marketing: Creating Your Image - First Impressions Make an Impact - 05/16/08 08:04 AM
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marketing: Marketing to the Better Half - Don't Leave Spouses Out of the Equation - 05/16/08 08:03 AM
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marketing: Ok - Quick Poll on Blogging - 05/16/08 06:55 AM
Do you blog the same time every day? every week? Are you a blogger that perfroms a ritual as in doing it the same way everytime? Where do you get your blog ideas from? Do you blog on weekends? Would love to hear about it.
I find myself blogging early morning,
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marketing: Coming next...the 6th area of The 7 Critical Areas of Sales Success a series - 05/16/08 12:03 AM
Saturday you can expext to see a post on area 6:
Elevate Your Status become ..."an Authority!"In most markets I bet 90% of all consumers already know at least one agent. So how will you differentiate yourself from your competition? One way to accomplish this is to elevate yourself to an authority status. Kind of like "celebrity"
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marketing: Atlanta's home Inspectors first video done with ActiveRain Video - 05/15/08 08:27 PM
Check out the Atlanta home inspector's first home inspections video done with ActiveRain Video. This took a little bit of a learning curve and two complete deletions before getting it done. I think the next one will go a lot quicker and smoother. I'm beginning to think I could really put
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marketing: Helping Your Home Appraise for Top Dollar - 05/15/08 06:02 PM
Most people, at some point in their life will probably get a home appraisal. Appraisals are necessary for the following reasons:
• Buying a home
• Selling a home (either a marketing appraisal or appraisal after contract is signed)
• Refinancing a home (either to get a lower rate or to
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marketing: Everyone Deserves To Be Treated Like A Big Fish! - 05/15/08 05:56 PM
Until a couple of years ago, my largest loan to date was a direct referral from the second smallest loan that I had ever done. The small loan was an older guy who was buying a small home to live in after his wife had passed away. He wanted to be
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marketing: 10 Reasons Why Email Newsletter Marketing May Be Right for Your Business - 05/15/08 03:50 PM
Last weekend over Mother's Day I had a chance to see some causins I hadn't seen in years. Naturally, the topic of "what do you do" for a living came up. When I was in the spotlight, I explained I helped realtors, travel companies, yacht brokers, car dealers, restaurants and other
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marketing: How do you find a good referral? I have a special client and need someone to "impress" him! - 05/15/08 12:48 PM
Looking to refer a special client!! Hello, My name is Sandy Bliven, I an agent with RE/MAX South County from Westerly, RI. I am looking for an agent in the Ashland, Mass and Winthrop Area to refer a special client. Are you interested? I believe in "networking and referrals" - this could
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marketing: 21 things I wish I had known before getting into Real Estate. - 05/15/08 12:42 PM
21 things I really wish I had known before getting into real estate:
•1. Success isn't about knowing everything real estate-it's about lead generation.
•2. It's not easy money. There are long hours, crazy clients going through life changes and worried they're making mistakes.
•3. You don't work for yourself. Anyone
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marketing: Remember - Who or When? - 05/15/08 12:06 PM
Did you ever clean out your desk drawer only to find a napkin, some post-its and business cards with a name and phone number on them but you don't remember "who or when"? Well, the same thing is true for the other desk drawer; someone has your business card or your
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marketing: Rural Open Houses - To Do or Not To Do - 05/15/08 10:19 AM
About half of the territory I work is rural in nature. For you city folks, that means that the homes can be a mile apart and are located on a dirt road. A lot of the homes I list are at least 30-40 minutes from a city and require a map and compass to reach.
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marketing: Another Marketing Venue?- Video Created @Animoto.com - post to YouTube - 05/15/08 01:42 AM
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marketing: Active Rain Blog Skins..The Look. The Simplicity Of The Original Works For Me! - 05/14/08 03:12 PM
http://activerain.com/blogs/mooersrealty
Plenty of white space, no clutter or carnival colors, simple.
Individuality is the spice of life with a slew of variety looks for your activerain or other blogs. But many schools of thought on direction to go with the look. Like your website, business card, logo, letterhead and consistent imaging
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marketing: Are you offering the services of auctions to your clients? Why Not? - 05/14/08 02:12 PM
As the Auction Director for Premier, it never ceases to amaze me the answers I get to these questions. Everything from "Well thats for destressed properties only" or "I can't keep my listing and I have to forfiet my commission". My favorite is "it won't bring as much money".
If you believe
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marketing: Is Marketing Like Hunting or Gardening? - 05/14/08 11:24 AM
Marketing is a word that has many types of interpretations.
It's easy to fall into the trap of comparing marketing to hunting. My father was a master hunter. He could find birds and animals where people wouldn't even think of looking.
Some people see marketing like hunting.
Ready, aim, fire!
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marketing: REIcreator launches CMYatesCapital.com for private money and credit partners - 05/14/08 07:33 AM
REIcreator is proud to announce the launch of CMYatesCapital.com. This site is a customized version of our standard Private Money Website System. It is designed to attract private lenders and credit partners and inform potential investors about how their investment works and the details about the terms.
The great thing about
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marketing: Area 5: Developing a Strategy and Implementing it! of The 7 Critical Areas to Sales Success! - 05/13/08 08:07 PM
Developing a Strategy and Implementing it!A quick analysis of your business...are you "flying by the seat of your pants (reactive) or are you "in control" (proactive). Let's find out. Below are 7 questions you should be able to answer, if you answer just one of these with a "huh" or "I
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marketing: Summer Advertising and Marketing-Take me out to the Ballgame! - 05/13/08 03:12 PM
Olympic Baseball by Michael Dudash
Summertime and the living is easy-and so is advertising and marketing if you know how to play the game.
Baseball is America's game and professional minor league baseball is its most affordable and family friendly version. It can also be an affordable and effective way to
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marketing: Active Marketing: Combining Passions - 05/13/08 01:17 PM
As we all know, the life of a real estate agent can be stressful and include long hours. It is important to maintain a balance in our lives to keep us at our best. For my health, and for my sanity, I devote time each week toward maintaining my fitness
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marketing: You haven't heard of AR? How is that possible!? - 05/13/08 12:59 PM
Every day when I speak to Realtors, I am sure to tell them I'm on Active Rain. Nine out of 10 times, they report that they have never heard of it. WHAT?!?! How is that possible?? They are missing out on such a great resource to share thoughts and ideas with
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marketing: Austin, TX visit, success! - 05/13/08 12:41 PM
Last week, Mike and I made a quick trip to Austin, Texas to visit both current and potential clients. One of our current clients, who is managing a 200+ unit condo development in the Barton Springs area of Austin, has been leasing a vanity code for nearly 6-months. By providing out
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marketing: Business & Professional Women's Relocation is Now Ready for Your Content - 05/13/08 12:34 PM
I am pleased to report that after 4 weeks f olong hours, the Business & Professional Women's Relocation Center is ready for content. WomenPartner International is forming strategic alliances with real estate professional who would like to become regular contributors.
Real estate professionals who would like to have
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marketing: How to get paid off of other real estate agent's marketing. Where other agent's advertising costs, puts money in your pocket. - 05/13/08 12:14 PM
Okay, Okay, so you might be wondering, ARE YOU SERIOUS? Can I really get paid off of another Realtors Advertising! The answer is.....I DO! So why cant you?
I get paid off of other Realtors Radio advertising, Sign Advertising, Listings, and expensive Jazz game advertising.
Story number one: I got a call
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marketing: One Man's Loss is another Man's Gain? - 05/13/08 11:22 AM
A local realtor is advertising the opportunity for investors to pick up foreclosures on local properties. I spoke with her Saturday after seeing her signage on her Honda sedan advertising "Buy Foreclosures". She indicated she had taken out 7 individuals that day to view 9 different properties that day in a
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marketing: Free Webinar - The Top 10 Coming Marketing and Advertising Trends - 05/13/08 09:59 AM
I would like to extend an invitation to all my friends on Active Rain to join me on a free Webinar that I am doing this Friday. All you have to do is click the "Register Now" button below.
Carpe diem,
You can also click on one of the following links
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marketing: Listing Information Via the Phone - 05/12/08 10:54 PM
I am deciding whether I should purchase a new software that lets prospective buyers call and listen to the listing information on the phone. If the home sounds promising, the caller can enter their fax number and a flier will be sent immediately. Lastly, if the potential buyer wants to speak to the
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marketing: I Can't Get This Outta My Head! - 05/12/08 10:44 PM
Enter the minds of your people and have that thought stay there!
When I was a military band director I used to program the Colonel Bogey March in my music concerts. This march is world famous and was most identified with the film Bridge on the River Kwai. In the bridge
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marketing: Keep 100% of all your commissions! Stop overpaying your broker! - 05/12/08 07:10 PM
Colorado Real Estate Advisors is one of Colorado's only real estate advisory firms and one of Colorado's fastest growing real estate brokerages. We are in search of new and/or experienced real estate agents. We have training for all levels, including a 3 week intensive licensing course. All of our agents /
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marketing: Difficulty Selling your Retail Property? - 05/12/08 04:59 PM
Do you currently own commercial real estate that you are having a difficut time selling?
Let the Bennett Group of Marcus & Millichap help!
Top 10% of the 1,400 M&M agents
Top 20 Agent in the National Retail Group
Company Sales Award 2005,2006,2007
Chicago Association of Realtors 2007 Investment Broker of the
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marketing: Home buyers want detailed information. If you don't give it to them you miss out on a lead. - 05/12/08 03:56 PM
I always tell our advertisers to provide as many details about a property as they can (whether online or in print). Some advertisers think by not providing certain information it will force the customer to call or email for additional details. I believe you're missing out on a potential lead by
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marketing: Increased activity means what? - 05/12/08 03:46 PM
In many businesses sales managers say, "just increase your activity and you will see better results." Is that really true?
Of course that might work if you are doing the right activity. Just being merely active does not necessarily mean we will see good results. In fact the wrong activity done
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marketing: Mini Packs A Big Punch - 05/12/08 03:40 PM
Real estate agents are always looking for innovative ways to present themselves without breaking the bank.
Do you sometimes wish that you could do a great commercial about yourself, your business or an outstanding listing? Well, now you can! Mini web commercials are a new and unique approach to marketing
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marketing: You Don't Sell Houses - 05/12/08 02:51 PM
You don't sell houses. Let me say it again, you don't sell houses; especially if you want a successful marketing campaign. Yes, you may have made over $500,000 in GCI this last year, even closed 38 transactions, but you don't sell houses.
You sell your USP or Unique Selling
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marketing: A/R Member Dies - Benefit Dinner to help his young children - 05/12/08 01:31 PM
Check out www.258heaven.org for more info about Chris Mitchell - owner of 258 marketing.
As many of you know our friend, our fellow A/R blogger Chris Mitchell died in a tragic car accident just one month ago. He leaves behind three teenage children and a grandbaby. Chris was the sole
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marketing: A/R member Dies. Benefit Dinner to support the Children of Chris Mitchell - 05/12/08 01:18 PM
Please check out website www.258heaven.org for more info on Chris and his life as well as donation information.
As many of you know our friend, our fellow A/R blogger Chris Mitchell died in a tragic car accident just one month ago. He leaves behind three teenage children and a grandbaby.
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marketing: Words that Sell and Words that Don't - 05/12/08 11:37 AM
Extremedirectmarketing.com recently did a study on direct marketing that the results of using certain words in your advertisements. Their results were very surprising and I thought were worth sharing with everyone. Even though the results were based on Canadian homes, I am sure some elements would relate to the US market.
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marketing: Real Estate Agents.... - 05/12/08 11:16 AM
Join me in my new forum. This is for people who would like tips with marketing, dealing with sellers and buyers, etc. I think all of you will enjoy it. This is also for webinar, seminar, ANY kind of requests that will help you in this market. The website is georgialending.freeforums.org
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marketing: Hot Sales in Cool Markets! - 05/12/08 09:13 AM
While some real estate markets are experiencing increasing listing times and decreasing sales, others are still doing well or even booming. Regardless of which applies, how do you position yourself for a quick, full-price sale? Even in slow markets, some houses sell quite quickly, and it's for the very same reasons
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marketing: Local PR - congrats to our own Kathy Passarette - 05/12/08 07:29 AM
Hi friends, please join me in congratulating our own Kathy Passarette, who steps out in the news with one of the least appreciated or understood marketing tactics -- PR at the local level!!
The picture will take you to the article or this link -- http://www.longislandexchange.com/press/
Congrats, Kathy. I know you'll do an
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marketing: I refuse to participate in the recession - 05/11/08 10:43 AM
This is an article written by Dr. Ivan Misner founder of BNI. Thought everyone would enjoy it.
Article posted below.
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marketing: MedReview is looking for several independent contractors to sell our services. - 05/11/08 10:14 AM
"Area Director" Position...
MedReview is looking for several independent contractors to sell our services. You may work out of your home office and there is no travel involved. Excellent training and ongoing support. You must be comfortable calling large corporations.
Job Title:
Area Director
Job Category: Sales
Location: National
Description: Overview
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marketing: Strategy: Something Of Value For Less Than A Dollar? - 05/11/08 02:32 AM
On Monday, May 12th, the cost of first class postage will increase by one cent.
Last time the post office raised their rates, a local broker gave me a card to remind me about the increase. Inside the card, he had placed a strip of 10 one cent stamps. I held
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marketing: Advertising aggressively when things are slow will help you be more successful (especially over those cutting back). - 05/10/08 07:02 PM
ATTN: REALTORS® When times are good, you should advertise. When times are bad, you must advertise.
A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales, but increases profits as well. This fact has held true
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marketing: Is this guy crazy or really smart? - 05/10/08 01:10 PM
Just listening to Mark Yarnell and he's talking about 15 years left. Could he be right? He gave this speech to some really educated people and they seemed to be buying it. Something about principaless interest. Have you heard of it. Take a listen for yourself. Click here to listen and
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marketing: The Blog Post That Changed How I Do Business - 05/10/08 12:40 PM
On May 9, 2005 - three years ago today - Seth Godin published a post on his blog called What Every Good Marketer Knows.
I didn't know who Seth Godin was at the time he wrote it. I might have recognized his face. Maybe not. It was only three years ago,
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marketing: It's Raining Soup. - 05/10/08 11:06 AM
Doing an awesome job takes a ton of work. I couldn't be more excited about sharing my ideas that I am. I've revamped the already great Survival Guide, and put in there 17 MORE dirt-friggin-cheap ways of getting business. All are under $10.00. All of 'em work.
I'm not advocating spending
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marketing: Why you should market a home for sale to the NEIGHBORS - 05/10/08 08:06 AM
Why is this a GREAT REASON? Well, hasn't this ever happened to you:
You have friends and relatives over to where you live. You are sitting around, socializing, having dinner, whatever. Someone mentions that you live in a great neighborhood, a great school district or that they love the street you
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marketing: The More Advertising the Better? - 05/10/08 08:00 AM
I think that we may be doing too much advertising. The thinking has been that the more sites you advertise on the more agressive your "marketing" plan. There are so many sites out there now to put listings on it is almost endless. Most of these sites are free so why
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marketing: Ways Media Directories Can Build Your Real Estate Business - 05/10/08 02:54 AM
Ways Media Directories Can Build Your Real Estate BusinessBy Lisa Wells
Property Managers and Real Estate Agents: online marketing is an incredible vehicle to drive new traffic to your real estate business, but don't forget the traditional tools that land on your target audience's doorstep every morning! Media directories [i.e. newspaper
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marketing: What if you held a seminar and no one came...... - 05/09/08 06:25 PM
Well not quite no one. I've had 1 couple reserve 2 seats for the seminar I am holding on the 17th. I need to have a tally for the catering company by the 12th, 3 days from now. I really don't know what to do. The person I am co-sponsoring the seminar
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marketing: Realtor.com Launches NEW Beta Site - Take a test drive! - 05/09/08 05:38 PM
Hey Everyone,
As I wind down the week, I wanted to take a moment to share some very exciting news. As of yesterday, Realtor.com has launched it's new Beta site. It incorporates many new features and an updated look and feel. This site is available to the public through an opt in
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marketing: Lead Generation-- the Scariest phrase in real estate! - 05/09/08 02:01 PM
From Seth Godin's Blog:
The (stupid) diet
My friend Chris told me about a diet he used to use to lose weight. He would eat what he wanted five days a week and fast two days a week.
No, that doesn't work.
The parallel to marketing seems pretty obvious, doesn't it?
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marketing: Open House - Open Website - 05/09/08 12:41 PM
How many countless Sundays have you spent sitting in your open house and either reading or using that time to "catch up" while individuals stroll through your listing? I know that we always jump up when we hear the crack of the door to make sure that we provide a
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marketing: Are You Ready for the Rebound in Housing? - 05/09/08 12:40 PM
All the while that we are hearing the dire news about the mortgage meltdown, the subprime mess, the crisis of foreclosures, and on and on, how many of us are looking ahead to the rebound? I think this is a timely question, because NOW is the time to plan for it.
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marketing: Guess What's Coming Back to Town at Active Rain! - 05/09/08 11:04 AM
Guess what's coming back to Active Rain??The Unique Marketing Idea Contest!
Did you miss your shot at submitting a unique marketing idea in the last contest? If so, this is your opportunity to get in on the fun, the action, the out-of-the-box thinking, and the POINTS!! Check Out All Past
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marketing: Why is Your Production Where it is Today? - 05/09/08 08:50 AM
Why is Your Production Where it is Today?
The sales industry has changed. The sales professional will only be successful by building a business based on integrity, hard work and an understanding of business relationships. Real estate, like any investment market, rotates through business cycles on a regular basis.
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marketing: How to Make that Open House Work! - 05/08/08 08:29 PM
Hello All! Our team has been in dialogue regarding open house - the traditional "do they really work" conversations. In this competitive market I am finding that the sellers are yearning for that "touch." On the flip side, statistically open houses rarely sell that house and at best are lead generation tools for
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marketing: Strategic Steps to Brand Yourself! (Second Post with Additions) - 05/08/08 07:56 PM
I participated in a seminar in my doctoral studies recently. The professor (Dr. Phil Cooke, http://www.philcooke.com/) challenged us.
Dr. Cooke is an expert on branding. He knows his stuff. He is a man of integrity and excellence. He is a successful branding consultant and he owns his own film company (http://www.cookepictures.com/).
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marketing: Amity Township Yard Sale - 05/08/08 07:33 PM
Our company hosts a community yard sale for all of Amity Township. Last year, we had 250+ homes that participated. This year it is currently at 226. Anyone in Amity Township can participate - the table(s) are at their homes, but we supply a yard sale "kit". This kit has a
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marketing: I Love L.A.: Meeting with Real Estate Technology Experts Dustin Luther and Jeff Turner - 05/08/08 06:05 PM
One thing I love about LA is the amazing wealth of talent we have here! This morning I met with Jeff Turner, Dustin Luther and other tech geeks for our first "Doctor's Note" meetup. After that, it was off to lunch and some play time at the Apple Store with Jeff
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marketing: Lessons learned by a RE Newbie - 05/08/08 04:05 PM
Over my first couple of months in real estate I have learned volumes about marketing, about people, and about why I love this job. Here is a brief list of what I now know: * You will never have as much time or money as you have marketing ideas in real estate. (Postcards,
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marketing: Are you a marketing person or a salesperson? - 05/08/08 02:31 PM
I stumbled across an interesting website for real estate agents and I thought I would share. It's called http://www.hobbsherder.com/ and here is a summary that is on their webpage showing what they do:Hobbs/Herder is founded on a single belief: real estate is a marketing business, not a selling business. To build
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marketing: So You Don’t Believe in the Power of Home Staging - 05/08/08 12:25 PM
Do you believe in the power of marketing in general? Do you believe the way a product is packaged makes a difference in number of sales? Do you believe quality or lack of quality is an important determining factor in the price of any product? Do you believe first
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marketing: New Feature! Users can now changes their account names! - 05/08/08 11:57 AM
Responding to customer demand, vFlyer now allows its users to change their account names! This change is part of a larger restructuring of the Account Profile setup in which we've added sections for Settings, where you can adjust various settings in your Account Profile,and Basic account information, which displays your
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marketing: It's Good that NAR Will Consider New Rules for Listing & Advertising of Short Sales - 05/08/08 10:45 AM
The good news during April 2008 from the National Assoc. of Realtors is that it is considering new rules for listing and advertising of short sale and distressed properties. It's about time. Rules must be made and followed regarding listing of these properties with the MLS services. The rules should bind owners and sellers, listing
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marketing: Marketing 101 - 05/08/08 08:04 AM
There are so many tools out there for Realtors to market themselves. There are millions of options for buying buyer and seller leads. How do we sift through it all? And, do we just focus on marketing that showcases us and our areas of expertise or do we focus on marketing
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marketing: Don't You Have A System To Sell? - 05/07/08 09:48 PM
I am repeatedly being asked why I haven't gone the route of "seminars, books, and tapes". The implication being that... as someone who buys and sells a lot of houses, has had a thriving real estate investment business, and also someone that owns a great real estate branding company, somehow I
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marketing: what kind of phone do you use and can you watch videos on it? - 05/07/08 03:39 PM
I have a Blackberry Pearl :) , and I am sad to learn that the web browsing capabilities are extremely WEAK and I can't watch videos on it, and it doesn't have a video recorder. Then I went to an Apple store and played with the new iPhone. I was watching
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marketing: Homescape Monthly Newsletter - 05/07/08 02:13 PM
>>Forward the Homescape Newsletter to a Friend or Colleague Please note: By forwarding the newsletter you are simply sending a link to the current edition of the newsletter.
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marketing: Where Are All the Home Buyers? - 05/07/08 02:10 PM
Advertise Where the Consumer is Looking From billboards to shopping carts, movie theaters to airport banners, real estate professionals have used local advertising efforts over the years to not just sell homes, but to market themselves. And while many agents and brokers have discovered the importance of marketing their listings online,
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marketing: The Hidden Thing About Blogging - 05/07/08 11:23 AM
Let's face it...we all started blogging for business reasons. Maybe it was to build name recognition, to get the word out about our business, or to pick up new clients. And these are all perfectly good reasons to blog! In the last few months though, I've started noticing something else when
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marketing: Going Through 3 Agents in 2 Weeks - 05/07/08 08:03 AM
Uploaded with plasq's Skitch!
I'm tired. Now it's time to start work. Over the past couple of weeks I have been immersed in the duties of moving my family to Texas. The move was instigated by a need to be closer to Xpressdocs, where I am a business development executive.
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marketing: The Whole World is Waiting for Ourselves - 05/07/08 05:36 AM
In Annapolis, as Elsewhere, the Real Estate Market Has Scared Some of Us Into a Holding Pattern. Maybe It's Time to Land the PlaneIs it just me, or does it seem like the entire world is on hold lately, waiting. Yesterday I showed a home to a young woman who needs to move soon. Nice house, meets
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marketing: Mortgage Newsletters - I need help!! - 05/06/08 08:56 PM
I am currently working on a new marketing campaign to help retain and convert new clients to closed clients. I am looking for a marketing company that provides pre written newsletters that I can customize with my company information. I have explored multiple companies but have found that the majority of
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marketing: Real Estate Videos - Do or Die - 05/06/08 08:23 PM
Based in Cape Coral FL, AQUA Videos specializes
in full streaming video production for the
internet. We possess the knowledge and
experience necessary to integrate our product
into an effective online marketing plan.
The use of our videos and design elements
homebuilders, property management companies
and residential real estate agents enables
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marketing: Better to have no presentation than a poor one - 05/06/08 07:55 PM
We attended a lunch and learn session today and I was very disappointed. The presentor provided lunch (which was a nice benefit) and was selling a product that we use for most of our listings. We know the product because we use it so much, but others in the room did
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marketing: How to Choose a Realtor - 05/06/08 03:36 PM
Year after year the National Association of Realtors annual survey lists reputation, honesty and trustworthiness as the top three selection criteria that sellers use to choose a real estate agent. Here's a question for you - in your experience, how do sellers (and buyers for that matter) actually determine these qualities?
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marketing: Understanding your clients, Core values based on age - 05/06/08 03:20 PM
As I work with a wide variety of indiviuals in the community I have come to realize some of the many differences in core values seperating the generations. One of the greatest things I enjoy about being a Realtor is getting to be personally acquanted with all walks of life from
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marketing: Voice Broadcasting Works - 05/06/08 02:24 PM
Voice Broadcasting is an extremely effective way to make your phones ring off the hook with new potential clients. The best part about it is how much control you gain in your marketing. For example a mail campaign gives you no control as to when people will call in. Voice Broadcasting
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marketing: Confessions of a Newbie Agent: What Was I Thinking? - 05/06/08 01:38 PM
"You did what?!!" As a new agent here in Larchmont, NY - Westchester County suburb, 20 miles from the NYC - most people react with a sad chuckle, or something along the lines of, "okaaayyy," when I tell them that I recently joined up with Weichert Realtors. As someone who is
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marketing: Why I am Different than the Next Realtor... - 05/06/08 12:16 PM
I thought about reasons why a buyer or seller would want to work with me over my competition. What makes my style of business better or worse than anyone else? After all, here in NC we're are licensed under the same real estate schooling, right? Does the public really understand that has so little to
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marketing: You want Fries with That? - 05/06/08 12:08 PM
There has been a great deal written on agents leaving the business as sales have taken a down turn. My question is about the agents who have been able to stay in the business while supplementing their income in some way...even Real Estate Related. I will tell a personal story. I
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marketing: NIN’s Trent Reznor’s Marketing Approach: How Realtor’s Can Understand The Power Of Value - 05/06/08 10:52 AM
Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God? Marketing direct to the consumer is all about giving away what
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marketing: 4 More Appointments Live Call Transfer - 05/06/08 07:35 AM
4 More Appointments is a lead generation system that has been designed by mortgage and financial professionals for mortgage and financial professionals. The service allows the sales professional to target a specific prospect's profile inside the geography that you choose. You can pick the day, the week or the month that
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marketing: Our Real Life Short Sale Experience - Brown Street - 05/06/08 07:16 AM
Today we will begin explaining the progression of a completed short sale project in Harrisburg, Pennsylvania. We will cover all aspects of the project in detail from the acquisition of the property all the way through to the sale and humorous aftermath. Each day we will post new details, including
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marketing: Can You Drive Your Business Towards Success? - 05/06/08 02:16 AM
Several months ago Jonathan Mitchell wrote a post entitled, "Good Looking People Succeed More Often." Surprisingly, despite the politically incorrect nature of his post, most of the comments he received agreed with him wholeheartedly. The truth is, we are a society who, as my mother would say, "judges books by their
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marketing: Where are my Craigslist buyers? What do I need to do to get them back? - 05/05/08 10:02 PM
Has anyone else experienced a drop in activity with their posted listings on Craigslist? I haven't received the same number of hits and inquiries as last year with my postings on Craigslist. I'm targeting a different buyer this year with one of my listings - a young single professional seeking a place right outside
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marketing: Working with Expired Listings. How much follow up do you do? - 05/05/08 07:16 PM
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You're cruising the MLS and you see a
great house
that has expired. You fire off that letter, or call the owner or possibly drop
by. Any of the three might lead
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marketing: You in the Real Estate Industry? If so, READ THIS! - 05/05/08 06:51 PM
www.AppraiserRater.com, a new national Appraiser website, is now offering ad placements on its website at discounted introductory rates. We have both state and county ad spots available. Having a presence on the web is important, having a link from other sites to yours is even more important, it increases your visibility,
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marketing: Real Estate Marketing - is this tacky or thoughtful? - 05/05/08 06:10 PM
I had to laugh as some agents in my office were discussing funny ways to generate new leads. It had come up in conversation that I like to work on my website or send client emails while sitting at Starbucks with my dog and my laptop. Someone said, you should get
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marketing: Big Move to Wells Fargo! - 05/05/08 02:42 PM
You could say that I "grew up" at Washington Mutual. I started as a bank teller back in 2003 just out of high school. Over five years I climbed the corporate ladder and found myself in their Home Loans department doing mostly refinances in their banking branches. I learned the ropes
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marketing: To have a photo on your business card.....or not? - 05/05/08 02:32 PM
I've heard such mixed feelings about pictures on cards. I just received some great advice that was pro picture. If you are in a room of people passing out cards and networking, when those folks go home and browse through their collecton of cards.....who is going to be remembered, the cards w/
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marketing: ON RECPIPROCITY, COMPENSATION AND INDUSTRY RESPECT - 05/05/08 02:26 PM
This morning I had a most delightful conversation with a veteran Home Stager and consummate business woman. Unfortunately, the call was cut too short for my taste due to her needing to tend to a property and I, after all, really did need to get back to that proposal that
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marketing: Strategic Steps to Brand Yourself! - 05/05/08 12:03 PM
I participated in a seminar in my doctoral studies recently. The professor (Dr. Phil Cooke, www.philcooke.com) challenged us. Dr. Cooke is an expert on branding. He knows his stuff. He is a man of integrity and excellence. He is a successful branding consultant and he owns his own film company (www.cookepictures.com).
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marketing: 7 Secrets of an Effective Real Estate 2.0 Marketer - 05/05/08 11:55 AM
1. Detailed Property Information
You don’t have to be Ernest Hemingway , but how can I make a decision about the house with the following description.
Adorable 4 bedroom in great area of La Verne - recently painted and updated.
This was taken from an actual listing for a property in
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marketing: Your Most Valuable Tool is Not In Your Toolbox! - 05/05/08 10:47 AM
I can almost guarantee that the most valuable tool anyone of us who owns a small business can posses is not kept in our toolboxes. For a successful business to grow and flourish, we need the best marketing tools available. We can be very talented decorators/stagers and or home sellers, but
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marketing: How Can You Save Your Home From Foreclosure? - 05/04/08 11:08 PM
Hi Everyone,
I know there are a lot of solutions for homeowner's facing foreclosure. Here is a company that I stumbled across that offers some viable solutions for homeowner's that are, unfortunately, facing this problem. People that are facing foreclosure should do as much research as possible on the companies they
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marketing: Strategy: The Tao of Real Estate - 05/04/08 10:03 PM
Your real estate business is a duality comprised of two aspects, a technical aspect and a marketing aspect. The technical aspect consists of various activities that are performed between the listing and the closing, from filling out contracts to ordering inspections to handling negotiations. The marketing aspect consists of the various
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marketing: Are You Using Postcards to Increase Your Commissions? - 05/04/08 04:44 PM
You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time
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