Real estate blog entries tagged with marketing campaigns

Blog entries tagged with "marketing campaigns":

marketing campaigns: Importance of Measuring Your Return on Investment - 07/24/08 02:42 PM

When organizations want to measure their success they have to rely on their return on investment (ROI). A successful organization is capable of measure the leverage and demonstrates the contribution of their marketing strategies and how they affect the bottom line of the company.
You need to measure:
•1. What is … (0 comments)

marketing campaigns: City marketing campaigns - 04/28/08 01:54 PM

As I travel frequently (attending conferences and training for the Institute for Luxury Home Marketing), I see lots of advertising in the in-flight magazines. Most cities or metropolitan areas invest lots of money in advertising campaigns to encourage tourism to their areas, and it seems as though every CVB or Chamber … (3 comments)

marketing campaigns: SEO vs. PPC - 04/04/08 08:52 AM

An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused. I don't do PPC! PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is … (4 comments)

marketing campaigns: Leveraging Your Most Valuable Asset! - 10/04/07 11:27 AM

Without a doubt, every real estate sales professional that has been in the industry for any length of time has an incredible asset that can fuel sales through good times and bad! Unfortunately, many Realtors do not leverage this asset on a consistent basis or totally neglect this wealth of potential … (0 comments)

marketing campaigns: My Quest to Build the Ultimate Website! - 09/17/07 09:49 PM

Is it me or does it seem like a lot of Realtors just grab a domain name and toss it out there so they can say, "yeah, I have a website!" Don't take offense. I understand. We get our license and turn and run the minute we can sell houses. We want to make money … (10 comments)