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Blog entries tagged with "marketing":
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers
and brokers listed on this site. These real estate profiles, blogs and
blog entries are provided here as a courtesy to
our visitors to help them make an informed decision when buying or selling a house. ActiveRain
Corp. takes no responsibility for the content in these profiles, that are written by the members
of this community.
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We hear the same thing day in, and day out.....staging is expensive, and I think I'm going to lower my price!! It is so frustrating hearing this comment from homeowners, and agents. People don't realize the psychological effect that staging has on a potential buyer. A buyer needs to visualize themselves … (1 comments)
I'm sure many of you have played the game Six Degrees of Kevin Bacon. In the game you have to connect Kevin Bacon to another actor by connecting his relationships with other actors in shared movies. It is said, Kevin Bacon can be connected to every known film actor with in … (3 comments)
This is the second in a series about Women-centric networking groups and organizations. The idea is that women are natural organizers, fantastic listeners, and very willing collaborators. I hope that you investigate the following list, give us feedback on what you have uncovered, and provide opinions on the best places for … (1 comments)
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I have learned that surveys are a very important tool for running any business. As a consumer I've always hated the thought of participating in any survey. I guess it depends on what the purpose and outcome might be. If I feel that my opinion is genuinely valued then I'm more … (1 comments)
OK, I don't know about the rest of you, but I am on a quest to learn more about all of these video trends we are learning about here on AR, because frankly I only see it becoming more and more valuable to our businesses. As a real estate virtual … (22 comments)
You will locate and sell more listings when you focus on the only statistic that truly matters...
If I've learned nothing else over the past decade or more it's that, as a marketing and web professional, my service is as important as my product.
What's more common in real estate than a yard sign? Pretty much you'll find one on every listing. Supplied, authorized and approved by your Broker, their yard sign is usually an uninspiring piece of their marketing plan for their office. It does get attention. How often do you get a buyer … (9 comments)
If you’re going to be close to Orlando at the end of the month – or you want to be, why not take advantage of some of the great educational opportunities and exhibits that are going to be at Orange County Convention Center for the Southeast Building Conference?
A seller called me because they are unhappy with the flyer or some other marketing piece?
According to Seth Godin in his outstanding read, Meatball Sundae, "Human beings hate to make comittments, because commitments represent risk, and risk is frightening." I'm convinced this is a truth we need to embrace daily in our efforts to sell more homes and close more loans. We're not in the … (1 comments)
Can someone shed some light on this? Is it the blog content, where it is posted, tags, answering other's blogs, being in the right place at the right time, contacting other agents or all/some of the above?
How many people actually follow the advice of Robert Allen and other Guru's?
Every week we change the photos of our properties in the MLS, P2A, our other websites, we have five different fliers that we use and incorporate financing and we change the photos on them as well. We attach a four color flyer with our other list of properties available. We use quality … (1 comments)
I don't have a full paid subscription to Inman News, but I do get their headliners by email. That works for me on several levels and I almost always find something that catches my attention. Today there was a short story about a man who was helping his aging parents find … (0 comments)
A recent blog by a Karen Otto caught my attention: "CAR"keting" - using your vehicle for marketing your business" 
Here is the bottom line... Originating in today's market is a challenge to say the least! I have been coaching loan officers all across the country as well as originating loans and running my own mortgage business. What I hear the most is that loan officers are sick and tired of … (0 comments)
The most recent survery of Yahoo revels that Home buyers and sellers consider approximately two agents on average before making a final decision.
We are doing our part to help Realtors during these tough times! We are now offering a Slide show service for only $35.00. These are for those small & smugly homes that really doesn't warrant a full virtual tour.
New Spin on an Old Concept!
Do you Does someone you know :0) operate their Real Estate business like this:
Just recently discovered this option from a friend of mine. A very creative idea called RipCard, which is a double sided, full color business card designed to be ripped in half (it is perforated down the middle) to enhance your referral business. Each card carries an unique identification number. You give … (7 comments)
Widgets can be a fun application to jazz up and add extra value to your blog, website, emails, and even you social network profiles on MySpace, Facebook, etc. I'm sure you have seen them, but did you know they are easy to add?
Are you tired of getting calls from your clients saying that all the flyers have been taken by neighbors walking their dogs and they need you to get over there right that minute to replenish them?
My first year in real estate I did what most new agents do. I spent it ALL!! Now, I'm not saying my family was thrilled with me..but I blew all the money I had put aside for my "big money making career" that we're all promised when we choose real estate … (147 comments)
there are two ways I think realtors can add value to the communities and their profession, both involve helping to improve the attractiveness to homes in a community by reducing crime and by improving the students test scores in standard tests.
How are newsletters working for you in direct marketing? 
Houston was the second best market in the nation for real estate investing in the second quarter of 2008, according to a ranking by HomeVestors of America Inc.
Posted By: 
"For listings in the $250,000-$500,000 range, agents spent an average of $682 per listing"
This is probably the bulk of the homes on the market in Baltimore at least. I wonder how accurate this study is.
I also wonder why if this statistic is true, so much more money is spent … (4 comments)
So I was just curious, what sites (if any) do you all use or go through other than active rain for online marketing?
… (0 comments)
Well, a few weeks back I took a bunch of current and past clients out to the ballgame. We had just over 50 show up and we had a pretty good time. The local team ended up winning and I got to connect with a few past clients who I hadn't … (0 comments)
For Immediate Release
As I sat in my open house last Sunday for 2 hours, all by myself, I got the impression that open houses are going the way of real estate house publications and mls books. Is it possible that today's buyer doesn't need to spend Sunday afternoon driving around and looking at … (13 comments)
that's the tune I caught myself humming on my way home from my final walk with my final buyer at this time. Oh yeah we got leads out the ying yang. Everyone that has to sell somewhere else in some other market so now it's play the waiting game.
Authentic Luxury Property Real Estate Auctions and Marketing
By Eric Jacobson - President of Accelerated Luxury Marketing (ALM)
“BACK TO THE BASICS” The tragedy of a clichéBy Jignesh PatelAs I travel the continent helping Realtors® build their businesses, I find that one of the most common misconceptions of succeeding during a tough market is that agents need to get back to the basics. Although at the root of it, … (13 comments)
Very interesting perspective... what do you think?
This is a video I shot July 11, 2008 of Marinaside Crescent. This video is designed to give context to my listing at 1703-1201 Marinaside Crescent If you have any questions about this video, Marinaside Crescent, or Yaletown please Contact Mike Stewart, The Marinaside Crescent Specialist
We have an upcoming listing appointment...we may not even take, but we are troubled by the fact that on a several million dollar home, the seller is not contacting the agent that sold them the home in the first place. (The agent is still in business, and yes they do list … (172 comments)
I will be getting a new listing soon. It is a gorgeous, one-of-a-kind home, professional office and guest quarters designed by a local architect. The trio of buildings are entwined harmoniously with the natural surroundings. The interior design boasts cherry cabinets, marble floors, top-of-the-line professional appliances, and clear story windows, etc.
Hi fellow Rainers - I'm so proud and happy to share with you an article that was written about me and my company and staging in general this past Friday. Hopefully, it will increase my business even more and I am really thankful for the free publicity. All the pictures that … (3 comments)
I live on gorgeous Anna Maria Island which is 1 hr South of Tampa and 1/2 hr North of Sarasota. We have 7 miles of gorgeous white sandy beach. Lately I have been trying to exercise more and find myself walking the beach or our local streets each morning. Normally I see … (3 comments)
Probably since I first started my business, I've tried to think of new ways to promote and call attention to my business and the services I provide. One way is to have promotional products to give away to clients and others from time to time.
Prior to my real estate career, I cofounded a business services company called Integreon. During the first stage of growth, I served as the Managing Director with responsibility for all aspects of the operation. 
This is a client satisfaction survey from a past client. This client was an expired listing who had been listed with two other companies before she became a client. After proper pricing, professional home staging and a pre-inspection this home SOLD in 7 days!
Hello Everyone,
Most recently, Jesse Jackson was caught saying something he shouldn't have about Barack Obama. This was one of those 'caught off guard opportunities' that the media eats up. What's interesting about this story that nothing of what Jackson said was during the interview. It was all caught on tape before it. … (4 comments)
Now that you have had us perform a free viability study and you have priced your short sale according to our guidelines, your next challenge is to effectively market your short sale listing.
This is something I have heard about from other realtors. I'm just wondering if there is anyone on here who has taken the course who may give some feedback on it. 
Phone fear is based, usually, on the fear of rejection, and fear of rejection is pretty darn typical in any type of sales position. I mean, seriously, who wants to get yelled at, hung up on, or even politely told, "No thanks."? Not me, not you, not anyone. All of my … (6 comments)
It is not unusual for clients in this area to "price shop" home inspections or other services as part of the property transaction process. I used to waste a lot of time trying to "convince" them that ours was the best company to use... Why not? We feel that we do … (11 comments)
Greetings! I wanted to share with the group that I found a way to reach 6,000+/- employees in one setting and it cost me $0. Are you interested? Here is what you do...
So I have to admit... I have gotten caught up in this whole release of Active Rain Localism as much as the next person. And where I don't understand some of the territorial marketing commentary going on in some of the posts, I have to admit that it's a pretty … (13 comments)
As a Realtor you’re in business to sell your service. If it’s been a struggle, then you probably aren’t giving your potential customers and clients a good “Reason Why” they should choose you.
When we post to Localism, we are the neighborhood reporter covering a beat. In exchange, we get to cast our line out to the Internet in hopes our blog will attract those that are interested in buying real estate LOCALLY.
Think back several years.....as many as I can think of people that couldn't afford a certain area went a little further out. And bought where they could afford. Now what? Even if gas goes back down a little, I believe the greed of the Market, and the Oil Companies will never … (32 comments)
I found this article online and wanted to pass it along...
If you need business cards, postcards, brochures and more then you should check out www.trebstore.com they have easy to use templates or you can upload your own designs. Bulk mail and direct mail services available at great rates. Check it out...