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Blog entries tagged with "marketing":
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
blog entries are provided here as a courtesy to
our visitors to help them make an informed decision when buying or selling a house. ActiveRain
Corp. takes no responsibility for the content in these profiles, that are written by the members
of this community.
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Guess what's coming back to Active Rain??The Unique Marketing Idea Contest!
Why is Your Production Where it is Today?
Hello All! 
I participated in a seminar in my doctoral studies recently. The professor (Dr. Phil Cooke, http://www.philcooke.com/) challenged us. Dr. Cooke is an expert on branding. He knows his stuff. He is a man of integrity and excellence. He is a successful branding consultant and he owns his own film company (http://www.cookepictures.com/). … (6 comments)
Our company hosts a community yard sale for all of Amity Township. Last year, we had 250+ homes that participated. This year it is currently at 226. Anyone in Amity Township can participate - the table(s) are at their homes, but we supply a yard sale "kit". This kit has a … (1 comments)
One thing I love about LA is the amazing wealth of talent we have here! 
Over my first couple of months in real estate I have learned volumes about marketing, about people, and about why I love this job. Here is a brief list of what I now know:
I stumbled across an interesting website for real estate agents and I thought I would share. It's called http://www.hobbsherder.com/ and here is a summary that is on their webpage showing what they do:
Responding to customer demand, vFlyer now allows its users to change their account names! This change is part of a larger restructuring of the Account Profile setup in which we've added sections for Settings, where you can adjust various settings in your Account Profile,and Basic account information, which displays your … (0 comments)
The good news during April 2008 from the National Assoc. of Realtors is that it is considering new rules for listing and advertising of short sale and distressed properties. 
There are so many tools out there for Realtors to market themselves. There are millions of options for buying buyer and seller leads. How do we sift through it all? And, do we just focus on marketing that showcases us and our areas of expertise or do we focus on marketing … (6 comments)
I am repeatedly being asked why I haven't gone the route of "seminars, books, and tapes". The implication being that... as someone who buys and sells a lot of houses, has had a thriving real estate investment business, and also someone that owns a great real estate branding company, somehow I … (5 comments)
I have a Blackberry Pearl :) , and I am sad to learn that the web browsing capabilities are extremely WEAK and I can't watch videos on it, and it doesn't have a video recorder. Then I went to an Apple store and played with the new iPhone. I was watching … (5 comments)
>>Forward the Homescape Newsletter to a Friend or Colleague Please note: By forwarding the newsletter you are simply sending a link to the current edition of the newsletter.
Uploaded with plasq's Skitch!
In Annapolis, as Elsewhere, the Real Estate Market Has Scared Some of Us Into a Holding Pattern. Maybe It's Time to Land the Plane
I want your opinion:
I am currently working on a new marketing campaign to help retain and convert new clients to closed clients. I am looking for a marketing company that provides pre written newsletters that I can customize with my company information. I have explored multiple companies but have found that the majority of … (6 comments)
Based in Cape Coral FL, AQUA Videos specializes
in full streaming video production for the
internet. We possess the knowledge and
experience necessary to integrate our product
into an effective online marketing plan. 
We attended a lunch and learn session today and I was very disappointed. The presentor provided lunch (which was a nice benefit) and was selling a product that we use for most of our listings. We know the product because we use it so much, but others in the room did … (3 comments)
Year after year the National Association of Realtors annual survey lists reputation, honesty and trustworthiness as the top three selection criteria that sellers use to choose a real estate agent. Here's a question for you - in your experience, how do sellers (and buyers for that matter) actually determine these qualities? … (0 comments)
As I work with a wide variety of indiviuals in the community I have come to realize some of the many differences in core values seperating the generations. One of the greatest things I enjoy about being a Realtor is getting to be personally acquanted with all walks of life from … (0 comments)
Voice Broadcasting is an extremely effective way to make your phones ring off the hook with new potential clients. The best part about it is how much control you gain in your marketing. For example a mail campaign gives you no control as to when people will call in. Voice Broadcasting … (0 comments)
"You did what?!!" As a new agent here in Larchmont, NY - Westchester County suburb, 20 miles from the NYC - most people react with a sad chuckle, or something along the lines of, "okaaayyy," when I tell them that I recently joined up with Weichert Realtors. As someone who is … (14 comments)
I thought about reasons why a buyer or seller would want to work with me over my competition. What makes my style of business better or worse than anyone else? After all, here in NC we're are licensed under the same real estate schooling, right? Does the public really understand that has so little to … (4 comments)
There has been a great deal written on agents leaving the business as sales have taken a down turn. My question is about the agents who have been able to stay in the business while supplementing their income in some way...even Real Estate Related. I will tell a personal story. I … (12 comments)
Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God?
4 More Appointments is a lead generation system that has been designed by mortgage and financial professionals for mortgage and financial professionals. The service allows the sales professional to target a specific prospect's profile inside the geography that you choose. You can pick the day, the week or the month that … (0 comments)
Today we will begin explaining the progression of a completed short sale project in Harrisburg, Pennsylvania. We will cover all aspects of the project in detail from the acquisition of the property all the way through to the sale and humorous aftermath. Each day we will post new details, including … (6 comments)
Several months ago Jonathan Mitchell wrote a post entitled, "Good Looking People Succeed More Often." Surprisingly, despite the politically incorrect nature of his post, most of the comments he received agreed with him wholeheartedly. The truth is, we are a society who, as my mother would say, "judges books by their … (13 comments)
Has anyone else experienced a drop in activity with their posted listings on Craigslist? I haven't received the same number of hits and inquiries as last year with my postings on Craigslist. I'm targeting a different buyer this year with one of my listings - a young single professional seeking a place right outside … (14 comments)
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www.AppraiserRater.com, a new national Appraiser website, is now offering ad placements on its website at discounted introductory rates. We have both state and county ad spots available. Having a presence on the web is important, having a link from other sites to yours is even more important, it increases your visibility, … (3 comments)
I shared a new website that is dedicated to discount brokers to other agents and some said the site is for cheap Buyers. Some responsed with negative remarks.
You could say that I "grew up" at Washington Mutual. I started as a bank teller back in 2003 just out of high school. Over five years I climbed the corporate ladder and found myself in their Home Loans department doing mostly refinances in their banking branches. I learned the ropes … (6 comments)
I've heard such mixed feelings about pictures on cards. I just received some great advice that was pro picture. If you are in a room of people passing out cards and networking, when those folks go home and browse through their collecton of cards.....who is going to be remembered, the cards w/ … (19 comments)
This morning I had a most delightful conversation with a veteran Home Stager and consummate business woman. Unfortunately, the call was cut too short for my taste due to her needing to tend to a property and I, after all, really did need to get back to that proposal that … (17 comments)
1. Detailed Property Information
I can almost guarantee that the most valuable tool anyone of us who owns a small business can posses is not kept in our toolboxes. For a successful business to grow and flourish, we need the best marketing tools available. We can be very talented decorators/stagers and or home sellers, but … (6 comments)
Hi Everyone,
I know there are a lot of solutions for homeowner's facing foreclosure. Here is a company that I stumbled across that offers some viable solutions for homeowner's that are, unfortunately, facing this problem. People that are facing foreclosure should do as much research as possible on the companies they … (0 comments)
Your real estate business is a duality comprised of two aspects, a technical aspect and a marketing aspect. The technical aspect consists of various activities that are performed between the listing and the closing, from filling out contracts to ordering inspections to handling negotiations. The marketing aspect consists of the various … (5 comments)
You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time … (6 comments)
Doesn't it feel good to be wanted? I have a new client that wants to get a Redesign done on their home. We have one of our busiest months with training, speaking and seminars. Even though they want us to get going on their home and they are finally ready for … (4 comments)
All Virtual Tours are not created equal. When deciding to add a Virtual Tour to your listing it's important to know exactly what it is adding to the information that the consumer already sees on the listing. There are several different formats for virtual tours. 
One of the best (and least expensive) ways to increase your sales and your business is to have a stream of leads coming in through referrals. There are various types of referrals out there. The most common being from friends and family as well as past clients. But if you want … (0 comments)
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Here is the most recent reading list recommended by MREIA for Real Estate Entrepreneurs or any Entrepreneur who has a passion or a thirst for knowledge. It is an updated list from yesterdays Bob's Blog. 
The Ego Branding is dangerous! But BRANDING is Essential. 
This is just a heads up for anyone out there looking for new venues to market themselves or properties.
Pricing, Preparation, and Photos!When I first started selling real estate, many years ago, it was all about location, location, location. Home buyers would drive around through neighborhoods looking for homes that appealed to them. Today the Internet has changed that. According to statistics provided by the National Association of Realtors, today's … (2 comments)
Okay - shoot it to me straight- tell me your open house stories. Only the ones where the open house actually produced a buyer for the house that was open. One of my sellers is all over my case because I am not holding the house open every week. I have … (15 comments)
In today's real estate market I find it can be difficult for a Real Estate agent to find a way to differentiate their listings especially with all the homes on the market today. It is almost as though consumers are numb to yard signs, just listed cards, flyers, etc. Not to … (0 comments)
How oftern do you see a business oppurtunity that seems to put all your dreams and goals in a one stop shop? I think I am a believer of Nouveau Riche Univesrtiy and I was once the most skeptical critic of it. 
Greg Stange has extensive education and experience in marketing and sales, research and development, operations and financial planning in Real Estate and Consumer Based Industries. Prior to his Real Estate career, Greg worked for over 8 years as an Area Director for a large Corporate Company, hiring, training, and developing a … (0 comments)
As the interent gets bigger and faster and as competition increase, you need to find a way to stand out in a crowd! As a Mortgage Marketing Coach I am always asked to look at hundreds of new systems, stratgeies, etc. I only pick a hand full that I personally recommend … (0 comments)
… (1 comments)
We can all agree that print advertising is not nearly as effective as it once was. The Internet far surpasses print ads in effectiveness. Print advertising can still be useful though if done intelligently. 
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I’m not a Realtor, so I’m coming from the buyer’s perspective on this. As I’ve mentioned in previous posts, my wife and I have been looking for a new home for awhile and have been through many open houses. In most cases, the listing agents were all doing a good … (1 comments)
This is a post that dovetails from George Anton's original post in February. I was hoping to address some of the negativity surrounding the Featured Homes marketing system on Realtor.com. 
Home buyers beware ! Upon purchasing a home, your agent may suggest you buy a home warranty as well.Educate yourself before you blindly trust that your Realtor: 1. Has your best interests in mind 2. Is not recommending an unreputable company 3. Is not taking kickbacks Don't make a choice that could lead … (0 comments)
We are often compelled to use the internet for two main reasons. These are, to either be entertained or to learn something from the information that is shared over the internet. It is often discussed that streaming video is very easy and convenient for individuals to upload on to their websites … (2 comments)
While I was reading an article from Brian Rodgers at Broker Agent News http://brokeragentpro.com/viewArticle.html?ArticleID=1148 I decided to share with you a little exerpt.
Today I put 100 flyers out! I went through a whole townhome/condo community and left them on each door. Naturally I chose a community that is NOT deed restricted with signs everywhere that say it is illegal to solicit. I have no idea who is renting or who owns these homes, … (13 comments)
As everyone on Active Rain knows, having an established, viable Web presence is key in today's market. More and more people are finding the house they want BEFORE they come to their Realtor and they are doing that because they have seen the home ONLINE.
Here is the deal. I have a listing that has been on the market since March. It is a great home. Of the 15 showings and several open houses, the feed back as been positive. Home shows well, priced right, tastefully decorated, etc. We had one offer for $20,000 less than … (6 comments)
A price reduction is not a marketing tool it's a financial loss! Reducing your price gives buyers the impression there may be something wrong with your home or that you are in a desperate situation and need to sell now. While this may very well be the case the costly marketing … (13 comments)
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Last night I was sitting down to a movie with a friend of mine, when an all too familiar sound emanated from outside. It starts at the same time every night, just after dark. We have never been able to make out the words, but we know it is his neighbor … (7 comments)
Owing more money on a property than it is worth and not being able to make the mortgage payments is a terrible and frightening position to be in. No one wants to have their home foreclosed on by the lender. The cost of foreclosures is not only felt by those who … (2 comments)
I received this interesting spam message from RealtyTimes today. If you click on the link "click to Play Video" it runs a video that appears to be customized for me, even using a nickname for me "John" in the video. Sure I was kind of put off by the fact that … (21 comments)
Last
week I came across a post here that was questioning why people were
no longer active on AR. I wrote such a post myself, when I
reached a certain goal to my surprise, and I am sure that others have
too. One of the commenters expressed trepidation over blogging, so … (6 comments)
Let me tell you about this awesome way to market your listings: text messaging. Everyone that uses text message will tell you they love texting. Now, I use text messaging as a way for potential buyers to get information about my listings. They simply text a message and reveive a text … (3 comments)
In a soft market where the volume and velocity of sales have slowed down significantly, a lot of companies/people are cutting back on their marketing. Right now is the time to do more marketing! If we focus on marketing now, we can captures more market share because there's less competition. Although … (0 comments)
More people attribute their financial success to Napoleon Hill's classic, Think & Grow Rich, than any other book in the history of the world. That should be enough said to get the point across to any serious student. After interviewing over 500 of the wealthiest men of his time and more … (1 comments)
I know it's a changing market, and there's much to worry over, struggle with and think about. But truly, who needs TV's Fear Factor when you can get a real fright just listening to a few of the agents in the office! Spooky tales of declining markets, terrorizing sellers, freaky FSBOs … (3 comments)
What is Self-Marketing exactly? As Real Estate Professionals we put our information on websites, networking sites, Classifeied Ads, and everywhere and anywhere online that we think can help us. The goal being to get people to want to call us. We want people that have a Real Estate need to contact us, and we … (24 comments)
Today, I leave for NYC to spend a day with Seth Godin at his charity seminar tomorrow. Travel report to follow. If anyone has good questions they would like me to ask Seth regarding real estate, please send them to me at: mike@14sanford.com
I am beginning to venture forth into/onto a new frontier in my business. We are putting on a seminar that will highlight how as a 'Bird dog' for our business someone can make extra income. It is a step I must say out of my personal comfort zone as I am … (3 comments)
I have found that as a Loan Officer we are sales people and business owners/managers. I work hard on being as helpful and available as possible to my clients and agents. I have tried to marketing for business by many forms, newspapers or magazine ads and even television. I have invested quite … (4 comments)
The Beautiful Thing about FHA loans
So I stumbled across this website Realbird.com, to my surprise this is one of the best free listing sites around. The ease of uploading a listing is great. Well wait I wish they had an option to choose multiple photos and upload at once, then I would be completely happy. Now … (14 comments)
Phishing is the term used for email fraud threat, which continues to grow with each passing day.
Phishing is deception, designed to steal your sensitive personal or financial information; such as personal data, such as credit card numbers, passwords, and account data.
Phishing costs consumers millions of dollars a year in … (2 comments)
What Image is your Email Address Sending? bobsdad @ yahoo.com ... realestateguy72 @ hotmail.com ... sexychick @ Aol.com What message are you sending every day as you email potential clients, hand out business cards, and pay good money for advertising? Everyone knows that they are free email services, so right … (1 comments)