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Blog entries tagged with "marketing":
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Have you wanted to add a little spruce to your marketing wardrobe? Well, here are a few ideas that I hope will get you moving in the right direction! If you'd like assistance in designing even more ideas or implementing any of these, just give me a holler!
Here are a … (7 comments)
Coming October 1 the US government is giving you quite a few more tools courtesy of a bunch of FHA modernization. Unfortunately, legislation does not generate fresh mortgage leads, but you can. Media coverage and nervous home owners will generate a ton of uncertanty and questions in potential and even past … (0 comments)
A web site domain name is frequently over looked as a critically important tool in online marketing strategy. We may spend significantly on advertising and web sites and hours writing interesting blog posts, but how much time, or money, have you spent on the domain name for your web site or … (8 comments)
PropertyPreviews.com today announced the launch of its new Web site, which provides real estate professionals, real estate investors and those in the real estate investing field, photographers and home sellers with free and easy-to-use technology to instantly create engaging real estate video tours.
KITCHENS AND BATHS
This week a commercial buyer found my profile on Loopnet. He decided to work with me because he saw what I specialized in. I was skeptical at first. I didn't even remember paying for a profile. When I did some more digging I found out I was only one of five … (0 comments)
We are starting to hear the term 'buyer's agent' more and more these days. Someone asked me if the whole thing wasn't just one more way for realtors to market themselves, especially in such a challenging market. 
Hey Fellow Bloggers,
Did you know that the NC Real Estate pre-licensing class doesn't teach anything about negotiating?
Email Newsletter Service for Realtors and Small Businesses | eNewsletter Solutions
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Today's marketing is indeed for the house, but isn't part of for ourselves as well? Sure it is. We all know the three main cogs in the wheel are Price, condition and location. Or in today's market, PRICE, PRICE, PRICE to get our listings sold.
Curb appeal works to not only get more for your home, but also to have it sell faster! I recently had a house for sale in a nice neighborhood in San Jose, CA. Just a few days later another house down the street with similar floor plan, lot size and square … (2 comments)
Yes, the real estate market has changed in most of the country. See details here Real Estate Decline Charts
Someone responded to me nearly a month later after two emails were sent to them and they nearly missed a profitable opportunity.
No, I'm not talking about people posting inappropriate content on these websites. I am talking about companies attempting to use Social Media like Facebook and Myspace to advertising their businesses. Just like every other marketing tool out there, you have to know the Demographic that that tool reaches to most. Social … (8 comments)
As I write this I am amazed at the fact that I didn't think of this before. What makes me stand out from other agents? What can I do to make my self stand out more? What makes people think of you when they think of real estate? Is it a … (13 comments)
Sell the skills you have, not your service. I see so many agents convey the great services they offer; only they fail to recognize most agents offer the same service. Rather than sell your services, try selling "your skills." In an industry where being unique is very difficult, sometimes expensive and … (2 comments)
When opportunity knocks we're all ready to answer the door. It's great to have someone walk into the office looking for agent. They're ready to buy NOW! How often does that happen? Not as much as we would all like.
As Katy, Texas has grown into becoming one of the most sought after communities in the US, the community around it has facilitated that growth by delivering premier living conditions. With the development of highly renowned communities such as Cinco Ranch, Kelliwood, Grand Lakes, Seven Meadows and Woodcreek Reserve, Katy has now advanced as … (0 comments)
You have probably heard that "MARKETING" is the key to a successful business. Marketing is about solid communication and is an essential skill to running a business effectively. Sell your ideas and you will be successful and hopefully make a lot of money along the way.
N-Touch Enterprises,
Many people know that I always share lots of free information on how to close more deals and be a successful business owner. Well, what many didn't know is that I was able to open my own firm in less than a year after leaving the largest real estate company in … (1 comments)
Hello,
Okay, so I've been a bit focused on the pricing of property in recent posts. Well, I've got more to consider and how you can possibly help your clients and your efforts...
In the last post I spoke about co-branding. There is a lot of talk about strategic partners in the "networking" world. What are they?
Many people ask what an agent should be doing to market a property. This question often surfaces when a seller is trying to choose the right agent for the job. Many opinions are tossed around and at times it may look like posturing by agents trying to compete with others when … (0 comments)
RELATIONSHIP MARKETING
Capture the FSBO with G.I.V.E
Since the post got so many quick comments I thought I would share the full list:
I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been … (0 comments)
There is always the good and the bad. The bad thing about this market is just the way we have to work harder for each deal to get it to go through. The good thing is this causes more creative thinking on all of our parts in the real estate industry … (1 comments)
I am planning on holding an Open House in the gated community of Big Canoe on Aug 29th for agents and the 30th for the public. I was only going to showcase a brand new, just completed lake front home for the Agent's open house and then add 3 other homes … (4 comments)
Fellow Rainers!You've seen 'em all over the Rain! Custom blog headers which help give your inside/outside blogs a little more "ummmph". A little more pizzazz...and a LOT more identity! Well, we've decided to save you a little money in the design, layout and uploading of your custom header!Here are some examples you … (4 comments)
My counters haven't worked for almost 3 weeks. They don't seem to be fixing it. 
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Most people understand what SPAM is and have developed some ways to prevent SPAM. Email filters, blockers and even getting new complete e-mail addys.
I am now realizing that marketing yourself as well as your listings on-line is a full-time job in itself! I have been in the field for a few years and I use FMLS, realtor.com, my company's website and a few others but until just recently I had not branched out to … (12 comments)
I attended fabulous workshop facilitated by Meredith Liepelt, who owns Rich Life Marketing. I really enjoyed it and was totally overwhelmed with information and good ideas. I'm really glad that I went, and I know that I will benefit from it greatly no matter what I do or where I go. It … (0 comments)
The Best Internet Advertising for Loan Officers and Realtors is Free!
I the spirit of forever improving, which should lead to more sales, I would really like to pick your brains as Realtors.
Sure, we'd all love to save the environment, but it can be so expensive! Well, I'd like to take a moment to point out ways that you can help the environment while helping your pocketbook.
Hello everyone! 
A fellow real estate agent (a highly successful guy!) recently told me about newsletter he subscribes to that he has gotten a lot of new marketing ideas from. I checked it out and have enjoyed it....thought you all might also.
I came across an e-book that has 31 free/inexpensive mortgage marketing ideas. The e-Book itself is free of charge but you do have to give them your contact info--name, email address. So odds are you will get some kind of offer for further merchandise in the future but I gave you … (5 comments)
When sitting in some of the boardrooms that I have, listening to executive teams talk about social media I find that my mind wanders, for me it's starting to sound like the same bad "b" movie is being remade with different actors. I can zone out and come back in to … (2 comments)
Not sure if this is considered advertising, selling, or what BUT I have tons of materials intended to spark new business for LO's and Realtors. This current CD in particular is an Interview with Dave Jenks, VP of R&D at Keller Williams University focusing on how to get NEW first-time home … (4 comments)
With new owners set to move into the the LEED light Arterra we thought that we'd pay a visit to San Fran's newest LEED certified condo. Arriving on bikes, we discovered that no bike racks exist for those wishing to inspect the demo models. Thus we had to pull out bikes … (0 comments)
Everyone wants to know how to sell their home fast, even in this crazy market that we are experiencing right now. The reasons vary from adjustable mortgages that are about to make house payments unmanageable to needing to move to another area because of work. Here are my eight essentials on … (1 comments)
With the fact that most people are looking on the web for their home I still can not believe that many agents still don't understand the importance of a decent photo showing the assets of the property. What is with the bad photos? In this day and age of technology and … (6 comments)
Industry leader ProspectsPLUS! is bringing in real estate icon Floyd Wickman to Orlando, Florida for a full day of hands-on, how-tos for Watson agents and managers August 26 at the Bahia Shrine Auditorium. 
I wanted to get feedback on how many people actually find the benefits in using Virtual Tours as a marketing tool? I have a number of full 360 degree (can view up, down, left and right) views of virtual tours listed on my website HERE and would like to know whether … (3 comments)
With the current market we are in, getting creative in marketing to help our seller's get their homes sold is a must. I was given this idea by a local lender on how to help your seller net more, and get the buyer into a home. In addition, I feel it … (1 comments)
Back when the market was smoking hot, sellers wanted their agents to hold open houses to bring in the buyers. Well now the market is smoking hot again, but for different people. With the flood of foreclosures, the banks are the sellers and they are looking for buyers. We may not … (5 comments)
Tanglewood Forest *Fresh* Market Snapshot 8 07 2008
I generally believe that Real Estate has become one of the most highly sought after conversational topics within social settings. Everywhere I go different people seem to want to talk about the same things:
To be in business today, not unlike other times, we have two choices for lead generation and ultimate sales success.
Now when you click on my links to go to my website it will send you to the official website of the Jersey Girl!
… (4 comments)
I've been reading from several sourses, the best ways to increase traffic to my website. Of course, there are as many opinions as there are poeple giving them. But, I've realized that Activerain has increased the visability and traffic to my website, www.WeBuyHouses.ME.
In the last few weeks, a new website has launched called Localism. Localism is powered by Active|Rain, which is a real estate community with over 100,000 members. The members of Active|Rain have been building content about local communities for over a year, and A|R has organized this information into Localism.
I just read this great article about a sales person for a domain marketing company trying to sell a domain name and the potential client not understanding what a great deal it was to her company to buy it.
Let me start with a few photos I took on the way home. It was just one of those moments I had to capture.
Consumers looking here. Realtors advertising there?77% of consumers searched the Internet for information regarding real estate. That is compared to 33% for print. Not surprising, right? What is surprising is that the biggest share of a Realtor’s advertising spend at 40% is print. A titanic disconnect of where consumers look for real … (2 comments)
As many agents do, I'm always looking for new ways to market my listings and find new ones, especially, during these slow times. While reading RIS Media's Real Estate magazine this month I found a few new ways to find prospects that I hadn't seen before. These ideas were in an article written by Darryl … (6 comments)