owners - "will an auction bring less than market value?" Unfortunately the late 80's / RTC days set a strong mindset that "auctions" mean distress/liquidation/fire sale. Or they also are associated with unique multi-milion dollar trophy
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internet: Photos Make A Big Difference - 08/15/06 11:36 PM
Today, homebuyers surfing the Internet looking at homes want to see photos of the interior, exterior, and neighborhood. When a homebuyer goes to Realtor Dot Com, the highest used real estate web site in the nation, they want to see photos to help them find a home. Realtor Dot Com has
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internet: Free Online Tools - 08/10/06 10:40 PM
As part of my SEO tutorial, I thought I would put up some of my favorite sites for free SEO tools. This list is by no means complete; I've picked out my top five sites because quite a few offer the same or similar tools: widexl the link is the meta tag analyzer.
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internet: Stop Bad Ware - 08/04/06 07:20 PM
I stumbled across this site, Stopbadware.org. The site is dedicated to preventing web surfers from going to sites that may install malicious code or steal your private information, etc. Its been kind of lurking in the shadows until Google announced that it is partnering with them and will display a warning
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internet: Easy Map Builder - 08/03/06 05:13 PM
Google, Yahoo, and Microsoft all have come out with their little API's (Application Programming Interface) so you can create maps on your own website. However, API's middle name is "Programming", which means it can easily fly over the head of most people. Easier option? Yep, I got one for you. Instead of
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internet: Really cool thing for websites - 08/02/06 08:24 PM
check out www.webceo.com this will help you evaluate your real estate website so you can get more hits from search engines. Check it out I like it.
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internet: Get yourself noticed - 08/01/06 10:02 PM
I am pretty much all over the internet. I have a profile on yahoo, windows live, myspace, friendster, xanga, blogger and so on. MSN: c21ang@hotmail.commyspace.com: www.myspace.com/famsantanaxanga: Agent AngFriendster: Agent Ang
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internet: The Internet and Realtors- Make Love, Not War - 08/01/06 05:19 AM
Monday, July 31, 2006 The Internet and Realtors - Make Love, Not War There's been a lot of talk lately about how the Internet is changing real estate. Back when word processors first made work easier and more efficient, some people refused to give up their trusty electric typewriters. While the rest
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internet: Google Homepage (SEO) - 07/27/06 06:45 PM
Realty Times has some great articles about all aspects of the real estate industry. Here's one I read today that I felt deserved some exposure on ActiveRain. Let me know what you think, especially all you techies. Marketing: Customize a Google Homepageby Michael J. Russer Everyone uses search engines. They are so common that
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internet: Inaugural Active Rain Blog - 07/20/06 10:45 PM
Greetings! While this is my first entry on the Active Rain blog, I have been exploring the internet for many years. The concept of the ActiveRain Real Estate Network is an intruiging concept in order to give a relatively large number of real estate professionals and other professionals who work with us
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internet: How to Profit From a Cooling Real Estate Market! Nima is done flippin! - 07/20/06 03:52 PM
Hello Reader, So it is obvious to most real estate professionals that last year was a better year for the most of us. I had a great year as I was Rookie of the Year, top producer in our Southport, CT office. I had a great year so I remember I bought
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internet: The Most Expensive Homes in the US 2006! - 07/20/06 03:37 PM
Hello Reader, Expensive homes huh? Wow.. wish I knew some friends that lived in homes like these. Martha Stewart just put her Westport, Connecticut home up for sale around here. I forget if its listed at 8.9 or 9.8 million. Would go BONKERS if I do the loan for the buyer! The
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internet: The Most Over Priced Places in the Country! Nima's market-slow down example! - 07/20/06 03:12 PM
Hello Reader, To be honest with you, in my opinion, about 6 months ago homes were maxed out and everything was over-priced if you ask me. The past 6 months I have seen the market change. Prices are definitely coming down. I found this article today on Forbes.com which talks about the
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internet: Mortgage Brokers/Loan Officers buying on-line leads "Country Loans aka Fast Funding"! What does Nima think? - 07/19/06 05:43 PM
On-line Leads has been a HOT topic with me!!! I just put in a Credit Card dispute for a California mortgage lead provider called Country Loans also known as Fast Funding. I can write about them and on-line leads for weeks if I wanted to. Let's just put it this way, I
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internet: I need a builder! Which Realtor can refer me to a Builder that they know? Construction Financing Made Easy! - 07/19/06 04:27 PM
Dear Reader, In the 3.5+ years in the Real Estate Financing World, I have not yet met a builder to do business with. By this I mean a builder that is going to put up 20 or 40 or 80 or 120 condo units. I did get introduced to a builder locally
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internet: Pros and Cons of pricing out your home value online! How does Nima check home values? - 07/18/06 02:18 PM
Dear Reader, I am always reading and keeping up to date on the real estate world. Whenever I find a new interesting article that I think others can enjoy reading then I will try to scoop it up and deliver it to my blog. I found this interesting article last night while
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internet: How does podcasting help my bottom line? - 07/17/06 07:29 PM
Ok folks here it goes. First you obviously have justified blogging to yourself and how that helps your bottom line. Think of a podcast as a way to augment your online presence. It gives you a true unique voice in your market about how you have expertise. It allows others to become
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internet: Why visitors leave your site. Part 1 - 07/14/06 11:42 PM
Note: This is part one of what will be several postings about why visitors leave your site. Every couple of days I'll post another part of this that looks at various reasons people will leave your site before you can get them to contact you. So the number of visitors you are getting
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internet: Learn How to Better Utilize Your Computer Series. Issue 2 part 1 - 07/14/06 11:38 AM
This issue is going to be related to internet security.This is a two-part issue due to the large amount of security issues on computers today. This series will not only be useful for Real Estate Professionals, but also for anyone that uses a computer. There are many issues today with internet security
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internet: Effective Web Design | Consumer Trends - 07/12/06 12:56 PM
Now, more than ever, home buyers are turning to the internet for answers about buying a home. This year — for the first time — online listings will generate more homebuyer leads than classified advertisements, according to Business magazine. Traditional advertising is taking a backseat to the ease and accessibility of
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